7BR Retreat • Heated Pool • Walk to Douglas Entire home · 7 bedrooms Rated 5.00 - Revenue
- $252,947
- Occupancy
- 53.2%
- Daily rate
- $1,412
Airbnb market data · 202612 months to September 2026
Douglas, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Douglas brought in $46,821 over the 12 months through September 2026, about 37% more than the Michigan average of $34,144.
The short answer
Douglas Airbnb Market at a Glance
Rates in Douglas run ahead of the Michigan average, with bookings close to it. Listings averaged $463 a night and were booked on 38% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 7 times as much as in February, usually the slowest.
With 187 active listings, Douglas is the 17th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 29%.
Browse the live Douglas Airbnb market See Every Douglas ListingRevenue
How Much Do Airbnb Hosts Make in Douglas?
Gross bookings per Douglas listing averaged $46,821 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Douglas listing brings in $14,000 in July, its best month, and $2,000 in February, its slowest. The three strongest months bring in 54% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $11,800+ a month, about three times the typical property.
- Strong performers (top 25%) earn $7,160 or more, roughly $3,200 a month above the median.
- Typical properties (median) earn about $3,980 a month.
- Entry-level properties (bottom 25%) earn $1,940 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $5,210 $15,900 $1,890
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Douglas Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,122 | 40.5% | $456 | $171 | 50 days | 3.1 nights |
| Oct 2025 | $4,029 | 35.0% | $431 | $130 | 43 days | 2.5 nights |
| Nov 2025 | $3,059 | 26.1% | $410 | $102 | 44 days | 3.2 nights |
| Dec 2025 | $3,190 | 24.5% | $415 | $103 | 47 days | 3.7 nights |
| Jan 2026 | $2,363 | 17.3% | $412 | $76 | 33 days | 3.1 nights |
| Feb 2026 | $2,103 | 20.1% | $406 | $75 | 20 days | 2.4 nights |
| Mar 2026 | $2,290 | 22.8% | $400 | $74 | 26 days | 4.6 nights |
| Apr 2026 | $2,152 | 23.5% | $410 | $72 | 29 days | 4.7 nights |
| May 2026 | $4,963 | 33.9% | $486 | $160 | 50 days | 2.7 nights |
| Jun 2026 | $9,969 | 52.8% | $572 | $332 | 75 days | 3.6 nights |
| Jul 2026 | $15,857 | 68.3% | $641 | $512 | 98 days | 4.2 nights |
| Aug 2026 | $11,307 | 57.3% | $615 | $365 | 85 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Douglas listing earns about $3,980 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Douglas Profitable?
Yes, when it's run well. The average Douglas Airbnb took in $46,821 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,470 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,480 a month.
Cleaning it yourself keeps the $5,340 a year guests pay in cleaning fees, for about $2,910 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,120 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Douglas Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $41,481 | $74,510 |
| Cleaning fees guests pay11% of Douglas bookings | $5,340 | $9,590 |
| Gross bookings | $46,821 | $84,100 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Douglas listings on Simplified Pricing, 3% for the rest | −$6,470 | −$11,630 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,340 | −$9,590 |
| Utilities and internetAbout 5% of bookings | −$2,340 | −$4,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$940 | −$1,680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,400 | −$2,520 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$470 | −$470 |
| Permit and registrationWhere one is required | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$17,190 | −$30,320 |
| Left for housing costs, then profit | $29,631about $2,470 a month | $53,780about $4,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Douglas Airbnb Profit
The estimate starts from Douglas's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Douglas home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Douglas's Top Earners Get There
- More nights booked. The busiest quarter of Douglas listings are booked on 49% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $380 adds about $3,800 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $580 a night or more, against a median of $380. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,150 a year.
- Open for the busy months. In a typical year, July brings the average listing about $14,000, against $2,000 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Douglas listings average 4.86 stars, and 51% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,010 a month, against $3,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Douglas?
Douglas listings were booked on 38% of the nights they were open over the past year, 2 percentage points below the Michigan average (40%) and 3 points below the U.S. average (41%). In a typical year, occupancy swings from 19% in January to 68% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
July is usually the busiest month in Douglas, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 68% 17%
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Douglas?
The average nightly rate in Douglas, known as ADR (average daily rate), was $463 over the past year, about 42% above the Michigan and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $380 in November to about $590 in July.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $890+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $580 or more, about $200 above the median.
