Richmond, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Richmond, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,446 per year — at a $188 nightly rate, 47.2% occupancy, and a $92 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,081 active listings and moderate demand with room for well-positioned listings to outperform, Richmond is an established vacation rental market. Supply grew 66.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Richmond?
In Richmond, the headline Airbnb metrics are $27,446 in average annual revenue,47.2% occupancy, $188 ADR, and $92 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Richmond?
Understanding the monthly revenue variations for Airbnb listings in Richmond is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richmond is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richmond across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,963 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,561 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,373, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richmond
What Is the Monthly Airbnb Occupancy Rate in Richmond?
Maximize your bookings by understanding the Richmond STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richmond:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richmond
What Is the Average Airbnb Nightly Rate in Richmond?
Effective short term rental pricing strategy in Richmond involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richmond typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Richmond
What Is the RevPAR for Airbnb in Richmond?
RevPAR in Richmond is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $117 RevPAR.
- Best-in-class (Top 10%) achieve $160 RevPAR.
Average Monthly RevPAR Trend in Richmond
RevPAR Insights for Richmond
- The average RevPAR in Richmond is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($160) and bottom 25% ($47) is $113, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Richmond benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Richmond?
Richmond's peak Airbnb season falls in October, July, November, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, November)
- Revenue averages $3,416 per month
- Occupancy rates average 53.0%
- Daily rates average $183
Shoulder Season
- Revenue averages $3,046 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $179
Low Season (January, February, April)
- Revenue drops to average $2,593 per month
- Occupancy decreases to average 45.5%
- Daily rates adjust to average $175
Seasonality Insights for Richmond
- The Airbnb seasonality pattern in Richmond shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richmond's highest earning potential, with monthly revenues climbing to $3,535, occupancy reaching 55.2%, and ADRs peaking at $192.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,441, occupancy could drop to 42.8%, and ADRs may adjust to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richmond.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Richmond seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Richmond?
Richmond, Virginia, United States currently shows a low regulation profile despite having 1,081 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Richmond to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 7% licensed listings)
What Are the Best Neighborhoods for Airbnb in Richmond?
Richmond is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Richmond, Virginia.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shockoe Bottom | Historic district with cobblestone streets, rich history, and vibrant nightlife. Attracts visitors interested in the civil war history and local dining. | Libby Hill Park, Richmond National Battlefield Park, The Edgar Allan Poe Museum, Canal Walk, Belles Isle |
| The Fan District | Charming neighborhood known for its beautiful historic architecture and artsy vibe. Popular with both tourists and locals, especially during festivals. | Monroe Park, Virginia Museum of Fine Arts, Byrd Theater, Scott's Addition Art Walk, Carytown |
| Church Hill | Quaint, historic neighborhood with stunning views of the city. Close to local restaurants and history, appealing to tourists who enjoy a local feel. | St. John's Church, Libby Hill Park, Edgar Allan Poe Museum, Church Hill Park, Local Coffee Shops |
| Scott's Addition | Up-and-coming area known for its craft breweries and young vibe. Attracts younger crowds looking for nightlife and unique dining experiences. | Richmond Beer Trail, The Richmond Distillery, The Science Museum of Virginia, Art galleries, Food Festivals |
| Downtown Richmond | Heart of the city, with easy access to businesses, shopping, and cultural experiences. Great for travelers looking for convenience and urban excitement. | Virginia State Capitol, The National Theatre, Richmond Convention Center, Canal Walk, Local restaurants |
| Carytown | Shops, restaurants, and theaters in a vibrant, walkable area. Very popular for tourists who enjoy shopping and dining in a unique atmosphere. | Carytown Watermelon Festival, The Byrd Theatre, Local boutiques, Carytown shops, Washington Park |
| Avenue of the Arts | Cultural hub with theaters and galleries, appealing to those searching for artistic experiences and events in Richmond. | Virginia Museum of Fine Arts, Cultural Arts Center, The Carpenter Theatre, Theatre IV, Local art galleries |
| Broad Street | A diverse area connecting many of Richmond's hot spots with a mix of culture and nightlife. Great for guests who want to experience the city's energy. | Art galleries, Restaurants, Richmond Farmers Market, Local nightlife, Historical landmarks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Richmond offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Richmond?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richmond
- The Richmond Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.6% of the 1,081 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richmond, House properties are the most common (51.2%), reflecting the local real estate landscape.
