Midlothian, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Midlothian, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,095 per year — at a $201 nightly rate, 43.5% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 39 active listings, Midlothian is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 62.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Midlothian?
In Midlothian, the headline Airbnb metrics are $25,095 in average annual revenue,43.5% occupancy, $201 ADR, and $94 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Midlothian?
Understanding the monthly revenue variations for Airbnb listings in Midlothian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Midlothian is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Midlothian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,218 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,289 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,077, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Midlothian
What Is the Monthly Airbnb Occupancy Rate in Midlothian?
Maximize your bookings by understanding the Midlothian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Midlothian:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Midlothian
What Is the Average Airbnb Nightly Rate in Midlothian?
Effective short term rental pricing strategy in Midlothian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Midlothian typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Midlothian
What Is the RevPAR for Airbnb in Midlothian?
RevPAR in Midlothian is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $113 RevPAR.
- Best-in-class (Top 10%) achieve $180 RevPAR.
Average Monthly RevPAR Trend in Midlothian
RevPAR Insights for Midlothian
- The average RevPAR in Midlothian is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($180) and bottom 25% ($35) is $145, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Midlothian benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $113+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Midlothian?
Midlothian's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $4,047 per month
- Occupancy rates average 50.8%
- Daily rates average $186
Shoulder Season
- Revenue averages $3,310 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $202
Low Season (January, February, September)
- Revenue drops to average $2,415 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $211
Seasonality Insights for Midlothian
- The Airbnb seasonality pattern in Midlothian shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Midlothian's highest earning potential, with monthly revenues climbing to $4,388, occupancy reaching 53.5%, and ADRs peaking at $225.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,134, occupancy could drop to 31.6%, and ADRs may adjust to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Midlothian.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Midlothian seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Midlothian?
Low regulation and minimal registration activity in Midlothian, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Midlothian to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Midlothian?
With a compact short-term rental market, Midlothian gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Short Pump | A suburban area known for its upscale shopping, dining, and family-friendly environment. It's a popular destination for visitors looking for a comfortable stay with access to amenities. | Short Pump Town Center, Crump Park, The Country Club of Virginia, Westbiergarten, Boulder Park |
| Chesterfield | A family-oriented community that offers a blend of suburban living and outdoor activities. It's great for families visiting around the Richmond area. | Stonebridge Recreation Center, Chesterfield Historical Society, Lake Chesdin, Dutch Gap Conservation Area, Robious Landing Park |
| Scott’s Addition | A rapidly developing urban neighborhood known for its craft breweries and vibrant arts scene, attracting both young professionals and visitors looking for a modern experience. | The Veil Brewing Co., Scott's Addition Brewery, National RVA, Richmond Arts Center, Virginia Museum of Fine Arts |
| Henrico | A diverse area with a mix of suburban and urban elements, offering historical attractions and modern conveniences, suitable for tourists of all kinds. | Virginia Randolph Museum, Deep Run Park, Libby Hill Park, Short Pump Park, Cultural Arts Center at Glen Allen |
| Downtown Richmond | Richmond’s bustling downtown area, filled with historic sites, fine dining, and cultural attractions. Perfect for tourists wanting to experience the city's history and nightlife. | Virginia State Capitol, Main Street Station, The National, Brown's Island, Canal Walk |
| The Fan District | Known for its historic homes, trees, and vibrant arts culture. A favorite among locals and visitors alike, with proximity to parks and galleries. | Maymont Park, Virginia Museum of Fine Arts, Broad Street, Byrd Theatre, The Fan間fine dining establishments |
| Midloathian Mines Park | A location rich in history with trails and educational opportunities. Ideal for nature lovers and families wanting outdoor activities. | Midloathian Mines Park Trails, Historic Site, Picnic Areas, Scenic Views, Wildlife Watching |
| Robious Corridor | Home to upscale neighborhoods and excellent schools, this area offers a more suburban feel with easy access to nearby urban amenities and attractions. | Robious Landing Park, Tuckahoe Creek Park, The Shops at White Oak Village, Meadow Farm Museum, Local Golf Courses |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Midlothian offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Midlothian?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Midlothian
- The Midlothian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.4% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Midlothian, House properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 76.9% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Midlothian Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Midlothian
- The dominant room capacity in Midlothian is 3 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 38.5% of the active Airbnb listings in Midlothian, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Midlothian.
