Suite Retreat - Smith Mountain Lake Resort Home Entire home · 9 bedrooms Rated 5.00 - Revenue
- $480,577
- Occupancy
- 30.9%
- Daily rate
- $3,325
Airbnb market data · 202612 months to September 2026
The average Airbnb in Moneta brought in $40,653 over the 12 months through September 2026, about 30% more than the Virginia average of $31,211.
The short answer
Moneta earns on price rather than volume. Listings averaged $458 a night and were booked on 36% of available nights, against $285 and 39% for the Virginia average.
Timing matters: in July, usually the best month, the average listing earns about 6.2 times as much as in February, usually the slowest.
With 185 active listings, Moneta is the 22nd-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue rose 15% while the number of active listings grew 46%.
Browse the live Moneta Airbnb market
See Every Moneta Listing
Revenue
Gross bookings per Moneta listing averaged $40,653 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Moneta listing brings in $11,000 in July, its best month, and $1,750 in February, its slowest. January runs within 3% of February, so either can be the slowest in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.2 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,292 | 40.7% | $437 | $143 | 59 days | 3.7 nights |
| Oct 2025 | $4,052 | 36.0% | $424 | $131 | 52 days | 3.2 nights |
| Nov 2025 | $2,738 | 28.6% | $415 | $91 | 49 days | 3.5 nights |
| Dec 2025 | $3,015 | 25.7% | $420 | $97 | 40 days | 3.5 nights |
| Jan 2026 | $1,924 | 21.7% | $414 | $62 | 21 days | 5.1 nights |
| Feb 2026 | $1,996 | 25.7% | $410 | $71 | 21 days | 3.7 nights |
| Mar 2026 | $2,408 | 26.3% | $408 | $78 | 45 days | 4.5 nights |
| Apr 2026 | $3,414 | 34.6% | $408 | $114 | 49 days | 4.6 nights |
| May 2026 | $5,913 | 40.6% | $477 | $191 | 102 days | 3.5 nights |
| Jun 2026 | $9,590 | 57.2% | $527 | $320 | 97 days | 5 nights |
| Jul 2026 | $11,853 | 57.2% | $543 | $382 | 113 days | 6.1 nights |
| Aug 2026 | $8,722 | 51.0% | $518 | $281 | 97 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Moneta market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Moneta Airbnb took in $40,653 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,610 a month.
Cleaning it yourself keeps the $5,890 a year guests pay in cleaning fees, for about $2,550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $34,763 | $60,360 |
| Cleaning fees guests pay14% of Moneta bookings | $5,890 | $10,220 |
| Gross bookings | $40,653 | $70,580 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Moneta listings on Simplified Pricing, 3% for the rest | −$5,420 | −$9,410 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,890 | −$10,220 |
| Utilities and internetAbout 5% of bookings | −$2,030 | −$3,530 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$810 | −$1,410 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,220 | −$2,120 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$410 | −$410 |
| Permit and registrationWhere one is required | −$200 | −$200 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$15,980 | −$27,300 |
| Left for housing costs, then profit | $24,673about $2,060 a month | $43,280about $3,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Moneta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Moneta home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,880 a month, against $3,390 for the average one.
Occupancy
Moneta listings were booked on 36% of the nights they were open over the past year, 3 percentage points below the Virginia average (39%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 22% in January to 59% in July.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
July is usually the busiest month in Moneta, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Moneta, known as ADR (average daily rate), was $458 over the past year, about 61% above the Virginia average of $285 and about 43% above the U.S. average of $320. In a typical year, rates peak in July at about $515 and bottom out in November at about $375.
The top 10% charge about three times the rate of the bottom quarter.
July rates run 38% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $458 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Moneta it averaged $180 over the past year, from about $58 in a typical January to about $353 in a typical July.
Per open night, by tier:
July RevPAR is about 6.1 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $180 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Moneta has one high season, May through August, which makes it a highly seasonal market. Business is slowest from September to April. A listing earns about 4.5 times as much a month in June through August as in December through February.
Average revenue by month in Moneta
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,790 |
| February | Low season | $1,750 |
| March | Low season | $2,320 |
| April | Low season | $3,460 |
| May | High season | $5,350 |
| June | High season | $8,550 |
| July | High season | $11,000 |
| August | High season | $8,470 |
| September | Low season | $4,000 |
| October | Low season | $3,730 |
| November | Low season | $2,660 |
| December | Low season | $2,700 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $8,330 | 52% | $493 |
| Low seasonSeptember–April | $2,800 | 31% | $391 |
Guests book Moneta stays 79 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 105 days ahead, and January stays closest to arrival, about 21 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 79 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 185 active listings in Moneta display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Moneta.
