Stay Roanoke | 20-Guest Home Near Downtown Entire home · 6 bedrooms Rated 5.00 - Revenue
- $138,714
- Occupancy
- 60.0%
- Daily rate
- $948
Airbnb market data · 202612 months to September 2026
Roanoke, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Roanoke brought in $19,348 over the 12 months through September 2026, about 38% less than the Virginia average of $31,211.
The short answer
Roanoke Airbnb Market at a Glance
Roanoke is cheaper but busier than the Virginia average. Listings averaged $156 a night and were booked on 44% of available nights, against $285 and 39% for the Virginia average.
July, usually the best month, brings in about 80% more per listing than January, usually the slowest.
With 331 active listings, Roanoke is the 11th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue rose 5% while the number of active listings grew 12%.
Browse the live Roanoke Airbnb market
See Every Roanoke Listing
Revenue
How Much Do Airbnb Hosts Make in Roanoke?
Gross bookings per Roanoke listing averaged $19,348 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Roanoke listing brings in $2,980 in July, its best month, and $1,650 in January, its slowest. February runs within 1% of January, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,410+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $3,000 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,910 a month.
- Entry-level properties (bottom 25%) earn $1,030 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,210 $3,340 $1,530
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Roanoke Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,344 | 49.1% | $140 | $78 | 35 days | 5.3 nights |
| Oct 2025 | $2,676 | 52.1% | $145 | $86 | 40 days | 4.8 nights |
| Nov 2025 | $2,182 | 45.0% | $143 | $73 | 36 days | 5 nights |
| Dec 2025 | $2,076 | 42.8% | $141 | $67 | 36 days | 4.5 nights |
| Jan 2026 | $1,766 | 36.5% | $137 | $57 | 19 days | 5.8 nights |
| Feb 2026 | $1,803 | 38.5% | $137 | $64 | 20 days | 5.4 nights |
| Mar 2026 | $2,100 | 40.6% | $140 | $68 | 23 days | 6.1 nights |
| Apr 2026 | $1,937 | 39.7% | $142 | $65 | 42 days | 5.1 nights |
| May 2026 | $2,534 | 44.2% | $166 | $82 | 73 days | 4.7 nights |
| Jun 2026 | $2,700 | 49.8% | $164 | $90 | 34 days | 6.7 nights |
| Jul 2026 | $3,343 | 52.0% | $169 | $108 | 66 days | 5.8 nights |
| Aug 2026 | $2,527 | 45.4% | $161 | $82 | 29 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Roanoke listing earns about $1,910 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Roanoke Profitable?
Yes, when it's run well. The average Roanoke Airbnb took in $19,348 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,680 a month.
Cleaning it yourself keeps the $1,740 a year guests pay in cleaning fees, for about $1,200 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $910 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Roanoke Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,608 | $27,630 |
| Cleaning fees guests pay9% of Roanoke bookings | $1,740 | $2,720 |
| Gross bookings | $19,348 | $30,350 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Roanoke listings on Simplified Pricing, 3% for the rest | −$2,660 | −$4,170 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,740 | −$2,720 |
| Utilities and internetAbout 5% of bookings | −$970 | −$1,520 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$580 | −$910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$6,630 | −$10,220 |
| Left for housing costs, then profit | $12,718about $1,060 a month | $20,130about $1,680 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Roanoke Airbnb Profit
The estimate starts from Roanoke's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Roanoke home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Roanoke's Top Earners Get There
- More nights booked. The busiest quarter of Roanoke listings are booked on 65% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of $130 adds about $1,310 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $175 a night or more, against a median of $130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,760 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,980, against $1,650 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Roanoke listings average 4.87 stars, and 49% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,530 a month, against $1,610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Roanoke?
Roanoke listings were booked on 44% of the nights they were open over the past year, 5 percentage points above the Virginia average (39%) and 3 points above the U.S. average (41%). In a typical year, occupancy climbs to 54% in October and falls to 37% in January.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
October is usually the busiest month in Roanoke, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 46% 55% 37%
Nightly rates
How Much Does an Airbnb Cost per Night in Roanoke?
The average nightly rate in Roanoke, known as ADR (average daily rate), was $156 over the past year, about 45% below the Virginia average of $285 and about 51% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in May and July at about $155 and bottom out in February and September at about $130.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $255+ a night, about twice the median.
