Hillandale, Maryland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hillandale, Maryland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,821 per year — at a $98 nightly rate, 44.8% occupancy, and a $42 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 34 active listings, Hillandale is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 17.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hillandale?
In Hillandale, the headline Airbnb metrics are $11,821 in average annual revenue,44.8% occupancy, $98 ADR, and $42 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hillandale?
Understanding the monthly revenue variations for Airbnb listings in Hillandale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillandale is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillandale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,019+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $942 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillandale
What Is the Monthly Airbnb Occupancy Rate in Hillandale?
Maximize your bookings by understanding the Hillandale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillandale:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillandale
What Is the Average Airbnb Nightly Rate in Hillandale?
Effective short term rental pricing strategy in Hillandale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillandale typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Hillandale
What Is the RevPAR for Airbnb in Hillandale?
RevPAR in Hillandale is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $25 RevPAR.
- Strong performers (Top 25%) earn $63 RevPAR.
- Best-in-class (Top 10%) achieve $92 RevPAR.
Average Monthly RevPAR Trend in Hillandale
RevPAR Insights for Hillandale
- The average RevPAR in Hillandale is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($92) and bottom 25% ($18) is $74, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hillandale benchmarks. If your RevPAR falls below the median of $25, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $63+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hillandale?
Hillandale's peak Airbnb season falls in June, July, April, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, April)
- Revenue averages $2,011 per month
- Occupancy rates average 61.2%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,266 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $88
Low Season (January, February, March)
- Revenue drops to average $779 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $93
Seasonality Insights for Hillandale
- Airbnb seasonality in Hillandale is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hillandale's highest earning potential, with monthly revenues climbing to $2,256, occupancy reaching 65.5%, and ADRs peaking at $98.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $730, occupancy could drop to 33.8%, and ADRs may adjust to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillandale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hillandale, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hillandale?
With 15% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Hillandale. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hillandale to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 15% licensed listings)
What Are the Best Neighborhoods for Airbnb in Hillandale?
With a compact short-term rental market, Hillandale gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillandale | A suburban community close to Washington D.C. known for its family-friendly environment and convenient access to public transportation. A great spot for families and professionals working in the city. | Hillandale Park, Suitland Parkway, University of Maryland, Silver Spring Downtown, Patuxent Research Refuge, Montgomery County Agricultural History Farm Park |
| Silver Spring | Nearby urban center with a vibrant downtown, diverse dining options, and cultural venues. Attracts both business travelers and tourists wanting access to D.C. without the city hustle. | Downtown Silver Spring, Silver Spring Civic Building, AFI Silver Theatre, Pike & Rose, Sligo Creek Park |
| Takoma Park | Charming, eclectic neighborhood known for its vibrant arts scene and historic homes. Popular with those seeking a community feel near D.C. | Takoma Park Farmers Market, Takoma Park Community Center, Historic District, Sligo Creek Park, Carroll Avenue |
| Rockville | A major city within Montgomery County offering a suburban feel with plenty of shopping, dining, and entertainment options. Great for families and business travelers. | Rockville Town Square, Montgomery County Fairgrounds, Rock Creek Regional Park, Lake Needwood, Strathmore Arts Center |
| Bethesda | Upscale urban area with a lively downtown known for its restaurants, shopping, and nightlife. A prime location for affluent visitors and business travelers. | Bethesda Row, National Institutes of Health, Strathmore, Capital Crescent Trail, Wheaton Regional Park |
| Colesville | Quiet residential area with parks and close proximity to various outdoor activities. Ideal for guests looking for a peaceful retreat near urban amenities. | Brookside Gardens, Sandy Spring Museum, Glenview Mansion, Baldy Park, Northeast Branch Trail |
| Laurel | A historic city offering a mix of suburban and urban settings. Close to major highways and attractions. Good for guests wanting to explore both suburban life and D.C. | Laurel Park, Montpelier Mansion, Patuxent River Park, Laurel Museum, Historic Laurel |
| Glenmont | A suburban area with access to the Glenmont Metro Station, making it easy to travel to D.C. Good for visitors who prefer a residential neighborhood. | Glenmont Shopping Center, Northwest Branch Trail, Wheaton Regional Park, Glenallan Park, St. John's Forest |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hillandale offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hillandale?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillandale
- The Hillandale Airbnb market composition is heavily skewed towards Private Room listings, which make up 64.7% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillandale, House properties are the most common (79.4%), reflecting the local real estate landscape.