Midlothian Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Midlothian
- The most common guest capacity trend in Midlothian vacation rentals is listings accommodating 8+ guests (20.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Midlothian STR market, accounting for 35.9% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Midlothian.
- On average, properties in Midlothian are equipped to host 3.9 guests.
How Do Listings in Midlothian Compare on Quality?
Listing quality in Midlothian can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Midlothian
- At 22.6 photos per listing on average, Midlothian hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Midlothian averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Midlothian?
Amenity Prevalence
Amenity Insights for Midlothian
- Essential amenities in Midlothian that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Midlothian: Air conditioning, Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Midlothian to stay competitive.
Which Airbnb Amenities Boost Revenue in Midlothian?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Midlothian, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 87.2% | $28,771 | $96 | 29870.1% |
Kitchen | 87.2% | $28,321 | $3,159 | 796.5% |
Coffee maker | 74.4% | $32,284 | $4,247 | 660.2% |
Refrigerator | 76.9% | $31,269 | $4,514 | 592.8% |
Hot water | 82.1% | $29,566 | $4,654 | 535.3% |
Private entrance | 51.3% | $41,703 | $7,613 | 447.8% |
Cooking basics | 76.9% | $30,876 | $5,824 | 430.2% |
Oven | 66.7% | $34,037 | $7,211 | 372.0% |
Dishwasher | 64.1% | $34,675 | $7,987 | 334.1% |
Laundromat nearby | 12.8% | $71,538 | $18,265 | 291.7% |
Revenue Impact Insights for Midlothian
- Heating tops the revenue impact list with a 29870.1% uplift — listings with this amenity earn $28,771 vs. $96 without it.
- Heating, Kitchen, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Midlothian STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Midlothian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMidlothian Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Midlothian
- The typical guest profile for Airbnb in Midlothian consists of primarily domestic travelers (98%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and DC (1.2%).
- Top languages spoken are English (75.2%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Midlothian?
Listings in Midlothian average 4.84 out of 5 overall, with about 66.6 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Midlothian
- With an overall rating of 4.84, Midlothian listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Midlothian Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Midlothian
- The most common availability pattern in Midlothian falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Midlothian (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Midlothian?
Average Booking Lead Time by Month
Booking Lead Time Insights for Midlothian
- The overall average booking lead time for vacation rentals in Midlothian is 28 days.
- Guests book furthest in advance for stays during November (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Midlothian.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Midlothian averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Midlothian?
Guests in Midlothian stay about 8.1 nights on average, generating roughly 785 reservations and 20.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Midlothian
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Midlothian
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (8.7 nights) and shorten in Mar (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Midlothian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
41% of total
2 Nights
7 listings
17.9% of total
3 Nights
2 listings
5.1% of total
7-29 Nights
8 listings
20.5% of total
30+ Nights
6 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Midlothian is 1 Night, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Midlothian, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41% of Midlothian hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Midlothian.
Midlothian Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
5.1% of total
Flexible
8 listings
20.5% of total
Moderate
6 listings
15.4% of total
Firm
12 listings
30.8% of total
Strict
11 listings
28.2% of total
Cancellation Policy Insights for Midlothian
- The prevailing Airbnb cancellation policy trend in Midlothian is Firm, used by 30.8% of listings.
- A majority (59.0%) of hosts in Midlothian utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.8% market standard in Midlothian.
- Regularly review your cancellation policy against competitors and market demand shifts in Midlothian.
