Private Lodge*Near Boyne*Indoor Pool*Game Rms*Pets Entire home · 5 bedrooms Rated 5.00 - Revenue
- $262,296
- Occupancy
- 63.4%
- Daily rate
- $999
Airbnb market data · 202612 months to September 2026
Gaylord, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gaylord brought in $31,641 over the 12 months through September 2026, about 7% less than the Michigan average of $34,144.
The short answer
Gaylord Airbnb Market at a Glance
Rates are in line with the Michigan average, but bookings trail it. Listings averaged $318 a night and were booked on 34% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in March, usually the slowest.
With 116 active listings, Gaylord is the 32nd-largest of 378 Michigan markets AirROI tracks.
Browse the live Gaylord Airbnb market
See Every Gaylord Listing
Revenue
How Much Do Airbnb Hosts Make in Gaylord?
Gross bookings per Gaylord listing averaged $31,641 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Gaylord listing brings in $7,950 in July, its best month, and $1,950 in March, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $8,590+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn $4,940 or more, roughly $2,500 a month above the median.
- Typical properties (median) earn about $2,480 a month.
- Entry-level properties (bottom 25%) earn $1,270 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $3,730 $8,660 $1,740
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gaylord Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,656 | 37.9% | $294 | $122 | 51 days | 3.1 nights |
| Oct 2025 | $3,183 | 33.1% | $295 | $103 | 45 days | 3.1 nights |
| Nov 2025 | $2,306 | 32.5% | $284 | $77 | 40 days | 3.8 nights |
| Dec 2025 | $2,577 | 24.3% | $294 | $83 | 42 days | 4.5 nights |
| Jan 2026 | $2,887 | 29.3% | $289 | $93 | 39 days | 2.8 nights |
| Feb 2026 | $2,520 | 30.6% | $281 | $90 | 48 days | 2.9 nights |
| Mar 2026 | $2,156 | 21.8% | $270 | $70 | 45 days | 3.4 nights |
| Apr 2026 | $1,876 | 20.0% | $271 | $63 | 36 days | 3.6 nights |
| May 2026 | $3,844 | 33.2% | $316 | $124 | 41 days | 4.4 nights |
| Jun 2026 | $6,372 | 47.1% | $369 | $212 | 55 days | 3.5 nights |
| Jul 2026 | $8,656 | 56.1% | $398 | $279 | 83 days | 3.8 nights |
| Aug 2026 | $6,016 | 46.2% | $371 | $194 | 68 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Gaylord home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Gaylord Profitable?
Yes, when it's run well. The average Gaylord Airbnb took in $31,641 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,610 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,240 a month.
Cleaning it yourself keeps the $4,190 a year guests pay in cleaning fees, for about $1,960 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,380 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gaylord Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $27,451 | $54,650 |
| Cleaning fees guests pay13% of Gaylord bookings | $4,190 | $8,340 |
| Gross bookings | $31,641 | $62,990 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Gaylord listings on Simplified Pricing, 3% for the rest | −$4,530 | −$9,020 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,190 | −$8,340 |
| Utilities and internetAbout 5% of bookings | −$1,580 | −$3,150 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$630 | −$1,260 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$950 | −$1,890 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$320 | −$320 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$12,360 | −$24,140 |
| Left for housing costs, then profit | $19,281about $1,610 a month | $38,850about $3,240 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gaylord Airbnb Profit
The estimate starts from Gaylord's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gaylord home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gaylord's Top Earners Get There
- More nights booked. The busiest quarter of Gaylord listings are booked on 50% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of $250 adds about $2,510 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $380 a night or more, against a median of $250. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,750 a year.
- Open for the busy months. In a typical year, July brings the average listing about $7,950, against $1,950 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gaylord listings average 4.80 stars, and 47% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,250 a month, against $2,640 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gaylord?
Gaylord listings were booked on 34% of the nights they were open over the past year, 6 percentage points below the Michigan average (40%) and 7 points below the U.S. average (41%). In a typical year, occupancy swings from 24% in March to 58% in July.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in Gaylord, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 36% 60% 20%
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gaylord?
The average nightly rate in Gaylord, known as ADR (average daily rate), was $318 over the past year, about the same as the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $355 and bottom out in November at about $260.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $590+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $380 or more, about $130 above the median.
