Zero steps to the beach, On Lake Michigan Entire home · 5 bedrooms Rated 4.87 - Revenue
- $330,397
- Occupancy
- 44.5%
- Daily rate
- $1,730
Airbnb market data · 202612 months to September 2026
The average Airbnb in Park Township brought in $48,869 over the 12 months through September 2026, about 43% more than the Michigan average of $34,144.
The short answer
Rates in Park Township run ahead of the Michigan average, with bookings close to it. Listings averaged $432 a night and were booked on 42% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 5.3 times as much as in January, usually the slowest.
With 73 active listings, Park Township is the 58th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 19% while the number of active listings shrank 33%.
Browse the live Park Township Airbnb market See Every Park Township ListingRevenue
Gross bookings per Park Township listing averaged $48,869 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Park Township listing brings in $13,800 in July, its best month, and $2,600 in January, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.3 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,985 | 42.1% | $418 | $199 | 71 days | 6.1 nights |
| Oct 2025 | $5,458 | 36.8% | $387 | $176 | 63 days | 3.8 nights |
| Nov 2025 | $3,429 | 33.6% | $361 | $114 | 67 days | 3.8 nights |
| Dec 2025 | $3,150 | 32.1% | $368 | $102 | 50 days | 6.6 nights |
| Jan 2026 | $2,493 | 26.1% | $361 | $80 | 31 days | 9.9 nights |
| Feb 2026 | $3,122 | 36.1% | $362 | $111 | 37 days | 6.7 nights |
| Mar 2026 | $3,311 | 26.8% | $364 | $107 | 63 days | 6.2 nights |
| Apr 2026 | $4,044 | 28.1% | $375 | $135 | 90 days | 7.6 nights |
| May 2026 | $7,367 | 45.2% | $436 | $238 | 98 days | 6.1 nights |
| Jun 2026 | $9,386 | 54.1% | $508 | $313 | 113 days | 8.4 nights |
| Jul 2026 | $14,447 | 64.5% | $533 | $466 | 135 days | 6.7 nights |
| Aug 2026 | $8,835 | 51.9% | $504 | $285 | 135 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Park Township home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Park Township Airbnb took in $48,869 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,730 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,600 a month.
Cleaning it yourself keeps the $4,050 a year guests pay in cleaning fees, for about $3,070 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,360 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $44,819 | $74,800 |
| Cleaning fees guests pay8% of Park Township bookings | $4,050 | $6,760 |
| Gross bookings | $48,869 | $81,560 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Park Township listings on Simplified Pricing, 3% for the rest | −$6,400 | −$10,690 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,050 | −$6,760 |
| Utilities and internetAbout 5% of bookings | −$2,440 | −$4,080 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$980 | −$1,630 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,470 | −$2,450 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$490 | −$490 |
| Permit and registrationWhere one is required | −$240 | −$240 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$16,070 | −$26,340 |
| Left for housing costs, then profit | $32,799about $2,730 a month | $55,220about $4,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Park Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Park Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,800 a month, against $4,070 for the average one.
Occupancy
Park Township listings were booked on 42% of the nights they were open over the past year, 2 percentage points above the Michigan average (40%) and in line with the U.S. average. In a typical year, occupancy swings from 27% in January to 68% in July.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
July is usually the busiest month in Park Township, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Park Township, known as ADR (average daily rate), was $432 over the past year, about 33% above the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $510 and bottom out in January and February at about $345.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
July rates run 48% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $432 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Park Township it averaged $203 over the past year, from about $84 in a typical January to about $445 in a typical July.
Per open night, by tier:
July RevPAR is about 5.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $203 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Park Township has one high season, May through August, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 3.7 times as much a month in June through August as in December through February.
Average revenue by month in Park Township
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,600 |
| February | Low season | $2,750 |
| March | Low season | $3,080 |
| April | Low season | $3,670 |
| May | High season | $6,660 |
| June | High season | $8,910 |
| July | High season | $13,800 |
| August | High season | $9,740 |
| September | Shoulder season | $5,710 |
| October | Low season | $4,720 |
| November | Low season | $3,270 |
| December | Low season | $3,330 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $9,780 | 57% | $476 |
| Shoulder seasonSeptember | $5,710 | 43% | $397 |
| Low seasonOctober–April | $3,340 | 33% | $353 |
Guests book Park Township stays 85 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 133 days ahead, and January stays closest to arrival, about 27 days. A typical July booking is made in early March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 85 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 73 active listings in Park Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Park Township.
