Tourism statisticsState2026

Utah Tourism Statistics: 14.6M Visitors in 2023

Q: How many tourists visit Utah?

Utah had 14.6 million visitors in 2023, according to the Utah Office of Tourism. AirROI estimates 498,133 Airbnb stays in Utah in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Utah?

November was the quietest Airbnb month in Utah in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in November were booked about 49 days ahead, against 57 days for February.

Q: How long is a typical Airbnb stay in Utah?

A typical Airbnb stay in Utah lasted 4.9 nights in the 12 months to October 2026, booked about 56 days ahead. By month, stays ran from 3.8 nights in September to 5.7 nights in January.

Utah recorded 14.6 million visitors in 2023, the Utah Office of Tourism reports. AirROI estimates 498,133 Airbnb stays in Utah in the 12 months to October 2026, with Park City the most booked town. The busiest month was March.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 2,426,192
Typical Airbnb stay: 4.9 nights
Busiest Airbnb month: March
From within the United States, among guests who left a review: 93.5%

Key facts

Utah Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Utah Office of Tourism puts Utah at 14.6 million visitors in 2023.

Airbnb stays

AirROI puts Airbnb stays in Utah at 498,133 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Utah added up to 2,426,192 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Utah lasted 4.9 nights in the 12 months to October 2026, booked about 56 days ahead.

Busiest months

AirROI ranks March the busiest Airbnb month in Utah in the 12 months to October 2026, followed by June and July, with November the quietest.
AirROI estimates Airbnb in Utah had no single high season in the 12 months to October 2026: the three busiest months were March, June and July.

Guests

AirROI estimates 93.5% of Utah Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 1% were the top countries abroad.
Among Utah Airbnb guests who left a review as of October 2026, Salt Lake City was the top origin city at 4.9%, ahead of Las Vegas at 2.1%, AirROI estimates.

By place

AirROI ranks Utah 15th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Park City had the most Airbnb stays of the 39 towns it lists in Utah in the 12 months to October 2026, at 53,790, ahead of Salt Lake City and Moab.

Official numbers

How Many Tourists Visit Utah?

The Utah Office of Tourism counted 14.6 million visitors in 2023.

Official tourism figures for Utah: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
14.6 millionVisitors	Total visitor volume to Utah	2023	Utah Office of Tourism

Airbnb stays

Airbnb Stays in Utah

Utah had 21,253 Airbnb homes in the 12 months to October 2026. They took an estimated 498,133 stays and 2,426,192 nights. A typical stay lasted 4.9 nights and was booked about 56 days ahead. AirROI's figures cover the 113 towns it tracks in Utah; places it does not track are not counted, so every total is a floor.

Airbnb homes: 21,253
Airbnb stays, estimate: 498,133
Airbnb nights, estimate: 2,426,192
Typical stay: 4.9 nights
Booked ahead: 56 days

Busiest months

When Is the Busiest Time in Utah?

On Airbnb, March was the busiest month in Utah in the 12 months to October 2026, then June and July. November was the quietest. The busiest months do not sit together, so there is no single high season.

March ranks first, November last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: March, June, July, May, October, September, August, April, February, December, January, November.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Utah by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	March	9.6%	5.0 nights	51 days
2	June	9.3%	4.9 nights	52 days
3	July	9.0%	5.4 nights	57 days
4	May	8.8%	4.4 nights	50 days
5	October	8.7%	4.2 nights	56 days
6	September	8.7%	3.8 nights	51 days
7	August	8.2%	4.7 nights	50 days
8	April	8.1%	4.4 nights	52 days
9	February	8.0%	5.6 nights	57 days
10	December	7.4%	5.2 nights	51 days
11	January	7.2%	5.7 nights	47 days
12	November	7.0%	4.5 nights	49 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Utah Airbnb Guests Come From?

About nine in ten Utah Airbnb guests who left a review as of October 2026 were from within the United States (93.5%), and the top countries abroad were Canada at 1%, AirROI estimates. Among the same guests, Salt Lake City was the top origin city at 4.9%, ahead of Las Vegas at 2.1%. The figures rest on 1,588,368 reviews, written over many years.

93.5% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Canada 1%

Top origin cities

Among guests who left a review

Salt Lake City 4.9%
Las Vegas 2.1%
New York 1.7%
Los Angeles 1.3%

By town

Most Booked Towns in Utah

Park City, Salt Lake City and Moab took 28% of Airbnb stays in Utah in the 12 months to October 2026. March is the busiest Airbnb month in 10 of the 39 towns, led by Salt Lake City, and June in 8, led by Orem. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.6% in Garden City to 12% in La Verkin.

