South Salt Lake, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in South Salt Lake, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,504 per year — at a $150 nightly rate, 54.4% occupancy, and a $84 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 143 active listings, South Salt Lake is a boutique market where solid booking activity throughout the year. Supply grew 88.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in South Salt Lake?
In South Salt Lake, the headline Airbnb metrics are $26,504 in average annual revenue,54.4% occupancy, $150 ADR, and $84 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in South Salt Lake?
Understanding the monthly revenue variations for Airbnb listings in South Salt Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Salt Lake is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Salt Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,544 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,313, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Salt Lake
What Is the Monthly Airbnb Occupancy Rate in South Salt Lake?
Maximize your bookings by understanding the South Salt Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Salt Lake:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Salt Lake
What Is the Average Airbnb Nightly Rate in South Salt Lake?
Effective short term rental pricing strategy in South Salt Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Salt Lake typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in South Salt Lake
What Is the RevPAR for Airbnb in South Salt Lake?
RevPAR in South Salt Lake is currently $84. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $112 RevPAR.
- Best-in-class (Top 10%) achieve $139 RevPAR.
Average Monthly RevPAR Trend in South Salt Lake
RevPAR Insights for South Salt Lake
- The average RevPAR in South Salt Lake is $84. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($139) and bottom 25% ($48) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these South Salt Lake benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $112+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in South Salt Lake?
South Salt Lake's peak Airbnb season falls in February, December, March, while the softest stretch is April, October, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, December, March)
- Revenue averages $3,231 per month
- Occupancy rates average 58.2%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,737 per month
- Occupancy maintains around 58.6%
- Daily rates hold near $142
Low Season (April, October, November)
- Revenue drops to average $2,328 per month
- Occupancy decreases to average 53.0%
- Daily rates adjust to average $139
Seasonality Insights for South Salt Lake
- The Airbnb seasonality pattern in South Salt Lake shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Salt Lake's highest earning potential, with monthly revenues climbing to $3,479, occupancy reaching 64.1%, and ADRs peaking at $170.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,185, occupancy could drop to 47.4%, and ADRs may adjust to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Salt Lake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these South Salt Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in South Salt Lake?
Low regulation and minimal registration activity in South Salt Lake, Utah, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for South Salt Lake to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in South Salt Lake?
South Salt Lake is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cottonwood Heights | A beautiful suburb with stunning mountain views, great for outdoor enthusiasts and families. Close to hiking trails and ski resorts, it's ideal for Airbnb guests looking for both adventure and comfort. | Big Cottonwood Canyon, Little Cottonwood Canyon, Snowbird Ski Resort, Brighton Ski Resort, Cottonwood Heights City Park |
| Millcreek | A growing area with a mix of suburban charm and urban amenities. Perfect for travelers wanting a quiet stay while being close to Salt Lake City’s attractions and outdoor activities. | Millcreek Canyon, Millcreek Nature Trail, Cottonwood Mall, Local dining spots, Close proximity to downtown Salt Lake City |
| Sugar House | One of the oldest neighborhoods in Salt Lake City, known for its unique shops, eateries, and vibrant community. Attracts young people and families looking for culture and entertainment. | Sugar House Park, Sugar House Shopping District, Historic buildings, Local pubs and restaurants, Art galleries |
| South Salt Lake | An up-and-coming area with affordable housing and a diverse community. It's becoming a popular spot for visitors wishing to explore Salt Lake City on a budget. | South Salt Lake City Park, Local dining options, Community events, Cultural festivals, Proximity to downtown |
| University of Utah Area | Home to many students and university visitors, this area has a steady influx of guests year-round. Ideal for short-term rentals catering to academic and medical personnel. | Natural History Museum of Utah, Hogle Zoo, Red Butte Garden, University of Utah, Rice-Eccles Stadium |
| Taylorsville | A family-friendly suburb with various parks and recreation options. Suitable for guests looking for a family-oriented stay with easy access to attractions in Salt Lake City. | Taylorsville Park, Jordan River Parkway, Shopping areas, Movie theaters, Local restaurants |
| West Valley City | The second-largest city in Utah, known for its entertainment options and diverse population. It's appealing for guests looking for urban experiences without the Salt Lake City price tag. | The Maverik Center, Utah Cultural Celebration Center, Local shopping centers, Public parks, Recreational opportunities |
| Sandy | A suburban area that offers a great balance of outdoor and urban experiences, close to ski resorts and hiking trails but also with access to shopping and dining. | Snowbird Ski Resort, The Living Planet Aquarium, Sandy Amphitheater, Local parks, Mountain trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, South Salt Lake offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in South Salt Lake?
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Salt Lake
- The South Salt Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 143 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Salt Lake, House properties are the most common (75.5%), reflecting the local real estate landscape.
- Houses represent a significant 75.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
South Salt Lake Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Salt Lake
- The dominant room capacity in South Salt Lake is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.6% of the active Airbnb listings in South Salt Lake, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Salt Lake.
