Sunnier Daze: Beachfront 5BR + Fireplaces Entire home · 5 bedrooms Rated 5.00 - Revenue
- $197,884
- Occupancy
- 61.6%
- Daily rate
- $1,273
Airbnb market data · 202612 months to September 2026
The average Airbnb in Lake Michigan Beach brought in $41,144 over the 12 months through September 2026, about 21% more than the Michigan average of $34,144.
The short answer
Both rates and bookings run ahead of the Michigan average. Listings averaged $378 a night and were booked on 45% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 6.1 times as much as in February, usually the slowest.
With 80 active listings, Lake Michigan Beach is the 52nd-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 18%.
Browse the live Lake Michigan Beach Airbnb market See Every Lake Michigan Beach ListingRevenue
Gross bookings per Lake Michigan Beach listing averaged $41,144 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Lake Michigan Beach listing brings in $11,200 in July, its best month, and $1,850 in February, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.1 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,242 | 41.8% | $380 | $141 | 99 days | 4.2 nights |
| Oct 2025 | $3,514 | 37.4% | $357 | $113 | 47 days | 3.7 nights |
| Nov 2025 | $2,960 | 37.1% | $348 | $99 | 37 days | 4.8 nights |
| Dec 2025 | $2,419 | 28.7% | $358 | $78 | 41 days | 3.8 nights |
| Jan 2026 | $2,073 | 23.5% | $358 | $67 | 34 days | 2.7 nights |
| Feb 2026 | $1,689 | 23.5% | $348 | $60 | 32 days | 3.8 nights |
| Mar 2026 | $2,150 | 27.7% | $350 | $69 | 31 days | 6.8 nights |
| Apr 2026 | $2,858 | 33.5% | $359 | $95 | 43 days | 6.6 nights |
| May 2026 | $4,528 | 41.1% | $413 | $146 | 51 days | 5.8 nights |
| Jun 2026 | $8,523 | 58.6% | $474 | $284 | 80 days | 4.2 nights |
| Jul 2026 | $11,562 | 71.6% | $497 | $373 | 118 days | 4.5 nights |
| Aug 2026 | $8,791 | 66.3% | $482 | $284 | 92 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Lake Michigan Beach home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Lake Michigan Beach Airbnb took in $41,144 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,210 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,960 a month.
Cleaning it yourself keeps the $4,360 a year guests pay in cleaning fees, for about $2,580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,910 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $36,784 | $65,170 |
| Cleaning fees guests pay11% of Lake Michigan Beach bookings | $4,360 | $7,730 |
| Gross bookings | $41,144 | $72,900 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Lake Michigan Beach listings on Simplified Pricing, 3% for the rest | −$5,480 | −$9,710 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,360 | −$7,730 |
| Utilities and internetAbout 5% of bookings | −$2,060 | −$3,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$820 | −$1,460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,230 | −$2,190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$410 | −$410 |
| Permit and registrationWhere one is required | −$210 | −$210 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,570 | −$25,360 |
| Left for housing costs, then profit | $26,574about $2,210 a month | $47,540about $3,960 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Lake Michigan Beach's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lake Michigan Beach home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,080 a month, against $3,430 for the average one.
Occupancy
Lake Michigan Beach listings were booked on 45% of the nights they were open over the past year, 5 percentage points above the Michigan average (40%) and 4 points above the U.S. average (41%). In a typical year, occupancy swings from 28% in February to 73% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
July is usually the busiest month in Lake Michigan Beach, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Lake Michigan Beach, known as ADR (average daily rate), was $378 over the past year, about 16% above the Michigan and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $300 in November to about $475 in July.
Prices span a wide range: the top 10% charge about 4.8 times the rate of the bottom quarter.
July rates run 59% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lake Michigan Beach it averaged $189 over the past year, from about $66 in a typical February to about $362 in a typical July.
Per open night, by tier:
July RevPAR is about 5.5 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $189 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Lake Michigan Beach has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 4.3 times as much a month in June through August as in December through February.
