Moab, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Moab, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $49,395 per year — at a $326 nightly rate, 46.6% occupancy, and a $155 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,005 active listings and moderate demand with room for well-positioned listings to outperform, Moab is an established vacation rental market. Supply grew 46.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Moab?
In Moab, the headline Airbnb metrics are $49,395 in average annual revenue,46.6% occupancy, $326 ADR, and $155 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Moab?
Understanding the monthly revenue variations for Airbnb listings in Moab is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moab is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moab across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,216 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,263, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moab
What Is the Monthly Airbnb Occupancy Rate in Moab?
Maximize your bookings by understanding the Moab STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moab:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moab
What Is the Average Airbnb Nightly Rate in Moab?
Effective short term rental pricing strategy in Moab involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moab typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $514+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
- Typical properties (Median) charge around $269 per night.
- Entry-level properties (Bottom 25%) earn around $201 per night.
Average Daily Rate (ADR) Trend by Month in Moab
What Is the RevPAR for Airbnb in Moab?
RevPAR in Moab is currently $155. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $91 RevPAR.
- Typical properties (Median) generate $142 RevPAR.
- Strong performers (Top 25%) earn $192 RevPAR.
- Best-in-class (Top 10%) achieve $260 RevPAR.
Average Monthly RevPAR Trend in Moab
RevPAR Insights for Moab
- The average RevPAR in Moab is $155. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($260) and bottom 25% ($91) is $169, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Moab benchmarks. If your RevPAR falls below the median of $142, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $192+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Moab Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Moab?
Moab's peak Airbnb season falls in April, October, May, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, May)
- Revenue averages $7,304 per month
- Occupancy rates average 63.6%
- Daily rates average $380
Shoulder Season
- Revenue averages $4,716 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $332
Low Season (January, February, December)
- Revenue drops to average $2,321 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $272
Seasonality Insights for Moab
- Airbnb seasonality in Moab is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Moab's highest earning potential, with monthly revenues climbing to $7,798, occupancy reaching 66.4%, and ADRs peaking at $395.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,942, occupancy could drop to 25.7%, and ADRs may adjust to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moab.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Moab, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Moab?
Moab, Utah, United States currently shows a low regulation profile despite having 1,005 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Moab to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Moab?
Moab is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Moab, Utah.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Arches National Park | A stunning national park known for its unique rock formations and hiking trails. Perfect for travelers looking to explore the beauty of the Utah landscape and engage in outdoor activities. | Delicate Arch, Landscape Arch, Devils Garden, Fiery Furnace, Windows Section |
| Downtown Moab | The heart of Moab, filled with shops, restaurants, and nightlife. Ideal for tourists wanting to experience local culture and community life while being close to adventure activities. | Moab Museum, Local shops and boutiques, Restaurant Row, Moab Brewery, The Moab Giants Dinosaur Park |
| Canyonlands National Park | Known for its breathtaking canyons and rugged landscape, this park is perfect for nature lovers and adventure seekers looking for hiking, biking, and spectacular views. | Island in the Sky, Mesa Arch, Upheaval Dome, Green River Overlook, Shafer Trail |
| Spanish Valley | A beautiful valley that offers stunning views of the mountains and red rock formations. Great for families and groups looking for a quieter place while still being close to Moab's amenities. | Moab Golf Club, Scenic viewpoints, Local wildlife, Near Arches National Park, Outdoor activities |
| Potash Road | A scenic road that leads to picturesque views and outdoor recreation opportunities, such as rock climbing and river activities. Attracts adventure enthusiasts and nature lovers. | Potash Boulders, Colorado River, Rock climbing routes, Scenic Overlooks, Wildlife viewing |
| Slickrock Bike Trail | Famous for its mountain biking trails, this area attracts biking enthusiasts from around the world, making it an ideal spot for hosting cyclists. | Slickrock Trail, Moab Mountain Biking, Scenic views, Challenging bike routes, Trailhead amenities |
| Dead Horse Point State Park | Renowned for its stunning overlooks and hiking opportunities, this park is a great draw for artists and scenery lovers looking for breathtaking landscapes. | Dead Horse Point Overlook, Mountain biking trails, Visitor Center, Hiking trails, Scenic picnicking spots |
| La Sal Mountains | Offering cooler temperatures and lush scenery, the La Sal Mountains provide a different environment for travelers and are popular for hiking and sightseeing. | La Sal Mountain Loop Road, Hiking trails, Scenic overlooks, Wildflower viewing, Camping sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Moab offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Moab?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moab
- The Moab Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 1,005 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moab, House properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 54.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 6.3%) offer potential for unique stay experiences.
Moab Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moab
- The dominant room capacity in Moab is 3 bedrooms listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Moab, indicating a high concentration in these sizes.
