Eugene, Oregon Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Eugene, Oregon? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,374 per year — at a $281 nightly rate, 41.6% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,241 active listings and moderate demand with room for well-positioned listings to outperform, Eugene is an established vacation rental market. Supply grew 27.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Eugene?
In Eugene, the headline Airbnb metrics are $29,374 in average annual revenue,41.6% occupancy, $281 ADR, and $111 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Eugene?
Understanding the monthly revenue variations for Airbnb listings in Eugene is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eugene is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eugene across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,811 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,240 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,211, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Eugene
What Is the Monthly Airbnb Occupancy Rate in Eugene?
Maximize your bookings by understanding the Eugene STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eugene:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Eugene
What Is the Average Airbnb Nightly Rate in Eugene?
Effective short term rental pricing strategy in Eugene involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eugene typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $578+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Eugene
What Is the RevPAR for Airbnb in Eugene?
RevPAR in Eugene is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $81 RevPAR.
- Strong performers (Top 25%) earn $128 RevPAR.
- Best-in-class (Top 10%) achieve $214 RevPAR.
Average Monthly RevPAR Trend in Eugene
RevPAR Insights for Eugene
- The average RevPAR in Eugene is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($214) and bottom 25% ($49) is $165, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Eugene benchmarks. If your RevPAR falls below the median of $81, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $128+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Eugene?
Eugene's peak Airbnb season falls in June, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, September)
- Revenue averages $4,298 per month
- Occupancy rates average 52.4%
- Daily rates average $300
Shoulder Season
- Revenue averages $3,089 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $280
Low Season (January, February, March)
- Revenue drops to average $1,981 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $267
Seasonality Insights for Eugene
- Airbnb seasonality in Eugene is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Eugene's highest earning potential, with monthly revenues climbing to $4,915, occupancy reaching 54.5%, and ADRs peaking at $318.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,900, occupancy could drop to 31.6%, and ADRs may adjust to $263.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eugene.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Eugene, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Eugene?
Eugene, Oregon, United States currently shows a low regulation profile despite having 1,241 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Eugene to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Eugene?
Eugene is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Eugene, Oregon.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Eugene | Vibrant city center with a mix of culture, dining, and nightlife. Ideal for visitors wanting to explore local attractions and enjoy the urban environment. | Hult Center for the Performing Arts, Saturday Market, Eugene Public Library, local breweries and restaurants, University of Oregon |
| South Eugene | Known for its beautiful neighborhoods, parks, and access to hiking trails. Popular with families and those looking for a quieter, scenic escape. | Hendricks Park, Skinner Butte Park, Owen Rose Garden, Amazon Park, local coffee shops |
| Northwest Eugene | A residential area close to the Willamette River and bike paths, attracting visitors who enjoy outdoor activities and nature. | Willamette River bike paths, Cascades Raptor Center, Howard Buford Recreation Area, local markets, parks |
| University District | Home to the University of Oregon, attracting students, families, and visitors for events and college sports. | Autzen Stadium, Jordan Schnitzer Museum of Art, University of Oregon campus, local eateries, bookstores |
| River Road | Family-friendly area with access to natural beauty and parks, appealing to visitors looking for a laid-back atmosphere. | Delta Ponds, Riverbank parks, local shopping areas, trails along the river, community events |
| West Eugene | Expanding area with potential for development and close to parks and nature reserves, attractive for those looking for affordable options. | Fern Ridge Reservoir, local farm-to-table restaurants, parks and outdoor spaces, roadside markets |
| Benton County | Nearby county with charming small towns and rural landscapes, attracting visitors interested in wine country and outdoor adventures. | Oregon wine country, hiking trails, local farms, scenic drives, cultural events |
| North Eugene | Growing area with attractive housing options and close proximity to amenities, appealing to leisure travelers and families. | parks and recreation areas, shopping centers, community events, easy access to the highway, local festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Eugene offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Eugene?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Eugene
- The Eugene Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.3% of the 1,241 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Eugene, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.1%) offer potential for unique stay experiences.
Eugene Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Eugene
- The dominant room capacity in Eugene is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.2% of the active Airbnb listings in Eugene, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eugene.
Eugene Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Eugene
- The most common guest capacity trend in Eugene vacation rentals is listings accommodating 4 guests (20.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Eugene STR market, accounting for 41.4% of listings.
