Hot Tub | Bikes | Fire Pit | King Bed Entire home · 2 bedrooms Rated 4.98 - Revenue
- $174,935
- Occupancy
- 79.4%
- Daily rate
- $598
Airbnb market data · 202612 months to September 2026
Holland, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Holland brought in $43,173 over the 12 months through September 2026, about 26% more than the Michigan average of $34,144.
The short answer
Holland Airbnb Market at a Glance
Bookings in Holland run ahead of the Michigan average at similar prices. Listings averaged $334 a night and were booked on 47% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about five times as much as in February, usually the slowest.
With 106 active listings, Holland is the 38th-largest of 378 Michigan markets AirROI tracks. From a year earlier, the number of active listings grew 58%.
Browse the live Holland Airbnb market
See Every Holland Listing
Revenue
How Much Do Airbnb Hosts Make in Holland?
Gross bookings per Holland listing averaged $43,173 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Holland listing brings in $10,200 in July, its best month, and $2,010 in February, its slowest. January runs within 3% of February, so either can be the slowest in a given year. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $9,070+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $5,950 or more, roughly $2,200 a month above the median.
- Typical properties (median) earn about $3,770 a month.
- Entry-level properties (bottom 25%) earn $2,130 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about five times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $4,360 $11,400 $1,930
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Holland Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,558 | 46.9% | $316 | $119 | 62 days | 5 nights |
| Oct 2025 | $3,658 | 47.0% | $306 | $118 | 61 days | 2.8 nights |
| Nov 2025 | $2,516 | 34.3% | $295 | $84 | 53 days | 4.1 nights |
| Dec 2025 | $2,744 | 32.7% | $298 | $89 | 47 days | 4 nights |
| Jan 2026 | $2,069 | 28.6% | $284 | $67 | 55 days | 5.3 nights |
| Feb 2026 | $1,934 | 36.5% | $282 | $69 | 47 days | 5.7 nights |
| Mar 2026 | $2,479 | 33.8% | $284 | $80 | 42 days | 7.9 nights |
| Apr 2026 | $3,104 | 37.5% | $311 | $103 | 57 days | 4.1 nights |
| May 2026 | $5,594 | 53.5% | $387 | $180 | 77 days | 3 nights |
| Jun 2026 | $7,905 | 62.4% | $415 | $264 | 82 days | 4.5 nights |
| Jul 2026 | $11,387 | 75.4% | $447 | $367 | 93 days | 4.8 nights |
| Aug 2026 | $8,267 | 67.0% | $406 | $267 | 85 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Holland home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Holland Profitable?
Yes, when it's run well. The average Holland Airbnb took in $43,173 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,710 a month.
Cleaning it yourself keeps the $4,120 a year guests pay in cleaning fees, for about $2,680 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Holland Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $39,053 | $61,590 |
| Cleaning fees guests pay10% of Holland bookings | $4,120 | $6,490 |
| Gross bookings | $43,173 | $68,080 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Holland listings on Simplified Pricing, 3% for the rest | −$6,080 | −$9,590 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,120 | −$6,490 |
| Utilities and internetAbout 5% of bookings | −$2,160 | −$3,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$860 | −$1,360 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,300 | −$2,040 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$430 | −$430 |
| Permit and registrationWhere one is required | −$220 | −$220 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$15,170 | −$23,530 |
| Left for housing costs, then profit | $28,003about $2,330 a month | $44,550about $3,710 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Holland Airbnb Profit
The estimate starts from Holland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Holland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Holland's Top Earners Get There
- More nights booked. The busiest quarter of Holland listings are booked on 65% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of $285 adds about $2,870 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $430 a night or more, against a median of $285. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,910 a year.
- Open for the busy months. In a typical year, July brings the average listing about $10,200, against $2,010 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Holland listings average 4.90 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,670 a month, against $3,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Holland?
Holland listings were booked on 47% of the nights they were open over the past year, 7 percentage points above the Michigan average (40%) and 6 points above the U.S. average (41%). In a typical year, occupancy swings from 30% in January to 76% in July.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
July is usually the busiest month in Holland, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 48% 76% 29%
Nightly rates
How Much Does an Airbnb Cost per Night in Holland?
