Santa Fe, New Mexico Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Fe, New Mexico? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $46,632 per year — at a $325 nightly rate, 47.5% occupancy, and a $153 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,734 active listings and moderate demand with room for well-positioned listings to outperform, Santa Fe is an established vacation rental market. Supply grew 38.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 69% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Santa Fe?
In Santa Fe, the headline Airbnb metrics are $46,632 in average annual revenue,47.5% occupancy, $325 ADR, and $153 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Fe?
Understanding the monthly revenue variations for Airbnb listings in Santa Fe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Fe is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Fe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,014+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,435 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,855 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,109, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Fe
What Is the Monthly Airbnb Occupancy Rate in Santa Fe?
Maximize your bookings by understanding the Santa Fe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Fe:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Fe
What Is the Average Airbnb Nightly Rate in Santa Fe?
Effective short term rental pricing strategy in Santa Fe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Fe typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $590+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $385 or more.
- Typical properties (Median) charge around $252 per night.
- Entry-level properties (Bottom 25%) earn around $162 per night.
Average Daily Rate (ADR) Trend by Month in Santa Fe
What Is the RevPAR for Airbnb in Santa Fe?
RevPAR in Santa Fe is currently $153. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $74 RevPAR.
- Typical properties (Median) generate $119 RevPAR.
- Strong performers (Top 25%) earn $191 RevPAR.
- Best-in-class (Top 10%) achieve $291 RevPAR.
Average Monthly RevPAR Trend in Santa Fe
RevPAR Insights for Santa Fe
- The average RevPAR in Santa Fe is $153. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($291) and bottom 25% ($74) is $217, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Fe benchmarks. If your RevPAR falls below the median of $119, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $191+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Fe?
Santa Fe's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $6,386 per month
- Occupancy rates average 59.9%
- Daily rates average $331
Shoulder Season
- Revenue averages $5,052 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $322
Low Season (January, February, April)
- Revenue drops to average $3,556 per month
- Occupancy decreases to average 41.9%
- Daily rates adjust to average $294
Seasonality Insights for Santa Fe
- The Airbnb seasonality pattern in Santa Fe shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Fe's highest earning potential, with monthly revenues climbing to $6,462, occupancy reaching 60.7%, and ADRs peaking at $346.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,334, occupancy could drop to 35.1%, and ADRs may adjust to $278.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Fe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Santa Fe, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Santa Fe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Santa Fe?
Yes, Santa Fe, New Mexico, United States enforces high STR regulations and 69% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Fe to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 69% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santa Fe?
In a large, heavily regulated market like Santa Fe, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Santa Fe | The heart of Santa Fe featuring historic buildings, art galleries, and vibrant restaurants. It attracts tourists looking for cultural experiences and convenient access to local attractions. | Santa Fe Plaza, Loretto Chapel, Georgia O'Keeffe Museum, Palace of the Governors, Santa Fe Farmers Market |
| Railyard District | A revitalized area known for its arts, entertainment, and dining. Popular with younger visitors and those seeking a trendy atmosphere with walking access to events and art shows. | Railyard Park, Meow Wolf, Santa Fe Arts District, local artisan shops, farmers market |
| Canyon Road | Famous for its adobe homes and world-class art galleries, Canyon Road attracts art lovers and those searching for a picturesque and serene environment with access to numerous studios. | Canyon Road Arts District, high-end galleries, scenic views, Santa Fe River Park, historic adobe buildings |
| Bishop's Lodge | A luxurious area set in nature, appealing to those looking for relaxation and outdoor activities, making it a great spot for travelers seeking peace away from the city hustle. | Bishop's Lodge Resort, Santa Fe National Forest, hiking trails, spas, nature retreats |
| Testosterone | An up-and-coming area known for trendy new establishments and proximity to downtown, attracting a younger demographic and those interested in the city's evolving food and nightlife scene. | Santa Fe Brewing Company, trendy cafes, art installations, night spots, local boutiques |
| DeVargas Center | A shopping and dining hub that serves both locals and tourists, providing convenient access to shops, restaurants, and entertainment, making it an appealing spot for short-term stays. | DeVargas Mall, local shops, restaurants, movie theater, galleries |
| Ten Thousand Waves | A renowned Japanese-style spa located in a serene setting, ideal for travelers seeking wellness and relaxation experiences amidst stunning landscapes. | Ten Thousand Waves Spa, mountain views, tranquil gardens, hiking opportunities, yoga classes |
| La Fonda | A historic hotel and cultural landmark at the heart of Santa Fe, known for its authentic Southwestern ambiance. It attracts visitors wanting a rich local experience. | La Fonda Hotel, Santa Fe Plaza, historic architecture, local cuisine, cultural events |
Because Santa Fe has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Santa Fe?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Fe
- The Santa Fe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 1,734 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Fe, House properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 62.1% portion, catering likely to families or larger groups.