- A significant 53.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moab.
Moab Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moab
- The most common guest capacity trend in Moab vacation rentals is listings accommodating 8+ guests (45.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Moab STR market, accounting for 67.1% of listings.
- 69.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moab.
- On average, properties in Moab are equipped to host 6.0 guests.
How Do Listings in Moab Compare on Quality?
Listing quality in Moab can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Moab
- At 32 photos per listing on average, Moab hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Moab averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Moab?
Amenity Prevalence
Amenity Insights for Moab
- Essential amenities in Moab that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moab: Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moab to stay competitive.
Which Airbnb Amenities Boost Revenue in Moab?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Moab, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 97.3% | $50,342 | $15,092 | 233.6% |
Kitchen | 84.6% | $54,174 | $23,183 | 133.7% |
Smoke alarm | 92.4% | $51,605 | $22,375 | 130.6% |
TV | 91.0% | $51,998 | $22,931 | 126.8% |
Coffee maker | 90.0% | $52,311 | $23,292 | 124.6% |
Dishes and silverware | 86.3% | $53,434 | $24,016 | 122.5% |
Heating | 96.0% | $50,500 | $22,735 | 122.1% |
Baby safety gatesHigh opportunity | 3.8% | $104,392 | $47,233 | 121.0% |
Outlet coversHigh opportunity | 4.8% | $101,230 | $46,795 | 116.3% |
Refrigerator | 86.8% | $53,101 | $25,093 | 111.6% |
Revenue Impact Insights for Moab
- Air conditioning tops the revenue impact list with a 233.6% uplift — listings with this amenity earn $50,342 vs. $15,092 without it.
- High-opportunity amenities — Baby safety gates, Outlet covers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Kitchen, Smoke alarm, TV, Coffee maker, Dishes and silverware, Heating, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby safety gates — it has the best combination of high revenue impact and low market saturation in Moab.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Moab STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moab. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoab Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Moab
- The typical guest profile for Airbnb in Moab consists of primarily domestic travelers (94%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Canada (1.1%).
- Top languages spoken are English (69.2%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Moab?
Listings in Moab average 4.85 out of 5 overall, with about 129.4 reviews per active listing and 55.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Moab
- With an overall rating of 4.85, Moab listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Moab Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moab
- The most common availability pattern in Moab falls within the 181-270 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Moab (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Moab?
Average Booking Lead Time by Month
Booking Lead Time Insights for Moab
- The overall average booking lead time for vacation rentals in Moab is 63 days.
- Guests book furthest in advance for stays during September (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Moab.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Moab averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Moab?
Guests in Moab stay about 3.5 nights on average, generating roughly 38,463 reservations and 38.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Moab
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Moab
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 38.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.3 nights) and shorten in Sep (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Moab Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
335 listings
33.3% of total
2 Nights
263 listings
26.2% of total
3 Nights
17 listings
1.7% of total
4-6 Nights
4 listings
0.4% of total
7-29 Nights
5 listings
0.5% of total
30+ Nights
381 listings
37.9% of total
Key Insights
- The most prevalent minimum stay requirement in Moab is 30+ Nights, adopted by 37.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.9%) caters to monthly stays (30+ nights) in Moab, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.9% of Moab hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 37.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moab.
Moab Airbnb Cancellation Policy Trends Analysis (2026)
Limited
38 listings
3.8% of total
Super Strict 30 Days
48 listings
4.8% of total
Flexible
43 listings
4.3% of total
Moderate
207 listings
20.6% of total
Firm
537 listings
53.5% of total
Strict
130 listings
13% of total
Cancellation Policy Insights for Moab
- The prevailing Airbnb cancellation policy trend in Moab is Firm, used by 53.5% of listings.
- A majority (66.5%) of hosts in Moab utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.5% market standard in Moab.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Moab.
How Much Are Airbnb Cleaning Fees in Moab?
Cleaning fees in Moab are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Moab
- 85.6% of listings charge a cleaning fee, making it standard practice in Moab. Guests expect it and factor it into their booking decisions.
- The gap between the average ($180) and median ($135) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Moab median of $135. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Moab Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moabbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 29, Pool/Spa/Garage/DT Location | 420/424
Entire Place • 7 bedrooms
Exclusive Retreats 6 Bedroom Suites + Private Pool
Entire Place • 6 bedrooms
Brand New Lodge in the heart of Moab, Utah
Private Room • 10 bedrooms
6 BR Luxury Retreat • Hot Tubs, Bocce & Views
Entire Place • 6 bedrooms
Hideout at the Rim - Moab's Best Kept Secret
Entire Place • 5 bedrooms
Sleeps 27 | Bikes | Pool/Spa | Garage| 421/425
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Moab?