- Typical properties (median) charge about $250 a night.
- Entry-level properties (bottom 25%) charge $165 or less, about two-thirds of the median.
July rates run 37% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $295 $398 $234
The 12-month ADR of $318 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gaylord?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gaylord it averaged $132 over the past year, from about $63 in a typical March to about $256 in a typical July.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn $295+ per open night, about 3.3 times the median.
- Strong performers (top 25%) earn $171 or more, about $80 a night above the median.
- Typical properties (median) earn about $90 per open night.
- Entry-level properties (bottom 25%) earn $53 or less, about 58% of the median.
July RevPAR is about four times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $122 $279 $56
The 12-month RevPAR of $132 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Gaylord
Gaylord has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to May. A listing earns about 2.3 times as much a month in June through August as in December through February.
Average revenue by month in Gaylord
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $3,730 $7,950 $1,950
Revenue by month in Gaylord in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,110 |
| February | Low season | $2,810 |
| March | Low season | $1,950 |
| April | Low season | $2,070 |
| May | Low season | $3,390 |
| June | High season | $6,140 |
| July | High season | $7,950 |
| August | High season | $6,060 |
| September | Low season | $3,180 |
| October | Low season | $2,980 |
| November | Low season | $2,250 |
| December | Low season | $2,820 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $6,710 | 51% | $343 |
| Low seasonSeptember–May | $2,730 | 31% | $278 |
How Far in Advance Do Guests Book Airbnb in Gaylord?
Guests book Gaylord stays 51 days ahead on average (about seven weeks). July stays are booked furthest out, about 77 days ahead, and April stays closest to arrival, about 25 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 49 days 83 days 13 days
Permits
Airbnb Permits and Registration in Gaylord
None of the 116 active listings in Gaylord display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gaylord.
Neighborhoods
Best Neighborhoods for Airbnb in Gaylord
AirROI's area guide picks eight Gaylord neighborhoods that draw short-term rental guests, led by Downtown Gaylord, Otsego Lake Area and Gaylord Golf Mecca. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Gaylord | The heart of Gaylord with charming shops and restaurants. A popular stop for tourists exploring Northern Michigan, offering easy access to local attractions. | Gaylord's Alpine Village, Otsego Lake State Park, Local breweries, Shopping downtown, Restaurants and cafes |
| Otsego Lake Area | Beautiful lakeside properties perfect for summer getaways. Attracts families and groups looking for outdoor recreation and relaxation by the water. | Otsego Lake, Fishing and boating, Swimming beach, Picnic areas, Nature trails |
| Gaylord Golf Mecca | Renowned for its golf courses, this area draws golfing enthusiasts year-round. Perfect for travelers looking for both leisure and sports. | Golf courses, Golf tournaments, Country clubs, Scenic views, Local golf shops |
| Maple Forest | A peaceful, wooded area just outside of Gaylord, ideal for those seeking privacy and nature. Great for eco-tourism and outdoor lovers. | Hiking trails, Wildlife viewing, Nature photography, Camping, Biking |
| Bavarian Village | A unique neighborhood with Bavarian-inspired architecture, offering a quaint atmosphere and traditional festivals. Appeals to cultural and history enthusiasts. | Bavarian-themed shops, Cultural events, Local festivals, Authentic cuisine, Artisan markets |
| Thompson's Harbor State Park | Located on Lake Huron, known for its stunning views and outdoor activities. Attracts nature lovers and those seeking tranquility. | Hiking and biking trails, Water activities, Scenic overlooks, Birdwatching, Camping |
| Mancelona | Located nearby, it offers a mix of rural charm and outdoor adventures. Great for visitors looking for a quiet retreat with local amenities. | Local parks, Historic sites, Fishing spots, Craft shops, Community events |
| Northstar Health System | Access to healthcare facilities can be an attractive feature for guests, especially those traveling with healthcare needs. Offers a centralized location in Gaylord. | Health services, Rehabilitation center, Nearby parks, Convenient amenities, Proximity to downtown |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Gaylord Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Gaylord are entire homes (95%), with private rooms at 5%. Houses are the most common property type at 71%, about 5 times the share of apartments and condos (14%).