Most Booked Towns in Utah: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Park City	53,790	277,624	5.2 nights	4.6%	Mexico	February
2	Salt Lake City	47,108	325,118	6.9 nights	7.4%	Canada	March
3	Moab	40,256	148,913	3.7 nights	6.8%	Canada	October
4	Saint George	31,642	141,577	4.5 nights	2.9%	Canada	March
5	Hurricane	27,996	108,387	3.9 nights	9%	Canada	April
6	Washington	22,517	95,636	4.2 nights	3.3%	Canada	March
7	Kanab	14,180	57,332	4.0 nights	10%	Canada	May
8	Garden City	11,800	39,233	3.3 nights	1.6%	Canada	July
9	Cedar City	10,071	40,094	4.0 nights	4.1%	Canada	August
10	Sandy	9,999	72,956	7.3 nights	4.8%	Canada	March
11	Brian Head	9,722	39,353	4.0 nights	3.5%	Mexico	March
12	La Verkin	8,481	29,723	3.5 nights	12%	Canada	October
13	Orem	8,027	42,694	5.3 nights	4.1%	Canada	June
14	Orderville	7,968	24,037	3.0 nights	10%	France	May
15	Santa Clara	7,871	30,852	3.9 nights	2.4%	Canada	June
16	Heber	6,744	35,673	5.3 nights	3.5%	Mexico	July
17	Provo	6,736	37,165	5.5 nights	4.7%	Mexico	June
18	Springdale	6,596	18,744	2.8 nights	9.3%	UK	May
19	Duck Creek Village	6,553	22,638	3.5 nights	4.3%	UK	July
20	Millcreek	6,485	44,190	6.8 nights	4.9%	Canada	March
21	Ogden	5,601	33,016	5.9 nights	4.7%	Canada	September
22	Cottonwood Heights	5,547	33,040	6.0 nights	4.5%	Canada	February
23	South Salt Lake	4,902	37,047	7.6 nights	6.7%	Canada	March
24	Eden	4,850	24,856	5.1 nights	2.1%	Mexico	February
25	Draper	4,749	31,512	6.6 nights	5%	Canada	March
26	Panguitch	4,742	13,723	2.9 nights	17%	France	May
27	Torrey	3,899	10,588	2.7 nights	9.4%	France	May
28	Lehi	3,854	27,368	7.1 nights	5.4%	Canada	June
29	South Jordan	3,769	29,471	7.8 nights	6%	UK	June
30	Virgin	3,520	10,574	3.0 nights	12%	Germany	October
31	Midway	3,519	14,822	4.2 nights	3.1%	Mexico	June
32	Logan	3,225	16,466	5.1 nights	2.4%	Germany	August
33	West Valley City	3,193	22,455	7.0 nights	6.7%	Canada	March
34	Brighton	2,819	12,430	4.4 nights	2.8%	Canada	March
35	Murray	2,765	21,115	7.6 nights	6%	Canada	February
36	Layton	2,721	16,355	6.0 nights	5.8%	Canada	June
37	West Jordan	2,519	17,230	6.8 nights	8.2%	Canada	August
38	American Fork	2,411	17,668	7.3 nights	3.9%	Canada	June
39	Snyderville	1,161	7,633	6.6 nights	3.4%	Mexico	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 39 of Utah's 113 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Utah

How many tourists visit Utah?

Utah had 14.6 million visitors in 2023, according to the Utah Office of Tourism. AirROI estimates 498,133 Airbnb stays in Utah in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Utah?

The busiest Airbnb month in Utah in the 12 months to October 2026 was March, then June and July.

What is the quietest month in Utah?

November was the quietest Airbnb month in Utah in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in November were booked about 49 days ahead, against 57 days for February.

How long is a typical Airbnb stay in Utah?

A typical Airbnb stay in Utah lasted 4.9 nights in the 12 months to October 2026, booked about 56 days ahead. By month, stays ran from 3.8 nights in September to 5.7 nights in January.

Where do Airbnb guests in Utah come from?

Of Utah Airbnb guests who left a review as of October 2026, 93.5% were from within the United States, AirROI estimates. The top countries abroad were Canada at 1%. Among the same guests, the top origin city was Salt Lake City at 4.9%, ahead of Las Vegas at 2.1%.

What is the most booked town in Utah on Airbnb?

Park City was the most booked town in Utah on Airbnb, with an estimated 53,790 stays in the 12 months to October 2026, ahead of Salt Lake City and Moab.

Are Airbnb stays the same as tourists?

No. The Utah Office of Tourism counts visitors (14.6 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 498,133 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 113 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,588,368 reviews and describes guests who left a review, not everyone who stayed. Read the method page.