Sleeps 24 | Houghton Lake | Indoor Pool | Hot Tub Entire home · 6 bedrooms Rated 4.92 - Revenue
- $401,411
- Occupancy
- 64.9%
- Daily rate
- $1,510
Airbnb market data · 202612 months to September 2026
The average Airbnb in Prudenville brought in $28,175 over the 12 months through September 2026, about 17% less than the Michigan average of $34,144.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $289 a night and were booked on 33% of available nights, against $325 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about five times as much as in February, usually the slowest.
With 79 active listings, Prudenville is the 53rd-largest of 378 Michigan markets AirROI tracks. From a year earlier, average revenue rose 25% while the number of active listings grew 10%.
Browse the live Prudenville Airbnb market See Every Prudenville ListingRevenue
Gross bookings per Prudenville listing averaged $28,175 over the 12 months to September 2026 (Michigan average: $34,144), before cleaning, platform and management costs and taxes.
In a typical year, the average Prudenville listing brings in $7,220 in July, its best month, and $1,460 in February, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about five times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,749 | 30.9% | $280 | $92 | 53 days | 3.2 nights |
| Oct 2025 | $2,316 | 28.4% | $264 | $75 | 48 days | 2.9 nights |
| Nov 2025 | $1,925 | 23.9% | $254 | $64 | 32 days | 3.3 nights |
| Dec 2025 | $2,815 | 27.6% | $256 | $91 | 30 days | 4.2 nights |
| Jan 2026 | $1,830 | 21.8% | $257 | $59 | 38 days | 2.8 nights |
| Feb 2026 | $1,594 | 21.0% | $245 | $57 | 32 days | 4 nights |
| Mar 2026 | $1,985 | 23.5% | $238 | $64 | 18 days | 4.8 nights |
| Apr 2026 | $2,499 | 33.0% | $236 | $83 | 24 days | 6.1 nights |
| May 2026 | $3,452 | 31.6% | $285 | $111 | 52 days | 4.4 nights |
| Jun 2026 | $5,246 | 44.3% | $336 | $175 | 69 days | 4.8 nights |
| Jul 2026 | $8,053 | 57.4% | $375 | $260 | 95 days | 5.2 nights |
| Aug 2026 | $6,099 | 51.6% | $348 | $197 | 63 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Prudenville market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Prudenville Airbnb took in $28,175 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,420 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,680 a month.
Cleaning it yourself keeps the $4,020 a year guests pay in cleaning fees, for about $1,750 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,220 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,155 | $45,090 |
| Cleaning fees guests pay14% of Prudenville bookings | $4,020 | $7,510 |
| Gross bookings | $28,175 | $52,600 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Prudenville listings on Simplified Pricing, 3% for the rest | −$3,880 | −$7,240 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,020 | −$7,510 |
| Utilities and internetAbout 5% of bookings | −$1,410 | −$2,630 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$1,050 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$850 | −$1,580 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$11,140 | −$20,430 |
| Left for housing costs, then profit | $17,035about $1,420 a month | $32,170about $2,680 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Prudenville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Prudenville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,380 a month, against $2,350 for the average one.
Occupancy
Prudenville listings were booked on 33% of the nights they were open over the past year, 7 percentage points below the Michigan average (40%) and 8 points below the U.S. average (41%). In a typical year, occupancy swings from 21% in January to 56% in July.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
July is usually the busiest month in Prudenville, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Prudenville, known as ADR (average daily rate), was $289 over the past year, about 11% below the Michigan and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $345 and bottom out in March and April at about $235.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
July rates run 49% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $289 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Prudenville it averaged $113 over the past year, from about $52 in a typical February to about $233 in a typical July.
Per open night, by tier:
July RevPAR is about 4.5 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $113 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Prudenville has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to April. A listing earns about 3.2 times as much a month in June through August as in December through February.
