Brian Head, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Brian Head, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,368 per year — at a $281 nightly rate, 28.6% occupancy, and a $88 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Brian Head's 478 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 54.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Brian Head?
In Brian Head, the headline Airbnb metrics are $22,368 in average annual revenue,28.6% occupancy, $281 ADR, and $88 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brian Head?
Understanding the monthly revenue variations for Airbnb listings in Brian Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brian Head is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brian Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,783+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,241 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,772 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $928, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brian Head
What Is the Monthly Airbnb Occupancy Rate in Brian Head?
Maximize your bookings by understanding the Brian Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brian Head:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brian Head
What Is the Average Airbnb Nightly Rate in Brian Head?
Effective short term rental pricing strategy in Brian Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brian Head typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $531+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
- Typical properties (Median) charge around $211 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Brian Head
What Is the RevPAR for Airbnb in Brian Head?
RevPAR in Brian Head is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $176 RevPAR.
Average Monthly RevPAR Trend in Brian Head
RevPAR Insights for Brian Head
- The average RevPAR in Brian Head is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($176) and bottom 25% ($42) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brian Head benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brian Head?
Brian Head's peak Airbnb season falls in December, February, January, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, February, January)
- Revenue averages $4,488 per month
- Occupancy rates average 39.1%
- Daily rates average $364
Shoulder Season
- Revenue averages $2,385 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $265
Low Season (May, September, October)
- Revenue drops to average $1,489 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $238
Seasonality Insights for Brian Head
- Airbnb seasonality in Brian Head is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brian Head's highest earning potential, with monthly revenues climbing to $4,888, occupancy reaching 44.8%, and ADRs peaking at $379.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,233, occupancy could drop to 21.4%, and ADRs may adjust to $225.
- Lower occupancy paired with meaningful seasonality means hosts in Brian Head need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brian Head, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brian Head?
Low regulation and minimal registration activity in Brian Head, Utah, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brian Head to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brian Head?
Location within Brian Head matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brian Head Resort | The premier ski resort in Southern Utah, attracting visitors year-round for skiing, snowboarding, and mountain biking. Offers a vibrant community atmosphere with numerous amenities for travelers. | Brian Head Ski Resort, Navajo Lake, Cedar Breaks National Monument, Dixie National Forest, Mountain biking trails, Hiking trails |
| Main Street Brian Head | The central hub of Brian Head, featuring local shops, restaurants, and entertainment options. Ideal for visitors looking to explore the local culture and enjoy easy access to outdoor activities. | Brian Head Brewery, Local shops and boutiques, Dining options, Live music and events, Easy access to ski lifts |
| Hiking Trails | Rich in natural beauty, Brian Head provides numerous hiking trails for all skill levels. An attractive option for tourists during the summer and fall, offering scenic views and wildlife observation opportunities. | Thunder Mountain Trail, Bridal Veil Falls, Boulder Mountain, Scenic lookouts, Wildflower viewing |
| Fishing and Lakes | Great fishing spots and scenic lakes near Brian Head. Attracts fishing enthusiasts and families looking for relaxing outdoor activities by the water. | Navajo Lake, Fish Lake, Lake at Brian Head, Fishing tours, Picnic areas |
| Cedar Breaks National Monument | A breathtaking natural amphitheater and unique geological features that draws visitors year-round. Perfect for nature lovers and photographers, as well as offering hiking trails and viewpoints. | Cedar Breaks Scenic Drive, Visitor Center, Hiking trails, Wildflower blooms, Stargazing areas |
| Winter Sports | Brian Head is famous for its winter sports, making it a hotspot in winter months, especially for skiing and snowboarding enthusiasts looking for an enjoyable mountain experience. | Skiing, Snowboarding, Snow tubing, Ski lessons, Winter festivals |
| Off-Roading Trails | Brian Head boasts a variety of off-roading trails nearby, making it an attractive destination for ATV and off-road vehicle enthusiasts during warmer months. | Off-road vehicle rentals, ATV trails, Scenic drives, Guided tours, Camping grounds |
| Family-friendly Activities | Offering various activities suitable for families, Brian Head is perfect for family vacations, with opportunities to enjoy the outdoors and engage in various recreational sports together. | Bike rentals, Mini-golf, Family-focused events, Wildlife tours, Playgrounds |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brian Head offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brian Head?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brian Head
- The Brian Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.4% of the 478 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brian Head, Apartment/Condo properties are the most common (72.2%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Brian Head Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brian Head
- The dominant room capacity in Brian Head is 2 bedrooms listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.1% of the active Airbnb listings in Brian Head, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brian Head.
Brian Head Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brian Head
- The most common guest capacity trend in Brian Head vacation rentals is listings accommodating 8+ guests (39.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Brian Head STR market, accounting for 62.1% of listings.
