Gr8 Epic Escape | 12 BR | Sleeps 32 Entire home · 12 bedrooms Rated 5.00 - Revenue
- $247,130
- Occupancy
- 42.6%
- Daily rate
- $1,910
Airbnb market data · 202612 months to September 2026
Massanutten, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Massanutten brought in $45,975 over the 12 months through September 2026, about 47% more than the Virginia average of $31,211.
The short answer
Massanutten Airbnb Market at a Glance
Massanutten earns on price rather than volume. Listings averaged $409 a night and were booked on 32% of available nights, against $285 and 39% for the Virginia average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in September, usually the slowest.
With 301 active listings, Massanutten is the 15th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings shrank 12%.
Browse the live Massanutten Airbnb market
See Every Massanutten Listing
Revenue
How Much Do Airbnb Hosts Make in Massanutten?
Gross bookings per Massanutten listing averaged $45,975 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Massanutten listing brings in $7,380 in July, its best month, and $3,060 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $11,400+ a month, about three times the typical property.
- Strong performers (top 25%) earn $7,290 or more, roughly $3,400 a month above the median.
- Typical properties (median) earn about $3,910 a month.
- Entry-level properties (bottom 25%) earn $2,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $4,960 $8,630 $3,040
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Massanutten Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,038 | 23.0% | $363 | $101 | 90 days | 3.2 nights |
| Oct 2025 | $5,077 | 37.3% | $386 | $164 | 65 days | 2.6 nights |
| Nov 2025 | $5,195 | 35.3% | $386 | $173 | 62 days | 3.2 nights |
| Dec 2025 | $6,677 | 38.0% | $421 | $215 | 70 days | 3.5 nights |
| Jan 2026 | $5,758 | 39.6% | $396 | $186 | 56 days | 2.8 nights |
| Feb 2026 | $4,570 | 36.5% | $373 | $163 | 57 days | 2.7 nights |
| Mar 2026 | $3,644 | 29.5% | $344 | $118 | 29 days | 3.1 nights |
| Apr 2026 | $4,177 | 33.1% | $351 | $139 | 46 days | 3.4 nights |
| May 2026 | $4,292 | 29.4% | $395 | $138 | 124 days | 3.1 nights |
| Jun 2026 | $6,563 | 42.8% | $406 | $219 | 57 days | 4 nights |
| Jul 2026 | $8,632 | 41.5% | $447 | $278 | 65 days | 3.9 nights |
| Aug 2026 | $6,095 | 38.7% | $405 | $197 | 58 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Massanutten listing earns about $3,910 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Massanutten Profitable?
Yes, when it's run well. The average Massanutten Airbnb took in $45,975 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,260 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,280 a month.
Cleaning it yourself keeps the $7,260 a year guests pay in cleaning fees, for about $2,870 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,940 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Massanutten Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $38,715 | $72,260 |
| Cleaning fees guests pay16% of Massanutten bookings | $7,260 | $13,560 |
| Gross bookings | $45,975 | $85,820 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Massanutten listings on Simplified Pricing, 3% for the rest | −$6,250 | −$11,660 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$7,260 | −$13,560 |
| Utilities and internetAbout 5% of bookings | −$2,300 | −$4,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$920 | −$1,720 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,380 | −$2,570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$460 | −$460 |
| Permit and registrationWhere one is required | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$18,800 | −$34,490 |
| Left for housing costs, then profit | $27,175about $2,260 a month | $51,330about $4,280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Massanutten Airbnb Profit
The estimate starts from Massanutten's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Massanutten home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Massanutten's Top Earners Get There
- More nights booked. The busiest quarter of Massanutten listings are booked on 49% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of $320 adds about $3,220 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $460 a night or more, against a median of $320. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,870 a year.
- Open for the busy months. In a typical year, July brings the average listing about $7,380, against $3,060 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Massanutten listings average 4.81 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,150 a month, against $3,830 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Massanutten?
Massanutten listings were booked on 32% of the nights they were open over the past year, 7 percentage points below the Virginia average (39%) and 9 points below the U.S. average (41%). In a typical year, occupancy climbs to 42% in July and falls to 27% in September.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July is usually the busiest month in Massanutten, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 37% 43% 23%
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Massanutten?