Neighborhoods
AirROI's area guide picks five Moneta neighborhoods that draw short-term rental guests, led by Smith Mountain Lake, Moneta and Botetourt County. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Smith Mountain Lake | A scenic and popular destination for outdoor enthusiasts, known for boating, fishing, and lake activities. Ideal for guests looking for a relaxing getaway. | Smith Mountain Lake State Park, Hollins University, Parkway Marina, Lake Access Points, Local wineries, Scenic hiking trails |
| Moneta | Moneta is a charming community near Smith Mountain Lake, appealing to families and couples looking for peaceful retreats. | The National D-Day Memorial, Smith Mountain Lake, Local restaurants and shops, Fishing spots, Nature trails |
| Botetourt County | Known for its natural beauty and outdoor activities, appealing to visitors wanting adventure and scenery. | Jefferson National Forest, Blue Ridge Parkway, Nature hiking trails, Catawba Valley, Scenic overlooks |
| Fincastle | A small, charming town with historical significance and a close-knit community feel, ideal for peaceful escapes. | Fincastle Historic District, Botetourt County Historical Society and Museum, Local parks, Scenic countryside |
| Vinton | A small town near Roanoke, offering a family-friendly atmosphere and local community events, great for short stays. | Frog Pond Park, Vinton Farmer's Market, Local shops, Cultural events like the Vinton Dogwood Festival |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Moneta is an entire home: over 99% of listings, with private rooms at under 1%. Houses account for 77% of the stock; apartments and condos come next at 17%.
Nearly all listings rent the whole place
Moneta Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.5% | 184 |
| Private room | 0.5% | 1 |
Houses dominate the property mix
Moneta Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 76.8% | 142 |
| Apartment/Condo | 17.3% | 32 |
| Cabin/Outdoor | 4.9% | 9 |
| Others | 1.1% | 2 |
Most Moneta homes are built for groups: 75% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (37%).
Moneta entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 14.2% | 26 |
| 2 bedrooms | 10.9% | 20 |
| 3 bedrooms | 36.6% | 67 |
| 4 bedrooms | 25.7% | 47 |
| 5+ bedrooms | 12.6% | 23 |
A typical one-bedroom home in Moneta earned $14,300 over the past year, against $77,300 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 26 | $14,300 | $18,000 | $160 | 39% |
| 2 bedrooms | 20 | $25,100 | $27,900 | $270 | 40% |
| 3 bedrooms | 67 | $30,600 | $35,000 | $417 | 36% |
| 4 bedrooms | 47 | $46,500 | $46,000 | $515 | 38% |
| 5+ bedrooms | 23 | $77,300 | $85,800 | $989 | 32% |
The most common capacity in Moneta is six guests (42% of listings), and 76% of listings sleep six or more.
Moneta listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.5% | 1 |
| 2 guests | 7.6% | 14 |
| 3 guests | 1.6% | 3 |
| 4 guests | 13.6% | 25 |
| 5 guests | 0.5% | 1 |
| 6 guests | 41.8% | 77 |
| 7 guests | 0.5% | 1 |
| 8+ guests | 33.7% | 62 |
Moneta hosts set up an average of 5 beds per listing. About three in ten listings (31%) show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are close to standard in Moneta: 79% of listings have one, and 56% have a fire pit.
Share of Moneta listings with each common amenity
Listings in Moneta with an EV charger earned about 2.5 times as much a year, on average, as those without: $93,500 against $37,600. The gap is smaller for arcade games (about 2.4 times as much) and sun loungers (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Moneta listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| EV charger | 5% | $93,500 | $37,600 | +148% |
| Arcade games | 9% | $87,700 | $35,900 | +144% |
| Sun loungers | 14% | $74,000 | $35,200 | +110% |
| Game console | 10% | $74,800 | $37,000 | +102% |
| Waterfront | 79% | $45,300 | $23,300 | +95% |
| Kayak | 49% | $52,900 | $28,800 | +84% |
| Ping pong table | 19% | $62,400 | $35,400 | +76% |
| Fire pit | 56% | $50,000 | $28,600 | +75% |
| Boat slip | 38% | $54,800 | $31,800 | +72% |
| Patio or balcony | 68% | $46,900 | $27,700 | +69% |
Guests
Moneta draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Roanoke is the largest source, at about 3% of reviews.
98% of Moneta guests are domestic
Where guests who left reviews live
Where Moneta guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Roanoke | 3.2% |
| Richmond | 2.9% |
| Lynchburg | 2.8% |
| Raleigh | 2.1% |
| Charlottesville | 1.7% |
Where Moneta guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| Germany | 0.4% |
| Canada | 0.3% |
| United Arab Emirates | 0.1% |
Languages spoken by Moneta guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 81.5% |
| Spanish | 8.9% |
| Chinese | 2.6% |
| French | 1.1% |
| Russian | 1.1% |
Moneta Airbnbs average 4.86 stars, and 53% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.92 for location and check-in.