- Typical properties (median) charge about $380 a night.
- Entry-level properties (bottom 25%) charge $260 or less, about two-thirds of the median.
July rates run 57% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $448 $641 $345
What Is the RevPAR for Airbnb in Douglas?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Douglas it averaged $209 over the past year, from about $71 in a typical February to about $453 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $445+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn $257 or more, about $90 a night above the median.
- Typical properties (median) earn about $167 per open night.
- Entry-level properties (bottom 25%) earn $86 or less, about half of the median.
July RevPAR is about 6.4 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $170 $512 $67
The 12-month RevPAR of $209 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Douglas
Douglas has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 4.7 times as much a month in June through August as in December through February.
Average revenue by month in Douglas
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $5,210 $14,000 $2,000
Revenue by month in Douglas in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,310 |
| February | Low season | $2,000 |
| March | Low season | $2,370 |
| April | Low season | $2,550 |
| May | Low season | $4,720 |
| June | High season | $8,940 |
| July | High season | $14,000 |
| August | High season | $10,800 |
| September | Shoulder season | $4,940 |
| October | Low season | $3,940 |
| November | Low season | $3,010 |
| December | Low season | $2,890 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $11,300 | 59% | $570 |
| Shoulder seasonSeptember | $4,940 | 40% | $421 |
| Low seasonOctober–May | $2,980 | 26% | $405 |
How Far in Advance Do Guests Book Airbnb in Douglas?
Guests book Douglas stays 59 days ahead on average (about eight weeks). July stays are booked furthest out, about 94 days ahead, and February stays closest to arrival, about 19 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 48 days 98 days 18 days
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Douglas
None of the 187 active listings in Douglas display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Douglas.
Neighborhoods
Best Neighborhoods for Airbnb in Douglas
AirROI's area guide picks seven Douglas neighborhoods that draw short-term rental guests, led by Douglas Beach, Downtown Douglas and Saugatuck Harbor. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Douglas Beach | A beautiful beach area popular for its scenic views and family-friendly atmosphere. Great for summertime rentals and attracting beachgoers. | Douglas Beach, Saugatuck Dunes State Park, Lake Michigan, Townline Beach Park, Saugatuck Chain Ferry |
| Downtown Douglas | The cultural heart of Douglas with unique shops, art galleries, and restaurants. Ideal for guests who want to experience local charm and community events. | Potluck Creative Works Gallery, The Island House, J Petter Gallery, Cherry Beach, Tivoli Theater |
| Saugatuck Harbor | A charming harbor area known for its boating and water activities. Attracts visitors looking for a recreational getaway and waterfront experiences. | Saugatuck Harbor, Oval Beach, Windmill Island Gardens, Dune Rides, Local art studios |
| Goshorn Lake | A serene lake retreat providing opportunities for kayaking, swimming, and nature walks. Perfect for guests looking for a peaceful nature getaway. | Goshorn Lake, Saugatuck Dunes State Park, Pine Point Nature Area, Lake Michigan shoreline, nature trails |
| Lake Michigan Coast | An extensive stretch of Lake Michigan shoreline known for its sandy beaches and recreational activities. Popular for beach lovers and vacationers. | Lake Michigan beaches, Sunset Beach, Saugatuck Dunes State Park, Outdoor activities, Water sports |
| Kilgore County Park | A quiet park setting ideal for camping and outdoor activities. Attracts nature lovers and families seeking a rustic experience. | Kilgore County Park, Fishing spots, Picnic areas, Nature trails, Wildlife watching |
| Blue Star Highway | Known for its scenic drive, this area features various attractions, shops, and eateries. A great stop for tourists exploring the region. | Blue Star Antique Mall, Local wineries, Art galleries along the highway, Restaurants and cafes, Scenic views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Douglas Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Douglas are entire homes (93%), with private rooms at 7%. Houses are the most common property type at 61%, about 2.3 times the share of apartments and condos (26%).
Nearly all listings rent the whole place
Douglas Airbnb listings by room type
- Entire home 93%
- Private room 7%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.0% | 174 |
| Private room | 7.0% | 13 |
Listings by property type
Douglas Airbnb listings by property type
- House 61%
- Apartment/Condo 26%
- Hotel/Boutique 8%
- Others 3%
- Cabin/Outdoor 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.5% | 115 |
| Apartment/Condo | 26.2% | 49 |
| Hotel/Boutique | 8.0% | 15 |
| Others | 2.7% | 5 |
| Cabin/Outdoor | 1.6% | 3 |
How Many Bedrooms Do Airbnb Listings in Douglas Have?
