Lakefront Roscommon Home w/ Game Room & Dock! Entire home · 4 bedrooms Rated 4.94 - Revenue
- $87,201
- Occupancy
- 66.5%
- Daily rate
- $683
Airbnb market data · 202612 months to September 2026
The average Airbnb in Gerrish Township brought in $19,333 over the 12 months through September 2026, about 43% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $238 a night and were booked on 31% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 6.9 times as much as in March, usually the slowest.
With 59 active listings, Gerrish Township is the 79th-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 11%.
Browse the live Gerrish Township Airbnb market
See Every Gerrish Township Listing
Revenue
Gross bookings per Gerrish Township listing averaged $19,333 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Gerrish Township listing brings in $6,000 in July, its best month, and $870 in March, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.9 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,771 | 25.1% | $241 | $59 | 38 days | 3.6 nights |
| Oct 2025 | $1,549 | 26.0% | $235 | $50 | 37 days | 3 nights |
| Nov 2025 | $1,186 | 21.2% | $232 | $40 | 39 days | 4.3 nights |
| Dec 2025 | $1,215 | 22.1% | $232 | $39 | 24 days | 4.3 nights |
| Jan 2026 | $1,399 | 22.9% | $233 | $45 | 20 days | 3.5 nights |
| Feb 2026 | $1,235 | 24.8% | $232 | $44 | 33 days | 2.5 nights |
| Mar 2026 | $985 | 18.0% | $230 | $32 | 5 days | 4.1 nights |
| Apr 2026 | $1,211 | 22.7% | $226 | $40 | 26 days | 5.8 nights |
| May 2026 | $1,916 | 26.1% | $242 | $62 | 34 days | 4.1 nights |
| Jun 2026 | $3,675 | 38.8% | $273 | $122 | 83 days | 6.4 nights |
| Jul 2026 | $6,265 | 52.0% | $294 | $202 | 118 days | 4.1 nights |
| Aug 2026 | $5,387 | 50.6% | $289 | $174 | 77 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Gerrish Township address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Gerrish Township Airbnb took in $19,333 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,020 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,180 a month.
Cleaning it yourself keeps the $2,280 a year guests pay in cleaning fees, for about $1,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $880 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,053 | $35,910 |
| Cleaning fees guests pay12% of Gerrish Township bookings | $2,280 | $4,800 |
| Gross bookings | $19,333 | $40,710 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Gerrish Township listings on Simplified Pricing, 3% for the rest | −$2,550 | −$5,360 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,280 | −$4,800 |
| Utilities and internetAbout 5% of bookings | −$970 | −$2,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$390 | −$810 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$580 | −$1,220 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,060 | −$14,520 |
| Left for housing costs, then profit | $12,273about $1,020 a month | $26,190about $2,180 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Gerrish Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gerrish Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,390 a month, against $1,610 for the average one.
Occupancy
Gerrish Township listings were booked on 31% of the nights they were open over the past year, 9 percentage points below the Michigan average (40%) and 10 points below the U.S. average (41%). In a typical year, occupancy swings from 20% in March to 55% in July.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
July is usually the busiest month in Gerrish Township, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Gerrish Township, known as ADR (average daily rate), was $238 over the past year, about 27% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $280 and bottom out in March and April at about $215.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
July rates run 32% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gerrish Township it averaged $93 over the past year, from about $28 in a typical March to about $194 in a typical July.
Per open night, by tier:
July RevPAR is about 6.9 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $93 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Gerrish Township has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to May. A listing earns about 3.8 times as much a month in June through August as in December through February.
Average revenue by month in Gerrish Township
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,190 |
| February | Low season | $1,090 |
| March | Low season | $870 |
| April | Low season | $1,460 |
| May | Low season | $2,100 |
| June | High season | $3,360 |
| July | High season | $6,000 |
| August | High season | $4,910 |
| September | Low season | $1,780 |
| October | Low season | $1,700 |
| November | Low season | $1,550 |
| December | Low season | $1,500 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $4,760 | 47% | $272 |
| Low seasonSeptember–May | $1,470 | 26% | $223 |
Guests book Gerrish Township stays 54 days ahead on average (about eight weeks). July stays are booked furthest out, about 110 days ahead, and March stays closest to arrival, about 6 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 59 active listings in Gerrish Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gerrish Township.