Average revenue by month in Prudenville
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,670 |
| February | Low season | $1,460 |
| March | Low season | $1,830 |
| April | Low season | $2,020 |
| May | Shoulder season | $2,830 |
| June | High season | $4,610 |
| July | High season | $7,220 |
| August | High season | $5,820 |
| September | Low season | $2,350 |
| October | Low season | $2,010 |
| November | Low season | $1,690 |
| December | Low season | $2,470 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $5,880 | 50% | $331 |
| Shoulder seasonMay | $2,830 | 28% | $276 |
| Low seasonSeptember–April | $1,940 | 27% | $245 |
Guests book Prudenville stays 58 days ahead on average (about eight weeks). July stays are booked furthest out, about 96 days ahead, and March stays closest to arrival, about 18 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 58 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 79 active listings in Prudenville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Prudenville.
Neighborhoods
AirROI's area guide picks four Prudenville neighborhoods that draw short-term rental guests, led by Lake Mitchell, Au Sable River and West Branch. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Mitchell | A popular spot for summer vacationers looking to enjoy water activities and nature trails. Appeals to families and outdoor adventurers. | Lake Mitchell beach, Fishing and boating, Hiking trails, Campgrounds, Picnic areas |
| Au Sable River | Renowned for its scenic beauty and fishing opportunities, ideal for tourists seeking tranquility and outdoor fun. | Au Sable River Nature Trail, Fishing spots, Kayaking and canoeing, Wildlife watching, Campgrounds |
| West Branch | A growing community offering shopping, dining, and access to outdoor activities. Popular among families and retirees. | West Branch Outlets, Whitney Township Park, Local dining, Fishing opportunities, Golf courses |
| Standish | Ideal for those looking for a quiet getaway with outdoor adventures. Close to water bodies and forests. | Saginaw Bay, Standish City Park, Fishing and water sports, Hiking trails, Local history sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 90% of listings in Prudenville, alongside 8 private-room listings (10%). Houses are the most common property type at 63%, about 2.3 times the share of cabins and other outdoor stays (28%).
Mostly entire homes, with a private-room segment
Prudenville Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 89.9% | 71 |
| Private room | 10.1% | 8 |
Listings by property type
Prudenville Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 63.3% | 50 |
| Cabin/Outdoor | 27.8% | 22 |
| Hotel/Boutique | 8.9% | 7 |
Most Prudenville homes are built for groups: 55% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (35%). Shares are of the 71 entire homes that give a bedroom count; rented rooms are left out.
Prudenville entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 9.9% | 7 |
| 2 bedrooms | 35.2% | 25 |
| 3 bedrooms | 32.4% | 23 |
| 4 bedrooms | 11.3% | 8 |
| 5+ bedrooms | 11.3% | 8 |
A typical two-bedroom home in Prudenville earned $16,400 over the past year, against $19,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 25 | $16,400 | $17,400 | $171 | 38% |
| 3 bedrooms | 23 | $19,900 | $21,800 | $255 | 32% |
Prudenville is a group-trip market: 42% of listings sleep eight or more guests, more than the share of the next most common size, six guests (31%).
Prudenville listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 3.8% | 3 |
| 4 guests | 12.8% | 10 |
| 5 guests | 2.6% | 2 |
| 6 guests | 30.8% | 24 |
| 7 guests | 7.7% | 6 |
| 8+ guests | 42.3% | 33 |
Prudenville hosts set up an average of 4.9 beds per listing, roughly two for every bedroom. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Prudenville: 80% of listings have one, and 70% offer lake access.
Share of Prudenville listings with each common amenity
Guests
Prudenville draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 5% of reviews.
97% of Prudenville guests are domestic
Where guests who left reviews live
Where Prudenville guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 4.7% |
| Detroit | 3.1% |
| Chicago | 2.2% |
| Michigan | 2.2% |
| Lansing | 1.9% |
Where Prudenville guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.2% |
| Canada | 1.6% |
| Ireland | 0.3% |
| Germany | 0.3% |
Languages spoken by Prudenville guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.0% |
| Spanish | 5.6% |
| French | 5.6% |
| German | 2.1% |
| Russian | 2.1% |
Prudenville Airbnbs average 4.84 stars, and 53% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.77, against 4.94 for host communication and check-in.