The average nightly rate in Massanutten, known as ADR (average daily rate), was $409 over the past year, about 44% above the Virginia average of $285 and about 28% above the U.S. average of $320. In a typical year, rates peak in July at about $420 and bottom out in September at about $320.
The top 10% charge about 2.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $655+ a night, about twice the median.
- Strong performers (top 25%) charge $460 or more, about $140 above the median.
- Typical properties (median) charge about $320 a night.
- Entry-level properties (bottom 25%) charge $235 or less, about three-quarters of the median.
July rates run 31% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $366 $447 $281
The 12-month ADR of $409 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Massanutten?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Massanutten it averaged $151 over the past year, from about $102 in a typical September to about $238 in a typical July.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn $345+ per open night, about three times the median.
- Strong performers (top 25%) earn $197 or more, about $85 a night above the median.
- Typical properties (median) earn about $111 per open night.
- Entry-level properties (bottom 25%) earn $56 or less, about half of the median.
July RevPAR is about 2.3 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $163 $278 $101
The 12-month RevPAR of $151 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Massanutten
Massanutten has two high seasons, June–August and December–January, which makes it a moderately seasonal market. Business is slowest in September and slows again from February to May.
Average revenue by month in Massanutten
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $4,960 $7,380 $3,060
Revenue by month in Massanutten in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $5,490 |
| February | Low season | $4,530 |
| March | Low season | $3,440 |
| April | Low season | $4,010 |
| May | Low season | $4,150 |
| June | High season | $5,860 |
| July | High season | $7,380 |
| August | High season | $5,740 |
| September | Low season | $3,060 |
| October | Shoulder season | $4,830 |
| November | Shoulder season | $4,700 |
| December | High season | $6,370 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August, December–January | $6,170 | 40% | $396 |
| Shoulder seasonOctober–November | $4,760 | 39% | $339 |
| Low seasonFebruary–May, September | $3,830 | 32% | $347 |
How Far in Advance Do Guests Book Airbnb in Massanutten?
Guests book Massanutten stays 64 days ahead on average (about two months), so guests here plan well ahead. May stays are booked furthest out, about 126 days ahead, and March stays closest to arrival, about 30 days. A typical May booking is made in early January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 62 days 129 days 29 days
Permits
Airbnb Permits and Registration in Massanutten
None of the 301 active listings in Massanutten display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Massanutten.
Neighborhoods
Best Neighborhoods for Airbnb in Massanutten
AirROI's area guide picks four Massanutten neighborhoods that draw short-term rental guests, led by Massanutten Resort, Shenandoah National Park and Luray Caverns. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Massanutten Resort | A popular family-friendly resort offering skiing, water park, and outdoor activities year-round. Attracts tourists seeking active vacations and relaxation. | Massanutten Water Park, Ski Massanutten, Mountain Go-Kart, Massanutten Adventure Park, Golf at Massanutten Resort |
| Shenandoah National Park | A stunning national park nearby, ideal for nature lovers and hikers. Perfect for guests looking to explore the great outdoors and enjoy breathtaking views. | Skyline Drive, Old Rag Mountain, Dark Hollow Falls, Hawksbill Mountain, Compton Gap |
| Luray Caverns | Famous caverns with impressive limestone formations, drawing tourists interested in geological wonders and unique experiences. | Luray Caverns, Luray Valley Museum, Garden Maze, Luray Zoo, Skyline Caverns |
| Woodstock | Charming small town known for its historic sites and proximity to natural attractions, appealing to visitors wanting a quaint experience. | Shenandoah County Courthouse, Woodstock Tower, Meems Bottom Covered Bridge, Shenandoah Music Festival, Natural Art Garden |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Massanutten Airbnb Listings by Type and Size
Almost every Airbnb in Massanutten is an entire home: over 99% of listings, with private rooms at under 1%. Houses account for 75% of the stock; cabins and other outdoor stays come next at 15%.