- Strong performers (top 25%) charge $175 or more, about $45 above the median.
- Typical properties (median) charge about $130 a night.
- Entry-level properties (bottom 25%) charge $84 or less, about two-thirds of the median.
July rates run 21% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $139 $169 $119
The 12-month ADR of $156 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Roanoke?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Roanoke it averaged $72 over the past year, from about $53 in a typical January to about $96 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $127+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $85 or more, about $25 a night above the median.
- Typical properties (median) earn about $61 per open night.
- Entry-level properties (bottom 25%) earn $35 or less, about 58% of the median.
July RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $72 $108 $50
Seasonality
Best and Worst Months for Airbnb in Roanoke
Roanoke has two high seasons, May–July and October, which makes it a moderately seasonal market. Business is slowest from January to April. A listing earns about 46% more a month in June through August than in December through February.
Average revenue by month in Roanoke
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,210 $2,980 $1,650
Revenue by month in Roanoke in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,650 |
| February | Low season | $1,670 |
| March | Low season | $1,920 |
| April | Low season | $1,880 |
| May | High season | $2,540 |
| June | High season | $2,510 |
| July | High season | $2,980 |
| August | Shoulder season | $2,360 |
| September | Shoulder season | $2,250 |
| October | High season | $2,570 |
| November | Shoulder season | $2,100 |
| December | Shoulder season | $2,040 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July, October | $2,650 | 50% | $149 |
| Shoulder seasonAugust–September, November–December | $2,190 | 47% | $136 |
| Low seasonJanuary–April | $1,780 | 40% | $132 |
How Far in Advance Do Guests Book Airbnb in Roanoke?
Guests book Roanoke stays 39 days ahead on average (about six weeks). May stays are booked furthest out, about 68 days ahead, and January stays closest to arrival, about 17 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 35 days 73 days 16 days
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Roanoke
None of the 331 active listings in Roanoke display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Roanoke.
Neighborhoods
Best Neighborhoods for Airbnb in Roanoke
AirROI's area guide picks eight Roanoke neighborhoods that draw short-term rental guests, led by Downtown Roanoke, Mill Mountain and Old Southwest. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Roanoke | The heart of Roanoke, offering a vibrant mix of dining, shopping, and cultural attractions. Ideal for tourists and business travelers alike, with easy access to amenities and events. | Roanoke City Market, Taubman Museum of Art, Roanoke Star, Virginia Museum of Transportation, Elmwood Park |
| Mill Mountain | A scenic area known for its hiking trails and the iconic Mill Mountain Star. Great for nature lovers and those looking for outdoor activities close to the city. | Mill Mountain Park, Mill Mountain Zoo, Roanoke Valley Greenways |
| Old Southwest | A historic neighborhood with charming homes and tree-lined streets. This area attracts families and visitors who appreciate Roanoke's architectural heritage and community feel. | Virginia Tech Carilion School of Medicine, Historic Oakwood Cemetery, Arts & Culture District |
| Grandin Village | A trendy area with a local vibe, featuring unique shops and eateries. Great for visitors looking for a relaxed atmosphere with a small-town charm. | Grandin Theater, local boutiques and cafes, Roanoke River Greenway |
| West End | A residential area with a growing number of amenities and attractions. It appeals to visitors who want a quieter stay while still being near the city's offerings. | West End Center, local parks and trails, shopping and dining spots |
| Roanoke Valley | Surrounding the city, this area offers beautiful landscapes and outdoor activities. Perfect for those who enjoy outdoor adventures like hiking, biking, and skiing in the winter. | Blue Ridge Parkway, Carvins Cove, Appalachian Trail |
| Tanglewood Mall | An area known for retail shopping and family-friendly activities. Offers a diverse range of entertainment options for families and travelers. | Tanglewood Mall, Bowling Alleys, Restaurants and Cafes |
| Roanoke River | A picturesque area along the river, attracting visitors who enjoy water activities and scenic views. Great for those looking to experience outdoor recreation in an urban setting. | Roanoke River Greenway, riverboat tours, picnic areas along the river |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Roanoke Airbnb Listings by Type and Size
Entire homes make up 84% of listings in Roanoke, but private rooms are a real segment: about one listing in six (16%) rents out a single room. Apartments or condos (47%) and houses (42%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Roanoke Airbnb listings by room type
- Entire home 84%
- Private room 16%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 84.0% | 278 |
| Private room | 16.0% | 53 |
Apartments and houses split the stock
Roanoke Airbnb listings by property type
- Apartment/Condo 47%
- House 42%
- Others 5%
- Hotel/Boutique 5%
- Cabin/Outdoor 2%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 46.5% | 154 |
| House | 42.0% | 139 |
| Others | 5.1% | 17 |
| Hotel/Boutique | 4.5% | 15 |
| Cabin/Outdoor | 1.5% | 5 |
| Unique stay | 0.3% | 1 |
How Many Bedrooms Do Airbnb Listings in Roanoke Have?
