Stumblin In Entire home · 3 bedrooms Rated 4.98 - Revenue
- $64,715
- Occupancy
- 71.3%
- Daily rate
- $235
Airbnb market data · 202612 months to September 2026
The average Airbnb in Grayling brought in $24,650 over the 12 months through September 2026, about 28% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $236 a night and were booked on 36% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, the best month, the average listing earned about 5.7 times as much as in February, the slowest. With only 41 active listings, a few bookings can reorder the months.
With 41 active listings, Grayling is the 149th-largest of 378 Michigan markets AirROI tracks.
Browse the live Grayling Airbnb market See Every Grayling ListingRevenue
Gross bookings per Grayling listing averaged $24,650 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
The average Grayling listing brought in $6,530 in July, its best month, and $1,150 in February, its slowest. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 5.7 times what February did
Average revenue per active listing, by month, September 2025 to August 2026
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,342 | 30.4% | $220 | $45 | 46 days | 2.4 nights |
| Oct 2025 | $1,409 | 33.9% | $218 | $45 | 30 days | 2 nights |
| Nov 2025 | $1,268 | 29.8% | $216 | $42 | 44 days | 2.8 nights |
| Dec 2025 | $2,700 | 25.1% | $213 | $87 | 24 days | 3 nights |
| Jan 2026 | $1,965 | 21.3% | $207 | $63 | 43 days | 2.5 nights |
| Feb 2026 | $1,149 | 24.9% | $201 | $41 | 26 days | 2.2 nights |
| Mar 2026 | $1,310 | 23.4% | $203 | $42 | 20 days | 3 nights |
| Apr 2026 | $1,324 | 25.4% | $213 | $44 | 30 days | 3.7 nights |
| May 2026 | $3,222 | 39.5% | $263 | $104 | 47 days | 4.1 nights |
| Jun 2026 | $5,793 | 53.2% | $290 | $193 | 60 days | 3.6 nights |
| Jul 2026 | $6,527 | 62.1% | $283 | $211 | 79 days | 3 nights |
| Aug 2026 | $5,066 | 52.2% | $274 | $163 | 85 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Grayling listing earns about $1,670 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Grayling Airbnb took in $24,650 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,250 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,270 a month.
Cleaning it yourself keeps the $3,490 a year guests pay in cleaning fees, for about $1,540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,080 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,160 | $37,890 |
| Cleaning fees guests pay14% of Grayling bookings | $3,490 | $6,250 |
| Gross bookings | $24,650 | $44,140 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Grayling listings on Simplified Pricing, 3% for the rest | −$3,290 | −$5,900 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,490 | −$6,250 |
| Utilities and internetAbout 5% of bookings | −$1,230 | −$2,210 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$880 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$740 | −$1,320 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$9,610 | −$16,930 |
| Left for housing costs, then profit | $15,040about $1,250 a month | $27,210about $2,270 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Grayling's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Grayling home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,680 a month, against $2,050 for the average one.
Occupancy
Grayling listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Michigan average (40%) and 5 points below the U.S. average (41%). Occupancy swings from 21% in January to 62% in July.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
July was the busiest month in Grayling, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
Nightly rates
The average nightly rate in Grayling, known as ADR (average daily rate), was $236 over the past year, about 27% below the Michigan and U.S. averages ($325 and $320). Rates peak in June at about $290 and bottom out in February and March at about $200.
The top 10% charge about 2.5 times the rate of the bottom quarter.
June rates ran 44% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Grayling it averaged $107 over the past year, from about $41 in February to about $211 in July.
Per open night, by tier:
July RevPAR was about 5.1 times February's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The 12-month RevPAR of $107 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 41 active listings, the monthly pattern in Grayling is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
Guests book Grayling stays 49 days ahead on average (about seven weeks). August stays are booked furthest out, about 85 days ahead, and March stays closest to arrival, about 20 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 41 active listings in Grayling display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Grayling.
