Luxury Modern Farmhouse w/ Heated Pool Entire home · 5 bedrooms Rated 4.92 - Revenue
- $113,048
- Occupancy
- 55.8%
- Daily rate
- $740
Airbnb market data · 202612 months to September 2026
The average Airbnb in Forest brought in $20,657 over the 12 months through September 2026, about 34% less than the Virginia average of $31,211.
The short answer
Listings averaged $297 a night and were booked on 40% of available nights, close to the Virginia average on both counts.
Timing matters: in May, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest.
With 72 active listings, Forest is the 60th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue fell 6% while the number of active listings grew 18%.
Browse the live Forest Airbnb market See Every Forest ListingRevenue
Gross bookings per Forest listing averaged $20,657 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Forest listing brings in $4,540 in May, its best month, and $1,750 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,758 | 49.3% | $284 | $92 | 44 days | 4.4 nights |
| Oct 2025 | $3,454 | 55.9% | $299 | $111 | 50 days | 3.5 nights |
| Nov 2025 | $2,937 | 49.9% | $287 | $98 | 53 days | 3 nights |
| Dec 2025 | $2,709 | 39.5% | $280 | $87 | 33 days | 5.8 nights |
| Jan 2026 | $1,858 | 37.3% | $272 | $60 | 23 days | 6.9 nights |
| Feb 2026 | $1,688 | 37.2% | $275 | $60 | 17 days | 5.6 nights |
| Mar 2026 | $2,260 | 39.8% | $283 | $73 | 25 days | 3.7 nights |
| Apr 2026 | $2,574 | 43.7% | $304 | $86 | 50 days | 5.5 nights |
| May 2026 | $4,468 | 46.0% | $391 | $144 | 97 days | 4.3 nights |
| Jun 2026 | $3,620 | 46.1% | $311 | $121 | 46 days | 4.7 nights |
| Jul 2026 | $2,975 | 44.8% | $314 | $96 | 39 days | 7.8 nights |
| Aug 2026 | $2,791 | 48.6% | $313 | $90 | 47 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Forest market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Forest Airbnb took in $20,657 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,920 a month.
Cleaning it yourself keeps the $2,010 a year guests pay in cleaning fees, for about $1,320 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $990 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,647 | $30,950 |
| Cleaning fees guests pay10% of Forest bookings | $2,010 | $3,330 |
| Gross bookings | $20,657 | $34,280 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Forest listings on Simplified Pricing, 3% for the rest | −$2,480 | −$4,120 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,010 | −$3,330 |
| Utilities and internetAbout 5% of bookings | −$1,030 | −$1,710 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$410 | −$690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$1,030 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$6,860 | −$11,190 |
| Left for housing costs, then profit | $13,797about $1,150 a month | $23,090about $1,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Forest's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Forest home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,860 a month, against $1,720 for the average one.
Occupancy
Forest listings were booked on 40% of the nights they were open over the past year, in line with the Virginia average and in line with the U.S. average. In a typical year, occupancy climbs to 54% in October and falls to 35% in January.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
October is usually the busiest month in Forest, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Forest, known as ADR (average daily rate), was $297 over the past year, about the same as the Virginia average ($285) and about 7% below the U.S. average of $320. In a typical year, rates peak in May at about $360 and bottom out in September and December at about $260.
Prices span a wide range: the top 10% charge about 6 times the rate of the bottom quarter.
May rates run 38% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Forest it averaged $104 over the past year, from about $56 in a typical January to about $147 in a typical May.
Per open night, by tier:
May RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $104 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Forest has two high seasons, May–August and October, which makes it a moderately seasonal market. Business is slowest from November to March. A listing earns about 65% more a month in June through August than in December through February.
Average revenue by month in Forest
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,750 |
| February | Low season | $1,890 |
| March | Low season | $2,190 |
| April | Shoulder season | $2,940 |
| May | High season | $4,540 |
| June | High season | $3,500 |
| July | High season | $3,350 |
| August | High season | $3,150 |
| September | Shoulder season | $2,750 |
| October | High season | $3,170 |
| November | Low season | $2,510 |
| December | Low season | $2,420 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August, October | $3,540 | 47% | $308 |
| Shoulder seasonApril, September | $2,840 | 46% | $278 |
| Low seasonNovember–March | $2,150 | 41% | $270 |
Guests book Forest stays 52 days ahead on average (about seven weeks). May stays are booked furthest out, about 93 days ahead, and February stays closest to arrival, about 21 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 72 active listings in Forest display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Forest.
