Tourism statisticsState2026

Michigan Tourism Statistics: 131.2M Visitors in 2024

Q: How many tourists visit Michigan?

Michigan had 131.2 million visitors in 2024, according to Travel Michigan, part of the Michigan Economic Development Corporation. AirROI estimates 451,464 Airbnb stays in Michigan in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Michigan?

February was the quietest Airbnb month in Michigan in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 35 days ahead, against 96 days for July.

Q: How long is a typical Airbnb stay in Michigan?

A typical Airbnb stay in Michigan lasted 4.8 nights in the 12 months to October 2026, booked about 62 days ahead. By month, stays ran from 3.7 nights in September to 5.6 nights in July.

Michigan recorded 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 451,464 Airbnb stays in Michigan in the 12 months to October 2026, with Detroit the most booked town. The busiest month was July.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 2,165,225
Typical Airbnb stay: 4.8 nights
Busiest Airbnb month: July
From within the United States, among guests who left a review: 96.6%

Key facts

Michigan Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Travel Michigan, part of the Michigan Economic Development Corporation puts Michigan at 131.2 million visitors in 2024.

Airbnb stays

AirROI puts Airbnb stays in Michigan at 451,464 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Michigan added up to 2,165,225 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Michigan lasted 4.8 nights in the 12 months to October 2026, booked about 62 days ahead.

Busiest months

AirROI ranks July the busiest Airbnb month in Michigan in the 12 months to October 2026, followed by August and June, with February the quietest.
AirROI estimates the six busiest Airbnb months in Michigan ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Michigan in July were booked furthest ahead, about 96 days, against 29 days for March, in the 12 months to October 2026.

Guests

AirROI estimates 96.6% of Michigan Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 1.2% were the top countries abroad.

By place

AirROI ranks Michigan 17th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Detroit had the most Airbnb stays of the 40 towns it lists in Michigan in the 12 months to October 2026, at 28,351, ahead of Traverse City and Saugatuck.

Official numbers

How Many Tourists Visit Michigan?

Travel Michigan, part of the Michigan Economic Development Corporation counted 131.2 million visitors in 2024.

Official tourism figures for Michigan: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
131.2 millionVisitors	Visitors traveling to Michigan	2024	Travel Michigan, part of the Michigan Economic Development Corporation

Airbnb stays

Airbnb Stays in Michigan

Michigan had 19,884 Airbnb homes in the 12 months to October 2026. They took an estimated 451,464 stays and 2,165,225 nights. A typical stay lasted 4.8 nights and was booked about 62 days ahead. AirROI's figures cover the 276 towns it tracks in Michigan; places it does not track are not counted, so every total is a floor.

Airbnb homes: 19,884
Airbnb stays, estimate: 451,464
Airbnb nights, estimate: 2,165,225
Typical stay: 4.8 nights
Booked ahead: 62 days

Busiest months

When Is the Busiest Time in Michigan?

On Airbnb, July was the busiest month in Michigan in the 12 months to October 2026, then August and June. February was the quietest. The six busiest months run unbroken from May to October.

July ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, August, June, September, October, May, November, December, March, April, January, February.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Michigan by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	July	13.0%	5.6 nights	96 days
2	August	12.1%	4.6 nights	80 days
3	June	10.5%	5.3 nights	70 days
4	September	9.5%	3.7 nights	59 days
5	October	8.5%	3.9 nights	52 days
6	May	8.2%	4.8 nights	56 days
7	November	6.9%	4.4 nights	46 days
8	December	6.8%	4.6 nights	39 days
9	March	6.4%	5.5 nights	29 days
10	April	6.3%	5.5 nights	46 days
11	January	6.0%	4.9 nights	31 days
12	February	5.9%	4.5 nights	35 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Michigan Airbnb Guests Come From?

Nearly all Michigan Airbnb guests who left a review as of October 2026 were from within the United States (96.6%), and the top countries abroad were Canada at 1.2%, AirROI estimates. Among the same guests, Chicago was the top origin city at 5.6%, ahead of Grand Rapids at 2.7%. The figures rest on 1,339,047 reviews, written over many years.

96.6% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Canada 1.2%

Top origin cities

Among guests who left a review

Chicago 5.6%
Grand Rapids 2.7%
Detroit 1.8%
Ann Arbor 1.5%

By town

Most Booked Towns in Michigan

Detroit, Traverse City and Saugatuck took 15% of Airbnb stays in Michigan in the 12 months to October 2026. July is the busiest Airbnb month in 33 of the 40 towns, led by Traverse City, and August in 7, led by Detroit. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.1% in South Haven to 8.9% in Detroit.