One-bedroom homes are the most common size in Roanoke (41% of entire homes), followed by two-bedroom homes (34%). Shares are of the 273 entire homes that give a bedroom count; rented rooms are left out.
Roanoke entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
41%
34%
17%
3%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.8% | 5 |
| 1 bedroom | 41.0% | 112 |
| 2 bedrooms | 34.1% | 93 |
| 3 bedrooms | 17.2% | 47 |
| 4 bedrooms | 3.3% | 9 |
| 5+ bedrooms | 2.6% | 7 |
What Each Home Size Earns in Roanoke
A typical one-bedroom home in Roanoke earned $14,200 over the past year, against $23,800 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 112 | $14,200 | $16,400 | $125 | 46% |
| 2 bedrooms | 93 | $19,100 | $20,500 | $158 | 40% |
| 3 bedrooms | 47 | $23,800 | $27,900 | $229 | 50% |
How Many Guests Do Airbnbs in Roanoke Sleep?
Most Roanoke listings are sized for couples and small families: 73% sleep four guests or fewer, and just 7% take eight or more. Shares are of the 289 listings with a guest capacity on file (87% of the market).
Roanoke listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
35%
7%
31%
5%
12%
2%
7%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.3% | 1 |
| 2 guests | 34.9% | 101 |
| 3 guests | 6.6% | 19 |
| 4 guests | 31.5% | 91 |
| 5 guests | 5.2% | 15 |
| 6 guests | 12.5% | 36 |
| 7 guests | 2.1% | 6 |
| 8+ guests | 6.9% | 20 |
How Roanoke Airbnb Listings Are Set Up
Roanoke hosts set up an average of 2 beds per listing, close to one bed per bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 2
- Show exact location
- 34%
What Amenities Do Airbnb Listings in Roanoke Offer?
Pet-friendly policies are common in Roanoke: 70% of listings have one, and 60% have a patio or balcony.
Share of Roanoke listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Roanoke
Listings in Roanoke with a pet-friendly policy earned about 75% more a year, on average, than those without: $22,200 against $12,600. The gap is smaller for outdoor furniture (about 55% more) and a barbecue grill (about 40% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Roanoke listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pets allowed | 70% | $22,200 | $12,600 | +76% |
| Outdoor furniture | 53% | $23,300 | $14,900 | +57% |
| BBQ grill | 27% | $24,500 | $17,400 | +41% |
| Sound system | 4% | $26,200 | $19,100 | +37% |
| Paid parking off premises | 7% | $25,600 | $18,900 | +36% |
| Patio or balcony | 60% | $21,400 | $16,300 | +32% |
| Outdoor dining area | 37% | $22,200 | $17,600 | +26% |
| EV charger | 9% | $23,700 | $18,900 | +25% |
| Backyard | 60% | $21,000 | $16,900 | +24% |
| Smart lock | 34% | $22,000 | $18,000 | +23% |
Guests
Who Books Airbnbs in Roanoke?
Roanoke draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Richmond is the largest source outside Roanoke, at about 3% of reviews. English is spoken by 75% of guests, and Spanish by 11%.
97% of Roanoke guests are domestic
Where guests who left reviews live
- Domestic 97%
- International 3%
Where Roanoke guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Richmond | 3.5% |
| Roanoke | 3.1% |
| Washington | 2.1% |
| New York | 1.7% |
| Virginia Beach | 1.7% |
Where Roanoke guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 96.9% |
| United Kingdom | 0.7% |
| Canada | 0.4% |
| Germany | 0.2% |
Languages spoken by Roanoke guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.1% |
| Spanish | 11.0% |
| French | 4.0% |
| German | 2.1% |
| Italian | 1.2% |
What Are Airbnb Guest Ratings in Roanoke?
