Region market dataMichigan2026

Lake Michigan Airbnb Data: Revenue and Occupancy on Michigan's Shore

AirROI tracks 6,060 active Airbnb homes in 39 Lake Michigan towns, led by Traverse City, Saugatuck, South Haven, New Buffalo, Muskegon and Chikaming Township. These homes took an estimated 143,197 stays in the 12 months to October 2026, 35% of them in Traverse City, Saugatuck and South Haven. A typical stay ran 4.4 nights and the average home earned $48,885 at 41% occupancy. Of these homes, 62% are houses, 27% are apartments or condos and 41% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

This page covers Michigan's shore, and a listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made

Active Airbnb homes: 6,060
Avg. revenue per home: $48,885
Occupancy rate: 41%
Avg. nightly rate: $452

Towns

Lake Michigan Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Lake Michigan towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Traverse City	23,856	800	4.2 nights	July	$352	43%	$44,628	4.87
2	Saugatuck	14,738	452	3.4 nights	July	$509	44%	$68,120	4.85
3	South Haven	11,213	557	4.3 nights	July	$576	38%	$57,913	4.87
4	New Buffalo	10,562	410	4.1 nights	July	$633	38%	$64,793	4.85
5	Muskegon	5,920	244	4.8 nights	July	$309	42%	$36,178	4.89
6	Chikaming Township	5,725	261	4.5 nights	July	$589	37%	$58,723	4.87
7	Grand Haven	5,005	208	4.7 nights	July	$368	44%	$39,197	4.83
8	East Bay Township	4,893	214	4.7 nights	July	$416	40%	$47,293	4.83
9	Douglas	4,417	186	3.6 nights	July	$491	39%	$51,793	4.86
10	Charlevoix	4,234	203	4.0 nights	July	$401	36%	$41,313	4.81
11	Holland	3,504	110	4.8 nights	July	$348	48%	$46,524	4.90
12	Ludington	3,315	168	4.4 nights	July	$329	40%	$28,804	4.86
13	Suttons Bay Township	3,014	144	4.6 nights	July	$459	39%	$44,695	4.87
14	Manistee	2,962	142	5.0 nights	July	$279	42%	$31,062	4.85
15	Casco Township	2,907	127	3.5 nights	July	$546	37%	$60,987	4.74
16	Glen Arbor	2,552	171	5.3 nights	July	$537	39%	$44,379	4.77
17	Acme Township	2,523	144	5.7 nights	July	$360	36%	$30,605	4.83
18	Harbor Springs	2,308	116	4.6 nights	July	$484	37%	$46,452	4.87
19	Lake Michigan Beach	2,044	77	4.9 nights	July	$394	46%	$45,129	4.83
20	Frankfort	2,029	111	4.5 nights	July	$360	42%	$33,796	4.87
21	Lake Charter Township	1,997	70	4.0 nights	July	$521	42%	$54,992	4.89
22	Petoskey	1,886	77	4.6 nights	July	$352	42%	$39,710	4.88
23	Elmwood Charter Township	1,769	67	4.7 nights	July	$457	47%	$61,967	4.89
24	Laketown Township	1,685	60	4.4 nights	July	$602	45%	$79,714	4.92
25	Golden Township	1,639	93	4.5 nights	July	$505	42%	$45,993	4.83
26	Ganges Township	1,629	67	3.6 nights	July	$684	35%	$71,635	4.85
27	Lincoln Charter Township	1,573	53	3.7 nights	July	$414	43%	$52,427	4.90
28	Saint Joseph	1,459	69	6.1 nights	July	$397	41%	$42,124	4.89
29	Little Traverse Township	1,426	73	4.4 nights	July	$384	38%	$39,951	4.89
30	Northport	1,295	54	5.1 nights	July	$378	47%	$45,515	4.87
31	Park Township	1,277	74	6.9 nights	July	$445	39%	$49,290	4.85
32	Norton Shores	1,250	54	4.1 nights	July	$530	41%	$61,610	4.91
33	Elk Rapids	1,072	67	5.7 nights	July	$410	38%	$38,587	4.88
34	Leelanau Township	1,057	51	5.9 nights	July	$480	46%	$52,822	4.92
35	Escanaba	1,052	62	5.0 nights	July	$156	39%	$15,084	4.75
36	Cleveland Township	1,015	57	5.2 nights	July	$422	41%	$38,572	4.81
37	Hamlin Township	880	66	5.1 nights	July	$319	36%	$22,872	4.83
38	Leland	787	50	5.7 nights	July	$609	40%	$55,754	4.91
39	Pentwater	728	51	6.8 nights	July	$365	43%	$32,525	4.81