How Much Are Airbnb Cleaning Fees in Midlothian?
Cleaning fees in Midlothian are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Midlothian
- 94.9% of listings charge a cleaning fee, making it standard practice in Midlothian. Guests expect it and factor it into their booking decisions.
- The gap between the average ($275) and median ($130) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Midlothian median of $130. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Midlothian Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Midlothianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Corporate/Family Friendly Lux Home w/ Heated Pool
Entire Place • 5 bedrooms
The Cottage on Bernard's Creek
Entire Place • 4 bedrooms
Renovated, Quiet, Comfy Getaway in Heart of Midlo
Entire Place • 4 bedrooms
Black Cat House
Entire Place • 4 bedrooms
The Greenhouse 'n the Heart of Midlothian, VA
Entire Place • 3 bedrooms
Midlothian Family Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Midlothian?
Learn from the best! This table showcases top-performing Airbnb hosts in Midlothian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terry | 1 | $140,994 | 14 | 5.00/5.0 |
| Kay | 1 | $108,292 | 174 | 5.00/5.0 |
| Jeff | 4 | $99,250 | 477 | 4.89/5.0 |
| Megan | 4 | $69,460 | 51 | 4.52/5.0 |
| Cameron | 1 | $67,919 | 62 | 4.94/5.0 |
| Dorothy | 1 | $65,843 | 77 | 4.95/5.0 |
| Michael | 3 | $65,244 | 35 | 4.89/5.0 |
| James | 1 | $55,075 | 121 | 4.93/5.0 |
| David | 1 | $50,074 | 21 | 4.81/5.0 |
| Evolve | 2 | $37,283 | 69 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Midlothian.
Who Are the Airbnb Hosts in Midlothian?
Midlothian is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Midlothian
- With 56.4% Superhosts, Midlothian has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 48.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Midlothian averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Midlothian
These are the highest-grossing professional property management operations in Midlothian, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $37,283 | $288 | 21.9% | 4.83/5 |
Management Company Insights for Midlothian
- The leading management company, Evolve, operates 2 listings with $37,283 in gross revenue — a useful benchmark for what scale looks like in Midlothian.
- Top managers average 2 properties each, suggesting professional management in Midlothian still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Midlothian's Airbnb Market Compare to Nearby Cities?
How does the Midlothian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mayo, Midlothian has 7 percentage points lower occupancy and about $288 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Easton | 44 | $5,175 | $671.22 | 40% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Weems | 11 | $4,948 | $435.69 | 47% |
| Bumpass | 120 | $4,915 | $574.24 | 32% |
| Castleton | 11 | $4,900 | $534.35 | 31% |
Frequently Asked Questions About Airbnb in Midlothian
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Midlothian.
How much do Airbnb hosts make in Midlothian?
Midlothian hosts earn about $25,095 per year on average, with an average nightly rate of $201 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Midlothian, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Midlothian market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Midlothian?
The average Airbnb occupancy rate in Midlothian is 43.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Midlothian?
Listings in Midlothian average $201 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Midlothian?
Midlothian currently has about 39 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Midlothian?
AirROI currently classifies the short-term rental regulation level in Midlothian as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Midlothian?
RevPAR in Midlothian is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Midlothian?
At 43.5% occupancy, Midlothian can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,095, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Midlothian?
The average booking lead time in Midlothian is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Midlothian?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Midlothian include Short Pump, Chesterfield, Scott’s Addition. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Midlothian?
entire_home listings make up 74.4% of the active supply in Midlothian. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Midlothian compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Midlothian's $25,095 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Midlothian?
The average Airbnb stay length in Midlothian is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Midlothian?
Airbnb listings in Midlothian average 4.84 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Midlothian?
Heating and Kitchen are among the strongest revenue-linked amenities in Midlothian. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Midlothian?
Yes. About 94.9% of active Airbnb listings in Midlothian charge a cleaning fee, and the average fee is $275. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Midlothian?
A 56.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.