Neighborhoods
AirROI's area guide picks eight Forest neighborhoods that draw short-term rental guests, led by Lakeside, Forest Park and Luxury Estates. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lakeside | A serene area near the beautiful Smith Mountain Lake, perfect for outdoor entertainment and water activities. It's popular among families and nature lovers, providing a peaceful retreat. | Smith Mountain Lake, Lakeside Park, Hollins University, Kayaking and fishing, Boating activities |
| Forest Park | A suburban community with family-friendly neighborhoods and easy access to local amenities. The area is well-suited for families and groups visiting the local attractions. | Centra Health, Forest Park Shopping Center, Nearby parks, Local restaurants, Historic sites |
| Luxury Estates | Exclusive residential area known for its upscale homes and quiet environment. Ideal for guests seeking luxury and tranquility during their stay. | Luxury homes tours, Golf courses, Fine dining, Nature trails, Local vineyards |
| Old Town Forest | Historic area with charming architecture and local shops. Attracts visitors looking for a unique experience with cultural history and local flair. | Historic forest landmarks, Art galleries, Local artisan shops, Community events, Forest Jazz Festival |
| Near Liberty University | Proximity to one of the largest universities in Virginia makes this area popular among students, visiting parents, and academics. Provides budget-friendly options for a diverse clientele. | Liberty University events, Campus tours, Nearby restaurants, Cultural festivals, College sports events |
| Davis Creek | Beautiful natural setting with proximity to hiking trails and outdoor activities. Great for nature enthusiasts looking for adventure and solitude. | Hiking trails, Scenic overlooks, Wildlife observation, Botanical gardens, Picnic areas |
| Chapman Park | Family-oriented neighborhood with parks and recreation options. It's ideal for groups traveling with children or those seeking a home-like atmosphere. | Chapman Park, Children’s playgrounds, Community sports, Local fairs, Family-friendly dining |
| Historic Downtown | A vibrant area with a mix of restaurants, shops, and cultural experiences. Attracts tourists interested in the historical aspects of Forest and its surrounding areas. | Local museums, Historical tours, Downtown events, Unique dining options, Art installations |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 89% of listings in Forest, alongside 8 private-room listings (11%). Houses are the most common property type at 53%, about 2.2 times the share of apartments and condos (24%).
Mostly entire homes, with a private-room segment
Forest Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 88.9% | 64 |
| Private room | 11.1% | 8 |
Listings by property type
Forest Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 52.8% | 38 |
| Apartment/Condo | 23.6% | 17 |
| Others | 18.1% | 13 |
| Hotel/Boutique | 4.2% | 3 |
| Cabin/Outdoor | 1.4% | 1 |
Two-bedroom homes are the most common size in Forest (31% of entire homes), and 44% have three or more bedrooms. Shares are of the 62 entire homes that give a bedroom count; rented rooms are left out.
Forest entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.6% | 1 |
| 1 bedroom | 24.2% | 15 |
| 2 bedrooms | 30.6% | 19 |
| 3 bedrooms | 22.6% | 14 |
| 4 bedrooms | 11.3% | 7 |
| 5+ bedrooms | 9.7% | 6 |
A typical one-bedroom home in Forest earned $15,600 over the past year, against $25,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | $15,600 | $14,100 | $130 | 42% |
| 2 bedrooms | 19 | $19,000 | $17,400 | $198 | 39% |
| 3 bedrooms | 14 | $25,000 | $23,600 | $274 | 38% |
The most common capacity in Forest is four guests (30% of listings), and 53% of listings sleep six or more. Shares are of the 64 listings with a guest capacity on file (89% of the market).
Forest listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.3% | 4 |
| 3 guests | 4.7% | 3 |
| 4 guests | 29.7% | 19 |
| 5 guests | 6.3% | 4 |
| 6 guests | 23.4% | 15 |
| 7 guests | 3.1% | 2 |
| 8+ guests | 26.6% | 17 |
Forest hosts set up an average of 3.1 beds per listing, close to one bed per bedroom. Only 18% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is close to standard in Forest: 76% of listings offer it, and 71% have a patio or balcony.
Share of Forest listings with each common amenity
Guests
Forest draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Lynchburg is the largest source, at about 3% of reviews.
97% of Forest guests are domestic
Where guests who left reviews live
Where Forest guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Lynchburg | 2.9% |
| Charlotte | 1.8% |
| Richmond | 1.5% |
| Lexington | 1.5% |
| New York | 1.3% |
Where Forest guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.7% |
| United Kingdom | 1.1% |
| South Korea | 0.4% |
| Norway | 0.4% |
Languages spoken by Forest guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 83.8% |
| Spanish | 7.4% |
| German | 2.3% |
| French | 1.9% |
| Norwegian | 0.9% |
Forest Airbnbs average 4.95 stars, and 71% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.89.