Roanoke Airbnbs average 4.87 stars, and 49% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; location and value for money tie for the lowest, at 4.80. Listings here carry long review histories, about 117 reviews each on average.
Communication and check-in score highest in Roanoke; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.86 |
| Communication | 4.93 |
| Location | 4.80 |
| Check-in | 4.93 |
| Value | 4.80 |
Booking patterns
How Guests Book in Roanoke: Stays, Rules and Fees
Nearly eight in ten Roanoke listings are open to guests more than 180 days a year, but only 23% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Roanoke listings are open to guests
Share of listings by days a year
- 271-366 days 43%
- 181-270 days 34%
- 91-180 days 19%
- 31-90 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 43.2% | 143 |
| 181-270 days | 34.4% | 114 |
| 91-180 days | 19.3% | 64 |
| 31-90 days | 3.0% | 10 |
Days a year Roanoke listings are booked or blocked
Share of listings by days a year
- 271-366 days 3%
- 181-270 days 20%
- 91-180 days 35%
- 31-90 days 29%
- 1-30 days 13%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.3% | 11 |
| 181-270 days | 19.6% | 65 |
| 91-180 days | 35.0% | 116 |
| 31-90 days | 28.7% | 95 |
| 1-30 days | 13.3% | 44 |
What Is the Average Length of Stay for Airbnb in Roanoke?
Bookings in Roanoke average 4.5 to 6.9 nights depending on the month, longest in June and shortest in November. Listings took about 23 bookings each over the year, some 7,640 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Roanoke
Average nights per booking, by month of stay
Average 5.3 nights 6.9 nights 4.5 nights
Two-year average by calendar month.
Roanoke Airbnb Minimum Stay Requirements
More than six in ten listings in Roanoke accept stays of one or two nights. A smaller group, 13%, takes only stays of 30 nights or more.
Minimum stay set by Roanoke listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Roanoke?
Firm is the most common cancellation policy in Roanoke, used by 39% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 44% of listings offer Flexible or Moderate terms and 53% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Roanoke listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Roanoke?
About eight in ten Roanoke listings charge a cleaning fee. The typical fee is $100; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of about five nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- $100
- Listings charging a fee
- 78.9%
- Share of gross revenue
- 9.0%
Top earners
Top-Earning Airbnbs and Hosts in Roanoke
The top-grossing Airbnb in Roanoke, a six-bedroom home, took in $139,000 over the past year, about 7.2 times the city's average of $19,300. Four of the six listings below have five or more bedrooms; the other two have three bedrooms.
Stay Roanoke | 20-Guest Home Near Downtown Entire home · 6 bedrooms Rated 5.00 
Mirrored Glass Entire home · 5 bedrooms Rated 5.00 - Revenue
- $118,642
- Occupancy
- 57.0%
- Daily rate
- $548
Downtown Urban Retreat~ 6 Beds ~Perfect for Groups Entire home · 6 bedrooms Rated 5.00 - Revenue
- $98,631
- Occupancy
- 56.6%
- Daily rate
- $751
Pet-Friendly Roanoke Retreat w/ Theater Entire home · 3 bedrooms Rated 4.95 - Revenue
- $89,080
- Occupancy
- 75.9%
- Daily rate
- $296
The Stone House at Black Dog Salvage Entire home · 3 bedrooms Rated 5.00 - Revenue
- $87,188
- Occupancy
- 47.7%
- Daily rate
- $475
Convenient Secluded Mountain Home Entire home · 6 bedrooms Rated 4.99 - Revenue
- $78,505
- Occupancy
- 54.4%
- Daily rate
- $390
Who Are the Top Airbnb Hosts in Roanoke?