Neighborhoods
AirROI's area guide picks seven Gerrish Township neighborhoods that draw short-term rental guests, led by Higgins Lake, Lake Margrethe and Crawford Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Higgins Lake | One of the most stunning lakes in Michigan, offering clear blue water and sandy beaches, perfect for summer vacations and water activities. | Higgins Lake State Park, Higgins Lake, Mason Tract Pathway, Nearby golf courses, Fishing and boating opportunities |
| Lake Margrethe | A serene lake surrounded by natural beauty, ideal for those seeking a peaceful retreat or family getaway, popular in the summer for lake activities. | Lake Margrethe, Campgrounds in the area, Fishing spots, Paddle boating, Picnic areas |
| Crawford Lake | A quiet, less populated lake area known for its natural beauty, attracting nature lovers and families looking for a calm atmosphere. | Crawford Lake, Nearby hiking trails, Wildlife viewing, Fishing spots, Picnic areas |
| Shingle Lake | A small, picturesque lake perfect for those wanting a cozy escape in nature, with great fishing and swimming opportunities. | Shingle Lake, Kayaking and canoeing, Fishing, Local wildlife, Hiking trails nearby |
| Roosevelt Lake | Ideal for those who enjoy a rural experience, it offers a relaxing atmosphere with opportunities for fishing and enjoying nature. | Roosevelt Lake, Fishing opportunities, Wildlife viewing, Natural trails around the lake, Serenity and nature |
| Gerrish Township Park | A community park offering recreational facilities, a great spot for families and gatherings, popular among locals and tourists. | Playground, Picnic areas, Trails, Sports facilities, Community events |
| North Higgins Lake State Park | A state park providing access to Higgins Lake and outdoor activities, popular among hikers, campers, and beachgoers. | Hiking trails, Camping, Swimming, Fishing, Beach access |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Gerrish Township, alongside 10 private-room listings (17%). Houses are the most common property type at 63%, about 2.8 times the share of apartments and condos (22%).
Mostly entire homes, with a private-room segment
Gerrish Township Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.1% | 49 |
| Private room | 16.9% | 10 |
Listings by property type
Gerrish Township Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 62.7% | 37 |
| Apartment/Condo | 22.0% | 13 |
| Cabin/Outdoor | 15.3% | 9 |
Most Gerrish Township homes are built for groups: 58% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (46%). Shares are of the 48 entire homes that give a bedroom count; rented rooms are left out.
Gerrish Township entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 4.2% | 2 |
| 2 bedrooms | 37.5% | 18 |
| 3 bedrooms | 45.8% | 22 |
| 4 bedrooms | 12.5% | 6 |
A typical two-bedroom home in Gerrish Township earned $12,700 over the past year, against $15,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 18 | $12,700 | $12,800 | $197 | 33% |
| 3 bedrooms | 22 | $15,500 | $22,500 | $266 | 32% |
Gerrish Township is a group-trip market: 38% of listings sleep eight or more guests, more than the share of the next most common size, six guests (31%).
Gerrish Township listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.9% | 4 |
| 4 guests | 19.0% | 11 |
| 6 guests | 31.0% | 18 |
| 7 guests | 5.2% | 3 |
| 8+ guests | 37.9% | 22 |
Gerrish Township hosts set up an average of 3.9 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Gerrish Township: 71% of listings have one, and 47% offer lake access.
Share of Gerrish Township listings with each common amenity
Guests
Gerrish Township draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Michigan is the largest source, at about 3% of reviews.
99% of Gerrish Township guests are domestic
Where guests who left reviews live
Where Gerrish Township guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Michigan | 3.3% |
| Ann Arbor | 3.3% |
| Detroit | 2.2% |
| Grand Rapids | 2.2% |
| Lansing | 2.2% |
Where Gerrish Township guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.4% |
| Norway | 0.6% |
Languages spoken by Gerrish Township guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.4% |
| Spanish | 9.1% |
| Chinese | 3.6% |
| French | 3.6% |
| Armenian | 1.8% |
Gerrish Township Airbnbs average 4.83 stars, and 53% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.77, against 4.94 for host communication.