The average nightly rate in Holland, known as ADR (average daily rate), was $334 over the past year, about the same as the Michigan and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $260 in November to about $410 in July.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $575+ a night, about twice the median.
- Strong performers (top 25%) charge $430 or more, about $150 above the median.
- Typical properties (median) charge about $285 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about 61% of the median.
July rates run 57% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $315 $447 $228
The 12-month ADR of $334 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Holland?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Holland it averaged $175 over the past year, from about $67 in a typical January to about $330 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $336+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $220 or more, about $85 a night above the median.
- Typical properties (median) earn about $133 per open night.
- Entry-level properties (bottom 25%) earn $87 or less, about two-thirds of the median.
July RevPAR is about five times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $143 $367 $67
The 12-month RevPAR of $175 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Holland
Holland has one high season, May through August, which makes it a highly seasonal market. Business is slowest from September to April. A listing earns about 3.8 times as much a month in June through August as in December through February.
Average revenue by month in Holland
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $4,360 $10,200 $2,010
Revenue by month in Holland in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,070 |
| February | Low season | $2,010 |
| March | Low season | $2,500 |
| April | Low season | $3,050 |
| May | High season | $5,100 |
| June | High season | $7,250 |
| July | High season | $10,200 |
| August | High season | $7,640 |
| September | Low season | $3,800 |
| October | Low season | $3,660 |
| November | Low season | $2,430 |
| December | Low season | $2,620 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $7,560 | 64% | $384 |
| Low seasonSeptember–April | $2,770 | 40% | $280 |
How Far in Advance Do Guests Book Airbnb in Holland?
Guests book Holland stays 66 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 92 days ahead, and January stays closest to arrival, about 43 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 62 days 93 days 32 days
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Holland
None of the 106 active listings in Holland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Holland.
Neighborhoods
Best Neighborhoods for Airbnb in Holland
AirROI's area guide picks seven Holland neighborhoods that draw short-term rental guests, led by Lake Macatawa, Downtown Holland and Holland State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Macatawa | A picturesque area known for its natural beauty, proximity to the lake, and outdoor activities. Ideal for visitors looking for a peaceful retreat with water sports and nature. | Lake Macatawa, Holland State Park, Windmill Island Gardens, Saugatuck Dunes State Park, Boat rentals and fishing |
| Downtown Holland | A vibrant area with a charming downtown featuring shops, restaurants, and cultural events. Great for guests wanting to experience local culture and cuisine. | Holland Farmers Market, Kollen Park, Veldheer Tulip Gardens, Holland Museum, Big Red Lighthouse |
| Holland State Park | A popular location for beachgoers and outdoor enthusiasts, this park offers stunning beach access and recreational activities. Perfect for families and sun-seekers. | Holland State Park Beach, Lake Michigan, The Channel and Pier, Beach volleyball, Picnic areas |
| Windmill Island | Home to the iconic De Zwaan windmill, this area offers a unique glimpse into Dutch heritage and is a popular tourist attraction. | De Zwaan Windmill, Dutch Village, Tulip gardens, Nature trails |
| Lake Shore Drive | A scenic stretch along Lake Michigan, this area is known for its stunning views, beach access, and upscale homes, attracting visitors looking for relaxation and nature. | Lake Michigan beaches, Scenic views, Walking and biking trails |
| Ottawa Beach | A serene beach area ideal for visitors who enjoy swimming, sunbathing, and beach activities. Close to the water and great for families. | Ottawa Beach, Beachfront access, Park areas for picnics |
| Pioneer Park | A residential area that offers a mix of local charm and proximity to attractions. Ideal for long-term stays and family-oriented visitors. | Pioneer Park, Community events, Local parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Holland Airbnb Listings by Type and Size
Entire homes make up 86% of listings in Holland, alongside 15 private-room listings (14%). Houses are the most common property type at 60%, about twice the share of apartments and condos (30%).