Neil is the top-grossing host in Roanoke, with $630,000 in bookings across 31 listings over the past year. Together, the ten top-grossing hosts run 30% of the market's 331 listings. Per listing, a smaller operator earns more: Sean grossed $54,100 per listing, about 2.7 times Neil's $20,300.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Neil | 31 | $629,798 | $20,316 | 4.90/5 | |
| Aaron | 15 | $469,909 | $31,327 | 4.88/5 | |
| Evolve | 8 | $316,029 | $39,504 | 4.62/5 | |
| 4 | Sean | 5 | $270,286 | $54,057 | 4.90/5 |
| 5 | Corey | 7 | $236,415 | $33,774 | 4.95/5 |
| 6 | Matt & Catherine | 6 | $222,064 | $37,011 | 4.97/5 |
| 7 | Veronica | 8 | $191,543 | $23,943 | 4.96/5 |
| 8 | Jason | 9 | $188,619 | $20,958 | 4.90/5 |
| 9 | Bob | 5 | $137,435 | $27,487 | 4.91/5 |
| 10 | Jessie | 5 | $131,583 | $26,317 | 4.94/5 |
Who Are the Airbnb Hosts in Roanoke?
Professional management companies run 22% of Roanoke listings and owners run the rest, though 34% of listings have a co-host. 61% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
- Superhosts
- 61.3%
- Professional management
- 21.8%
- Cohosted listings
- 33.5%
- Instant Book enabled
- 31.4%
- Simplified Pricing
- 85.8%
Nearby markets
Roanoke vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 51 km, Goodview (23 km away, 34 listings) earned the most per listing, about 2.4 times as much as Roanoke.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Goodview 23 km | 34 | $46,947 | $455 | 40% |
| Moneta 32 km | 185 | $40,653 | $458 | 37% |
| North Shore 35 km | 34 | $25,702 | $346 | 36% |
| Bedford 38 km | 61 | $23,649 | $177 | 42% |
| Huddleston 41 km | 193 | $40,316 | $438 | 33% |
| Blacksburg 42 km | 326 | $36,264 | $537 | 36% |
| Christiansburg 44 km | 98 | $25,694 | $367 | 35% |
| Floyd 51 km | 94 | $19,110 | $174 | 36% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,385 listings
- Williamsburg Airbnb data 1,203 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 987 listings
- Norfolk Airbnb data 841 listings
- Alexandria Airbnb data 693 listings
- Charlottesville Airbnb data 687 listings
- Lynchburg Airbnb data 528 listings
See all 219 Virginia Airbnb markets
Markets Similar to Roanoke
Markets elsewhere in the United States with a similar nightly rate and occupancy to Roanoke:
- Johnson City Airbnb data TN · $157/night · 43.8%
- Muncie Airbnb data IN · $154/night · 43.4%
- Hayward Airbnb data CA · $154/night · 43.4%
- Richmond Airbnb data CA · $152/night · 43.7%
- Great Falls Airbnb data MT · $155/night · 44.3%
- Springfield Airbnb data IL · $159/night · 43.2%
FAQ
Roanoke Airbnb FAQ
How much do Airbnb hosts make in Roanoke?
An active Roanoke Airbnb grossed $19,348 on average in the 12 months to September 2026, according to AirROI's tracking of 331 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,000 or more in a typical month.
How much can I make on Airbnb in Roanoke?
It depends most on the home's size, location and how it's run. The middle half of Roanoke listings earn between $1,030 and $3,000 in a typical month, and the top tenth $4,410 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Roanoke?
Listings in Roanoke were booked on 44% of available nights over the past year. That compares with 39% for the Virginia average. October is usually the busiest month.
How much does an Airbnb cost per night in Roanoke?
The average booked night in Roanoke cost $156 before fees. Half of listings charge between $84 and $175, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Roanoke?
None of the active Roanoke listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Roanoke?
Yes, when it's run well. The average Roanoke Airbnb grossed $19,348 in the 12 months to September 2026, 38% below the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,718 a year (about $1,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,680 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Roanoke?
July usually pays best, averaging $2,980 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Roanoke?
Each night a Roanoke listing was open to book earned $72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $127 or more.
How far in advance do guests book Airbnbs in Roanoke?
Roanoke stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Roanoke?
The average Roanoke Airbnb stay lasts about five nights. A listing took 23 reservations over the year on average.
How are Airbnbs in Roanoke rated?
Guests rate Roanoke Airbnbs 4.87 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Roanoke?
Downtown Roanoke, Mill Mountain and Old Southwest draw the most short-term rental interest in Roanoke. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Roanoke?
AirROI counted 331 active Airbnb listings in Roanoke as of September 2026. The closest tracked market is Goodview, 23 km away.
How much are Airbnb cleaning fees in Roanoke?
In Roanoke, about eight in ten listings add a cleaning fee. The median fee is $100; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 331 active Airbnb listings in Roanoke from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.