Neighborhoods
AirROI's area guide picks eight Grayling neighborhoods that draw short-term rental guests, led by Manistee River, Grayling State Forest and Crawford County Historical Museum. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Manistee River | A popular destination for fishing, kayaking, and outdoor enthusiasts. The scenic views and tranquil environment make it ideal for travelers seeking a nature retreat. | Manistee River Trail, Canoeing and kayaking, Fishing spots, Wildlife watching, Scenic viewpoints |
| Grayling State Forest | Known for its vast woods and wildlife, this area is perfect for those looking to connect with nature. Great for hiking, camping, and enjoying the outdoors year-round. | AuSable River, Hiking trails, Fishing, Camping, Wildlife viewing |
| Crawford County Historical Museum | A charming area with local history and cultural attractions. Visitors can learn about the rich history of Grayling and Crawford County. | Historical exhibits, Local artifacts, Guided tours, Events and programs, Surrounding nature areas |
| Hartwick Pines State Park | A pristine natural area featuring some of the last remaining old-growth pines in Michigan. It is highly attractive for tourists interested in hiking, birdwatching, and nature walks. | Nature trails, Old-growth forest, Interpretive center, Wildlife viewing, Picnic areas |
| AuSable River | The AuSable River is famous for its beautiful scenery and recreational activities including tubing, kayaking, and canoeing, making it popular among outdoor lovers. | Tubing and canoeing, Fishing spots, Scenic boat tours, Hiking trails along the river, Wildlife viewing |
| Grayling City Park | A family-friendly area perfect for picnics and child-friendly activities. It’s a hub for community events and outdoor recreation. | Playground, Picnic areas, Walking paths, Community events, Aquatic facilities |
| Wilderness State Park | A larger park featuring diverse landscapes from forests to beaches. Ideal for camping, hiking, and enjoying the Great Lakes scenery, attracting nature lovers. | Lake Michigan beaches, Camping, Hiking trails, Wildlife spotting, Scenic drives |
| North Higgins Lake State Park | An ideal location for beachgoers and campers alike, with beautiful sandy beaches and recreational activities. Access to Higgins Lake makes it particularly appealing. | Sandy beaches, Swimming, Picnicking, Hiking trails, Fishing opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 73% of listings in Grayling, alongside 11 private-room listings (27%). Cabins and other outdoor stays make up 41% of listings, ahead of houses (32%).
Mostly entire homes, with a private-room segment
Grayling Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 73.2% | 30 |
| Private room | 26.8% | 11 |
Cabins lead the property mix
Grayling Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 41.5% | 17 |
| House | 31.7% | 13 |
| Hotel/Boutique | 24.4% | 10 |
| Apartment/Condo | 2.4% | 1 |
Most Grayling homes are built for groups: 50% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (40%). Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Grayling entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 13.3% | 4 |
| 2 bedrooms | 36.7% | 11 |
| 3 bedrooms | 40.0% | 12 |
| 4 bedrooms | 6.7% | 2 |
| 5+ bedrooms | 3.3% | 1 |
A typical two-bedroom home in Grayling earned $13,000 over the past year, against $21,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 11 | $13,000 | $16,500 | $162 | 34% |
| 3 bedrooms | 12 | $21,300 | $22,700 | $245 | 38% |
Grayling is a group-trip market: 31% of listings sleep eight or more guests, more than the share of the next most common size, four guests (28%).
Grayling listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.3% | 4 |
| 4 guests | 28.2% | 11 |
| 5 guests | 15.4% | 6 |
| 6 guests | 7.7% | 3 |
| 7 guests | 7.7% | 3 |
| 8+ guests | 30.8% | 12 |
Grayling hosts set up an average of 3.8 beds per listing. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Grayling: 85% of listings have one, and 44% have a waterfront setting.
Share of Grayling listings with each common amenity
Guests
Grayling draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 5% of reviews. English is spoken by 81% of guests, and Spanish by 13%.