- Houses represent a significant 51.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 7.3%) offer potential for unique stay experiences.
Richmond Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richmond
- The dominant room capacity in Richmond is 1 bedroom listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.8% of the active Airbnb listings in Richmond, indicating a high concentration in these sizes.
- A significant 29.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richmond.
Richmond Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richmond
- The most common guest capacity trend in Richmond vacation rentals is listings accommodating 4 guests (22.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Richmond STR market, accounting for 43.3% of listings.
- 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richmond.
- On average, properties in Richmond are equipped to host 4.1 guests.
How Do Listings in Richmond Compare on Quality?
Listing quality in Richmond can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Richmond
- At 29.5 photos per listing on average, Richmond hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Richmond averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Richmond?
Amenity Prevalence
Amenity Insights for Richmond
- Essential amenities in Richmond that guests expect include: Wifi, Heating, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richmond: Wifi, Heating, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richmond to stay competitive.
Which Airbnb Amenities Boost Revenue in Richmond?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Richmond, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children's playroomHigh opportunity | 0.8% | $55,918 | $27,207 | 105.5% |
Smoke alarm | 98.6% | $27,640 | $13,661 | 102.3% |
TV | 94.3% | $28,232 | $14,537 | 94.2% |
Coffee maker | 90.2% | $28,813 | $14,873 | 93.7% |
Kitchen | 93.1% | $28,364 | $15,136 | 87.4% |
Children’s dinnerware | 10.0% | $46,678 | $25,312 | 84.4% |
Dishes and silverware | 90.5% | $28,648 | $16,042 | 78.6% |
Shampoo | 79.3% | $30,156 | $17,082 | 76.5% |
Baby safety gates | 2.9% | $46,670 | $26,879 | 73.6% |
Life size games | 0.8% | $46,684 | $27,285 | 71.1% |
Revenue Impact Insights for Richmond
- Children's playroom tops the revenue impact list with a 105.5% uplift — listings with this amenity earn $55,918 vs. $27,207 without it.
- High-opportunity amenities — Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, TV, Coffee maker, Kitchen, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Richmond.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Richmond STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richmond. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichmond Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Richmond
- The typical guest profile for Airbnb in Richmond consists of primarily domestic travelers (93%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and DC (4.3%).
- Top languages spoken are English (70.5%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Richmond?
Listings in Richmond average 4.85 out of 5 overall, with about 114.5 reviews per active listing and 46.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Richmond
- With an overall rating of 4.85, Richmond listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Richmond Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richmond
- The most common availability pattern in Richmond falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Richmond (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Richmond?
Average Booking Lead Time by Month
Booking Lead Time Insights for Richmond
- The overall average booking lead time for vacation rentals in Richmond is 35 days.
- Guests book furthest in advance for stays during November (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Richmond.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Richmond averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Richmond?
Guests in Richmond stay about 7 nights on average, generating roughly 32,551 reservations and 30.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Richmond
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Richmond
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.9 nights) and shorten in Feb (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Richmond Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
319 listings
29.5% of total
2 Nights
265 listings
24.5% of total
3 Nights
47 listings
4.3% of total
4-6 Nights
41 listings
3.8% of total
7-29 Nights
107 listings
9.9% of total
30+ Nights
302 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Richmond is 1 Night, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Richmond, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.5% of Richmond hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richmond.
Richmond Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
0.2% of total
Super Strict 30 Days
29 listings
2.7% of total
Limited
31 listings
2.9% of total
Flexible
235 listings
21.8% of total
Moderate
360 listings
33.3% of total
Firm
335 listings
31% of total
Strict
88 listings
8.1% of total
Cancellation Policy Insights for Richmond
- The prevailing Airbnb cancellation policy trend in Richmond is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (39.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Richmond.
- Using a Strict policy might deter some guests, as only 8.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Richmond.
How Much Are Airbnb Cleaning Fees in Richmond?
Cleaning fees in Richmond are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Richmond
- 86.5% of listings charge a cleaning fee, making it standard practice in Richmond. Guests expect it and factor it into their booking decisions.
- The gap between the average ($528) and median ($110) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Richmond median of $110. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Richmond Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richmondbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big Fan Home/private parking /6 BR & 4 BA
Entire Place • 6 bedrooms
Cozy Family Friendly Home in Richmond
Entire Place • 4 bedrooms
Two Modern Homes back to back
Entire Place • 10 bedrooms
Spacious Carytown Home: 6BR, Free Parking!
