Ski in Taos! Gem Hacienda- Private Luxe Estate Entire home · 9 bedrooms Rated 5.00 - Revenue
- $171,599
- Occupancy
- 20.9%
- Daily rate
- $3,045
Airbnb market data · 202612 months to September 2026
Taos, NM Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Taos brought in $24,457 over the 12 months through September 2026, about 17% less than the New Mexico average of $29,323.
The short answer
Taos Airbnb Market at a Glance
Bookings in Taos trail the New Mexico average, at prices about 7% lower. Listings averaged $242 a night and were booked on 37% of available nights, against $260 and 41% for the New Mexico average.
July, usually the best month, brings in about 75% more per listing than April, usually the slowest.
With 320 active listings, Taos is the seventh-largest of 58 New Mexico markets AirROI tracks. From a year earlier, the number of active listings grew 8%.
Browse the live Taos Airbnb market
See Every Taos Listing
Revenue
How Much Do Airbnb Hosts Make in Taos?
Gross bookings per Taos listing averaged $24,457 over the 12 months to September 2026 (New Mexico average: $29,323), before cleaning, platform and management costs and taxes.
In a typical year, the average Taos listing brings in $3,600 in July, its best month, and $2,050 in April, its slowest. November runs within 5% of April, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $5,950+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $3,840 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $2,330 a month.
- Entry-level properties (bottom 25%) earn $1,220 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.8 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,910 $3,680 $1,960
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Taos Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in December 2025 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,080 | 47.9% | $241 | $103 | 69 days | 4.3 nights |
| Oct 2025 | $3,322 | 50.5% | $243 | $107 | 66 days | 4.9 nights |
| Nov 2025 | $2,341 | 37.3% | $237 | $78 | 52 days | 4.3 nights |
| Dec 2025 | $3,123 | 38.3% | $256 | $101 | 59 days | 5.1 nights |
| Jan 2026 | $2,285 | 31.9% | $245 | $74 | 43 days | 5.4 nights |
| Feb 2026 | $2,612 | 38.5% | $244 | $93 | 49 days | 4.7 nights |
| Mar 2026 | $3,307 | 42.3% | $248 | $107 | 56 days | 4.8 nights |
| Apr 2026 | $2,070 | 35.5% | $227 | $69 | 48 days | 4.6 nights |
| May 2026 | $2,959 | 44.9% | $237 | $95 | 51 days | 5.3 nights |
| Jun 2026 | $3,345 | 44.4% | $242 | $112 | 49 days | 4.6 nights |
| Jul 2026 | $3,683 | 47.8% | $247 | $119 | 57 days | 5.5 nights |
| Aug 2026 | $3,184 | 43.0% | $241 | $103 | 61 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Taos listing earns about $2,330 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Taos Profitable?
Yes, when it's run well. The average Taos Airbnb took in $24,457 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,210 a month.
Cleaning it yourself keeps the $2,470 a year guests pay in cleaning fees, for about $1,530 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Taos Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,987 | $36,270 |
| Cleaning fees guests pay10% of Taos bookings | $2,470 | $4,080 |
| Gross bookings | $24,457 | $40,350 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Taos listings on Simplified Pricing, 3% for the rest | −$3,260 | −$5,370 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,470 | −$4,080 |
| Utilities and internetAbout 5% of bookings | −$1,220 | −$2,020 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$810 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$730 | −$1,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$8,530 | −$13,850 |
| Left for housing costs, then profit | $15,927about $1,330 a month | $26,500about $2,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Taos Airbnb Profit
The estimate starts from Taos's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Taos home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Taos's Top Earners Get There
- More nights booked. The busiest quarter of Taos listings are booked on 63% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $200 adds about $1,990 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $275 a night or more, against a median of $200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,200 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,600, against $2,050 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Taos listings average 4.85 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,360 a month, against $2,040 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Taos?
Taos listings were booked on 37% of the nights they were open over the past year, 4 percentage points below the New Mexico average (41%) and 4 points below the U.S. average (41%). In a typical year, occupancy climbs to 51% in October and falls to 35% in January.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
October is usually the busiest month in Taos, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 44% 53% 32%
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Taos?