One-bedroom homes are the most common size in Douglas (26% of entire homes), and 49% have three or more bedrooms. Shares are of the 171 entire homes that give a bedroom count; rented rooms are left out.
Douglas entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
26%
25%
24%
13%
12%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 0.6% | 1 |
| 1 bedroom | 25.7% | 44 |
| 2 bedrooms | 24.6% | 42 |
| 3 bedrooms | 24.0% | 41 |
| 4 bedrooms | 13.5% | 23 |
| 5+ bedrooms | 11.7% | 20 |
What Each Home Size Earns in Douglas
A typical one-bedroom home in Douglas earned $17,800 over the past year, against $75,400 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 44 | $17,800 | $19,100 | $221 | 40% |
| 2 bedrooms | 42 | $37,300 | $42,200 | $350 | 41% |
| 3 bedrooms | 41 | $39,500 | $46,800 | $500 | 36% |
| 4 bedrooms | 23 | $84,200 | $86,300 | $744 | 38% |
| 5+ bedrooms | 20 | $75,400 | $95,100 | $994 | 37% |
How Many Guests Do Airbnbs in Douglas Sleep?
Douglas is a group-trip market: 37% of listings sleep eight or more guests, about twice the share of the next most common size, four guests (19%).
Douglas listings by guest capacity
Share of listings by the number of guests they sleep
18%
3%
19%
4%
18%
1%
37%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 17.9% | 32 |
| 3 guests | 3.4% | 6 |
| 4 guests | 19.0% | 34 |
| 5 guests | 3.9% | 7 |
| 6 guests | 17.9% | 32 |
| 7 guests | 1.1% | 2 |
| 8+ guests | 36.9% | 66 |
How Douglas Airbnb Listings Are Set Up
Douglas hosts set up an average of 3.6 beds per listing. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 14
- Beds per listing
- 3.6
- Show exact location
- 40%
What Amenities Do Airbnb Listings in Douglas Offer?
Self check-in is close to standard in Douglas: 77% of listings offer it, and 63% have a barbecue grill.
Share of Douglas listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Douglas
Listings in Douglas with self check-in earned about twice as much a year, on average, as those without: $53,000 against $26,300. The gap is smaller for beach essentials (about 85% more) and a sound system (about 65% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Douglas listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Self check-in | 77% | $53,000 | $26,300 | +101% |
| Beach essentials | 25% | $71,600 | $38,700 | +85% |
| Sound system | 12% | $71,800 | $43,500 | +65% |
| Dedicated workspace | 42% | $60,700 | $36,900 | +65% |
| Outdoor shower | 6% | $73,300 | $45,200 | +62% |
| Ping pong table | 9% | $70,000 | $44,700 | +57% |
| BBQ grill | 63% | $54,000 | $34,800 | +55% |
| Keypad | 43% | $57,300 | $39,000 | +47% |
| Lake access | 26% | $61,200 | $41,700 | +47% |
| Beach access | 18% | $63,300 | $43,200 | +47% |
Guests
Who Books Airbnbs in Douglas?
Douglas draws mostly domestic guests: 99% of those who left reviews live in the United States. Chicago alone accounts for 18% of reviews. English is spoken by 77% of guests, and Spanish by 12%.
99% of Douglas guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Douglas guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 18.3% |
| Indianapolis | 2.9% |
| Ann Arbor | 2.8% |
| Grand Rapids | 1.9% |
| New York | 1.9% |
Where Douglas guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.5% |
| United Kingdom | 0.5% |
| Canada | 0.2% |
| Mexico | 0.2% |
Languages spoken by Douglas guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 77.5% |
| Spanish | 11.6% |
| French | 2.8% |
| German | 1.8% |
| Italian | 0.7% |
What Are Airbnb Guest Ratings in Douglas?
Douglas Airbnbs average 4.86 stars, and 51% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.94 for location.