- Houses represent a significant 79.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Hillandale Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillandale
- The dominant room capacity in Hillandale is 1 bedroom listings, making up 14.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 26.5% of the active Airbnb listings in Hillandale, indicating a high concentration in these sizes.
Hillandale Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillandale
- The most common guest capacity trend in Hillandale vacation rentals is listings accommodating 2 guests (11.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Hillandale STR market, accounting for 23.6% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillandale.
- On average, properties in Hillandale are equipped to host 1.7 guests.
How Do Listings in Hillandale Compare on Quality?
Listing quality in Hillandale can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hillandale
- At 28.6 photos per listing on average, Hillandale hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hillandale averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hillandale?
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Hillandale
- Essential amenities in Hillandale that guests expect include: Heating, Carbon monoxide alarm, Microwave, Hot water, Wifi, Dedicated workspace, TV, Smoke alarm, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillandale: Heating, Carbon monoxide alarm, Microwave, Hot water, Wifi, Dedicated workspace, TV, Smoke alarm, Free parking on premises, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillandale to stay competitive.
Which Airbnb Amenities Boost Revenue in Hillandale?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hillandale, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel crib | 14.7% | $32,225 | $8,303 | 288.1% |
Private entrance | 32.4% | $20,171 | $7,828 | 157.7% |
Coffee | 20.6% | $22,942 | $8,938 | 156.7% |
Laundromat nearby | 26.5% | $20,252 | $8,786 | 130.5% |
Hot water kettle | 44.1% | $17,000 | $7,732 | 119.9% |
Backyard | 70.6% | $13,940 | $6,737 | 106.9% |
Conditioner | 35.3% | $17,669 | $8,631 | 104.7% |
Cleaning products | 55.9% | $14,712 | $8,160 | 80.3% |
Dining table | 47.1% | $15,385 | $8,653 | 77.8% |
Shower gel | 44.1% | $15,600 | $8,838 | 76.5% |
Revenue Impact Insights for Hillandale
- Pack ’n play/Travel crib tops the revenue impact list with a 288.1% uplift — listings with this amenity earn $32,225 vs. $8,303 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hillandale STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillandale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillandale Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hillandale
- The typical guest profile for Airbnb in Hillandale consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.5% of guests.
- Key international markets include United States (89.5%) and Canada (2.1%).
- Top languages spoken are English (58.1%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Charlottesville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hillandale?
Listings in Hillandale average 4.79 out of 5 overall, with about 65.6 reviews per active listing and 17.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hillandale
- An average rating of 4.79 places Hillandale in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.9), while Location (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hillandale Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillandale
- The most common availability pattern in Hillandale falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hillandale (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hillandale?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillandale
- The overall average booking lead time for vacation rentals in Hillandale is 23 days.
- Guests book furthest in advance for stays during July (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (27 days avg.) sees the longest lead times, while Fall (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Hillandale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Hillandale averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hillandale?
Guests in Hillandale stay about 9.3 nights on average, generating roughly 621 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hillandale
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hillandale
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (11.5 nights) and shorten in Nov (5.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hillandale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.9% of total
2 Nights
5 listings
14.7% of total
3 Nights
2 listings
5.9% of total
4-6 Nights
15 listings
44.1% of total
7-29 Nights
5 listings
14.7% of total
30+ Nights
6 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hillandale is 4-6 Nights, adopted by 44.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Hillandale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 44.1% of Hillandale hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillandale.
Hillandale Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
24 listings
70.6% of total
Moderate
6 listings
17.6% of total
Firm
2 listings
5.9% of total
Strict
2 listings
5.9% of total
Cancellation Policy Insights for Hillandale
- The prevailing Airbnb cancellation policy trend in Hillandale is Flexible, used by 70.6% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Hillandale may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 70.6% market standard in Hillandale.