The average nightly rate in Taos, known as ADR (average daily rate), was $242 over the past year, about 7% below the New Mexico average of $260 and about 24% below the U.S. average of $320. In a typical year, rates peak in July and December at about $245 and bottom out in April and November at about $220.
The top 10% charge about 2.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $395+ a night, about twice the median.
- Strong performers (top 25%) charge $275 or more, about $75 above the median.
- Typical properties (median) charge about $200 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about two-thirds of the median.
July rates run 12% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $235 $256 $202
What Is the RevPAR for Airbnb in Taos?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Taos it averaged $86 over the past year, from about $68 in a typical April to about $116 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $164+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $108 or more, about $40 a night above the median.
- Typical properties (median) earn about $69 per open night.
- Entry-level properties (bottom 25%) earn $45 or less, about two-thirds of the median.
July RevPAR is about 1.7 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $96 $119 $65
The 12-month RevPAR of $86 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Taos
Taos has two high seasons, March and July–October, which makes it a moderately seasonal market.
Average revenue by month in Taos
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,910 $3,600 $2,050
Revenue by month in Taos in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,450 |
| February | Shoulder season | $2,690 |
| March | High season | $3,410 |
| April | Low season | $2,050 |
| May | Shoulder season | $2,810 |
| June | Shoulder season | $3,140 |
| July | High season | $3,600 |
| August | High season | $3,320 |
| September | High season | $3,060 |
| October | High season | $3,160 |
| November | Low season | $2,150 |
| December | Shoulder season | $3,070 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch, July–October | $3,310 | 49% | $236 |
| Shoulder seasonFebruary, May–June, December | $2,930 | 43% | $239 |
| Low seasonJanuary, April, November | $2,220 | 36% | $227 |
How Far in Advance Do Guests Book Airbnb in Taos?
Guests book Taos stays 53 days ahead on average (about eight weeks). September stays are booked furthest out, about 67 days ahead, and January stays closest to arrival, about 44 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 55 days 69 days 43 days
Permits
Airbnb Permits and Registration in Taos
7% of the 320 active listings in Taos display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Taos.
Neighborhoods
Best Neighborhoods for Airbnb in Taos
AirROI's area guide picks Taos Pueblo, Downtown Taos and Enchanted Circle Scenic Byway as the parts of Taos that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Taos Pueblo | A UNESCO World Heritage Site, Taos Pueblo is one of the oldest continuously inhabited communities in the United States. Attracts visitors interested in Native American culture, history, and art. | Taos Pueblo, Native American art galleries, Cultural tours, Historic adobe buildings |
| Downtown Taos | The cultural and commercial heart of Taos, downtown features galleries, shops, and restaurants, making it appealing for tourists looking for local art and cuisine. | Taos Art Museum, Harwood Museum of Art, Plaza de Taos, Local craft shops, Restaurants and cafes |
| Enchanted Circle Scenic Byway | A scenic drive that offers breathtaking views of the mountains and valleys. Ideal for nature lovers and those looking to explore more of northern New Mexico. | Scenic vistas, Wildflower viewing, Outdoor recreation, Fishing and hiking opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Taos Airbnb Listings by Type and Size
Entire homes make up 79% of listings in Taos, but private rooms are a real segment: nearly one listing in five (18%) rents out a single room. Houses are the most common property type at 47%, about 1.8 times the share of hotels, guesthouses and B&Bs (26%).
Mostly entire homes, with a private-room segment
Taos Airbnb listings by room type
- Entire home 79%
- Private room 18%
- Hotel room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 79.1% | 253 |
| Private room | 18.4% | 59 |
| Hotel room | 2.5% | 8 |
Listings by property type
Taos Airbnb listings by property type
- House 47%
- Hotel/Boutique 26%
- Apartment/Condo 20%
- Others 5%
- Cabin/Outdoor 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 46.9% | 150 |
| Hotel/Boutique | 25.6% | 82 |
| Apartment/Condo | 20.0% | 64 |
| Others | 5.0% | 16 |
| Cabin/Outdoor | 2.5% | 8 |
How Many Bedrooms Do Airbnb Listings in Taos Have?
One-bedroom homes are the most common size in Taos (35% of entire homes), followed by two-bedroom homes (29%). Shares are of the 246 entire homes that give a bedroom count; rented rooms are left out.