- 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eugene.
- On average, properties in Eugene are equipped to host 4.2 guests.
How Do Listings in Eugene Compare on Quality?
Listing quality in Eugene can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Eugene
- At 27.4 photos per listing on average, Eugene hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Eugene averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Eugene?
Amenity Prevalence
Amenity Insights for Eugene
- Essential amenities in Eugene that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Eugene: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Eugene to stay competitive.
Which Airbnb Amenities Boost Revenue in Eugene?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Eugene, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 94.0% | $31,193 | $687 | 4442.4% |
Ping pong tableHigh opportunity | 2.9% | $66,538 | $28,263 | 135.4% |
Life size gamesHigh opportunity | 1.8% | $65,186 | $28,727 | 126.9% |
Game consoleHigh opportunity | 4.1% | $61,824 | $27,983 | 120.9% |
Smoke alarm | 98.4% | $29,631 | $13,645 | 117.2% |
Cooking basics | 80.8% | $32,557 | $15,959 | 104.0% |
Kitchen | 85.7% | $31,567 | $16,279 | 93.9% |
Pool table | 1.7% | $55,947 | $28,916 | 93.5% |
Baking sheet | 55.3% | $37,427 | $19,420 | 92.7% |
Refrigerator | 85.8% | $31,518 | $16,401 | 92.2% |
Revenue Impact Insights for Eugene
- Air conditioning tops the revenue impact list with a 4442.4% uplift — listings with this amenity earn $31,193 vs. $687 without it.
- High-opportunity amenities — Ping pong table, Life size games, Game console — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Smoke alarm, Cooking basics, Kitchen, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Eugene.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Eugene STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eugene. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEugene Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Eugene
- The typical guest profile for Airbnb in Eugene consists of primarily domestic travelers (97%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (0.9%).
- Top languages spoken are English (70.8%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Eugene?
Listings in Eugene average 4.9 out of 5 overall, with about 111 reviews per active listing and 61.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Eugene
- With an overall rating of 4.9, Eugene listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Eugene Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Eugene
- The most common availability pattern in Eugene falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Eugene (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Eugene?
Average Booking Lead Time by Month
Booking Lead Time Insights for Eugene
- The overall average booking lead time for vacation rentals in Eugene is 55 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Eugene.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Eugene averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Eugene?
Guests in Eugene stay about 5 nights on average, generating roughly 32,656 reservations and 26.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Eugene
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Eugene
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (5.3 nights) and shorten in Oct (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Eugene Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
374 listings
30.1% of total
2 Nights
427 listings
34.4% of total
3 Nights
47 listings
3.8% of total
4-6 Nights
35 listings
2.8% of total
7-29 Nights
39 listings
3.1% of total
30+ Nights
319 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Eugene is 2 Nights, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Eugene Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Eugene, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.4% of Eugene hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eugene.
Eugene Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
0.2% of total
Super Strict 30 Days
8 listings
0.6% of total
Limited
28 listings
2.3% of total
Flexible
233 listings
18.8% of total
Moderate
423 listings
34.1% of total
Firm
417 listings
33.6% of total
Strict
130 listings
10.5% of total
Cancellation Policy Insights for Eugene
- The prevailing Airbnb cancellation policy trend in Eugene is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Eugene.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Eugene.
How Much Are Airbnb Cleaning Fees in Eugene?
Cleaning fees in Eugene are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Eugene
- 85.4% of listings charge a cleaning fee, making it standard practice in Eugene. Guests expect it and factor it into their booking decisions.
- The gap between the average ($145) and median ($85) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Eugene median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Eugene Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eugenebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverpath Inn
Entire Place • 7 bedrooms
Huge, 16 Room Property - 376 Eugene House
Private Room • 16 bedrooms
Zen Haus Luxe 2 homes in 1, near UO KING beds
Entire Place • 5 bedrooms
Treetop Palace, sleeps 18, HOT tub! 10 to Hayward
Entire Place • 5 bedrooms
Mark's House
Entire Place • 4 bedrooms
The Ducking Castle and Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Eugene?
