Bethesda, Maryland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bethesda, Maryland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,179 per year — at a $231 nightly rate, 37.9% occupancy, and a $82 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 145 active listings, Bethesda is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 34.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bethesda?
In Bethesda, the headline Airbnb metrics are $19,179 in average annual revenue,37.9% occupancy, $231 ADR, and $82 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bethesda?
Understanding the monthly revenue variations for Airbnb listings in Bethesda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bethesda is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bethesda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,439 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,938 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $856, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bethesda
What Is the Monthly Airbnb Occupancy Rate in Bethesda?
Maximize your bookings by understanding the Bethesda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bethesda:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bethesda
What Is the Average Airbnb Nightly Rate in Bethesda?
Effective short term rental pricing strategy in Bethesda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bethesda typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Bethesda
What Is the RevPAR for Airbnb in Bethesda?
RevPAR in Bethesda is currently $82. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Bethesda
RevPAR Insights for Bethesda
- The average RevPAR in Bethesda is $82. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($32) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bethesda benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bethesda?
Bethesda's peak Airbnb season falls in July, May, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, August)
- Revenue averages $3,212 per month
- Occupancy rates average 44.5%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,807 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $214
Low Season (January, February, March)
- Revenue drops to average $1,807 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $214
Seasonality Insights for Bethesda
- The Airbnb seasonality pattern in Bethesda shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bethesda's highest earning potential, with monthly revenues climbing to $3,346, occupancy reaching 47.1%, and ADRs peaking at $225.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,592, occupancy could drop to 24.7%, and ADRs may adjust to $208.
- Lower occupancy paired with meaningful seasonality means hosts in Bethesda need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Bethesda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Bethesda?
Low regulation and minimal registration activity in Bethesda, Maryland, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bethesda to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Bethesda?
Bethesda is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bethesda | The vibrant heart of Bethesda, known for its restaurants, shops, and cultural institutions. A prime location for visitors, offering a walkable urban experience with access to public transportation and nightlife. | Bethesda Row, Strathmore Music Center, Bethesda Theater, Capital Crescent Trail, Consumer Magazine Headquarters |
| Woodmont Triangle | A lively neighborhood featuring a mix of dining, shopping, and entertainment options. Its close proximity to the metro makes it a popular choice for visitors seeking convenience and vibrancy. | Baker Park, Woodmont Plaza, Hyatt Regency Bethesda, The Capital Grill, Jaleo |
| North Bethesda | Known for the Pike & Rose development, this area combines residential living with entertainment, retail, and business spaces. Attractive to families and business travelers alike. | Pike & Rose, Montgomery County Agricultural Fair, Tuscany Park, North Bethesda Market, Bethesda Central Park |
| Glen Echo Park | A historic park and arts community with picturesque views and cultural activities. Perfect for guests looking for a unique and engaging experience in nature and the arts. | Glen Echo Park, The Spanish Ballroom, C&O Canal National Historical Park, The Carousel, The Puppet Co. |
| West Bethesda | A quieter residential area that offers a blend of suburban comfort with access to Bethesda's urban attractions. Ideal for families and those who want a peaceful retreat close to the city. | Waltonwood at Cherry Hill, Cabin John Regional Park, Westwood Shopping Center, Westbrook Elementary School, Suburban Hospital |
| Bradley Hills | A charming residential neighborhood with beautiful homes and family-friendly amenities. Attracts guests looking for a peaceful environment while still being close to downtown access. | Bethesda Pool, Bradley Hills Park, Bannockburn Park, Norwood Park, Landon School |
| Chevy Chase | An affluent area known for its upscale homes, parks, and close-knit community feel. Offers a premium location for guests who prefer quiet yet convenient accommodations. | Chevy Chase Lake, Rock Creek Park, Wheaton Regional Park, The Collection at Chevy Chase, Wildwood Shopping Center |
| South Bethesda | This area offers a mix of residential and commercial spaces with easy access to downtown Bethesda. Great for those looking for a more laid-back atmosphere while being near the excitement. | Bethesda Farmers Market, Rock Creek Park Trail, Edgemoor Historic District, National Institutes of Health, Bethesda Library |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bethesda offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bethesda?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bethesda
- The Bethesda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bethesda, Apartment/Condo properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 40.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Bethesda Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bethesda
- The dominant room capacity in Bethesda is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Bethesda, indicating a high concentration in these sizes.