Learn from the best! This table showcases top-performing Airbnb hosts in Moab based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moab Lodging Vacation Rentals | 76 | $4,855,182 | 15788 | 4.80/5.0 |
| Scott & Sarah | 36 | $4,437,534 | 1605 | 4.97/5.0 |
| Cassidi | 28 | $2,560,989 | 4433 | 4.91/5.0 |
| Jacob | 40 | $2,398,350 | 1276 | 4.87/5.0 |
| Moab VRC | 42 | $2,273,130 | 1327 | 4.88/5.0 |
| Tyler @ Copper Ridge Property | 29 | $1,685,900 | 2086 | 4.83/5.0 |
| Haley @ Copper Ridge Property | 27 | $1,490,277 | 5662 | 4.85/5.0 |
| Miranda | 25 | $1,456,559 | 2603 | 4.81/5.0 |
| Evolve | 18 | $1,279,997 | 1897 | 4.79/5.0 |
| Nicole | 27 | $1,146,418 | 1150 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moab.
Who Are the Airbnb Hosts in Moab?
Moab is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Moab
- With 81.6% Superhosts, Moab has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 51.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Moab averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Moab
These are the highest-grossing professional property management operations in Moab, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Moab Lodging Vacation Rentals | 76 | $4,855,182 | $344 | 49.7% | 4.80/5 |
| Scott & Sarah | 36 | $4,437,534 | $917 | 44.6% | 4.97/5 |
| Cassidi | 28 | $2,560,989 | $293 | 80.0% | 4.91/5 |
| Jacob | 40 | $2,398,350 | $399 | 41.3% | 4.87/5 |
| Moab VRC | 42 | $2,273,130 | $362 | 48.5% | 4.88/5 |
| Tyler @ Copper Ridge Property | 29 | $1,685,900 | $254 | 62.5% | 4.83/5 |
| Haley @ Copper Ridge Property | 27 | $1,490,277 | $237 | 61.3% | 4.85/5 |
| Miranda | 25 | $1,456,559 | $342 | 48.8% | 4.81/5 |
| Evolve | 18 | $1,279,997 | $360 | 52.7% | 4.79/5 |
| Nicole | 27 | $1,146,418 | $276 | 44.2% | 4.85/5 |
Management Company Insights for Moab
- The leading management company, Moab Lodging Vacation Rentals, operates 76 listings with $4,855,182 in gross revenue — a useful benchmark for what scale looks like in Moab.
- Top managers average 35 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Moab's Airbnb Market Compare to Nearby Cities?
How does the Moab Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hanksville, Moab has 9 percentage points lower occupancy and about $111 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spanish Valley | 95 | $4,643 | $377.35 | 43% |
| Placerville | 20 | $4,313 | $513.52 | 41% |
| Clifton | 23 | $2,985 | $206.04 | 50% |
| Hanksville | 12 | $2,963 | $214.42 | 56% |
| Hesperus | 25 | $2,960 | $349.25 | 39% |
| San Juan County | 10 | $2,652 | $292.08 | 36% |
| Palisade | 103 | $2,622 | $263.05 | 42% |
| Mesa | 28 | $2,597 | $307.35 | 33% |
| Bluff | 19 | $2,552 | $228.78 | 42% |
| Grand Junction | 453 | $2,285 | $180.12 | 49% |
Frequently Asked Questions About Airbnb in Moab
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Moab.
How much do Airbnb hosts make in Moab?
Moab hosts earn about $49,395 per year on average, with an average nightly rate of $326 and RevPAR of $155. Those figures describe the typical revenue environment for active listings in Moab, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, Moab market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Moab?
The average Airbnb occupancy rate in Moab is 46.6%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Moab?
Listings in Moab average $326 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Moab?
Moab currently has about 1,005 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Moab?
AirROI currently classifies the short-term rental regulation level in Moab as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Moab?
RevPAR in Moab is about $155. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Moab?
At 46.6% occupancy, Moab can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $49,395, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Moab?
The average booking lead time in Moab is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Moab?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Moab include Arches National Park, Downtown Moab, Canyonlands National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Moab?
entire_home listings make up 92.3% of the active supply in Moab. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Moab compare to nearby Airbnb markets?
Among neighboring markets, Spanish Valley posts $55,712 in average annual revenue with 42.7% occupancy, compared to Moab's $49,395 and 46.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Moab?
The average Airbnb stay length in Moab is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Moab?
Airbnb listings in Moab average 4.85 out of 5 overall. About 55.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Moab?
Air conditioning and Kitchen are among the strongest revenue-linked amenities in Moab. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Moab?
Yes. About 85.6% of active Airbnb listings in Moab charge a cleaning fee, and the average fee is $180. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Moab?
A 81.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.