South Salt Lake Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Salt Lake
- The most common guest capacity trend in South Salt Lake vacation rentals is listings accommodating 8+ guests (25.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the South Salt Lake STR market, accounting for 48.3% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Salt Lake.
- On average, properties in South Salt Lake are equipped to host 4.8 guests.
How Do Listings in South Salt Lake Compare on Quality?
Listing quality in South Salt Lake can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for South Salt Lake
- At 29.1 photos per listing on average, South Salt Lake hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the South Salt Lake averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in South Salt Lake?
Amenity Prevalence
Amenity Insights for South Salt Lake
- Essential amenities in South Salt Lake that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating, Kitchen, TV, Hot water, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Salt Lake: Wifi, Air conditioning, Smoke alarm, Heating, Kitchen, TV, Hot water, Washer.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Kitchen, TV, Hot water, Washer.
- Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Salt Lake to stay competitive.
Which Airbnb Amenities Boost Revenue in South Salt Lake?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in South Salt Lake, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 93.0% | $27,882 | $8,174 | 241.1% |
HammockHigh opportunity | 3.5% | $70,436 | $24,912 | 182.7% |
Hair dryer | 88.1% | $28,624 | $10,791 | 165.3% |
Microwave | 92.3% | $27,789 | $11,077 | 150.9% |
TV | 96.5% | $27,069 | $10,900 | 148.3% |
Pets allowed | 66.4% | $32,930 | $13,785 | 138.9% |
Oven | 85.3% | $28,891 | $12,637 | 128.6% |
Hot tub | 18.9% | $47,970 | $21,507 | 123.0% |
Washer | 95.1% | $27,203 | $12,925 | 110.5% |
Dryer | 92.3% | $27,605 | $13,296 | 107.6% |
Revenue Impact Insights for South Salt Lake
- Coffee maker tops the revenue impact list with a 241.1% uplift — listings with this amenity earn $27,882 vs. $8,174 without it.
- High-opportunity amenities — Hammock — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Hair dryer, Microwave, TV, Oven, Washer, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hammock — it has the best combination of high revenue impact and low market saturation in South Salt Lake.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced South Salt Lake STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Salt Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Salt Lake Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for South Salt Lake
- The typical guest profile for Airbnb in South Salt Lake consists of primarily domestic travelers (94%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (0.9%).
- Top languages spoken are English (65.2%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in South Salt Lake?
Listings in South Salt Lake average 4.86 out of 5 overall, with about 86.9 reviews per active listing and 49.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for South Salt Lake
- With an overall rating of 4.86, South Salt Lake listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Location (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 49.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
South Salt Lake Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Salt Lake
- The most common availability pattern in South Salt Lake falls within the 91-180 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in South Salt Lake (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in South Salt Lake?
Average Booking Lead Time by Month
Booking Lead Time Insights for South Salt Lake
- The overall average booking lead time for vacation rentals in South Salt Lake is 37 days.
- Guests book furthest in advance for stays during February (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in South Salt Lake.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these South Salt Lake averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in South Salt Lake?
Guests in South Salt Lake stay about 6.9 nights on average, generating roughly 4,847 reservations and 33.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in South Salt Lake
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for South Salt Lake
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (6.8 nights) and shorten in Nov (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
South Salt Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
18.2% of total
2 Nights
40 listings
28% of total
3 Nights
6 listings
4.2% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
13 listings
9.1% of total
30+ Nights
57 listings
39.9% of total
Key Insights
- The most prevalent minimum stay requirement in South Salt Lake is 30+ Nights, adopted by 39.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.9%) caters to monthly stays (30+ nights) in South Salt Lake, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.9% of South Salt Lake hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Salt Lake.
South Salt Lake Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.4% of total
Super Strict 60 Days
26 listings
18.2% of total
Flexible
21 listings
14.7% of total
Moderate
41 listings
28.7% of total
Firm
43 listings
30.1% of total
Strict
10 listings
7% of total
Cancellation Policy Insights for South Salt Lake
- The prevailing Airbnb cancellation policy trend in South Salt Lake is Firm, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (43.4%) and stricter (37.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.1% market standard in South Salt Lake.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Salt Lake.
How Much Are Airbnb Cleaning Fees in South Salt Lake?
Cleaning fees in South Salt Lake are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for South Salt Lake
- 92.3% of listings charge a cleaning fee, making it standard practice in South Salt Lake. Guests expect it and factor it into their booking decisions.
- The gap between the average ($228) and median ($96) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the South Salt Lake median of $96. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in South Salt Lake Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Salt Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Retro Elegant: 5BR, Pool, Hot Tub, 2 Kings, Arcade
Entire Place • 5 bedrooms
Historic 1907 SLC Victorian - Hot Tub - Firepits
Entire Place • 5 bedrooms
Stunning SLC House w/ Hot Tub and Fire Pit!