- The presence of 13.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.4%) offer potential for unique stay experiences.
Santa Fe Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Fe
- The dominant room capacity in Santa Fe is 1 bedroom listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.2% of the active Airbnb listings in Santa Fe, indicating a high concentration in these sizes.
- A significant 25.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Fe.
Santa Fe Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Fe
- The most common guest capacity trend in Santa Fe vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Fe STR market, accounting for 57.1% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Fe.
- On average, properties in Santa Fe are equipped to host 4.1 guests.
How Do Listings in Santa Fe Compare on Quality?
Listing quality in Santa Fe can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Fe
- At 32 photos per listing on average, Santa Fe hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Fe averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Fe?
Amenity Prevalence
Amenity Insights for Santa Fe
- Essential amenities in Santa Fe that guests expect include: Wifi, Heating, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Fe: Wifi, Heating, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Fire extinguisher or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Fe to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Fe?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Fe, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 1.3% | $111,454 | $45,761 | 143.6% |
Hair dryer | 92.2% | $48,834 | $20,558 | 137.5% |
Game consoleHigh opportunity | 0.7% | $105,123 | $46,191 | 127.6% |
Children's playroomHigh opportunity | 1.0% | $101,975 | $46,052 | 121.4% |
Theme roomHigh opportunity | 0.7% | $102,397 | $46,244 | 121.4% |
Arcade gamesHigh opportunity | 1.1% | $101,668 | $46,023 | 120.9% |
TV | 90.3% | $49,219 | $22,679 | 117.0% |
Oven | 80.2% | $51,547 | $26,700 | 93.1% |
Cooking basics | 86.7% | $49,816 | $25,916 | 92.2% |
Dishwasher | 62.9% | $56,576 | $29,761 | 90.1% |
Revenue Impact Insights for Santa Fe
- Pool table tops the revenue impact list with a 143.6% uplift — listings with this amenity earn $111,454 vs. $45,761 without it.
- High-opportunity amenities — Pool table, Game console, Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, TV, Oven, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Santa Fe.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Fe STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Fe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Fe Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Fe
- The typical guest profile for Airbnb in Santa Fe consists of primarily domestic travelers (96%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (0.9%).
- Top languages spoken are English (66%) followed by Spanish (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Fe?
Listings in Santa Fe average 4.88 out of 5 overall, with about 103.4 reviews per active listing and 55.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Fe
- With an overall rating of 4.88, Santa Fe listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santa Fe Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Fe
- The most common availability pattern in Santa Fe falls within the 271-366 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santa Fe (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Fe?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Fe
- The overall average booking lead time for vacation rentals in Santa Fe is 58 days.
- Guests book furthest in advance for stays during August (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Santa Fe.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Santa Fe averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Fe?
Guests in Santa Fe stay about 6.6 nights on average, generating roughly 51,039 reservations and 29.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Santa Fe
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Fe
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.1 nights) and shorten in Feb (4.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Fe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
275 listings
15.9% of total
2 Nights
263 listings
15.2% of total
3 Nights
189 listings
10.9% of total
4-6 Nights
112 listings
6.5% of total
7-29 Nights
75 listings
4.3% of total
30+ Nights
820 listings
47.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Fe is 30+ Nights, adopted by 47.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.3%) caters to monthly stays (30+ nights) in Santa Fe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.3% of Santa Fe hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Fe.
Santa Fe Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
102 listings
5.9% of total
Super Strict 30 Days
108 listings
6.2% of total
Limited
105 listings
6.1% of total
Non-refundable
2 listings
0.1% of total
Flexible
170 listings
9.8% of total
Moderate
476 listings
27.5% of total
Firm
616 listings
35.5% of total
Strict
154 listings
8.9% of total
Cancellation Policy Insights for Santa Fe
- The prevailing Airbnb cancellation policy trend in Santa Fe is Firm, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (37.3%) and stricter (44.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.5% market standard in Santa Fe.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Fe.
How Much Are Airbnb Cleaning Fees in Santa Fe?
Cleaning fees in Santa Fe are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Fe
- 89.4% of listings charge a cleaning fee, making it standard practice in Santa Fe. Guests expect it and factor it into their booking decisions.
- The gap between the average ($456) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Fe median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Fe Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Febased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ski Discounts! Luxury Estate with Hot Tub
Entire Place • 6 bedrooms
Dos Hermanas 4, 5, 6 & 8| Walk to Plaza| Courtyard
Entire Place • 4 bedrooms
Indoor heated pool minutes to downtown Santa Fe
Entire Place • 7 bedrooms
Cinco Chimineas - Heated Indoor Pool
Entire Place • 5 bedrooms
Le Boudenly | Panoramic View • Jacuzzi • Dry Sauna
Entire Place • 5 bedrooms
Green Acres Luxury Estate on 4 Acres 8m to Plaza!