Communication scores highest in Gerrish Township; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.79 |
| Communication | 4.94 |
| Location | 4.86 |
| Check-in | 4.92 |
| Value | 4.77 |
Booking patterns
Nearly all Gerrish Township listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 56% of listings; blocked nights include any the host closes off.
Days a year Gerrish Township listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 74.6% | 44 |
| 181-270 days | 22.0% | 13 |
| 91-180 days | 3.4% | 2 |
Days a year Gerrish Township listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.1% | 3 |
| 91-180 days | 23.7% | 14 |
| 31-90 days | 55.9% | 33 |
| 1-30 days | 15.3% | 9 |
The average Gerrish Township booking lasts 4.7 nights, longest in April and shortest in February. Listings took about 16 bookings each over the year. More than six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Gerrish Township
Average nights per booking, by month of stay
Two-year average by calendar month.
About seven in ten listings in Gerrish Township accept stays of one or two nights.
Minimum stay set by Gerrish Township listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Gerrish Township, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Gerrish Township listings, from most to least flexible
Share of listings by the policy they use
95% of Gerrish Township listings charge a cleaning fee. The typical fee is about $155. Spread over the average stay of 4.7 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Gerrish Township, a four-bedroom home, took in $87,200 over the past year, about 4.5 times the city's average of $19,300.
Lakefront Roscommon Home w/ Game Room & Dock! Entire home · 4 bedrooms Rated 4.94
Higgins Lakefront*Guest house*peddle boat*fire pit Entire home · 4 bedrooms Rated 5.00
Fall Colors - Lower Midweek Rates - Higgins Lake Entire home · 3 bedrooms Rated 5.00
Renovated Lakefront Home Entire home · 4 bedrooms Rated 4.95
Larkin's Cabin | Cozy Pet & Family Friendly! Entire home · 3 bedrooms Rated 4.97
Higgins Lake Private Beachfront Entire home · 3 bedrooms Rated 5.00 Professional management companies run 17% of Gerrish Township listings and owners run the rest. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 24 km, Grayling Charter Township (21 km away, 43 listings) earned the most per listing, about 57% more than Gerrish Township. Roscommon was the busiest, booked on 40% of nights against 31% in Gerrish Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Roscommon 2 km | 52 | $21,732 | $302 | 40% |
| Lyon Township 7 km | 31 | $29,584 | $283 | 39% |
| Markey Township 10 km | 37 | $21,196 | $226 | 35% |
| Houghton Lake 18 km | 78 | $21,044 | $224 | 36% |
| Prudenville 19 km | 79 | $28,175 | $289 | 33% |
| Grayling Charter Township 21 km | 43 | $30,361 | $323 | 39% |
| Grayling 22 km | 41 | $24,650 | $236 | 36% |
| St. Helen 24 km | 38 | $15,374 | $186 | 32% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gerrish Township:
FAQ
An active Gerrish Township Airbnb grossed $19,333 on average in the 12 months to September 2026, according to AirROI's tracking of 59 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,180 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Gerrish Township listings earn between $620 and $3,180 in a typical month, and the top tenth $5,570 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Gerrish Township were booked on 31% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Gerrish Township cost $238 before fees. Half of listings charge between $145 and $270, so bedroom count and location move the price more than the average suggests.
None of the active Gerrish Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Gerrish Township Airbnb grossed $19,333 in the 12 months to September 2026, 43% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,273 a year (about $1,020 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,180 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $6,000 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Gerrish Township listing was open to book earned $93 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $179 or more.
Gerrish Township stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Gerrish Township Airbnb stay lasted 4.7 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Gerrish Township Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
Higgins Lake, Lake Margrethe and Crawford Lake draw the most short-term rental interest in Gerrish Township. The neighborhood guide explains what brings guests to each.
AirROI counted 59 active Airbnb listings in Gerrish Township as of September 2026. The closest tracked market is Roscommon, 2 km away.
In Gerrish Township, 95% of listings add a cleaning fee, and the typical fee is about $155.
Method
Figures on this page cover 59 active Airbnb listings in Gerrish Township from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.