Nearly all listings rent the whole place
Massanutten Airbnb listings by room type
- Entire home 99%
- Private room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.0% | 298 |
| Private room | 1.0% | 3 |
Houses dominate the property mix
Massanutten Airbnb listings by property type
- House 75%
- Cabin/Outdoor 15%
- Apartment/Condo 9%
- Hotel/Boutique <1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 75.1% | 226 |
| Cabin/Outdoor | 14.6% | 44 |
| Apartment/Condo | 9.0% | 27 |
| Hotel/Boutique | 1.0% | 3 |
| Others | 0.3% | 1 |
How Many Bedrooms Do Airbnb Listings in Massanutten Have?
Most Massanutten homes are built for groups: 77% of entire homes have three or more bedrooms, and five-plus-bedroom homes are the most common size (32%).
Massanutten entire homes by number of bedrooms
Entire homes with each number of bedrooms
3%
20%
21%
24%
32%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 3.4% | 10 |
| 2 bedrooms | 19.8% | 59 |
| 3 bedrooms | 20.8% | 62 |
| 4 bedrooms | 23.8% | 71 |
| 5+ bedrooms | 32.2% | 96 |
What Each Home Size Earns in Massanutten
A typical one-bedroom home in Massanutten earned $2,700 over the past year, against $70,900 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | $2,700 | $5,670 | $183 | 20% |
| 2 bedrooms | 59 | $4,830 | $9,150 | $242 | 25% |
| 3 bedrooms | 62 | $24,900 | $29,200 | $286 | 31% |
| 4 bedrooms | 71 | $41,800 | $45,600 | $372 | 35% |
| 5+ bedrooms | 96 | $70,900 | $85,300 | $650 | 38% |
How Many Guests Do Airbnbs in Massanutten Sleep?
Massanutten is a group-trip market: 75% of listings sleep eight or more guests, about four times the share of the next most common size, six guests (18%).
Massanutten listings by guest capacity
Share of listings by the number of guests they sleep
1%
3%
<1%
18%
3%
75%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.0% | 3 |
| 4 guests | 2.7% | 8 |
| 5 guests | 0.3% | 1 |
| 6 guests | 18.3% | 55 |
| 7 guests | 3.0% | 9 |
| 8+ guests | 74.8% | 225 |
How Massanutten Airbnb Listings Are Set Up
Massanutten hosts set up an average of 6.9 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 21
- Beds per listing
- 6.9
- Show exact location
- 34%
What Amenities Do Airbnb Listings in Massanutten Offer?
Hot tubs are common in Massanutten: 48% of listings have one, and 41% have a fire pit.
Share of Massanutten listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Massanutten
Listings in Massanutten with a pet-friendly policy earned about 7.3 times as much a year, on average, as those without: $61,500 against $8,480. The gap is smaller for a barbecue grill (about 3.3 times as much) and a fire pit (about 2.6 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Massanutten listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pets allowed | 71% | $61,500 | $8,480 | +625% |
| BBQ grill | 78% | $54,300 | $16,500 | +229% |
| Fire pit | 41% | $72,000 | $28,000 | +157% |
| Patio or balcony | 78% | $53,000 | $21,100 | +151% |
| Outdoor furniture | 64% | $58,700 | $23,600 | +148% |
| Arcade games | 25% | $82,100 | $33,800 | +143% |
| Movie theater | 7% | $95,000 | $42,500 | +124% |
| Theme room | 10% | $90,800 | $41,200 | +121% |
| Dedicated workspace | 55% | $60,700 | $27,700 | +119% |
| Hot tub | 48% | $63,600 | $29,800 | +113% |
Guests
Who Books Airbnbs in Massanutten?
Massanutten draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Washington is the largest source, at about 5% of reviews. English is spoken by 72% of guests, and Spanish by 12%.
98% of Massanutten guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Massanutten guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Washington | 5.5% |
| Richmond | 4.9% |
| Virginia Beach | 4.3% |
| Arlington | 2.1% |
| Alexandria | 1.8% |
Where Massanutten guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 97.9% |
| Canada | 0.3% |
| United Kingdom | 0.2% |
| France | 0.2% |
Languages spoken by Massanutten guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 72.3% |
| Spanish | 12.1% |
| French | 2.5% |
| German | 1.3% |
| Korean | 1.3% |
What Are Airbnb Guest Ratings in Massanutten?
Massanutten Airbnbs average 4.81 stars, and 38% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.75, against 4.91 for location.
