Tourism statisticsState2026
New Mexico Tourism Statistics: 42.6M Visitors in 2024
New Mexico recorded 42.6 million visitors in 2024, the New Mexico Tourism Department reports. AirROI estimates 229,255 Airbnb stays in New Mexico in the 12 months to October 2026, with Santa Fe the most booked town. The busiest month was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,274,633
- Typical Airbnb stay
- 5.6 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 96.1%
Key facts
New Mexico Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The New Mexico Tourism Department puts New Mexico at 42.6 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in New Mexico at 229,255 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in New Mexico added up to 1,274,633 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in New Mexico lasted 5.6 nights in the 12 months to October 2026, booked about 46 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in New Mexico in the 12 months to October 2026, followed by September and June, with January the quietest.
- AirROI estimates the five busiest Airbnb months in New Mexico ran unbroken from June to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in New Mexico in October were booked furthest ahead, about 63 days, against 32 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 96.1% of New Mexico Airbnb guests who left a review as of October 2026 were from within the United States, and Mexico at 1.6% were the top countries abroad.
By place
- AirROI ranks New Mexico 36th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates Santa Fe had the most Airbnb stays of the 17 towns it lists in New Mexico in the 12 months to October 2026, at 50,472, ahead of Albuquerque and Ruidoso.
Official numbers
How Many Tourists Visit New Mexico?
The New Mexico Tourism Department counted 42.6 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 42.6 millionVisitors | Total visits to New Mexico | 2024 | New Mexico Tourism Department |
Airbnb stays
Airbnb Stays in New Mexico
New Mexico had 9,581 Airbnb homes in the 12 months to October 2026. They took an estimated 229,255 stays and 1,274,633 nights. A typical stay lasted 5.6 nights and was booked about 46 days ahead. AirROI's figures cover the 48 towns it tracks in New Mexico; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 9,581
- Airbnb stays, estimate
- 229,255
- Airbnb nights, estimate
- 1,274,633
- Typical stay
- 5.6 nights
- Booked ahead
- 46 days
Busiest months
When Is the Busiest Time in New Mexico?
On Airbnb, July was the busiest month in New Mexico in the 12 months to October 2026, then September and June. January was the quietest. The five busiest months run unbroken from June to October.
July ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, September, June, October, August, March, December, May, November, April, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 9.2% | 52 days |
| September | 9.1% | 48 days |
| June | 9.1% | 41 days |
| October | 9.0% | 63 days |
| August | 9.0% | 50 days |
| March | 8.9% | 36 days |
| December | 8.4% | 48 days |
| May | 8.4% | 46 days |
| November | 7.5% | 43 days |
| April | 7.3% | 41 days |
| February | 7.2% | 35 days |
| January | 7.0% | 32 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do New Mexico Airbnb Guests Come From?
Nearly all New Mexico Airbnb guests who left a review as of October 2026 were from within the United States (96.1%), and the top countries abroad were Mexico at 1.6%, AirROI estimates. Among the same guests, Albuquerque was the top origin city at 5.7%, ahead of El Paso at 3.4%. The figures rest on 839,108 reviews, written over many years.
96.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 96.1%
- From abroad 3.9%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in New Mexico
Santa Fe, Albuquerque and Ruidoso took 55% of Airbnb stays in New Mexico in the 12 months to October 2026. July is the busiest Airbnb month in 5 of the 17 towns, led by Angel Fire, and March in 4, led by Las Cruces. Among guests who left a review, the share from abroad across these towns runs from under 1% in Red River to 11% in Alto.
| Santa Fe | 50,472 |
| Albuquerque | 45,073 |
| Ruidoso | 30,878 |
| Las Cruces | 12,764 |
| Angel Fire | 11,341 |
| Taos | 7,486 |
| El Prado | 7,017 |
| Red River | 6,864 |
| Cloudcroft | 6,476 |
| Carlsbad | 5,916 |
| Roswell | 3,098 |
| Silver City | 2,830 |
| Farmington | 2,712 |
| Alto | 2,471 |
| Rio Rancho | 2,410 |
| Truth or Consequences | 2,245 |
| Taos Ski Valley | 1,782 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 17 of New Mexico's 48 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in New Mexico
How many tourists visit New Mexico?
New Mexico had 42.6 million visitors in 2024, according to the New Mexico Tourism Department. AirROI estimates 229,255 Airbnb stays in New Mexico in the 12 months to October 2026, which is a separate count of bookings.
When is high season in New Mexico?
The busiest Airbnb month in New Mexico in the 12 months to October 2026 was July, then September and June. The five busiest months run from June to October.
What is the quietest month in New Mexico?
January was the quietest Airbnb month in New Mexico in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 32 days ahead, against 63 days for October.
How long is a typical Airbnb stay in New Mexico?
A typical Airbnb stay in New Mexico lasted 5.6 nights in the 12 months to October 2026, booked about 46 days ahead. By month, stays ran from 4.1 nights in September to 6.5 nights in July.
Where do Airbnb guests in New Mexico come from?
Of New Mexico Airbnb guests who left a review as of October 2026, 96.1% were from within the United States, AirROI estimates. The top countries abroad were Mexico at 1.6%. Among the same guests, the top origin city was Albuquerque at 5.7%, ahead of El Paso at 3.4%.
What is the most booked town in New Mexico on Airbnb?
Santa Fe was the most booked town in New Mexico on Airbnb, with an estimated 50,472 stays in the 12 months to October 2026, ahead of Albuquerque and Ruidoso.
Are Airbnb stays the same as tourists?
No. The New Mexico Tourism Department counts visitors (42.6 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 229,255 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 48 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 839,108 reviews and describes guests who left a review, not everyone who stayed. Read the method page.