Entire Place • 3 bedrooms
Central: HotTub, FirePit, KingBeds, Games, Desk
Entire Place • 4 bedrooms
Charm in the City
Entire Place • 5 bedrooms
Urban Loft Style Retreat for Big Groups w/ Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in South Salt Lake?
Learn from the best! This table showcases top-performing Airbnb hosts in South Salt Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeremy | 5 | $276,829 | 651 | 4.95/5.0 |
| Tk | 7 | $165,168 | 137 | 5.00/5.0 |
| Airdream | 4 | $156,776 | 946 | 4.88/5.0 |
| Liz Martinez | 3 | $130,475 | 786 | 4.89/5.0 |
| Quinn | 1 | $111,411 | 112 | 4.93/5.0 |
| Evolve | 2 | $107,654 | 49 | 4.80/5.0 |
| Jeremy | 3 | $98,588 | 278 | 4.87/5.0 |
| Alexis | 2 | $95,570 | 396 | 4.82/5.0 |
| Danny | 1 | $93,779 | 110 | 4.99/5.0 |
| Emmanuelle | 1 | $80,047 | 65 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Salt Lake.
Who Are the Airbnb Hosts in South Salt Lake?
South Salt Lake is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for South Salt Lake
- With 72.7% Superhosts, South Salt Lake has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 60.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these South Salt Lake averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in South Salt Lake
These are the highest-grossing professional property management operations in South Salt Lake, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $107,654 | $260 | 52.2% | 4.80/5 |
| Alexis | 2 | $95,570 | $167 | 78.8% | 4.82/5 |
| Kyler | 2 | $71,400 | $149 | 63.9% | 4.78/5 |
| Blue Haven | 1 | $31,591 | $137 | 71.8% | 4.90/5 |
| Conmigo Vacation Rentals | 1 | $19,146 | $299 | 22.9% | 5.00/5 |
| Evolve | 1 | $7,589 | $109 | 25.0% | 4.13/5 |
| Landing | 1 | $1,692 | $92 | 17.3% | N/A |
Management Company Insights for South Salt Lake
- The leading management company, Evolve, operates 2 listings with $107,654 in gross revenue — a useful benchmark for what scale looks like in South Salt Lake.
- Top managers average 1 properties each, suggesting professional management in South Salt Lake still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does South Salt Lake's Airbnb Market Compare to Nearby Cities?
How does the South Salt Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mapleton, South Salt Lake has 7 percentage points higher occupancy and about $250 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 60 | $6,581 | $891.71 | 31% |
| Daniel | 24 | $6,448 | $744.15 | 33% |
| Alta | 44 | $4,888 | $984.94 | 33% |
| Brighton | 146 | $4,385 | $570.74 | 33% |
| Oakley | 11 | $4,232 | $966.72 | 27% |
| Coalville | 35 | $3,747 | $441.82 | 30% |
| Park City | 3,826 | $3,658 | $635.08 | 29% |
| Mapleton | 10 | $3,259 | $399.69 | 47% |
| Heber City | 217 | $3,093 | $520.48 | 30% |
| Hideout | 87 | $3,085 | $468.09 | 31% |
Frequently Asked Questions About Airbnb in South Salt Lake
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for South Salt Lake.
How much do Airbnb hosts make in South Salt Lake?
South Salt Lake hosts earn about $26,504 per year on average, with an average nightly rate of $150 and RevPAR of $84. Those figures describe the typical revenue environment for active listings in South Salt Lake, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, South Salt Lake market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in South Salt Lake?
The average Airbnb occupancy rate in South Salt Lake is 54.4%. February is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in South Salt Lake?
Listings in South Salt Lake average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in South Salt Lake?
South Salt Lake currently has about 143 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in South Salt Lake?
AirROI currently classifies the short-term rental regulation level in South Salt Lake as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in South Salt Lake?
RevPAR in South Salt Lake is about $84. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in South Salt Lake?
At 54.4% occupancy, South Salt Lake can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,504, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in South Salt Lake?
The average booking lead time in South Salt Lake is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in South Salt Lake?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in South Salt Lake include Cottonwood Heights, Millcreek, Sugar House. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in South Salt Lake?
entire_home listings make up 88.1% of the active supply in South Salt Lake. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does South Salt Lake compare to nearby Airbnb markets?
Among neighboring markets, Sundance posts $78,978 in average annual revenue with 31.4% occupancy, compared to South Salt Lake's $26,504 and 54.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in South Salt Lake?
The average Airbnb stay length in South Salt Lake is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in South Salt Lake?
Airbnb listings in South Salt Lake average 4.86 out of 5 overall. About 49.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in South Salt Lake?
Coffee maker and Hammock are among the strongest revenue-linked amenities in South Salt Lake. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in South Salt Lake?
Yes. About 92.3% of active Airbnb listings in South Salt Lake charge a cleaning fee, and the average fee is $228. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in South Salt Lake?
A 72.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.