Bethesda Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bethesda
- The most common guest capacity trend in Bethesda vacation rentals is listings accommodating 3 guests (18.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Bethesda STR market, accounting for 35.2% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bethesda.
- On average, properties in Bethesda are equipped to host 3.4 guests.
How Do Listings in Bethesda Compare on Quality?
Listing quality in Bethesda can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bethesda
- At 32.7 photos per listing on average, Bethesda hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bethesda averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bethesda?
Amenity Prevalence
Amenity Insights for Bethesda
- Essential amenities in Bethesda that guests expect include: Wifi, Heating, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bethesda: Wifi, Heating, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: Wifi, Heating, Air conditioning.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bethesda to stay competitive.
Which Airbnb Amenities Boost Revenue in Bethesda?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bethesda, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children’s books and toysHigh opportunity | 9.7% | $48,529 | $16,043 | 202.5% |
TV | 88.3% | $20,765 | $7,241 | 186.7% |
Free parking on premises | 59.3% | $25,944 | $9,318 | 178.4% |
Children’s dinnerwareHigh opportunity | 8.3% | $44,385 | $16,905 | 162.6% |
Outlet coversHigh opportunity | 4.8% | $41,776 | $18,033 | 131.7% |
Fireplace guardsHigh opportunity | 4.1% | $41,093 | $18,233 | 125.4% |
Barbecue utensils | 13.1% | $35,474 | $16,722 | 112.1% |
EV chargerHigh opportunity | 6.2% | $37,450 | $17,970 | 108.4% |
Exterior security cameras on property | 17.9% | $32,812 | $16,201 | 102.5% |
Books and reading material | 20.0% | $32,205 | $15,923 | 102.3% |
Revenue Impact Insights for Bethesda
- Children’s books and toys tops the revenue impact list with a 202.5% uplift — listings with this amenity earn $48,529 vs. $16,043 without it.
- High-opportunity amenities — Children’s books and toys, Children’s dinnerware, Outlet covers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children’s books and toys — it has the best combination of high revenue impact and low market saturation in Bethesda.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bethesda STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bethesda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBethesda Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bethesda
- The typical guest profile for Airbnb in Bethesda consists of primarily domestic travelers (83%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.1% of guests.
- Key international markets include United States (83.1%) and DC (5.4%).
- Top languages spoken are English (58.7%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Bethesda.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bethesda?
Listings in Bethesda average 4.72 out of 5 overall, with about 55.3 reviews per active listing and 37.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bethesda
- An average rating of 4.72 places Bethesda in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.87), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Bethesda Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bethesda
- The most common availability pattern in Bethesda falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bethesda (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bethesda?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bethesda
- The overall average booking lead time for vacation rentals in Bethesda is 35 days.
- Guests book furthest in advance for stays during November (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Bethesda.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Bethesda averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bethesda?
Guests in Bethesda stay about 8.3 nights on average, generating roughly 1,981 reservations and 13.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Bethesda
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bethesda
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 13.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (8.9 nights) and shorten in Jan (5.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bethesda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
18.6% of total
2 Nights
15 listings
10.3% of total
3 Nights
8 listings
5.5% of total
4-6 Nights
8 listings
5.5% of total
7-29 Nights
23 listings
15.9% of total
30+ Nights
64 listings
44.1% of total
Key Insights
- The most prevalent minimum stay requirement in Bethesda is 30+ Nights, adopted by 44.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.1%) caters to monthly stays (30+ nights) in Bethesda, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.1% of Bethesda hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bethesda.
Bethesda Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.7% of total
Flexible
27 listings
19% of total
Moderate
55 listings
38.7% of total
Firm
35 listings
24.6% of total
Strict
24 listings
16.9% of total
Cancellation Policy Insights for Bethesda
- The prevailing Airbnb cancellation policy trend in Bethesda is Moderate, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (41.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.7% market standard in Bethesda.
- Regularly review your cancellation policy against competitors and market demand shifts in Bethesda.
How Much Are Airbnb Cleaning Fees in Bethesda?
Cleaning fees in Bethesda are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bethesda
- 82.1% of listings charge a cleaning fee, making it standard practice in Bethesda. Guests expect it and factor it into their booking decisions.