Figures cover the 12 months to October 2026. Region figures add up these 39 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. AirROI files some homes under a county, district or township, so a row such as Chikaming Township can cover several places. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate on Lake Michigan

Across the 19 towns with 100 or more Airbnb homes, revenue per home runs from $28,804 in Ludington to $68,120 in Saugatuck a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Saugatuck $68,120
New Buffalo $64,793
Casco Township $60,987
Chikaming Township $58,723
South Haven $57,913

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Among the 19 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out on Lake Michigan

Among guests who left a review, Chicago is the top home city in 7 of the 8. Houses are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Traverse City
Of the 19 towns on Lake Michigan with 100 or more homes, Traverse City had the most Airbnb homes, at 800, and had the biggest share of apartments and condos, at 65%, in the 12 months to October 2026.
Saugatuck
Of the 19 towns on Lake Michigan with 100 or more homes, Saugatuck had the highest revenue per home, at $68,120, in the 12 months to October 2026.
South Haven
Of the 19 towns on Lake Michigan with 100 or more homes, South Haven had the biggest share of homes that sleep 8 or more, at 68%, in the 12 months to October 2026.
4
New Buffalo
Of the 19 towns on Lake Michigan with 100 or more homes, New Buffalo had the highest nightly rate, at $633, in the 12 months to October 2026.
6
Chikaming Township
Of the 19 towns on Lake Michigan with 100 or more homes, Chikaming Township had the biggest share of houses, at 87%, in the 12 months to October 2026.
7
Grand Haven
In the 12 months to October 2026, apartments and condos were the largest home type in Grand Haven, Lake Michigan, at 51% of homes.

When

Busiest and Quietest Months on Lake Michigan

July, August and June rank as the busiest months for Airbnb nights on Lake Michigan, and January and February as the quietest. July is the busiest month in every one of these towns. Across the 39 towns, nightly rates run lowest in March, at about $381, and highest in July, at about $593. Across the 39 towns, stays run longest in July, at 5.6 nights, and shortest in September and October, at 3.1 nights.

July ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, August, June, September, October, May, November, April, December, March, January, February.

Month by month: rank, share of nights, typical stay and nightly rate

Months on Lake Michigan by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	July	15.3%	5.6 nights	$593
2	August	13.6%	4.0 nights	$556
3	June	11.5%	4.7 nights	$539
4	September	9.7%	3.1 nights	$459
5	October	8.2%	3.1 nights	$410
6	May	8.2%	4.0 nights	$439
7	November	6.3%	3.5 nights	$392
8	April	5.9%	5.1 nights	$388
9	December	5.8%	3.9 nights	$396
10	March	5.4%	4.6 nights	$381
11	January	5.0%	3.8 nights	$388
12	February	5.0%	3.6 nights	$384

Who comes

Where Guests Come From on Lake Michigan

Among guests who left a review, 98.2% come from within the United States. The top home cities among those guests are Chicago, Grand Rapids and Ann Arbor. Holland draws the most from abroad, at 3.6%, among towns with 100 or more homes.

98.2% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

Chicago 9.6%
Grand Rapids 3%
Ann Arbor 2%
Indianapolis 1.6%
Michigan 1.2%
Detroit 1%

FAQ

Questions About Lake Michigan Airbnb Data

How much do Airbnb homes earn on Lake Michigan?

AirROI estimates the average Airbnb home on Lake Michigan earned $48,885 in the 12 months to October 2026, at 41% occupancy and $452 a night. Across towns with 100 or more homes, revenue per home runs from $28,804 in Ludington to $68,120 in Saugatuck.

Which of the 39 Lake Michigan towns get the most Airbnb stays?

Traverse City (23,856), Saugatuck (14,738) and South Haven (11,213) on Lake Michigan, by AirROI's estimated stays in the 12 months to October 2026.

When is Lake Michigan busiest on Airbnb?

AirROI ranks July first for Airbnb nights on Lake Michigan and February last, in the 12 months to October 2026.

How long do Airbnb guests stay on Lake Michigan?

AirROI puts the typical Airbnb stay on Lake Michigan at 4.4 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 3.4 nights in Saugatuck to 5.7 nights in Acme Township.

How many Airbnb homes are there on Lake Michigan?

AirROI counts 6,060 active Airbnb homes on Lake Michigan, as of October 2026. Town by town, that runs from 50 in Leland to 800 in Traverse City.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Lake Michigan name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.