Most Booked Towns in Michigan: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Detroit	28,351	127,840	4.5 nights	8.9%	Canada	August
2	Traverse City	23,856	101,229	4.2 nights	1.9%	Canada	July
3	Saugatuck	14,738	51,190	3.5 nights	1.5%	UK	July
4	Ann Arbor	13,378	70,521	5.3 nights	6.3%	Canada	August
5	South Haven	11,213	48,397	4.3 nights	1.1%	Germany	July
6	New Buffalo	10,562	40,416	3.8 nights	1.5%	UK	July
7	Grand Rapids	9,593	62,416	6.5 nights	3.6%	Canada	August
8	Royal Oak	6,099	43,597	7.1 nights	6%	Canada	August
9	Muskegon	5,920	28,440	4.8 nights	2.9%	Canada	July
10	Marquette	5,919	26,035	4.4 nights	1.1%	UK	August
11	Chikaming Township	5,725	25,959	4.5 nights	1.4%	UK	July
12	Lansing	5,284	41,588	7.9 nights	6.2%	Canada	August
13	Grand Haven	5,005	23,372	4.7 nights	1.3%	UK	July
14	East Bay Township	4,893	22,881	4.7 nights	2.6%	Canada	July
15	Munising	4,736	17,300	3.6 nights	2.5%	Canada	July
16	Charlevoix	4,723	19,967	4.2 nights	1.6%	UK	July
17	Douglas	4,417	15,789	3.6 nights	1.3%	UK	July
18	Ironwood	4,326	17,989	4.2 nights	1.5%	Canada	July
19	Boyne City	4,261	16,854	4.0 nights	1.8%	Canada	July
20	Holland	3,504	16,879	4.8 nights	3.6%	Canada	July
21	Manistee	3,492	17,912	5.1 nights	1.6%	Canada	July
22	Custer Township	3,407	13,286	3.9 nights	2%	Mexico	July
23	Boyne Valley Township	3,356	12,253	3.7 nights	2.1%	Canada	July
24	Kalamazoo	3,345	24,914	7.4 nights	3.6%	Canada	August
25	Bellaire	3,321	13,359	4.0 nights	2.4%	Canada	July
26	Ludington	3,315	14,644	4.4 nights	1.2%	Canada	July
27	Au Train Township	3,174	13,394	4.2 nights	2.1%	Canada	July
28	Suttons Bay Township	3,014	13,766	4.6 nights	1.5%	Canada	July
29	Casco Township	2,907	10,093	3.5 nights	2.8%	UK	July
30	Kearney Township	2,838	11,450	4.0 nights	1.4%	Canada	July
31	Ferndale	2,784	18,334	6.6 nights	5.8%	Canada	July
32	Green Lake Township	2,681	11,333	4.2 nights	under 1%	UK	July
33	Gaylord	2,612	9,401	3.6 nights	2.3%	Canada	July
34	Glen Arbor	2,552	13,423	5.3 nights	1.4%	UK	July
35	Acme Township	2,523	14,506	5.7 nights	3%	Canada	July
36	Bay City	2,520	12,981	5.2 nights	5.2%	Canada	July
37	Harbor Springs	2,308	10,703	4.6 nights	under 1%	Canada	July
38	Indian River	2,158	8,767	4.1 nights	2.4%	Canada	July
39	Frankfort	2,029	9,067	4.5 nights	1.6%	Argentina	July
40	Oscoda	1,851	9,562	5.2 nights	1.2%	Canada	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 40 of Michigan's 276 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Michigan

How many tourists visit Michigan?

Michigan had 131.2 million visitors in 2024, according to Travel Michigan, part of the Michigan Economic Development Corporation. AirROI estimates 451,464 Airbnb stays in Michigan in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Michigan?

The busiest Airbnb month in Michigan in the 12 months to October 2026 was July, then August and June. The six busiest months run from May to October.

What is the quietest month in Michigan?

February was the quietest Airbnb month in Michigan in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 35 days ahead, against 96 days for July.

How long is a typical Airbnb stay in Michigan?

A typical Airbnb stay in Michigan lasted 4.8 nights in the 12 months to October 2026, booked about 62 days ahead. By month, stays ran from 3.7 nights in September to 5.6 nights in July.

Where do Airbnb guests in Michigan come from?

Of Michigan Airbnb guests who left a review as of October 2026, 96.6% were from within the United States, AirROI estimates. The top countries abroad were Canada at 1.2%. Among the same guests, the top origin city was Chicago at 5.6%, ahead of Grand Rapids at 2.7%.

What is the most booked town in Michigan on Airbnb?

Detroit was the most booked town in Michigan on Airbnb, with an estimated 28,351 stays in the 12 months to October 2026, ahead of Traverse City and Saugatuck.

Are Airbnb stays the same as tourists?

No. Travel Michigan, part of the Michigan Economic Development Corporation counts visitors (131.2 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 451,464 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 276 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,339,047 reviews and describes guests who left a review, not everyone who stayed. Read the method page.