Taos entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
9%
35%
29%
19%
4%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 9.3% | 23 |
| 1 bedroom | 35.0% | 86 |
| 2 bedrooms | 29.3% | 72 |
| 3 bedrooms | 19.1% | 47 |
| 4 bedrooms | 4.1% | 10 |
| 5+ bedrooms | 3.3% | 8 |
What Each Home Size Earns in Taos
A typical studio in Taos earned $2,680 over the past year, against $25,100 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 23 | $2,680 | $8,660 | $160 | 31% |
| 1 bedroom | 86 | $17,500 | $20,900 | $157 | 45% |
| 2 bedrooms | 72 | $21,300 | $26,500 | $235 | 39% |
| 3 bedrooms | 47 | $32,700 | $37,500 | $331 | 38% |
| 4 bedrooms | 10 | $25,100 | $43,400 | $458 | 34% |
How Many Guests Do Airbnbs in Taos Sleep?
Most Taos listings are sized for couples and small families: 66% sleep four guests or fewer, and just 12% take eight or more. Shares are of the 292 listings with a guest capacity on file (91% of the market).
Taos listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
1%
31%
13%
22%
5%
15%
2%
12%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.7% | 2 |
| 2 guests | 30.8% | 90 |
| 3 guests | 13.0% | 38 |
| 4 guests | 21.9% | 64 |
| 5 guests | 5.1% | 15 |
| 6 guests | 14.7% | 43 |
| 7 guests | 2.1% | 6 |
| 8+ guests | 11.6% | 34 |
How Taos Airbnb Listings Are Set Up
Taos hosts set up an average of 2.4 beds per listing. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 14
- Beds per listing
- 2.4
- Show exact location
- 28%
What Amenities Do Airbnb Listings in Taos Offer?
Free on-site parking is close to standard in Taos: 97% of listings offer it, and 69% have a pet-friendly policy.
Share of Taos listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Taos
Listings in Taos with a waterfront setting earned about 2.2 times as much a year, on average, as those without: $51,200 against $23,500. The gap is smaller for a patio or balcony (about twice as much) and a sound system (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Taos listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Waterfront | 3% | $51,200 | $23,500 | +118% |
| Patio or balcony | 54% | $31,900 | $15,500 | +105% |
| Sound system | 9% | $45,200 | $22,400 | +102% |
| Pets allowed | 69% | $28,300 | $15,900 | +78% |
| Backyard | 60% | $29,600 | $16,800 | +76% |
| Outdoor furniture | 58% | $29,400 | $17,600 | +67% |
| Outdoor dining area | 43% | $31,600 | $19,000 | +66% |
| Free street parking | 13% | $37,100 | $22,600 | +64% |
| Smart lock | 14% | $36,400 | $22,500 | +62% |
| EV charger | 6% | $37,300 | $23,700 | +57% |
Guests
Who Books Airbnbs in Taos?
Taos draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Denver is the largest source, at about 8% of reviews. English is spoken by 68% of guests, and Spanish by 16%.
98% of Taos guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Taos guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Denver | 7.7% |
| Albuquerque | 7.1% |
| Austin | 4.0% |
| Santa Fe | 2.7% |
| New York | 2.0% |
Where Taos guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.0% |
| United Kingdom | 0.5% |
| Mexico | 0.3% |
| Australia | 0.3% |
Languages spoken by Taos guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 67.7% |
| Spanish | 16.4% |
| French | 4.8% |
| German | 2.7% |
| Italian | 1.6% |
What Are Airbnb Guest Ratings in Taos?
Taos Airbnbs average 4.85 stars, and 43% of listings hold Airbnb's Guest Favorite badge. Listings here carry long review histories, about 113 reviews each on average.