Mostly entire homes, with a private-room segment
Holland Airbnb listings by room type
- Entire home 86%
- Private room 14%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.8% | 91 |
| Private room | 14.2% | 15 |
Listings by property type
Holland Airbnb listings by property type
- House 60%
- Apartment/Condo 30%
- Hotel/Boutique 8%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 60.4% | 64 |
| Apartment/Condo | 30.2% | 32 |
| Hotel/Boutique | 8.5% | 9 |
| Others | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Holland Have?
Two-bedroom homes are the most common size in Holland (32% of entire homes), and 49% have three or more bedrooms. Shares are of the 91 entire homes that give a bedroom count; rented rooms are left out.
Holland entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
16%
32%
30%
12%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.2% | 2 |
| 1 bedroom | 16.5% | 15 |
| 2 bedrooms | 31.9% | 29 |
| 3 bedrooms | 29.7% | 27 |
| 4 bedrooms | 12.1% | 11 |
| 5+ bedrooms | 7.7% | 7 |
What Each Home Size Earns in Holland
A typical one-bedroom home in Holland earned $27,500 over the past year, against $41,400 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | $27,500 | $27,700 | $305 | 34% |
| 2 bedrooms | 29 | $40,200 | $45,800 | $310 | 50% |
| 3 bedrooms | 27 | $47,100 | $49,100 | $359 | 50% |
| 4 bedrooms | 11 | $41,400 | $57,800 | $441 | 53% |
How Many Guests Do Airbnbs in Holland Sleep?
The most common capacity in Holland is six guests (30% of listings), and 58% of listings sleep six or more. Shares are of the 92 listings with a guest capacity on file (87% of the market).
Holland listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
4%
3%
25%
10%
30%
4%
23%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 4.3% | 4 |
| 3 guests | 3.3% | 3 |
| 4 guests | 25.0% | 23 |
| 5 guests | 9.8% | 9 |
| 6 guests | 30.4% | 28 |
| 7 guests | 4.3% | 4 |
| 8+ guests | 22.8% | 21 |
How Holland Airbnb Listings Are Set Up
Holland hosts set up an average of 3.5 beds per listing. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 3.5
- Show exact location
- 44%
What Amenities Do Airbnb Listings in Holland Offer?
Patios and balconies are common in Holland: 60% of listings have one, and 46% have a barbecue grill.
Share of Holland listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Holland
Listings in Holland with a hot tub earned about 2.2 times as much a year, on average, as those without: $83,600 against $38,500. The gap is smaller for outdoor furniture (about twice as much) and a sound system (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Holland listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 10% | $83,600 | $38,500 | +117% |
| Outdoor furniture | 58% | $54,700 | $27,000 | +103% |
| Sound system | 10% | $78,400 | $39,100 | +100% |
| Bikes | 9% | $74,500 | $39,900 | +87% |
| BBQ grill | 46% | $57,000 | $31,300 | +82% |
| Beach essentials | 19% | $66,200 | $37,800 | +75% |
| Patio or balcony | 60% | $51,900 | $29,900 | +74% |
| Smart lock | 27% | $60,100 | $36,800 | +63% |
| Beach access | 14% | $61,300 | $40,200 | +53% |
| Lake access | 14% | $60,100 | $40,400 | +49% |
Guests
Who Books Airbnbs in Holland?
Holland draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 7% of reviews.
96% of Holland guests are domestic
Where guests who left reviews live
- Domestic 96%
- International 4%
Where Holland guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 7.4% |
| Indianapolis | 1.7% |
| Ann Arbor | 1.4% |
| Columbus | 1.3% |
| Austin | 1.2% |
Where Holland guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 96.2% |
| Canada | 0.9% |
| United Kingdom | 0.4% |
| Mexico | 0.3% |
Languages spoken by Holland guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.9% |
| Spanish | 10.0% |
| French | 2.8% |
| German | 2.3% |
| Russian | 1.2% |
What Are Airbnb Guest Ratings in Holland?
Holland Airbnbs average 4.90 stars, and 68% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.78, against 4.94 for host communication. Listings here carry long review histories, about 99 reviews each on average.