Nearly all listings rent the whole place
Gaylord Airbnb listings by room type
- Entire home 95%
- Private room 5%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.8% | 110 |
| Private room | 5.2% | 6 |
Listings by property type
Gaylord Airbnb listings by property type
- House 71%
- Apartment/Condo 14%
- Cabin/Outdoor 12%
- Hotel/Boutique 3%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 70.7% | 82 |
| Apartment/Condo | 13.8% | 16 |
| Cabin/Outdoor | 12.1% | 14 |
| Hotel/Boutique | 2.6% | 3 |
| Others | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Gaylord Have?
Most Gaylord homes are built for groups: 68% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (35%). Shares are of the 106 entire homes that give a bedroom count; rented rooms are left out.
Gaylord entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
13%
16%
35%
22%
11%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.8% | 3 |
| 1 bedroom | 13.2% | 14 |
| 2 bedrooms | 16.0% | 17 |
| 3 bedrooms | 34.9% | 37 |
| 4 bedrooms | 21.7% | 23 |
| 5+ bedrooms | 11.3% | 12 |
What Each Home Size Earns in Gaylord
A typical one-bedroom home in Gaylord earned $5,830 over the past year, against $73,900 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | $5,830 | $7,400 | $171 | 21% |
| 2 bedrooms | 17 | $18,000 | $21,600 | $210 | 41% |
| 3 bedrooms | 37 | $13,700 | $20,600 | $275 | 31% |
| 4 bedrooms | 23 | $44,300 | $50,300 | $483 | 38% |
| 5+ bedrooms | 12 | $73,900 | $93,100 | $649 | 42% |
How Many Guests Do Airbnbs in Gaylord Sleep?
Gaylord is a group-trip market: 57% of listings sleep eight or more guests, about 3.3 times the share of the next most common size, six guests (17%).
Gaylord listings by guest capacity
Share of listings by the number of guests they sleep
3%
1%
13%
7%
17%
2%
57%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.6% | 3 |
| 3 guests | 0.9% | 1 |
| 4 guests | 13.0% | 15 |
| 5 guests | 7.0% | 8 |
| 6 guests | 17.4% | 20 |
| 7 guests | 1.7% | 2 |
| 8+ guests | 57.4% | 66 |
How Gaylord Airbnb Listings Are Set Up
Gaylord hosts set up an average of 5.3 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 5.3
- Show exact location
- 34%
What Amenities Do Airbnb Listings in Gaylord Offer?
Fire pits are common in Gaylord: 57% of listings have one, and 62% have a barbecue grill.
Share of Gaylord listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Gaylord
Listings in Gaylord with outdoor furniture earned about 3.4 times as much a year, on average, as those without: $49,400 against $14,500. The gap is smaller for a patio or balcony (about 3.3 times as much) and a barbecue grill (about 3.2 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Gaylord listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Outdoor furniture | 49% | $49,400 | $14,500 | +241% |
| Patio or balcony | 52% | $47,700 | $14,400 | +230% |
| BBQ grill | 62% | $42,700 | $13,500 | +217% |
| Fire pit | 57% | $43,000 | $16,600 | +159% |
| Indoor fireplace | 36% | $51,300 | $20,500 | +151% |
| Dedicated workspace | 33% | $53,100 | $21,200 | +150% |
| Outdoor dining area | 43% | $46,300 | $20,500 | +126% |
| Hot tub | 12% | $61,400 | $27,600 | +123% |
| Backyard | 37% | $48,200 | $21,900 | +121% |
| Sun loungers | 9% | $55,500 | $29,400 | +89% |
Guests
Who Books Airbnbs in Gaylord?
Gaylord draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Detroit is the largest source, at about 3% of reviews.
98% of Gaylord guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Gaylord guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Detroit | 3.2% |
| Michigan | 3.0% |
| Grand Rapids | 2.9% |
| Chicago | 2.5% |
| Ann Arbor | 2.3% |
Where Gaylord guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 97.5% |
| Canada | 1.0% |
| Italy | 0.4% |
| Mexico | 0.4% |
| India | 0.2% |
Languages spoken by Gaylord guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 79.5% |
| Spanish | 6.8% |
| French | 3.2% |
| German | 2.6% |
| Italian | 1.1% |
What Are Airbnb Guest Ratings in Gaylord?