Entire Place • 6 bedrooms
Historic Marshall House 11 plus beds
Entire Place • 6 bedrooms
Grand Getaway in The Heart of RVA - 5BD 5.5BA
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Richmond?
Learn from the best! This table showcases top-performing Airbnb hosts in Richmond based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 40 | $1,501,770 | 2270 | 4.86/5.0 |
| Mei | 21 | $886,507 | 5353 | 4.88/5.0 |
| Anna | 16 | $713,932 | 811 | 4.95/5.0 |
| Mark | 25 | $707,756 | 8925 | 4.87/5.0 |
| Josh | 12 | $691,776 | 1321 | 4.90/5.0 |
| Eugene | 20 | $478,444 | 1912 | 4.85/5.0 |
| Alex | 11 | $396,633 | 889 | 4.88/5.0 |
| Daniil | 14 | $388,175 | 1649 | 4.99/5.0 |
| Evolve | 9 | $383,396 | 267 | 4.70/5.0 |
| Arturo | 3 | $341,806 | 236 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richmond.
Who Are the Airbnb Hosts in Richmond?
Richmond is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Richmond
- With 70.1% Superhosts, Richmond has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Richmond averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Richmond
These are the highest-grossing professional property management operations in Richmond, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mei | 21 | $886,507 | $258 | 54.3% | 4.88/5 |
| Anna | 16 | $713,932 | $229 | 56.5% | 4.95/5 |
| Evolve | 9 | $383,396 | $246 | 54.4% | 4.70/5 |
| Min | 3 | $246,864 | $403 | 56.2% | 4.68/5 |
| Toyin | 3 | $218,965 | $585 | 32.5% | 4.96/5 |
| Henry | 4 | $192,901 | $262 | 56.9% | 4.98/5 |
| Mainstay | 6 | $160,901 | $169 | 45.0% | 4.46/5 |
| Ben | 1 | $113,965 | $465 | 66.8% | 4.98/5 |
| Properties By Preston | 14 | $102,617 | $86 | 41.1% | 3.99/5 |
| Scott & Heather | Koehler Vaca | 1 | $80,669 | $396 | 53.9% | 4.96/5 |
Management Company Insights for Richmond
- The leading management company, Mei, operates 21 listings with $886,507 in gross revenue — a useful benchmark for what scale looks like in Richmond.
- Top managers average 8 properties each, suggesting professional management in Richmond still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Richmond's Airbnb Market Compare to Nearby Cities?
How does the Richmond Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mayo, Richmond has 3 percentage points lower occupancy and about $302 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Easton | 44 | $5,175 | $671.22 | 40% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Weems | 11 | $4,948 | $435.69 | 47% |
| Bumpass | 120 | $4,915 | $574.24 | 32% |
| Castleton | 11 | $4,900 | $534.35 | 31% |
Frequently Asked Questions About Airbnb in Richmond
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Richmond.
How much do Airbnb hosts make in Richmond?
Richmond hosts earn about $27,446 per year on average, with an average nightly rate of $188 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Richmond, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Richmond market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Richmond?
The average Airbnb occupancy rate in Richmond is 47.2%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Richmond?
Listings in Richmond average $188 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Richmond?
Richmond currently has about 1,081 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Richmond?
AirROI currently classifies the short-term rental regulation level in Richmond as Low. The dataset also shows about 6.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Richmond?
RevPAR in Richmond is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Richmond?
At 47.2% occupancy, Richmond can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,446, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Richmond?
The average booking lead time in Richmond is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Richmond?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Richmond include Shockoe Bottom, The Fan District, Church Hill. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Richmond?
entire_home listings make up 86.6% of the active supply in Richmond. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Richmond compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Richmond's $27,446 and 47.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Richmond?
The average Airbnb stay length in Richmond is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Richmond?
Airbnb listings in Richmond average 4.85 out of 5 overall. About 46.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Richmond?
Children's playroom and Smoke alarm are among the strongest revenue-linked amenities in Richmond. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Richmond?
Yes. About 86.5% of active Airbnb listings in Richmond charge a cleaning fee, and the average fee is $528. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Richmond?
A 70.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.