Communication scores highest in Holland; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.90 |
| Communication | 4.94 |
| Location | 4.92 |
| Check-in | 4.93 |
| Value | 4.78 |
Booking patterns
How Guests Book in Holland: Stays, Rules and Fees
Nearly eight in ten Holland listings are open to guests more than 180 days a year, but only 22% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Holland listings are open to guests
Share of listings by days a year
- 271-366 days 35%
- 181-270 days 43%
- 91-180 days 17%
- 31-90 days 5%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 34.9% | 37 |
| 181-270 days | 43.4% | 46 |
| 91-180 days | 17.0% | 18 |
| 31-90 days | 4.7% | 5 |
Days a year Holland listings are booked or blocked
Share of listings by days a year
- 271-366 days 5%
- 181-270 days 17%
- 91-180 days 43%
- 31-90 days 27%
- 1-30 days 8%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.7% | 5 |
| 181-270 days | 17.0% | 18 |
| 91-180 days | 43.4% | 46 |
| 31-90 days | 27.4% | 29 |
| 1-30 days | 7.5% | 8 |
What Is the Average Length of Stay for Airbnb in Holland?
The average Holland booking lasts 5.5 nights, longest in March and shortest in October. Listings took about 31 bookings each over the year, some 3,290 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Holland
Average nights per booking, by month of stay
Average 4.7 nights 7.7 nights 2.9 nights
Two-year average by calendar month.
Holland Airbnb Minimum Stay Requirements
More than two-thirds of listings in Holland accept stays of one or two nights.
Minimum stay set by Holland listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Holland?
Firm is the most common cancellation policy in Holland, used by 50% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 35% on Flexible or Moderate.
Cancellation policies of Holland listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Holland?
More than nine in ten Holland listings charge a cleaning fee. The typical fee is $160, and some higher fees lift the average to $275. Spread over the average stay of 5.5 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- $160
- Average cleaning fee
- $275
- Listings charging a fee
- 91.5%
- Share of gross revenue
- 9.5%
Top earners
Top-Earning Airbnbs and Hosts in Holland
The top-grossing Airbnb in Holland, a two-bedroom unit, took in $175,000 over the past year, about four times the city's average of $43,200.
Hot Tub | Bikes | Fire Pit | King Bed Entire home · 2 bedrooms Rated 4.98 
Impeccable Family Friendly Holland MI Estate Entire home · 6 bedrooms Rated 5.00 - Revenue
- $140,755
- Occupancy
- 26.3%
- Daily rate
- $2,021
Family Friendly Bike Trail Retreat with Hot Tub Entire home · 4 bedrooms Rated 4.99 - Revenue
- $123,555
- Occupancy
- 69.1%
- Daily rate
- $464
Woodcliff Cottage | Pool | Bonfire | Coffee Bar Entire home · 3 bedrooms Rated 4.96 - Revenue
- $119,382
- Occupancy
- 63.1%
- Daily rate
- $443
6BR Luxury Family Escape | Hot Tub, Sauna, Firepit Entire home · 6 bedrooms Rated 4.99 - Revenue
- $115,681
- Occupancy
- 54.6%
- Daily rate
- $589
Stunning Home w/Lake MI Association Beach Entire home · 4 bedrooms Rated 5.00 - Revenue
- $107,205
- Occupancy
- 32.1%
- Daily rate
- $1,133
Who Are the Top Airbnb Hosts in Holland?
Unsalted Vacations is the top-grossing host in Holland, with $307,000 in bookings across 9 listings over the past year. Together, the ten top-grossing hosts run 34% of the market's 106 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Unsalted Vacations | 9 | $306,936 | $34,104 | 4.68/5 | |
| Rob | 9 | $227,375 | $25,264 | 4.98/5 | |
| Katie | 2 | $216,282 | $108,141 | 4.99/5 | |
| 4 | Jessica | 4 | $190,102 | $47,526 | 4.92/5 |
| 5 | Austin | 1 | $174,935 | $174,935 | 4.98/5 |
| 6 | Jeremy | 2 | $162,547 | $81,274 | 4.96/5 |
| 7 | Home Base Lakeshore | 2 | $143,067 | $71,534 | 4.98/5 |
| 8 | Amy | 4 | $134,663 | $33,666 | 4.97/5 |
| 9 | Adam | 2 | $128,700 | $64,350 | 4.89/5 |
| 10 | Tony | 1 | $115,681 | $115,681 | 4.99/5 |
Who Are the Airbnb Hosts in Holland?