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Fe?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Fe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Two Casitas | 106 | $11,980,550 | 8098 | 4.94/5.0 |
| A Vacation Different | 38 | $3,411,931 | 1686 | 4.94/5.0 |
| Kokopelli Property Management | 59 | $2,080,244 | 795 | 4.60/5.0 |
| Evolve | 32 | $1,741,347 | 1639 | 4.81/5.0 |
| All Seasons Resort Lodging | 57 | $1,676,238 | 388 | 4.51/5.0 |
| Casas De Santa Fe | 38 | $1,337,603 | 430 | 4.76/5.0 |
| Susan | 12 | $1,295,850 | 861 | 4.88/5.0 |
| Mo | 16 | $1,251,917 | 613 | 4.91/5.0 |
| AdobeStar Vacation Rentals | 23 | $1,126,605 | 1317 | 4.92/5.0 |
| AdobeStar Vacation Rentals | 19 | $987,293 | 557 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Fe.
Who Are the Airbnb Hosts in Santa Fe?
Santa Fe is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Fe
- With 70.5% Superhosts, Santa Fe has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 29.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Fe averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santa Fe
These are the highest-grossing professional property management operations in Santa Fe, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Two Casitas | 106 | $11,980,550 | $593 | 58.9% | 4.94/5 |
| Kokopelli Property Management | 59 | $2,080,244 | $370 | 32.5% | 4.60/5 |
| Evolve | 32 | $1,741,347 | $286 | 54.4% | 4.81/5 |
| All Seasons Resort Lodging | 57 | $1,676,238 | $348 | 31.7% | 4.51/5 |
| Casas De Santa Fe | 38 | $1,337,603 | $521 | 28.6% | 4.76/5 |
| Susan | 12 | $1,295,850 | $507 | 63.9% | 4.88/5 |
| Mo | 16 | $1,251,917 | $598 | 49.6% | 4.91/5 |
| AdobeStar Vacation Rentals | 23 | $1,126,605 | $499 | 29.8% | 4.92/5 |
| AdobeStar Vacation Rentals | 19 | $987,293 | $419 | 36.7% | 4.93/5 |
| Charles | 13 | $828,736 | $255 | 70.1% | 4.88/5 |
Management Company Insights for Santa Fe
- The leading management company, Two Casitas, operates 106 listings with $11,980,550 in gross revenue — a useful benchmark for what scale looks like in Santa Fe.
- Top managers average 38 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santa Fe's Airbnb Market Compare to Nearby Cities?
How does the Santa Fe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dixon, Santa Fe has 7 percentage points lower occupancy and about $160 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arroyo Seco | 58 | $3,219 | $362.63 | 37% |
| El Prado | 218 | $2,991 | $260.85 | 43% |
| Jemez Springs | 41 | $2,927 | $216.27 | 48% |
| Valdez | 28 | $2,925 | $366.45 | 32% |
| Abiquiu | 38 | $2,831 | $225.34 | 49% |
| Tres Piedras | 18 | $2,752 | $194.71 | 48% |
| Dixon | 10 | $2,651 | $164.59 | 54% |
| Taos County | 14 | $2,649 | $272.43 | 39% |
| Angel Fire | 671 | $2,626 | $389.41 | 30% |
| Placitas | 31 | $2,481 | $245.77 | 47% |
Frequently Asked Questions About Airbnb in Santa Fe
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Fe.
How much do Airbnb hosts make in Santa Fe?
Santa Fe hosts earn about $46,632 per year on average, with an average nightly rate of $325 and RevPAR of $153. Those figures describe the typical revenue environment for active listings in Santa Fe, New Mexico, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Fe market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Fe?
The average Airbnb occupancy rate in Santa Fe is 47.5%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Fe?
Listings in Santa Fe average $325 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Fe?
Santa Fe currently has about 1,734 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Fe?
AirROI currently classifies the short-term rental regulation level in Santa Fe as High. The dataset also shows about 68.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Fe?
RevPAR in Santa Fe is about $153. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Fe?
At 47.5% occupancy, Santa Fe can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $46,632, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Fe?
The average booking lead time in Santa Fe is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Fe?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Fe include Downtown Santa Fe, Railyard District, Canyon Road. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Fe?
entire_home listings make up 91.8% of the active supply in Santa Fe. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Fe compare to nearby Airbnb markets?
Among neighboring markets, Arroyo Seco posts $38,632 in average annual revenue with 36.6% occupancy, compared to Santa Fe's $46,632 and 47.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Fe?
The average Airbnb stay length in Santa Fe is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Fe?
Airbnb listings in Santa Fe average 4.88 out of 5 overall. About 55.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Fe?
Pool table and Hair dryer are among the strongest revenue-linked amenities in Santa Fe. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Fe?
Yes. About 89.4% of active Airbnb listings in Santa Fe charge a cleaning fee, and the average fee is $456. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Fe?
A 70.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.