Taos guest ratings by category
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.84 |
| Communication | 4.89 |
| Location | 4.89 |
| Check-in | 4.89 |
| Value | 4.76 |
Booking patterns
How Guests Book in Taos: Stays, Rules and Fees
Nearly eight in ten Taos listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Taos listings are open to guests
Share of listings by days a year
- 271-366 days 52%
- 181-270 days 26%
- 91-180 days 16%
- 31-90 days 5%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.9% | 166 |
| 181-270 days | 26.3% | 84 |
| 91-180 days | 16.3% | 52 |
| 31-90 days | 5.3% | 17 |
| 1-30 days | 0.3% | 1 |
Days a year Taos listings are booked or blocked
Share of listings by days a year
- 271-366 days 6%
- 181-270 days 18%
- 91-180 days 25%
- 31-90 days 28%
- 1-30 days 23%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.9% | 19 |
| 181-270 days | 18.1% | 58 |
| 91-180 days | 25.0% | 80 |
| 31-90 days | 28.1% | 90 |
| 1-30 days | 22.8% | 73 |
What Is the Average Length of Stay for Airbnb in Taos?
The average Taos booking lasts 5.4 nights, longest in July and shortest in November. Listings took about 24 bookings each over the year, some 7,430 in all. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Taos
Average nights per booking, by month of stay
Average 4.7 nights 5.4 nights 4.2 nights
Two-year average by calendar month.
Taos Airbnb Minimum Stay Requirements
Nearly two-thirds of listings in Taos accept stays of one or two nights. A smaller group, 8%, takes only stays of 30 nights or more.
Minimum stay set by Taos listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Taos?
Firm is the most common cancellation policy in Taos, used by 52% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 28% on Flexible or Moderate.
Cancellation policies of Taos listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Taos?
85% of Taos listings charge a cleaning fee. The typical fee is $115; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.4 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- $115
- Listings charging a fee
- 85.3%
- Share of gross revenue
- 10.1%
Top earners
Top-Earning Airbnbs and Hosts in Taos
The top-grossing Airbnb in Taos, a nine-bedroom home, took in $172,000 over the past year, about 7 times the city's average of $24,500.
Ski in Taos! Gem Hacienda- Private Luxe Estate Entire home · 9 bedrooms Rated 5.00 
Casa Europa 22 Room Mansion, Hot Tub, Sauna, Deck Entire home · 6 bedrooms Rated 4.92 - Revenue
- $135,636
- Occupancy
- 54.1%
- Daily rate
- $666
Beautiful Retreat w/ Hot Tub, 2 Blocks from Plaza! Entire home · 3 bedrooms Rated 5.00 - Revenue
- $131,106
- Occupancy
- 72.7%
- Daily rate
- $491
Lovely Taos Home w/ Hot Tub, 2 Blocks from Plaza! Entire home · 3 bedrooms Rated 5.00 - Revenue
- $121,942
- Occupancy
- 84.3%
- Daily rate
- $386
Taos Pine Home - A/C - HotTub - Entire House Entire home · 4 bedrooms Rated 5.00 - Revenue
- $108,351
- Occupancy
- 57.2%
- Daily rate
- $482
Mountain Retreat: Views, Hot Tub, Near Taos Skiing Entire home · 4 bedrooms Rated 4.92 - Revenue
- $96,775
- Occupancy
- 56.7%
- Daily rate
- $410
Who Are the Top Airbnb Hosts in Taos?
Abode Vacation is the top-grossing host in Taos, with $320,000 in bookings across 7 listings over the past year. Together, the ten top-grossing hosts run 19% of the market's 320 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Abode Vacation | 7 | $320,148 | $45,735 | 4.85/5 | |
| Hacienda Del Sol | 12 | $266,470 | $22,206 | 4.87/5 | |
| Angela | 6 | $262,727 | $43,788 | 4.86/5 | |
| 4 | Melissa | 11 | $257,074 | $23,370 | 4.79/5 |
| 5 | Judy | 2 | $253,048 | $126,524 | 5.00/5 |
| 6 | Evolve | 7 | $229,628 | $32,804 | 4.90/5 |
| 7 | Marah | 8 | $204,626 | $25,578 | 4.84/5 |
| 8 | Yuanyuan | 2 | $186,694 | $93,347 | 5.00/5 |
| 9 | Lesley | 3 | $174,777 | $58,259 | 4.98/5 |
| 10 | Jeff | 4 | $172,356 | $43,089 | 4.90/5 |
Who Are the Airbnb Hosts in Taos?