- Given the high prevalence of Flexible policies (70.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillandale.
How Much Are Airbnb Cleaning Fees in Hillandale?
Cleaning fees in Hillandale are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hillandale
- 91.2% of listings charge a cleaning fee, making it standard practice in Hillandale. Guests expect it and factor it into their booking decisions.
- The gap between the average ($598) and median ($30) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hillandale median of $30. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hillandale Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillandalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Home Close to DC
Entire Place • 5 bedrooms
Stylish Comfort Getaway
Entire Place • 5 bedrooms
Guest Home in Silver Spring near ARL and FDA
Entire Place • 4 bedrooms
Urban Xcape- Family vibe with plush amenities.
Entire Place • 5 bedrooms
Guest suite in Hillandale
Entire Place • 1 bedroom
Spacious 2BR Suite | Private Entry + Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hillandale?
Learn from the best! This table showcases top-performing Airbnb hosts in Hillandale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cozy Retreat | 22 | $257,996 | 1102 | 4.78/5.0 |
| Emile | 1 | $32,909 | 9 | 5.00/5.0 |
| Geetank | 1 | $25,606 | 397 | 4.84/5.0 |
| John & Adam | 1 | $24,689 | 285 | 4.88/5.0 |
| Marie | 1 | $20,134 | 61 | 4.89/5.0 |
| Berzo Rentals L.L.C. | 2 | $14,548 | 91 | 4.66/5.0 |
| Colleen | 1 | $9,865 | 40 | 4.88/5.0 |
| Julienne | 2 | $7,282 | 65 | 4.83/5.0 |
| Barry | 1 | $4,336 | 90 | 4.96/5.0 |
| Balkanska | 1 | $3,869 | 17 | 4.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillandale.
Who Are the Airbnb Hosts in Hillandale?
Hillandale is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hillandale
- With 76.5% Superhosts, Hillandale has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Hillandale averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hillandale's Airbnb Market Compare to Nearby Cities?
How does the Hillandale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Hillandale has 7 percentage points lower occupancy and about $251 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Polk Township | 15 | $6,885 | $537.97 | 35% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Lemont | 21 | $5,793 | $914.83 | 38% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Hellam Township | 24 | $5,701 | $369.81 | 47% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| College Township | 83 | $5,467 | $869.23 | 37% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| State College | 192 | $5,178 | $716.29 | 39% |
| Easton | 44 | $5,175 | $671.22 | 40% |
Frequently Asked Questions About Airbnb in Hillandale
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hillandale.
How much do Airbnb hosts make in Hillandale?
Hillandale hosts earn about $11,821 per year on average, with an average nightly rate of $98 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Hillandale, Maryland, not the ceiling for the best operators. Source: AirROI 2026 data, Hillandale market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hillandale?
The average Airbnb occupancy rate in Hillandale is 44.8%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hillandale?
Listings in Hillandale average $98 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hillandale?
Hillandale currently has about 34 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hillandale?
AirROI currently classifies the short-term rental regulation level in Hillandale as Moderate. The dataset also shows about 14.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hillandale?
RevPAR in Hillandale is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hillandale?
At 44.8% occupancy, Hillandale can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,821, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hillandale?
The average booking lead time in Hillandale is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hillandale?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hillandale include Hillandale, Silver Spring, Takoma Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hillandale?
private_room listings make up 64.7% of the active supply in Hillandale. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hillandale compare to nearby Airbnb markets?
Among neighboring markets, Polk Township posts $82,623 in average annual revenue with 35.4% occupancy, compared to Hillandale's $11,821 and 44.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hillandale?
The average Airbnb stay length in Hillandale is about 9.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hillandale?
Airbnb listings in Hillandale average 4.79 out of 5 overall. About 17.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hillandale?
Pack ’n play/Travel crib and Private entrance are among the strongest revenue-linked amenities in Hillandale. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hillandale?
Yes. About 91.2% of active Airbnb listings in Hillandale charge a cleaning fee, and the average fee is $598. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hillandale?
A 76.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.