Gaylord Airbnbs average 4.80 stars, and 47% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.90 for check-in.
Check-in scores highest in Gaylord; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.84 |
| Communication | 4.89 |
| Location | 4.86 |
| Check-in | 4.90 |
| Value | 4.74 |
Booking patterns
How Guests Book in Gaylord: Stays, Rules and Fees
Nearly all Gaylord listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Gaylord listings are open to guests
Share of listings by days a year
- 271-366 days 62%
- 181-270 days 34%
- 91-180 days 3%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.1% | 72 |
| 181-270 days | 34.5% | 40 |
| 91-180 days | 2.6% | 3 |
| 31-90 days | 0.9% | 1 |
Days a year Gaylord listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 3%
- 91-180 days 37%
- 31-90 days 39%
- 1-30 days 20%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.9% | 1 |
| 181-270 days | 3.4% | 4 |
| 91-180 days | 37.1% | 43 |
| 31-90 days | 38.8% | 45 |
| 1-30 days | 19.8% | 23 |
What Is the Average Length of Stay for Airbnb in Gaylord?
The average Gaylord booking lasts 3.7 nights, longest in May and shortest in January. Listings took about 21 bookings each over the year, some 2,430 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Gaylord
Average nights per booking, by month of stay
Average 4.2 nights 7.6 nights 2.7 nights
Two-year average by calendar month.
Gaylord Airbnb Minimum Stay Requirements
86% of listings in Gaylord accept stays of one or two nights.
Minimum stay set by Gaylord listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Gaylord?
Moderate is the most common cancellation policy in Gaylord, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 34% on Firm or stricter ones.
Cancellation policies of Gaylord listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Gaylord?
More than nine in ten Gaylord listings charge a cleaning fee. The typical fee is about $143. Spread over the average stay of 3.7 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
- Median cleaning fee
- $143
- Average cleaning fee
- $175
- Listings charging a fee
- 92.2%
- Share of gross revenue
- 13.2%
Top earners
Top-Earning Airbnbs and Hosts in Gaylord
The top-grossing Airbnb in Gaylord, a five-bedroom home, took in $262,000 over the past year, about 8.3 times the city's average of $31,600. Three of the six listings below have five or more bedrooms; the other three have four bedrooms.
Private Lodge*Near Boyne*Indoor Pool*Game Rms*Pets Entire home · 5 bedrooms Rated 5.00 
CedarPeakHideout~Hot Tub~Sauna~Lake Entire home · 6 bedrooms Rated 4.82 - Revenue
- $140,133
- Occupancy
- 42.4%
- Daily rate
- $936
Time Capsule | 70s Hot Tub, Sauna + Arcade Entire home · 5 bedrooms Rated 4.87 - Revenue
- $137,448
- Occupancy
- 55.3%
- Daily rate
- $741
Dixon Lake House | Dock, Hot Tub & Kayaks Entire home · 4 bedrooms Rated 4.98 - Revenue
- $113,188
- Occupancy
- 56.5%
- Daily rate
- $472
200 ac, 2 Lakes! Allsport+Private, Beautiful Home Entire home · 4 bedrooms Rated 5.00 - Revenue
- $106,030
- Occupancy
- 20.2%
- Daily rate
- $1,039
The Quick House - Your Refined Northern MI Getaway Entire home · 4 bedrooms Rated 5.00 - Revenue
- $100,883
- Occupancy
- 48.1%
- Daily rate
- $692
Who Are the Top Airbnb Hosts in Gaylord?