Average revenue by month in Lake Michigan Beach
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,220 |
| February | Low season | $1,850 |
| March | Low season | $2,400 |
| April | Low season | $2,620 |
| May | Low season | $4,000 |
| June | High season | $7,510 |
| July | High season | $11,200 |
| August | High season | $8,770 |
| September | Shoulder season | $4,080 |
| October | Low season | $3,200 |
| November | Low season | $2,500 |
| December | Low season | $2,370 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $9,160 | 65% | $462 |
| Shoulder seasonSeptember | $4,080 | 44% | $333 |
| Low seasonOctober–May | $2,650 | 33% | $328 |
Guests book Lake Michigan Beach stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 111 days ahead, and January stays closest to arrival, about 27 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 80 active listings in Lake Michigan Beach display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Lake Michigan Beach.
Neighborhoods
AirROI's area guide picks four Lake Michigan Beach neighborhoods that draw short-term rental guests, led by Lakeside, Oostburg and Harbor Springs. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lakeside | Scenic location with access to Lake Michigan beaches. Offers a tranquil environment ideal for vacation rentals, with a focus on relaxation and nature. | Lakeside Beach, Warren Dunes State Park, Local artisan shops, Beachside parks, Nature trails |
| Oostburg | Less commercial, yet charming spot with unique local offerings and a close-knit community feel. Less competition makes it a favorable place for new Airbnb hosts. | Lake Michigan Beach, Golf courses, Local parks, Artisan markets, Nearby nature trails |
| Harbor Springs | Known for its picturesque views and upscale feel, it's a great investment area for those looking to host guests seeking a higher-end vacation experience. | Harbor Springs Beach, Petoskey State Park, Downtown Harbor Springs, Local dining and cafes, Scenic drives |
| Charlevoix | Offers a unique blend of waterfront access and vibrant town life, attracting visitors with its historic sites and natural beauty, making it a desirable Airbnb location. | Charlevoix Beach, Lake Charlevoix, Mushroom Houses, Local festivals, Scenic boat tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Lake Michigan Beach is an entire home: all 80 listings rent the whole place. Houses account for 88% of the stock; apartments and condos come next at 8%.
Every listing rents the whole place
Lake Michigan Beach Airbnb listings by room type
Houses dominate the property mix
Lake Michigan Beach Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 87.5% | 70 |
| Apartment/Condo | 7.5% | 6 |
| Cabin/Outdoor | 3.8% | 3 |
| Unique stay | 1.3% | 1 |
Most Lake Michigan Beach homes are built for groups: 55% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (29%).
Lake Michigan Beach entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.3% | 1 |
| 1 bedroom | 15.0% | 12 |
| 2 bedrooms | 28.7% | 23 |
| 3 bedrooms | 25.0% | 20 |
| 4 bedrooms | 16.3% | 13 |
| 5+ bedrooms | 13.8% | 11 |
A typical one-bedroom home in Lake Michigan Beach earned $10,400 over the past year, against $85,700 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | $10,400 | $14,800 | $166 | 45% |
| 2 bedrooms | 23 | $25,300 | $28,600 | $221 | 48% |
| 3 bedrooms | 20 | $33,600 | $29,900 | $292 | 43% |
| 4 bedrooms | 13 | $60,300 | $60,700 | $475 | 41% |
| 5+ bedrooms | 11 | $85,700 | $95,400 | $1,009 | 43% |
Lake Michigan Beach is a group-trip market: 46% of listings sleep eight or more guests, about 2.8 times the share of the next most common size, six guests (16%).
Lake Michigan Beach listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.0% | 8 |
| 3 guests | 1.3% | 1 |
| 4 guests | 13.8% | 11 |
| 5 guests | 10.0% | 8 |
| 6 guests | 16.3% | 13 |
| 7 guests | 2.5% | 2 |
| 8+ guests | 46.3% | 37 |
Lake Michigan Beach hosts set up an average of 5.2 beds per listing, roughly two for every bedroom. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Lake Michigan Beach: 55% of listings offer it, and 70% have a patio or balcony.
Share of Lake Michigan Beach listings with each common amenity
Guests
Lake Michigan Beach draws mostly domestic guests: 99% of those who left reviews live in the United States. Chicago alone accounts for 13% of reviews.
99% of Lake Michigan Beach guests are domestic
Where guests who left reviews live
Where Lake Michigan Beach guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 13.5% |
| Indianapolis | 3.5% |
| Cincinnati | 2.1% |
| Ann Arbor | 1.4% |
| Grand Rapids | 1.4% |
Where Lake Michigan Beach guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.9% |
| Switzerland | 0.4% |
| France | 0.4% |
| Mexico | 0.2% |
Languages spoken by Lake Michigan Beach guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.3% |
| Spanish | 8.7% |
| French | 6.2% |
| Italian | 2.1% |
| German | 1.7% |
Lake Michigan Beach Airbnbs average 4.83 stars, and 50% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.94 for check-in. Listings here carry long review histories, about 82 reviews each on average.