Neighborhoods
AirROI's area guide picks four Park Township neighborhoods that draw short-term rental guests, led by Lake Michigan Shoreline, Holland State Park and Downtown Holland. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Michigan Shoreline | Beautiful waterfront area popular for beach vacations and summer getaways. Attracts families and outdoor enthusiasts looking for a relaxing retreat. | Lake Michigan Beaches, Mount Baldhead, Saugatuck Dunes State Park, Oval Beach, Downtown Saugatuck |
| Holland State Park | Famous for its stunning lighthouse and beaches, ideal for summer tourism and outdoor activities. Attracts visitors during the tulip festival and summer beach season. | Big Red Lighthouse, Holland State Park Beach, Lake Macatawa, Windmill Island Gardens, Tulip Time Festival |
| Downtown Holland | Vibrant downtown area with shops, restaurants, and cultural attractions. Popular for travelers seeking local dining and a historic atmosphere. | Holland Museum, Windmill Island Gardens, Shopping on 8th Street, Local breweries and cafes |
| St. Joseph | Charming town with beautiful beaches and a vibrant downtown. A great spot for families and those looking to enjoy beach life and local attractions. | Silver Beach County Park, St. Joseph Lighthouse, Tiscornia Park, Historic Arts District |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Park Township is an entire home: 99% of listings, with private rooms at 1%. Houses account for 84% of the stock; apartments and condos come next at 11%.
Nearly all listings rent the whole place
Park Township Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.6% | 72 |
| Private room | 1.4% | 1 |
Houses dominate the property mix
Park Township Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 83.6% | 61 |
| Apartment/Condo | 11.0% | 8 |
| Others | 2.7% | 2 |
| Hotel/Boutique | 1.4% | 1 |
| Cabin/Outdoor | 1.4% | 1 |
Most Park Township homes are built for groups: 83% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (35%).
Park Township entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 5.6% | 4 |
| 2 bedrooms | 11.1% | 8 |
| 3 bedrooms | 34.7% | 25 |
| 4 bedrooms | 31.9% | 23 |
| 5+ bedrooms | 16.7% | 12 |
A typical three-bedroom home in Park Township earned $31,200 over the past year, against $73,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 25 | $31,200 | $35,400 | $355 | 41% |
| 4 bedrooms | 23 | $56,400 | $56,300 | $434 | 46% |
| 5+ bedrooms | 12 | $73,000 | $94,300 | $746 | 41% |
Park Township is a group-trip market: 75% of listings sleep eight or more guests, about 5.4 times the share of the next most common size, six guests (14%).
Park Township listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 8.3% | 6 |
| 5 guests | 1.4% | 1 |
| 6 guests | 13.9% | 10 |
| 7 guests | 1.4% | 1 |
| 8+ guests | 75.0% | 54 |
Park Township hosts set up an average of 5.8 beds per listing. About two in ten listings (19%) show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Park Township: 55% of listings have one, and 51% have a fire pit.
Share of Park Township listings with each common amenity
Guests
Park Township draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 8% of reviews.
97% of Park Township guests are domestic
Where guests who left reviews live
Where Park Township guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 7.9% |
| Grand Rapids | 2.4% |
| Ann Arbor | 2.1% |
| Scituate | 1.8% |
| Indianapolis | 1.5% |
Where Park Township guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.0% |
| Canada | 0.9% |
| China | 0.3% |
| Romania | 0.3% |
Languages spoken by Park Township guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.4% |
| Spanish | 9.8% |
| French | 6.8% |
| German | 1.5% |
| Chinese | 1.5% |
Park Township Airbnbs average 4.84 stars, and 45% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.73, against 4.94 for host communication. Listings here carry long review histories, about 99 reviews each on average.