Communication and check-in score highest in Prudenville; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.82 |
| Communication | 4.94 |
| Location | 4.87 |
| Check-in | 4.94 |
| Value | 4.77 |
Booking patterns
More than nine in ten Prudenville listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Prudenville listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.2% | 46 |
| 181-270 days | 34.2% | 27 |
| 91-180 days | 7.6% | 6 |
Days a year Prudenville listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.6% | 6 |
| 91-180 days | 34.2% | 27 |
| 31-90 days | 38.0% | 30 |
| 1-30 days | 20.3% | 16 |
The average Prudenville booking lasts 4.1 nights, longest in April and shortest in January. Listings took about 19 bookings each over the year, some 1,460 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Prudenville
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly eight in ten listings in Prudenville accept stays of one or two nights.
Minimum stay set by Prudenville listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Prudenville, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 42% on Flexible or Moderate.
Cancellation policies of Prudenville listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Prudenville listings charge a cleaning fee. The typical fee is $148, and some higher fees lift the average to $196. Spread over the average stay of 4.1 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Prudenville, a six-bedroom home, took in $401,000 over the past year, about 14 times the city's average of $28,200. Four of the six listings below have five or more bedrooms; the other two have four bedrooms.
Sleeps 24 | Houghton Lake | Indoor Pool | Hot Tub Entire home · 6 bedrooms Rated 4.92
Large 5BD Lakehouse w/ Beach & Hot Tub Entire home · 5 bedrooms Rated 5.00
6bdr Lakefront Home w/Hot Tub Entire home · 6 bedrooms Rated 4.95
Lakefront Home: Hot Tub, Paddle Boards, Game Room Entire home · 4 bedrooms Rated 4.98
Grandview on East Bay Entire home · 5 bedrooms Rated 4.93
True Houghton Lakefront | Double Lot & Dock Entire home · 4 bedrooms Rated 4.94 Only 13% of Prudenville listings are classed as professionally managed. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 40 km, Grayling Charter Township (40 km away, 43 listings) earned the most per listing, about 8% more than Prudenville. Roscommon was the busiest, booked on 40% of nights against 33% in Prudenville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Houghton Lake 4 km | 78 | $21,044 | $224 | 36% |
| Markey Township 9 km | 37 | $21,196 | $226 | 35% |
| Roscommon 18 km | 52 | $21,732 | $302 | 40% |
| Gerrish Township 19 km | 59 | $19,333 | $238 | 31% |
| Lyon Township 19 km | 31 | $29,584 | $283 | 39% |
| St. Helen 23 km | 38 | $15,374 | $186 | 32% |
| Harrison 31 km | 59 | $18,868 | $217 | 36% |
| Grayling Charter Township 40 km | 43 | $30,361 | $323 | 39% |
See all 378 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Prudenville:
FAQ
An active Prudenville Airbnb grossed $28,175 on average in the 12 months to September 2026, according to AirROI's tracking of 79 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,510 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Prudenville listings earn between $1,010 and $3,510 in a typical month, and the top tenth $6,280 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Prudenville were booked on 33% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Prudenville cost $289 before fees. Half of listings charge between $150 and $330, so bedroom count and location move the price more than the average suggests.
None of the active Prudenville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Prudenville Airbnb grossed $28,175 in the 12 months to September 2026, 17% below the Michigan average of $34,144. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,035 a year (about $1,420 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,680 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $7,220 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Prudenville listing was open to book earned $113 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $180 or more.
Prudenville stays were booked 58 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Prudenville Airbnb stay lasted 4.1 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Prudenville Airbnbs 4.84 out of 5 on average. Guests score check-in highest and value lowest.
Lake Mitchell, Au Sable River and West Branch draw the most short-term rental interest in Prudenville. The neighborhood guide explains what brings guests to each.
AirROI counted 79 active Airbnb listings in Prudenville as of September 2026. The closest tracked market is Houghton Lake, 4 km away.
In Prudenville, nearly nine in ten listings add a cleaning fee. The median fee is $148, and some higher fees lift the average to $196.
Method
Figures on this page cover 79 active Airbnb listings in Prudenville from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.