Learn from the best! This table showcases top-performing Airbnb hosts in Eugene based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janna | 16 | $544,126 | 3689 | 4.91/5.0 |
| Noah | 7 | $412,804 | 487 | 4.88/5.0 |
| Megan | 3 | $383,410 | 106 | 4.98/5.0 |
| Ardyn | 3 | $342,186 | 86 | 4.96/5.0 |
| Evolve | 10 | $327,382 | 224 | 4.60/5.0 |
| Ryan | 7 | $321,670 | 226 | 4.71/5.0 |
| Host Homes | 15 | $314,353 | 187 | 4.76/5.0 |
| Shelly | 5 | $299,559 | 631 | 4.95/5.0 |
| Boyst And Boyst INC | 4 | $298,517 | 215 | 4.88/5.0 |
| Sean | 7 | $291,355 | 209 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eugene.
Who Are the Airbnb Hosts in Eugene?
Eugene is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Eugene
- With 65.2% Superhosts, Eugene has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Eugene averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Eugene
These are the highest-grossing professional property management operations in Eugene, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Janna | 16 | $544,126 | $164 | 59.2% | 4.91/5 |
| Ardyn | 3 | $342,186 | $635 | 45.3% | 4.96/5 |
| Evolve | 10 | $327,382 | $263 | 42.8% | 4.60/5 |
| Ryan | 7 | $321,670 | $408 | 19.1% | 4.71/5 |
| Host Homes | 15 | $314,353 | $339 | 20.2% | 4.76/5 |
| Renata | 1 | $141,895 | $914 | 39.0% | 4.96/5 |
| Karina | 2 | $132,664 | $588 | 44.5% | 4.75/5 |
| Van | 1 | $125,237 | $679 | 44.3% | 5.00/5 |
| ITrip Vacations | 2 | $93,574 | $729 | 38.9% | 4.81/5 |
| Julie | 1 | $91,266 | $476 | 49.7% | 4.97/5 |
Management Company Insights for Eugene
- The leading management company, Janna, operates 16 listings with $544,126 in gross revenue — a useful benchmark for what scale looks like in Eugene.
- Top managers average 6 properties each, suggesting professional management in Eugene still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Eugene's Airbnb Market Compare to Nearby Cities?
How does the Eugene Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Arch Cape, Eugene has 11 percentage points lower occupancy and about $259 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 78 | $8,087 | $539.54 | 53% |
| South Beach | 10 | $7,006 | $437.91 | 49% |
| Cannon Beach | 222 | $5,378 | $454.63 | 46% |
| Manzanita | 286 | $5,355 | $414.54 | 43% |
| Seal Rock | 39 | $4,985 | $390.12 | 45% |
| Bandon | 156 | $4,912 | $416.70 | 41% |
| Dundee | 70 | $4,816 | $447.16 | 35% |
| Lincoln County | 10 | $4,410 | $388.26 | 42% |
| Yachats | 182 | $4,409 | $297.13 | 48% |
| Clackamas County | 18 | $4,344 | $345.83 | 46% |
Frequently Asked Questions About Airbnb in Eugene
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Eugene.
How much do Airbnb hosts make in Eugene?
Eugene hosts earn about $29,374 per year on average, with an average nightly rate of $281 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Eugene, Oregon, not the ceiling for the best operators. Source: AirROI 2026 data, Eugene market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Eugene?
The average Airbnb occupancy rate in Eugene is 41.6%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Eugene?
Listings in Eugene average $281 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Eugene?
Eugene currently has about 1,241 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Eugene?
AirROI currently classifies the short-term rental regulation level in Eugene as Low. The dataset also shows about 0.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Eugene?
RevPAR in Eugene is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Eugene?
At 41.6% occupancy, Eugene can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,374, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Eugene?
The average booking lead time in Eugene is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Eugene?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Eugene include Downtown Eugene, South Eugene, Northwest Eugene. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Eugene?
entire_home listings make up 86.3% of the active supply in Eugene. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Eugene compare to nearby Airbnb markets?
Among neighboring markets, Arch Cape posts $97,038 in average annual revenue with 53.0% occupancy, compared to Eugene's $29,374 and 41.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Eugene?
The average Airbnb stay length in Eugene is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Eugene?
Airbnb listings in Eugene average 4.9 out of 5 overall. About 61.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Eugene?
Air conditioning and Ping pong table are among the strongest revenue-linked amenities in Eugene. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Eugene?
Yes. About 85.4% of active Airbnb listings in Eugene charge a cleaning fee, and the average fee is $145. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Eugene?
A 65.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.