Frank is the top-grossing host in Gaylord, with $262,000 in bookings from a single listing over the past year. Together, the ten top-grossing hosts run 32% of the market's 116 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Frank | 1 | $262,296 | $262,296 | 5.00/5 | |
| Evolve | 6 | $188,357 | $31,393 | 4.68/5 | |
| Cole | 20 | $169,820 | $8,491 | 4.72/5 | |
| 4 | Aaron & Madison | 1 | $140,133 | $140,133 | 4.82/5 |
| 5 | Haze Retreats | 1 | $137,448 | $137,448 | 4.87/5 |
| 6 | Hannah | 4 | $132,651 | $33,163 | 4.83/5 |
| 7 | Brittney | 1 | $113,188 | $113,188 | 4.98/5 |
| 8 | Scott | 1 | $106,030 | $106,030 | 5.00/5 |
| 9 | Thomas | 1 | $100,883 | $100,883 | 5.00/5 |
| 10 | Christian | 1 | $98,828 | $98,828 | 4.81/5 |
Who Are the Airbnb Hosts in Gaylord?
Professional management companies run a quarter of Gaylord listings and owners run the rest, though 28% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
- Superhosts
- 49.1%
- Professional management
- 25.9%
- Cohosted listings
- 27.6%
- Instant Book enabled
- 47.4%
- Simplified Pricing
- 90.5%
Nearby markets
Gaylord vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Boyne Falls (27 km away, 48 listings) earned the most per listing, about 41% more than Gaylord.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bagley Township 3 km | 54 | $26,998 | $269 | 33% |
| Hayes Township 24 km | 59 | $35,877 | $301 | 38% |
| Boyne Falls 27 km | 48 | $44,491 | $422 | 41% |
| Boyne Valley Township 27 km | 199 | $39,389 | $533 | 27% |
| Lewiston 32 km | 31 | $26,225 | $379 | 29% |
| Boyne City 35 km | 187 | $39,650 | $412 | 34% |
| Grayling 36 km | 41 | $24,650 | $236 | 36% |
| Grayling Charter Township 37 km | 43 | $30,361 | $323 | 39% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,236 listings
- Traverse City Airbnb data 794 listings
- Ann Arbor Airbnb data 562 listings
- South Haven Airbnb data 559 listings
- Grand Rapids Airbnb data 400 listings
- Lansing Airbnb data 295 listings
- Saugatuck Airbnb data 294 listings
- Royal Oak Airbnb data 273 listings
See all 378 Michigan Airbnb markets
Markets Similar to Gaylord
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gaylord:
- Vernon Township Airbnb data NJ · $316/night · 34.4%
- Opelika Airbnb data AL · $318/night · 34.7%
- Duck Creek Village Airbnb data UT · $314/night · 34.4%
- Cullowhee Airbnb data NC · $311/night · 34.4%
- Leakey Airbnb data TX · $321/night · 35.0%
- Galveston Airbnb data TX · $319/night · 33.6%
FAQ
Gaylord Airbnb FAQ
How much do Airbnb hosts make in Gaylord?
An active Gaylord Airbnb grossed $31,641 on average in the 12 months to September 2026, according to AirROI's tracking of 116 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,940 or more in a typical month.
How much can I make on Airbnb in Gaylord?
It depends most on the home's size, location and how it's run. The middle half of Gaylord listings earn between $1,270 and $4,940 in a typical month, and the top tenth $8,590 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gaylord?
Listings in Gaylord were booked on 34% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in Gaylord?
The average booked night in Gaylord cost $318 before fees. Half of listings charge between $165 and $380, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gaylord?
None of the active Gaylord listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gaylord?
Yes, when it's run well. The average Gaylord Airbnb grossed $31,641 in the 12 months to September 2026, 7% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,281 a year (about $1,610 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,240 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Gaylord?
July usually pays best, averaging $7,950 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gaylord?
Each night a Gaylord listing was open to book earned $132 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $295 or more.
How far in advance do guests book Airbnbs in Gaylord?
Gaylord stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Gaylord?
The average Gaylord Airbnb stay lasted 3.7 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Gaylord rated?
Guests rate Gaylord Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Gaylord?
Downtown Gaylord, Otsego Lake Area and Gaylord Golf Mecca draw the most short-term rental interest in Gaylord. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gaylord?
AirROI counted 116 active Airbnb listings in Gaylord as of September 2026. The closest tracked market is Bagley Township, 3 km away.
How much are Airbnb cleaning fees in Gaylord?
In Gaylord, more than nine in ten listings add a cleaning fee, and the typical fee is about $143.
Method
About This Data
Figures on this page cover 116 active Airbnb listings in Gaylord from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.