Communication scores highest in Forest; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.96 |
| Cleanliness | 4.96 |
| Communication | 4.99 |
| Location | 4.96 |
| Check-in | 4.97 |
| Value | 4.89 |
Booking patterns
More than eight in ten Forest listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Forest listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.8% | 33 |
| 181-270 days | 36.1% | 26 |
| 91-180 days | 16.7% | 12 |
| 31-90 days | 1.4% | 1 |
Days a year Forest listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.8% | 2 |
| 181-270 days | 15.3% | 11 |
| 91-180 days | 38.9% | 28 |
| 31-90 days | 18.1% | 13 |
| 1-30 days | 25.0% | 18 |
The average Forest booking lasts 5.2 nights, longest in January and shortest in November. Listings took about 19 bookings each over the year, some 1,380 in all. Nearly half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Forest
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly eight in ten listings in Forest accept stays of one or two nights.
Minimum stay set by Forest listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Forest, used by 29% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 39% on Firm or stricter ones.
Cancellation policies of Forest listings, from most to least flexible
Share of listings by the policy they use
86% of Forest listings charge a cleaning fee. The typical fee is $114, and some higher fees lift the average to $155. Spread over the average stay of 5.2 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Forest, a five-bedroom home, took in $113,000 over the past year, about 5.5 times the city's average of $20,700. Three of the six listings below have five or more bedrooms; the other three have three and four bedrooms.
Luxury Modern Farmhouse w/ Heated Pool Entire home · 5 bedrooms Rated 4.92
Spacious 5 Bedroom Near Liberty Entire home · 5 bedrooms
Modern 4BR Oasis - Main Level Master + 2 King Beds Entire home · 4 bedrooms Rated 5.00
Perfect for groups! Spacious + Mountain Views Entire home · 4 bedrooms Rated 4.95
Hidden Oasis – Nature Escape Entire home · 6 bedrooms Rated 5.00
Oak Grove Retreat | Hot-tub; pet friendly; LU Entire home · 3 bedrooms Rated 5.00 Fewer than 1% of Forest listings are classed as professionally managed, though 38% of listings have a co-host. Superhosts run 53% of listings. Most hosts still vet their guests: only 10% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 72% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 43 km, Goodview (41 km away, 34 listings) earned the most per listing, about 2.3 times as much as Forest.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lynchburg 11 km | 528 | $20,664 | $181 | 42% |
| Bedford 21 km | 61 | $23,649 | $177 | 42% |
| Amherst 37 km | 45 | $16,927 | $213 | 32% |
| Huddleston 39 km | 193 | $40,316 | $438 | 33% |
| Moneta 39 km | 185 | $40,653 | $458 | 37% |
| Goodview 41 km | 34 | $46,947 | $455 | 40% |
| Appomattox 42 km | 34 | $16,314 | $184 | 31% |
| North Shore 43 km | 34 | $25,702 | $346 | 36% |
See all 219 Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Forest:
FAQ
An active Forest Airbnb grossed $20,657 on average in the 12 months to September 2026, according to AirROI's tracking of 72 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,480 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Forest listings earn between $1,150 and $3,480 in a typical month, and the top tenth $5,410 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Forest were booked on 40% of available nights over the past year. That compares with 39% for the Virginia average. October is usually the busiest month.
The average booked night in Forest cost $297 before fees. Half of listings charge between $110 and $305, so bedroom count and location move the price more than the average suggests.
None of the active Forest listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Forest Airbnb grossed $20,657 in the 12 months to September 2026, 34% below the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,797 a year (about $1,150 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,920 a month. Check a specific home in the Airbnb estimator.
May usually pays best, averaging $4,540 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Forest listing was open to book earned $104 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $195 or more.
Forest stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Forest Airbnb stay lasted 5.2 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Forest Airbnbs 4.95 out of 5 on average. Guests score communication highest and value lowest.
Lakeside, Forest Park and Luxury Estates draw the most short-term rental interest in Forest. The neighborhood guide explains what brings guests to each.
AirROI counted 72 active Airbnb listings in Forest as of September 2026. The closest tracked market is Lynchburg, 11 km away.
In Forest, 86% of listings add a cleaning fee. The median fee is $114, and some higher fees lift the average to $155.
Method
Figures on this page cover 72 active Airbnb listings in Forest from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.