Location scores highest in Douglas; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.85 |
| Communication | 4.91 |
| Location | 4.94 |
| Check-in | 4.93 |
| Value | 4.72 |
Booking patterns
How Guests Book in Douglas: Stays, Rules and Fees
More than nine in ten Douglas listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Douglas listings are open to guests
Share of listings by days a year
- 271-366 days 57%
- 181-270 days 36%
- 91-180 days 7%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.2% | 107 |
| 181-270 days | 35.8% | 67 |
| 91-180 days | 7.0% | 13 |
Days a year Douglas listings are booked or blocked
Share of listings by days a year
- 181-270 days 7%
- 91-180 days 38%
- 31-90 days 40%
- 1-30 days 15%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.5% | 14 |
| 91-180 days | 38.0% | 71 |
| 31-90 days | 39.6% | 74 |
| 1-30 days | 15.0% | 28 |
What Is the Average Length of Stay for Airbnb in Douglas?
The average Douglas booking lasts 3.6 nights, longest in March and shortest in October. Listings took about 23 bookings each over the year, some 4,250 in all. About two-thirds of listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Douglas
Average nights per booking, by month of stay
Average 3.5 nights 4.7 nights 2.6 nights
Two-year average by calendar month.
Douglas Airbnb Minimum Stay Requirements
About seven in ten listings in Douglas accept stays of one or two nights.
Minimum stay set by Douglas listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Douglas?
Firm is the most common cancellation policy in Douglas, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than eight in ten listings use Firm or stricter terms, against 13% on Flexible or Moderate.
Cancellation policies of Douglas listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Douglas?
Nearly nine in ten Douglas listings charge a cleaning fee. The typical fee is about $225. Spread over the average stay of 3.6 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $225
- Average cleaning fee
- $253
- Listings charging a fee
- 88.2%
- Share of gross revenue
- 11.4%
Top earners
Top-Earning Airbnbs and Hosts in Douglas
The top-grossing Airbnb in Douglas, a seven-bedroom home, took in $253,000 over the past year, about 5.4 times the city's average of $46,800. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
7BR Retreat • Heated Pool • Walk to Douglas Entire home · 7 bedrooms Rated 5.00 
Extra Spacious House with Heated Backyard Pool Entire home · 6 bedrooms Rated 4.95 - Revenue
- $223,805
- Occupancy
- 35.0%
- Daily rate
- $1,277
Douglas Modern Villa - Steps to Downtown! Entire home · 6 bedrooms Rated 4.98 - Revenue
- $211,489
- Occupancy
- 65.0%
- Daily rate
- $786
The DougOut | Steps from Douglas Beach! Entire home · 4 bedrooms Rated 4.98 - Revenue
- $200,549
- Occupancy
- 53.1%
- Daily rate
- $947
Saugatuck Lake MI Family Beach Cottage and Cabana Entire home · 3 bedrooms Rated 5.00 - Revenue
- $183,090
- Occupancy
- 35.0%
- Daily rate
- $1,160
Chateau d'Vine | Beautiful Victorian Farmhouse! Entire home · 8 bedrooms Rated 4.72 - Revenue
- $174,405
- Occupancy
- 38.0%
- Daily rate
- $1,066
Who Are the Top Airbnb Hosts in Douglas?
Chad is the top-grossing host in Douglas, with $1.06 million in bookings across 15 listings over the past year. Together, the ten top-grossing hosts run 39% of the market's 187 listings. Per listing, a smaller operator earns more: Art Coast Properties grossed $134,000 per listing, 90% more than Chad's $70,500.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Chad | 15 | $1,056,792 | $70,453 | 4.97/5 | |
| Jaqua | 17 | $504,452 | $29,674 | 4.61/5 | |
| Quaint Cottages | 14 | $423,314 | $30,237 | 4.81/5 | |
| 4 | Art Coast Properties | 3 | $401,115 | $133,705 | 4.97/5 |
| 5 | Bella Vita | 6 | $341,732 | $56,955 | 4.89/5 |
| 6 | Mill Pond Realty | 7 | $311,433 | $44,490 | 4.77/5 |
| 7 | Unsalted Vacations | 4 | $299,572 | $74,893 | 4.82/5 |
| 8 | Angie | 4 | $278,545 | $69,636 | 4.90/5 |
| 9 | Kristin | 1 | $252,947 | $252,947 | 5.00/5 |
| 10 | John | 1 | $223,805 | $223,805 | 4.95/5 |
Who Are the Airbnb Hosts in Douglas?