- 66.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brian Head.
- On average, properties in Brian Head are equipped to host 6.2 guests.
How Do Listings in Brian Head Compare on Quality?
Listing quality in Brian Head can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Brian Head
- At 32.9 photos per listing on average, Brian Head hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Brian Head averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Brian Head?
Amenity Prevalence
Amenity Insights for Brian Head
- Essential amenities in Brian Head that guests expect include: Heating, Free parking on premises, TV, Wifi, Smoke alarm, Kitchen, Fire extinguisher, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brian Head: Heating, Free parking on premises, TV, Wifi, Smoke alarm, Kitchen, Fire extinguisher, Hot water.
- Prioritize adding missing essentials: Heating, Free parking on premises, TV, Wifi, Smoke alarm, Kitchen, Fire extinguisher, Hot water.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brian Head to stay competitive.
Which Airbnb Amenities Boost Revenue in Brian Head?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Brian Head, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 98.5% | $22,589 | $7,508 | 200.8% |
Arcade gamesHigh opportunity | 3.1% | $61,101 | $21,113 | 189.4% |
Theme roomHigh opportunity | 1.0% | $54,574 | $22,027 | 147.8% |
Smoke alarm | 98.1% | $22,621 | $9,190 | 146.1% |
HammockHigh opportunity | 1.7% | $53,368 | $21,840 | 144.4% |
Children's playroomHigh opportunity | 2.9% | $50,887 | $21,507 | 136.6% |
Baby safety gatesHigh opportunity | 3.8% | $49,819 | $21,294 | 134.0% |
KayakHigh opportunity | 1.0% | $51,060 | $22,065 | 131.4% |
High chair | 10.0% | $42,400 | $20,132 | 110.6% |
Air conditioningHigh opportunity | 9.2% | $42,277 | $20,349 | 107.8% |
Revenue Impact Insights for Brian Head
- Wifi tops the revenue impact list with a 200.8% uplift — listings with this amenity earn $22,589 vs. $7,508 without it.
- High-opportunity amenities — Arcade games, Theme room, Hammock — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Arcade games — it has the best combination of high revenue impact and low market saturation in Brian Head.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Brian Head STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brian Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrian Head Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brian Head
- The typical guest profile for Airbnb in Brian Head consists of primarily domestic travelers (97%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Mexico (0.9%).
- Top languages spoken are English (66.8%) followed by Spanish (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Brian Head?
Listings in Brian Head average 4.78 out of 5 overall, with about 49.4 reviews per active listing and 35.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Brian Head
- An average rating of 4.78 places Brian Head in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.92), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Brian Head Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brian Head
- The most common availability pattern in Brian Head falls within the 271-366 days range, representing 71.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brian Head (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brian Head?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brian Head
- The overall average booking lead time for vacation rentals in Brian Head is 53 days.
- Guests book furthest in advance for stays during December (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Brian Head.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Brian Head averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Brian Head?
Guests in Brian Head stay about 3.7 nights on average, generating roughly 8,625 reservations and 18 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Brian Head
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Brian Head
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4.3 nights) and shorten in Apr (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Brian Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
14.9% of total
2 Nights
268 listings
56.1% of total
3 Nights
14 listings
2.9% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
122 listings
25.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brian Head is 2 Nights, adopted by 56.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Brian Head Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.5%) caters to monthly stays (30+ nights) in Brian Head, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.1% of Brian Head hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- A 2-night minimum appears standard (56.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brian Head.
Brian Head Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
4 listings
0.8% of total
Super Strict 30 Days
5 listings
1.1% of total
Limited
10 listings
2.1% of total
Flexible
17 listings
3.6% of total
Moderate
145 listings
30.5% of total
Firm
204 listings
42.9% of total
Strict
90 listings
18.9% of total
Cancellation Policy Insights for Brian Head
- The prevailing Airbnb cancellation policy trend in Brian Head is Firm, used by 42.9% of listings.
- A majority (61.8%) of hosts in Brian Head utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Brian Head.
- Regularly review your cancellation policy against competitors and market demand shifts in Brian Head.
How Much Are Airbnb Cleaning Fees in Brian Head?
Cleaning fees in Brian Head are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Brian Head
- 90.4% of listings charge a cleaning fee, making it standard practice in Brian Head. Guests expect it and factor it into their booking decisions.
- The gap between the average ($200) and median ($154) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Brian Head median of $154. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Brian Head Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brian Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Utah Escape w/ Balcony & Mountain Views!
Entire Place • 5 bedrooms
The Knight House
Entire Place • 6 bedrooms
Ski in/Ski out. Hot Tub. Bunk Room. Sleeps 25+
Entire Place • 5 bedrooms
Sleeps 28- Mountain Getaway with swim spa
Entire Place • 6 bedrooms
Massive Family Cabin | Games & Fun
Entire Place • 3 bedrooms
Galindo Getaway 3.0 - Modern Mountain Estate
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brian Head?