Location scores highest in Massanutten; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.76 |
| Communication | 4.88 |
| Location | 4.91 |
| Check-in | 4.88 |
| Value | 4.75 |
Booking patterns
How Guests Book in Massanutten: Stays, Rules and Fees
Nearly nine in ten Massanutten listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Massanutten listings are open to guests
Share of listings by days a year
- 271-366 days 53%
- 181-270 days 35%
- 91-180 days 12%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.8% | 159 |
| 181-270 days | 35.2% | 106 |
| 91-180 days | 11.6% | 35 |
| 31-90 days | 0.3% | 1 |
Days a year Massanutten listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 13%
- 91-180 days 35%
- 31-90 days 28%
- 1-30 days 23%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.3% | 1 |
| 181-270 days | 13.0% | 39 |
| 91-180 days | 35.2% | 106 |
| 31-90 days | 28.2% | 85 |
| 1-30 days | 23.3% | 70 |
What Is the Average Length of Stay for Airbnb in Massanutten?
The average Massanutten booking lasts 3.6 nights, longest in June and shortest in October. Listings took about 27 bookings each over the year, some 8,080 in all. Nearly three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Massanutten
Average nights per booking, by month of stay
Average 3.1 nights 3.8 nights 2.4 nights
Two-year average by calendar month.
Massanutten Airbnb Minimum Stay Requirements
More than eight in ten listings in Massanutten accept stays of one or two nights.
Minimum stay set by Massanutten listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Massanutten?
Firm is the most common cancellation policy in Massanutten, used by 46% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 20% on Flexible or Moderate.
Cancellation policies of Massanutten listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Massanutten?
More than nine in ten Massanutten listings charge a cleaning fee. The typical fee is about $214. Spread over the average stay of 3.6 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 16% of gross revenue.
- Median cleaning fee
- $214
- Average cleaning fee
- $229
- Listings charging a fee
- 91.4%
- Share of gross revenue
- 15.8%
Top earners
Top-Earning Airbnbs and Hosts in Massanutten
The top-grossing Airbnb in Massanutten, a 12-bedroom home, took in $247,000 over the past year, about 5.4 times the city's average of $46,000. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Gr8 Epic Escape | 12 BR | Sleeps 32 Entire home · 12 bedrooms Rated 5.00 
Sprawling 15 BR Log Haven Great for Reunion Hottub Entire home · 15 bedrooms Rated 4.67 - Revenue
- $239,237
- Occupancy
- 27.4%
- Daily rate
- $2,328
Ultimate Getaway | Indoor Pool Hot Tubs & Decks! Entire home · 6 bedrooms Rated 4.81 - Revenue
- $217,708
- Occupancy
- 56.3%
- Daily rate
- $948
Private Patio Paradise | Hot Tub Theater Billards Entire home · 8 bedrooms Rated 4.74 - Revenue
- $191,684
- Occupancy
- 36.3%
- Daily rate
- $1,318
Views for Days | Log Retreat Hot Tub Theater Sauna Entire home · 8 bedrooms Rated 4.70 - Revenue
- $188,467
- Occupancy
- 37.5%
- Daily rate
- $1,182
7BR Designer Home in Massanutten Entire home · 7 bedrooms Rated 4.94 - Revenue
- $188,013
- Occupancy
- 52.0%
- Daily rate
- $826
Who Are the Top Airbnb Hosts in Massanutten?
Brian And Sara is the top-grossing host in Massanutten, with $1.70 million in bookings across 14 listings over the past year. Together, the ten top-grossing hosts run 38% of the market's 301 listings. Per listing, a smaller operator earns more: Germain grossed $184,000 per listing, 52% more than Brian And Sara's $121,000.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Brian And Sara | 14 | $1,696,353 | $121,168 | 4.72/5 | |
| Chris | 8 | $1,065,014 | $133,127 | 4.94/5 | |
| Evolve | 24 | $922,872 | $38,453 | 4.68/5 | |
| 4 | Bri | 6 | $811,009 | $135,168 | 4.83/5 |
| 5 | Germain | 3 | $551,380 | $183,793 | 4.95/5 |
| 6 | Jeremy | 37 | $531,875 | $14,375 | 4.64/5 |
| 7 | Kevin | 17 | $442,165 | $26,010 | 4.68/5 |
| 8 | Eric | 2 | $183,050 | $91,525 | 4.97/5 |
| 9 | Jonah | 1 | $182,371 | $182,371 | 4.98/5 |
| 10 | Erika | 2 | $171,355 | $85,678 | 4.97/5 |
Who Are the Airbnb Hosts in Massanutten?