Check-in scores highest in Lake Michigan Beach; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.78 |
| Communication | 4.93 |
| Location | 4.81 |
| Check-in | 4.94 |
| Value | 4.72 |
Booking patterns
84% of Lake Michigan Beach listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Lake Michigan Beach listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.8% | 39 |
| 181-270 days | 35.0% | 28 |
| 91-180 days | 16.3% | 13 |
Days a year Lake Michigan Beach listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 16.3% | 13 |
| 91-180 days | 36.3% | 29 |
| 31-90 days | 36.3% | 29 |
| 1-30 days | 11.3% | 9 |
The average Lake Michigan Beach booking lasts 4.9 nights, longest in March and shortest in August. Listings took about 25 bookings each over the year, some 2,010 in all. 55% of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Lake Michigan Beach
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Lake Michigan Beach accept stays of one or two nights.
Minimum stay set by Lake Michigan Beach listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Lake Michigan Beach, used by 61% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of Lake Michigan Beach listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Lake Michigan Beach listings charge a cleaning fee. The typical fee is about $150. Spread over the average stay of 4.9 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Lake Michigan Beach, a five-bedroom home, took in $198,000 over the past year, about 4.8 times the city's average of $41,100. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Sunnier Daze: Beachfront 5BR + Fireplaces Entire home · 5 bedrooms Rated 5.00
Magnificent Lakefront Vacay Home on the Beach Entire home · 5 bedrooms Rated 4.83
Heated Pool Through Oct 18 | Hot Tub | Near Beach Entire home · 4 bedrooms Rated 5.00
Emerald Shores Entire home · 6 bedrooms Rated 4.75
Lake Michigan Retreat: Patios, Grill & WiFi Entire home · 7 bedrooms Rated 4.67
LakePath Beach House - hot tub, Lake Michigan Entire home · 5 bedrooms Rated 4.80 Only 13% of Lake Michigan Beach listings are classed as professionally managed, though 28% of listings have a co-host. 59% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 24 km, South Haven (23 km away) earned the most per listing, about 29% more than Lake Michigan Beach.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Coloma Charter Township 8 km | 41 | $46,617 | $456 | 40% |
| Watervliet Township 11 km | 30 | $35,208 | $332 | 40% |
| Benton Harbor 12 km | 37 | $39,553 | $353 | 45% |
| Saint Joseph 15 km | 72 | $37,580 | $385 | 40% |
| South Haven Charter Township 20 km | 45 | $49,078 | $497 | 39% |
| Keeler Township 21 km | 43 | $45,918 | $483 | 39% |
| South Haven 23 km | 559 | $53,150 | $552 | 37% |
| Lincoln Charter Township 24 km | 57 | $46,971 | $399 | 42% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Lake Michigan Beach:
FAQ
An active Lake Michigan Beach Airbnb grossed $41,144 on average in the 12 months to September 2026, according to AirROI's tracking of 80 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,730 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Lake Michigan Beach listings earn between $1,830 and $5,730 in a typical month, and the top tenth $10,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Lake Michigan Beach were booked on 45% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Lake Michigan Beach cost $378 before fees. Half of listings charge between $190 and $425, so bedroom count and location move the price more than the average suggests.
None of the active Lake Michigan Beach listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Lake Michigan Beach Airbnb grossed $41,144 in the 12 months to September 2026, 21% above the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $26,574 a year (about $2,210 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,960 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $11,200 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Lake Michigan Beach listing was open to book earned $189 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $327 or more.
Lake Michigan Beach stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Lake Michigan Beach Airbnb stay lasted 4.9 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Lake Michigan Beach Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
Lakeside, Oostburg and Harbor Springs draw the most short-term rental interest in Lake Michigan Beach. The neighborhood guide explains what brings guests to each.
AirROI counted 80 active Airbnb listings in Lake Michigan Beach as of September 2026. The closest tracked market is Coloma Charter Township, 8 km away.
In Lake Michigan Beach, more than nine in ten listings add a cleaning fee, and the typical fee is about $150.
Method
Figures on this page cover 80 active Airbnb listings in Lake Michigan Beach from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.