Professional management companies run 30% of Douglas listings and owners run the rest, though 29% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
- Superhosts
- 67.4%
- Professional management
- 30.5%
- Cohosted listings
- 29.4%
- Instant Book enabled
- 47.6%
- Simplified Pricing
- 86.6%
Largest Airbnb Management Companies in Douglas
3 management companies run five or more active Airbnb listings in Douglas, and companies run 13% of its 187 active listings. Casago is the largest, with 8 listings and an average guest rating of 4.73; the next largest are Mill Pond Realty and Unsalted Vacations. Among the three largest, Mill Pond Realty's homes rate highest, at 4.87.
The three largest run 11% of Douglas's listings
Share of Douglas's 187 active Airbnb listings each company runs as host or co-host
- Casago 4% · 8
- Mill Pond Realty 4% · 7
- Unsalted Vacations 3% · 5
- All other listings 89%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Michigan, with a profile of each.
Nearby markets
Douglas vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Laketown Township (10 km away, 60 listings) earned the most per listing, about 62% more than Douglas. Holland was the busiest, booked on 47% of nights against 38% in Douglas.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Saugatuck 2 km | 294 | $60,637 | $457 | 43% |
| Fennville 7 km | 65 | $74,247 | $541 | 42% |
| Laketown Township 10 km | 60 | $75,790 | $585 | 45% |
| Ganges Township 11 km | 65 | $69,763 | $678 | 35% |
| Park Township 16 km | 73 | $48,869 | $432 | 42% |
| Holland 17 km | 106 | $43,173 | $334 | 47% |
| Casco Township 21 km | 128 | $57,881 | $530 | 36% |
| South Haven 27 km | 559 | $53,150 | $552 | 37% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,236 listings
- Traverse City Airbnb data 794 listings
- Ann Arbor Airbnb data 562 listings
- Grand Rapids Airbnb data 400 listings
- Lansing Airbnb data 295 listings
- Royal Oak Airbnb data 273 listings
- Chikaming Township Airbnb data 266 listings
- New Buffalo Township Airbnb data 248 listings
See all 378 Michigan Airbnb markets
Markets Similar to Douglas
Markets elsewhere in the United States with a similar nightly rate and occupancy to Douglas:
- Ogunquit Airbnb data ME · $466/night · 38.1%
- Town of North Elba Airbnb data NY · $461/night · 38.3%
- Crosslake Airbnb data MN · $463/night · 38.3%
- Marco Island Airbnb data FL · $459/night · 37.6%
- Paso Robles Airbnb data CA · $463/night · 38.6%
- Hilton Head Island Airbnb data SC · $450/night · 38.0%
FAQ
Douglas Airbnb FAQ
How much do Airbnb hosts make in Douglas?
An active Douglas Airbnb grossed $46,821 on average in the 12 months to September 2026, according to AirROI's tracking of 187 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,160 or more in a typical month.
How much can I make on Airbnb in Douglas?
It depends most on the home's size, location and how it's run. The middle half of Douglas listings earn between $1,940 and $7,160 in a typical month, and the top tenth $11,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Douglas?
Listings in Douglas were booked on 38% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Douglas?
The average booked night in Douglas cost $463 before fees. Half of listings charge between $260 and $580, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Douglas?
None of the active Douglas listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Douglas?
Yes, when it's run well. The average Douglas Airbnb grossed $46,821 in the 12 months to September 2026, 37% above the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $29,631 a year (about $2,470 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,480 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Douglas?
July usually pays best, averaging $14,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Douglas?
Each night a Douglas listing was open to book earned $209 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $445 or more.
How far in advance do guests book Airbnbs in Douglas?
Douglas stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Douglas?
The average Douglas Airbnb stay lasted 3.6 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Douglas rated?
Guests rate Douglas Airbnbs 4.86 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Douglas?
Douglas Beach, Downtown Douglas and Saugatuck Harbor draw the most short-term rental interest in Douglas. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Douglas?
AirROI counted 187 active Airbnb listings in Douglas as of September 2026. The closest tracked market is Saugatuck, 2 km away.
How much are Airbnb cleaning fees in Douglas?
In Douglas, nearly nine in ten listings add a cleaning fee, and the typical fee is about $225.
Method
About This Data
Figures on this page cover 187 active Airbnb listings in Douglas from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.