Professional management companies run one in five Taos listings and owners run the rest, though 30% of listings have a co-host. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
- Superhosts
- 55.9%
- Professional management
- 20.9%
- Cohosted listings
- 30.3%
- Instant Book enabled
- 37.2%
- Simplified Pricing
- 82.5%
Largest Airbnb Management Companies in Taos
3 management companies run five or more active Airbnb listings in Taos, and companies run 17% of its 320 active listings. Vacasa is the largest, with 17 listings and an average guest rating of 4.73; the next largest are Abode Vacation and Evolve. Among the three largest, Evolve's homes rate highest, at 4.94.
The three largest run 10% of Taos's listings
Share of Taos's 320 active Airbnb listings each company runs as host or co-host
- Vacasa 5% · 17
- Abode Vacation 2% · 7
- Evolve 2% · 7
- All other listings 90%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in New Mexico, with a profile of each.
Nearby markets
Taos vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Arroyo Seco (14 km away, 65 listings) earned the most per listing, about 71% more than Taos. El Prado was the busiest, booked on 44% of nights against 37% in Taos.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ranchos de Taos 6 km | 61 | $25,569 | $216 | 39% |
| El Prado 8 km | 232 | $36,384 | $272 | 44% |
| Arroyo Seco 14 km | 65 | $41,940 | $374 | 39% |
| Valdez 16 km | 32 | $33,475 | $361 | 34% |
| Taos Ski Valley 23 km | 130 | $30,266 | $414 | 30% |
| Angel Fire 26 km | 716 | $32,240 | $403 | 30% |
| Eagle Nest 32 km | 36 | $22,750 | $250 | 31% |
| Red River 36 km | 395 | $29,820 | $371 | 29% |
Other Airbnb Markets in New Mexico
- Albuquerque Airbnb data 1,919 listings
- Santa Fe Airbnb data 1,787 listings
- Ruidoso Airbnb data 1,214 listings
- Las Cruces Airbnb data 501 listings
- Cloudcroft Airbnb data 205 listings
- Carlsbad Airbnb data 198 listings
- Roswell Airbnb data 136 listings
- Rio Rancho Airbnb data 129 listings
See all 58 New Mexico Airbnb markets
Markets Similar to Taos
Markets elsewhere in the United States with a similar nightly rate and occupancy to Taos:
- Cosby Airbnb data TN · $239/night · 37.4%
- Leander Airbnb data TX · $241/night · 37.8%
- Long Beach Airbnb data MS · $242/night · 36.7%
- Scottsboro Airbnb data AL · $239/night · 38.0%
- Rotonda West Airbnb data FL · $244/night · 38.2%
- Corpus Christi Airbnb data TX · $248/night · 36.8%
FAQ
Taos Airbnb FAQ
How much do Airbnb hosts make in Taos?
An active Taos Airbnb grossed $24,457 on average in the 12 months to September 2026, according to AirROI's tracking of 320 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,840 or more in a typical month.
How much can I make on Airbnb in Taos?
It depends most on the home's size, location and how it's run. The middle half of Taos listings earn between $1,220 and $3,840 in a typical month, and the top tenth $5,950 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Taos?
Listings in Taos were booked on 37% of available nights over the past year. That compares with 41% for the New Mexico average. October is usually the busiest month.
How much does an Airbnb cost per night in Taos?
The average booked night in Taos cost $242 before fees. Half of listings charge between $140 and $275, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Taos?
In Taos, 7% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Taos?
Yes, when it's run well. The average Taos Airbnb grossed $24,457 in the 12 months to September 2026, 17% below the New Mexico average of $29,323. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,927 a year (about $1,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,210 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Taos?
July usually pays best, averaging $3,600 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Taos?
Each night a Taos listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $164 or more.
How far in advance do guests book Airbnbs in Taos?
Taos stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Taos?
The average Taos Airbnb stay lasted 5.4 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Taos rated?
Guests rate Taos Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Taos?
Taos Pueblo, Downtown Taos and Enchanted Circle Scenic Byway draw the most short-term rental interest in Taos. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Taos?
AirROI counted 320 active Airbnb listings in Taos as of September 2026. The closest tracked market is Ranchos de Taos, 6 km away.
How much are Airbnb cleaning fees in Taos?
In Taos, 85% of listings add a cleaning fee. The median fee is $115; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 320 active Airbnb listings in Taos from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.