Professional management companies run a quarter of Holland listings and owners run the rest, though 32% of listings have a co-host. 76% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
- Superhosts
- 76.4%
- Professional management
- 24.5%
- Cohosted listings
- 32.1%
- Instant Book enabled
- 38.7%
- Simplified Pricing
- 88.7%
Nearby markets
Holland vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Laketown Township (7 km away, 60 listings) earned the most per listing, about 76% more than Holland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Park Township 5 km | 73 | $48,869 | $432 | 42% |
| Laketown Township 7 km | 60 | $75,790 | $585 | 45% |
| Saugatuck 15 km | 294 | $60,637 | $457 | 43% |
| Douglas 17 km | 187 | $46,821 | $463 | 38% |
| Fennville 22 km | 65 | $74,247 | $541 | 42% |
| Ganges Township 27 km | 65 | $69,763 | $678 | 35% |
| Lee Township 30 km | 30 | $56,241 | $492 | 33% |
| Grand Haven 32 km | 205 | $36,920 | $349 | 44% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,236 listings
- Traverse City Airbnb data 794 listings
- Ann Arbor Airbnb data 562 listings
- South Haven Airbnb data 559 listings
- Grand Rapids Airbnb data 400 listings
- Lansing Airbnb data 295 listings
- Royal Oak Airbnb data 273 listings
- Chikaming Township Airbnb data 266 listings
See all 378 Michigan Airbnb markets
Markets Similar to Holland
Markets elsewhere in the United States with a similar nightly rate and occupancy to Holland:
- Santa Fe Airbnb data NM · $337/night · 46.9%
- Leesburg Airbnb data VA · $326/night · 47.0%
- Cocoa Beach Airbnb data FL · $331/night · 47.4%
- Moab Airbnb data UT · $329/night · 47.2%
- Juneau Airbnb data AK · $328/night · 46.5%
- Bainbridge Island Airbnb data WA · $335/night · 47.8%
FAQ
Holland Airbnb FAQ
How much do Airbnb hosts make in Holland?
An active Holland Airbnb grossed $43,173 on average in the 12 months to September 2026, according to AirROI's tracking of 106 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,950 or more in a typical month.
How much can I make on Airbnb in Holland?
It depends most on the home's size, location and how it's run. The middle half of Holland listings earn between $2,130 and $5,950 in a typical month, and the top tenth $9,070 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Holland?
Listings in Holland were booked on 47% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Holland?
The average booked night in Holland cost $334 before fees. Half of listings charge between $175 and $430, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Holland?
None of the active Holland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Holland?
Yes, when it's run well. The average Holland Airbnb grossed $43,173 in the 12 months to September 2026, 26% above the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $28,003 a year (about $2,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,710 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Holland?
July usually pays best, averaging $10,200 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Holland?
Each night a Holland listing was open to book earned $175 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $336 or more.
How far in advance do guests book Airbnbs in Holland?
Holland stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Holland?
The average Holland Airbnb stay lasted 5.5 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Holland rated?
Guests rate Holland Airbnbs 4.90 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Holland?
Lake Macatawa, Downtown Holland and Holland State Park draw the most short-term rental interest in Holland. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Holland?
AirROI counted 106 active Airbnb listings in Holland as of September 2026. The closest tracked market is Park Township, 5 km away.
How much are Airbnb cleaning fees in Holland?
In Holland, more than nine in ten listings add a cleaning fee. The median fee is $160, and some higher fees lift the average to $275.
Method
About This Data
Figures on this page cover 106 active Airbnb listings in Holland from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.