98% of Grayling guests are domestic
Where guests who left reviews live
Where Grayling guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 4.6% |
| Detroit | 3.2% |
| Harbor Springs | 2.3% |
| Ann Arbor | 2.3% |
| Ludington | 1.8% |
Where Grayling guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.7% |
| Canada | 0.5% |
| Ireland | 0.5% |
| Netherlands | 0.5% |
| Thailand | 0.5% |
Languages spoken by Grayling guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 80.6% |
| Spanish | 12.5% |
| Tagalog | 1.4% |
| German | 1.4% |
| Arabic | 1.4% |
Grayling Airbnbs average 4.85 stars, and 51% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Communication scores highest in Grayling; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.87 |
| Communication | 4.93 |
| Location | 4.89 |
| Check-in | 4.89 |
| Value | 4.82 |
Booking patterns
More than nine in ten Grayling listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Grayling listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 56.1% | 23 |
| 181-270 days | 36.6% | 15 |
| 91-180 days | 7.3% | 3 |
Days a year Grayling listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.3% | 3 |
| 91-180 days | 39.0% | 16 |
| 31-90 days | 41.5% | 17 |
| 1-30 days | 12.2% | 5 |
The average Grayling booking lasts 3.3 nights, longest in May and shortest in October. Listings took about 25 bookings each over the year. Nearly three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Grayling
Average nights per booking, by month of stay
Nearly all listings in Grayling accept stays of one or two nights.
Minimum stay set by Grayling listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Grayling, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 41% on Firm or stricter ones.
Cancellation policies of Grayling listings, from most to least flexible
Share of listings by the policy they use
About two-thirds of Grayling listings charge a cleaning fee. The typical fee is $100, and some higher fees lift the average to $140. Spread over the average stay of 3.3 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing listing, a private room at $1,575 a night (about five times the $315 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Leaving it out, the top earner in Grayling, a three-bedroom home, took in $64,700 over the past year, about 2.6 times the city's average of $24,700.
Stumblin In Entire home · 3 bedrooms Rated 4.98
Lovells Riverside Montana Built Lodge Entire home · 6 bedrooms Rated 5.00
Hot Tub. Trail, Trout, Turkeys, and Morels. Entire home · 4 bedrooms Rated 4.96
River House on the Ausable Kayaks/Canoe/RV Hookup Entire home · 3 bedrooms Rated 5.00
Good Vibes Bungalow in Grayling Entire home · 2 bedrooms Rated 4.99
Riverfront Views/Autumn Leaves: Escape to Grayling Entire home · 3 bedrooms Rated 4.94 Only 7% of Grayling listings are classed as professionally managed, though 54% of listings have a co-host. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 33 km, Hayes Township (26 km away, 59 listings) earned the most per listing, about 46% more than Grayling. Baldwin Township was the busiest, booked on 41% of nights against 36% in Grayling.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Grayling Charter Township 2 km | 43 | $30,361 | $323 | 39% |
| Gerrish Township 22 km | 59 | $19,333 | $238 | 31% |
| Lyon Township 24 km | 31 | $29,584 | $283 | 39% |
| Roscommon 24 km | 52 | $21,732 | $302 | 40% |
| Hayes Township 26 km | 59 | $35,877 | $301 | 38% |
| Baldwin Township 31 km | 35 | $24,220 | $228 | 41% |
| Markey Township 32 km | 37 | $21,196 | $226 | 35% |
| Bagley Township 33 km | 54 | $26,998 | $269 | 33% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Grayling:
FAQ
An active Grayling Airbnb grossed $24,650 on average in the 12 months to September 2026, according to AirROI's tracking of 41 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,990 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Grayling listings earn between $974 and $2,990 in a typical month, and the top tenth $5,060 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Grayling were booked on 36% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.
The average booked night in Grayling cost $236 before fees. Half of listings charge between $130 and $245, so bedroom count and location move the price more than the average suggests.
None of the active Grayling listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Grayling Airbnb grossed $24,650 in the 12 months to September 2026, 28% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,040 a year (about $1,250 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,270 a month. Check a specific home in the Airbnb calculator.
July paid best over the past year, at $6,530 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Grayling listing was open to book earned $107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $163 or more.
Grayling stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Grayling Airbnb stay lasted 3.3 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Grayling Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
Manistee River, Grayling State Forest and Crawford County Historical Museum draw the most short-term rental interest in Grayling. The neighborhood guide explains what brings guests to each.
AirROI counted 41 active Airbnb listings in Grayling as of September 2026. The closest tracked market is Grayling Charter Township, 2 km away.
In Grayling, about two-thirds of listings add a cleaning fee. The median fee is $100, and some higher fees lift the average to $140.
Method
Figures on this page cover 41 active Airbnb listings in Grayling from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.