- The gap between the average ($633) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bethesda median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bethesda Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bethesdabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Entire Home 7BR / 8 Beds in Bethesda
Entire Place • 7 bedrooms
Italy meets Moroccan oasis with huge pool for 10
Entire Place • 5 bedrooms
Cherry Blossoms DC 8 beds LUX Home close to DC
Entire Place • 7 bedrooms
Gorgeous home in lively Chevy Chase/DC location
Entire Place • 3 bedrooms
Gorgeous Spacious 7BR in Bethesda
Entire Place • 7 bedrooms
Spacious Apartment in Bethesda
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bethesda?
Learn from the best! This table showcases top-performing Airbnb hosts in Bethesda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 5 | $181,691 | 575 | 4.91/5.0 |
| Tony | 1 | $120,749 | 52 | 4.60/5.0 |
| Kathryn | 1 | $106,291 | 114 | 4.76/5.0 |
| Joraver | 1 | $93,816 | 76 | 4.96/5.0 |
| Mose | 5 | $88,643 | 98 | 4.71/5.0 |
| Lea | 1 | $86,094 | 184 | 4.90/5.0 |
| Global Luxury | 8 | $82,366 | 82 | 4.18/5.0 |
| Global Luxury Suites | 13 | $76,113 | 105 | 4.26/5.0 |
| Grigor | 1 | $75,497 | 15 | 4.67/5.0 |
| Erika | 2 | $75,377 | 164 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bethesda.
Who Are the Airbnb Hosts in Bethesda?
Bethesda is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Bethesda
- With 51.0% Superhosts, Bethesda has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 22.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Bethesda averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Bethesda
These are the highest-grossing professional property management operations in Bethesda, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Global Luxury | 8 | $82,366 | $289 | 15.6% | 4.18/5 |
| Global Luxury Suites | 13 | $76,113 | $271 | 11.2% | 4.26/5 |
| Churchill | 10 | $65,024 | $290 | 16.3% | 4.21/5 |
| Ashley | 5 | $55,920 | $134 | 41.8% | 4.97/5 |
| Bluebird | 5 | $39,388 | $276 | 12.4% | 4.25/5 |
| RoomPicks | 1 | $31,824 | $1,120 | 20.4% | N/A |
| Evolve | 2 | $30,778 | $289 | 31.4% | 4.63/5 |
Management Company Insights for Bethesda
- The leading management company, Global Luxury, operates 8 listings with $82,366 in gross revenue — a useful benchmark for what scale looks like in Bethesda.
- Top managers average 6 properties each, suggesting professional management in Bethesda still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.42/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Bethesda's Airbnb Market Compare to Nearby Cities?
How does the Bethesda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Bethesda has 14 percentage points lower occupancy and about $118 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Easton | 44 | $5,175 | $671.22 | 40% |
| Lower Windsor Township | 14 | $4,996 | $428.50 | 45% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Worton | 10 | $4,966 | $617.74 | 34% |
Frequently Asked Questions About Airbnb in Bethesda
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bethesda.
How much do Airbnb hosts make in Bethesda?
Bethesda hosts earn about $19,179 per year on average, with an average nightly rate of $231 and RevPAR of $82. Those figures describe the typical revenue environment for active listings in Bethesda, Maryland, not the ceiling for the best operators. Source: AirROI 2026 data, Bethesda market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Bethesda?
The average Airbnb occupancy rate in Bethesda is 37.9%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bethesda?
Listings in Bethesda average $231 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bethesda?
Bethesda currently has about 145 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bethesda?
AirROI currently classifies the short-term rental regulation level in Bethesda as Low. The dataset also shows about 0.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bethesda?
RevPAR in Bethesda is about $82. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bethesda?
Occupancy of 37.9% means Bethesda is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,179, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bethesda?
The average booking lead time in Bethesda is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bethesda?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bethesda include Downtown Bethesda, Woodmont Triangle, North Bethesda. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bethesda?
entire_home listings make up 78.6% of the active supply in Bethesda. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bethesda compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Bethesda's $19,179 and 37.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bethesda?
The average Airbnb stay length in Bethesda is about 8.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bethesda?
Airbnb listings in Bethesda average 4.72 out of 5 overall. About 37.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bethesda?
Children’s books and toys and TV are among the strongest revenue-linked amenities in Bethesda. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bethesda?
Yes. About 82.1% of active Airbnb listings in Bethesda charge a cleaning fee, and the average fee is $633. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bethesda?
A 51.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.