Communication scores highest in Park Township; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.82 |
| Communication | 4.94 |
| Location | 4.91 |
| Check-in | 4.93 |
| Value | 4.73 |
Booking patterns
86% of Park Township listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Park Township listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 49.3% | 36 |
| 181-270 days | 37.0% | 27 |
| 91-180 days | 11.0% | 8 |
| 31-90 days | 2.7% | 2 |
Days a year Park Township listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.7% | 2 |
| 181-270 days | 11.0% | 8 |
| 91-180 days | 38.4% | 28 |
| 31-90 days | 32.9% | 24 |
| 1-30 days | 15.1% | 11 |
Bookings in Park Township average 3.8 to 7.7 nights depending on the month, longest in March and shortest in October. Listings took about 18 bookings each over the year, some 1,260 in all. About three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Park Township
Average nights per booking, by month of stay
Two-year average by calendar month.
41% of listings in Park Township accept stays of one or two nights; the most common minimum is a week or more.
Minimum stay set by Park Township listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Park Township, used by 44% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 21% on Flexible or Moderate.
Cancellation policies of Park Township listings, from most to least flexible
Share of listings by the policy they use
Nearly all Park Township listings charge a cleaning fee. The typical fee is $275; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of about six nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Park Township, a five-bedroom home, took in $330,000 over the past year, about 6.8 times the city's average of $48,900. Four of the six listings below have five or more bedrooms; the other two have four bedrooms.
Zero steps to the beach, On Lake Michigan Entire home · 5 bedrooms Rated 4.87
Huge Mid Century Beach Home w/Beach Access Entire home · 6 bedrooms Rated 5.00
Colonial Cottage | Hot Tub | Sauna | Fire Pit Entire home · 4 bedrooms Rated 4.90
Spacious Home on Large Lot Near Lake Michigan Entire home · 5 bedrooms Rated 4.96
1 Mi to Tunnel Park: Holland Home w/ Fire Pit Entire home · 5 bedrooms Rated 4.68
Macatawa Lake Side Cottage Entire home · 4 bedrooms Rated 4.90 Professional management companies run 16% of Park Township listings and owners run the rest, though 26% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 29% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 33 km, Laketown Township (5 km away, 60 listings) earned the most per listing, about 55% more than Park Township. Holland was the busiest, booked on 47% of nights against 42% in Park Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Holland 5 km | 106 | $43,173 | $334 | 47% |
| Laketown Township 5 km | 60 | $75,790 | $585 | 45% |
| Saugatuck 14 km | 294 | $60,637 | $457 | 43% |
| Douglas 16 km | 187 | $46,821 | $463 | 38% |
| Fennville 22 km | 65 | $74,247 | $541 | 42% |
| Ganges Township 27 km | 65 | $69,763 | $678 | 35% |
| Grand Haven 31 km | 205 | $36,920 | $349 | 44% |
| Spring Lake 33 km | 43 | $31,077 | $348 | 41% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Park Township:
FAQ
An active Park Township Airbnb grossed $48,869 on average in the 12 months to September 2026, according to AirROI's tracking of 73 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,990 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Park Township listings earn between $2,240 and $7,990 in a typical month, and the top tenth $11,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Park Township were booked on 42% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Park Township cost $432 before fees. Half of listings charge between $215 and $515, so bedroom count and location move the price more than the average suggests.
None of the active Park Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Park Township Airbnb grossed $48,869 in the 12 months to September 2026, 43% above the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $32,799 a year (about $2,730 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,600 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $13,800 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Park Township listing was open to book earned $203 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $330 or more.
Park Township stays were booked 85 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Park Township Airbnb stay lasts about six nights. A listing took 18 reservations over the year on average.
Guests rate Park Township Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
Lake Michigan Shoreline, Holland State Park and Downtown Holland draw the most short-term rental interest in Park Township. The neighborhood guide explains what brings guests to each.
AirROI counted 73 active Airbnb listings in Park Township as of September 2026. The closest tracked market is Holland, 5 km away.
In Park Township, nearly all listings add a cleaning fee. The median fee is $275; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 73 active Airbnb listings in Park Township from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.