Learn from the best! This table showcases top-performing Airbnb hosts in Brian Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 62 | $1,485,897 | 2081 | 4.71/5.0 |
| Family Time | 60 | $926,388 | 1182 | 4.48/5.0 |
| Phyllis Semick | 31 | $620,103 | 913 | 4.85/5.0 |
| Vistay | 11 | $479,994 | 303 | 4.83/5.0 |
| Trekadoo Family | 4 | $239,671 | 84 | 4.87/5.0 |
| Terry Tidwell | 7 | $233,151 | 193 | 4.91/5.0 |
| Unplug Resort | 6 | $224,573 | 219 | 4.88/5.0 |
| Winters Property Management | 19 | $217,560 | 251 | 4.66/5.0 |
| Scott | 10 | $213,107 | 2088 | 4.71/5.0 |
| Mccall | 1 | $206,091 | 44 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brian Head.
Who Are the Airbnb Hosts in Brian Head?
Brian Head is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Brian Head
- With 52.5% Superhosts, Brian Head has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 39.5% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Brian Head averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Brian Head
These are the highest-grossing professional property management operations in Brian Head, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 62 | $1,485,897 | $294 | 29.9% | 4.71/5 |
| Family Time | 60 | $926,388 | $348 | 21.4% | 4.48/5 |
| Phyllis Semick | 31 | $620,103 | $258 | 27.3% | 4.85/5 |
| Vistay | 11 | $479,994 | $306 | 33.4% | 4.83/5 |
| Trekadoo Family | 4 | $239,671 | $823 | 22.6% | 4.87/5 |
| Terry Tidwell | 7 | $233,151 | $226 | 39.9% | 4.91/5 |
| Winters Property Management | 19 | $217,560 | $204 | 20.7% | 4.66/5 |
| Kelly | 1 | $110,443 | $605 | 44.3% | 4.92/5 |
| Jennie | 7 | $88,070 | $206 | 19.8% | 4.58/5 |
| Conmigo Vacation Rentals | 1 | $55,815 | $410 | 39.3% | 4.89/5 |
Management Company Insights for Brian Head
- The leading management company, Evolve, operates 62 listings with $1,485,897 in gross revenue — a useful benchmark for what scale looks like in Brian Head.
- Top managers average 20 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Brian Head's Airbnb Market Compare to Nearby Cities?
How does the Brian Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Teasdale, Brian Head has 19 percentage points lower occupancy and about $7 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,402 | $473.73 | 45% |
| Rockville | 22 | $4,566 | $502.88 | 32% |
| Santa Clara | 281 | $3,879 | $447.23 | 35% |
| Hurricane | 727 | $3,875 | $342.66 | 44% |
| Greenehaven | 47 | $3,772 | $350.87 | 43% |
| Teasdale | 33 | $3,407 | $273.94 | 48% |
| St. George | 83 | $3,367 | $400.26 | 34% |
| Orderville | 256 | $3,266 | $328.24 | 37% |
| Ivins | 92 | $3,170 | $385.06 | 41% |
| Big Water | 31 | $3,098 | $221.97 | 45% |
Frequently Asked Questions About Airbnb in Brian Head
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brian Head.
How much do Airbnb hosts make in Brian Head?
Brian Head hosts earn about $22,368 per year on average, with an average nightly rate of $281 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Brian Head, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, Brian Head market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Brian Head?
The average Airbnb occupancy rate in Brian Head is 28.6%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brian Head?
Listings in Brian Head average $281 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brian Head?
Brian Head currently has about 478 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brian Head?
AirROI currently classifies the short-term rental regulation level in Brian Head as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brian Head?
RevPAR in Brian Head is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brian Head?
Occupancy of 28.6% means Brian Head is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,368, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brian Head?
The average booking lead time in Brian Head is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brian Head?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brian Head include Brian Head Resort, Main Street Brian Head, Hiking Trails. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brian Head?
entire_home listings make up 99.4% of the active supply in Brian Head. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brian Head compare to nearby Airbnb markets?
Among neighboring markets, Springdale posts $64,819 in average annual revenue with 45.5% occupancy, compared to Brian Head's $22,368 and 28.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Brian Head?
The average Airbnb stay length in Brian Head is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Brian Head?
Airbnb listings in Brian Head average 4.78 out of 5 overall. About 35.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Brian Head?
Wifi and Arcade games are among the strongest revenue-linked amenities in Brian Head. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Brian Head?
Yes. About 90.4% of active Airbnb listings in Brian Head charge a cleaning fee, and the average fee is $200. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Brian Head?
A 52.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.