Professional management companies run 32% of Massanutten listings and owners run the rest, though 34% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 49.8%
- Professional management
- 31.9%
- Cohosted listings
- 34.2%
- Instant Book enabled
- 51.5%
- Simplified Pricing
- 84.7%
Nearby markets
Massanutten vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, McGaheysville earned the most per listing, about 52% more than Massanutten. Elkton and Shenandoah were the busiest, each booked on 46% of nights against 32% in Massanutten.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| McGaheysville 0 km | 149 | $69,976 | $459 | 43% |
| Elkton 10 km | 76 | $51,545 | $316 | 46% |
| Harrisonburg 12 km | 153 | $21,284 | $189 | 39% |
| Shenandoah 17 km | 107 | $57,651 | $369 | 46% |
| Stanardsville 24 km | 163 | $28,998 | $230 | 39% |
| Dayton 25 km | 32 | $27,483 | $174 | 45% |
| Stanley 26 km | 113 | $54,756 | $348 | 45% |
| New Market 27 km | 54 | $28,777 | $229 | 40% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,385 listings
- Williamsburg Airbnb data 1,203 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 987 listings
- Norfolk Airbnb data 841 listings
- Alexandria Airbnb data 693 listings
- Charlottesville Airbnb data 687 listings
- Lynchburg Airbnb data 528 listings
See all 219 Virginia Airbnb markets
Markets Similar to Massanutten
Markets elsewhere in the United States with a similar nightly rate and occupancy to Massanutten:
- Donnelly Airbnb data ID · $406/night · 32.9%
- Dripping Springs Airbnb data TX · $407/night · 31.6%
- Oshkosh Airbnb data WI · $394/night · 32.2%
- Fraser Airbnb data CO · $394/night · 32.7%
- Lake Delton Airbnb data WI · $391/night · 32.5%
- Banner Elk Airbnb data NC · $420/night · 33.1%
FAQ
Massanutten Airbnb FAQ
How much do Airbnb hosts make in Massanutten?
An active Massanutten Airbnb grossed $45,975 on average in the 12 months to September 2026, according to AirROI's tracking of 301 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,290 or more in a typical month.
How much can I make on Airbnb in Massanutten?
It depends most on the home's size, location and how it's run. The middle half of Massanutten listings earn between $2,000 and $7,290 in a typical month, and the top tenth $11,400 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Massanutten?
Listings in Massanutten were booked on 32% of available nights over the past year. That compares with 39% for the Virginia average. July is usually the busiest month.
How much does an Airbnb cost per night in Massanutten?
The average booked night in Massanutten cost $409 before fees. Half of listings charge between $235 and $460, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Massanutten?
None of the active Massanutten listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Massanutten?
Yes, when it's run well. The average Massanutten Airbnb grossed $45,975 in the 12 months to September 2026, 47% above the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,175 a year (about $2,260 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,280 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Massanutten?
July usually pays best, averaging $7,380 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Massanutten?
Each night a Massanutten listing was open to book earned $151 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $345 or more.
How far in advance do guests book Airbnbs in Massanutten?
Massanutten stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Massanutten?
The average Massanutten Airbnb stay lasted 3.6 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Massanutten rated?
Guests rate Massanutten Airbnbs 4.81 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Massanutten?
Massanutten Resort, Shenandoah National Park and Luray Caverns draw the most short-term rental interest in Massanutten. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Massanutten?
AirROI counted 301 active Airbnb listings in Massanutten as of September 2026. The closest tracked market is Elkton, 10 km away.
How much are Airbnb cleaning fees in Massanutten?
In Massanutten, more than nine in ten listings add a cleaning fee, and the typical fee is about $214.
Method
About This Data
Figures on this page cover 301 active Airbnb listings in Massanutten from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.