Location and check-in score highest in Moneta; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.81 |
| Communication | 4.91 |
| Location | 4.92 |
| Check-in | 4.92 |
| Value | 4.76 |
Booking patterns
About nine in ten Moneta listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Moneta listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.1% | 102 |
| 181-270 days | 34.1% | 63 |
| 91-180 days | 10.3% | 19 |
| 31-90 days | 0.5% | 1 |
Days a year Moneta listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.5% | 1 |
| 181-270 days | 11.9% | 22 |
| 91-180 days | 34.6% | 64 |
| 31-90 days | 29.7% | 55 |
| 1-30 days | 23.2% | 43 |
The average Moneta booking lasts 4.5 nights, longest in July and shortest in September. Listings took about 20 bookings each over the year, some 3,690 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Moneta
Average nights per booking, by month of stay
Two-year average by calendar month.
54% of listings in Moneta accept stays of one or two nights.
Minimum stay set by Moneta listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Moneta, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 19% on Flexible or Moderate.
Cancellation policies of Moneta listings, from most to least flexible
Share of listings by the policy they use
Nearly all Moneta listings charge a cleaning fee. The typical fee is $237, and some higher fees lift the average to $327. Spread over the average stay of 4.5 nights, that adds roughly $55 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Moneta, a nine-bedroom home, took in $481,000 over the past year, about 12 times the city's average of $40,700. Five of the six listings below have five or more bedrooms; the other one has three bedrooms.
Suite Retreat - Smith Mountain Lake Resort Home Entire home · 9 bedrooms Rated 5.00
Deep Water Lakefront: Dock/Kayak/Firepit-Sleeps 18 Entire home · 5 bedrooms Rated 5.00
Lakefront, Hot tub Dock, kayaks, fire pit, 12 beds Entire home · 6 bedrooms Rated 4.96
Liberty Pines - Lakefront Log Home Entire home · 5 bedrooms Rated 4.96
Serenity &Sunsets- Family home SML on the water Entire home · 3 bedrooms Rated 5.00
"Hook, Wine, and Sinker"- gorgeous lake views Entire home · 5 bedrooms Rated 4.96 Stacy is the top-grossing host in Moneta, with $1.09 million in bookings across 20 listings over the past year. Together, the ten top-grossing hosts run 37% of the market's 185 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Stacy | 20 | $1,092,741 | $54,637 | 4.90/5 | |
| Craig | 1 | $480,577 | $480,577 | 5.00/5 | |
| Evolve | 8 | $333,747 | $41,718 | 4.74/5 | |
| 4 | Taylor | 3 | $185,176 | $61,725 | 4.96/5 |
| 5 | Anastasia & Greg | 1 | $183,130 | $183,130 | 5.00/5 |
| 6 | Vacasa Virginia Casago | 22 | $178,657 | $8,121 | 4.65/5 |
| 7 | Cody | 1 | $178,536 | $178,536 | 4.96/5 |
| 8 | Jessica | 10 | $167,328 | $16,733 | 4.95/5 |
| 9 | Blue Ridge Escapes | 2 | $123,369 | $61,685 | 4.71/5 |
| 10 | Kelsey | 1 | $115,644 | $115,644 | 5.00/5 |
Professional management companies run 30% of Moneta listings and owners run the rest. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 30% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 52 km, Goodview (10 km away, 34 listings) earned the most per listing, about 15% more than Moneta. Roanoke was the busiest, booked on 44% of nights against 36% in Moneta.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| North Shore 5 km | 34 | $25,702 | $346 | 36% |
| Huddleston 8 km | 193 | $40,316 | $438 | 33% |
| Goodview 10 km | 34 | $46,947 | $455 | 40% |
| Bedford 27 km | 61 | $23,649 | $177 | 42% |
| Roanoke 32 km | 331 | $19,348 | $156 | 44% |
| Forest 39 km | 72 | $20,657 | $297 | 40% |
| Lynchburg 50 km | 528 | $20,664 | $181 | 42% |
| Martinsville 52 km | 71 | $13,366 | $166 | 32% |
See all 219 Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Moneta:
FAQ
An active Moneta Airbnb grossed $40,653 on average in the 12 months to September 2026, according to AirROI's tracking of 185 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,580 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Moneta listings earn between $1,890 and $6,580 in a typical month, and the top tenth $9,710 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Moneta were booked on 36% of available nights over the past year. That compares with 39% for the Virginia average. July is usually the busiest month.
The average booked night in Moneta cost $458 before fees. Half of listings charge between $265 and $550, so bedroom count and location move the price more than the average suggests.
None of the active Moneta listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Moneta Airbnb grossed $40,653 in the 12 months to September 2026, 30% above the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,673 a year (about $2,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,610 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $11,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Moneta listing was open to book earned $180 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $353 or more.
Moneta stays were booked 79 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Moneta Airbnb stay lasted 4.5 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Moneta Airbnbs 4.86 out of 5 on average. Guests score location highest and value lowest.
Smith Mountain Lake, Moneta and Botetourt County draw the most short-term rental interest in Moneta. The neighborhood guide explains what brings guests to each.
AirROI counted 185 active Airbnb listings in Moneta as of September 2026. The closest tracked market is North Shore, 5 km away.
In Moneta, nearly all listings add a cleaning fee. The median fee is $237, and some higher fees lift the average to $327.
Method
Figures on this page cover 185 active Airbnb listings in Moneta from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.