Willis, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Willis, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,118 per year — at a $252 nightly rate, 31.1% occupancy, and a $81 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Willis's 211 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 70.2% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Willis?
In Willis, the headline Airbnb metrics are $23,118 in average annual revenue,31.1% occupancy, $252 ADR, and $81 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Willis?
Understanding the monthly revenue variations for Airbnb listings in Willis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willis is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,051+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,050 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,655 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $809, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willis
What Is the Monthly Airbnb Occupancy Rate in Willis?
Maximize your bookings by understanding the Willis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willis:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willis
What Is the Average Airbnb Nightly Rate in Willis?
Effective short term rental pricing strategy in Willis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willis typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $447+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Willis
What Is the RevPAR for Airbnb in Willis?
RevPAR in Willis is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $177 RevPAR.
Average Monthly RevPAR Trend in Willis
RevPAR Insights for Willis
- The average RevPAR in Willis is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($177) and bottom 25% ($31) is $146, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Willis benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Willis?
Willis's peak Airbnb season falls in July, June, November, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, November)
- Revenue averages $3,362 per month
- Occupancy rates average 39.3%
- Daily rates average $263
Shoulder Season
- Revenue averages $2,680 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $253
Low Season (January, February, September)
- Revenue drops to average $2,127 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $251
Seasonality Insights for Willis
- The Airbnb seasonality pattern in Willis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willis's highest earning potential, with monthly revenues climbing to $3,646, occupancy reaching 41.0%, and ADRs peaking at $265.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,862, occupancy could drop to 26.8%, and ADRs may adjust to $239.
- Lower occupancy paired with meaningful seasonality means hosts in Willis need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Willis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Willis?
Low regulation and minimal registration activity in Willis, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Willis to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Willis?
Location within Willis matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Livingston | A popular destination for outdoor enthusiasts and water sports. Ideal for guests looking for a relaxing getaway with fishing, boating, and scenic views. | Lake Livingston State Park, Fishing and boating, Camping sites, Picnic areas, Scenic views of the lake |
| Sam Houston National Forest | A vast natural area offering hiking, camping, and wildlife watching. Perfect for nature lovers and those seeking tranquility away from urban life. | Hiking trails, Camping areas, Wildlife viewing, Lake Conroe nearby, Biking paths |
| Downtown Willis | The charming downtown area with local restaurants and shops, attracting visitors looking for a quaint Texan experience. | Local eateries, Willis Library, Community parks, Arts and crafts fairs, Historic architecture |
| Conroe | Nearby city with a growing population and numerous attractions, appealing to shorter stays and business travelers. | Conroe Aquatic Center, The Woodlands Mall, Local breweries, Parks and recreational areas, Conroe's historic district |
| Montgomery | A picturesque small town known for its proximity to Lake Conroe and rich Texas history, popular among families and history buffs. | Historic Montgomery, Lake Conroe, Caddo Lake State Park, Local festivals, Shopping boutiques |
| The Woodlands | A master-planned community with upscale amenities and shopping centers, great for business travelers and families. | The Woodlands Mall, Market Street, Parks and trails, Live music venues, The Cynthia Woods Mitchell Pavilion |
| New Waverly | A small town close to Sam Houston National Forest, ideal for guests wanting a peaceful retreat amidst nature. | Sam Houston National Forest, Historic sites, Local diners, Rural charm, Nature trails |
| Cut and Shoot | A unique small town with a quirky name and close proximity to attractions like Lake Conroe, attracting visitors looking for something different. | Nearby Lake Conroe, Local parks, Friendly community events, Quaint diners, Nature walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Willis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Willis?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willis
- The Willis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 211 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willis, House properties are the most common (59.2%), reflecting the local real estate landscape.
- Houses represent a significant 59.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Willis Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willis
- The dominant room capacity in Willis is 2 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.1% of the active Airbnb listings in Willis, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Willis.
Willis Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willis
- The most common guest capacity trend in Willis vacation rentals is listings accommodating 8+ guests (36%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Willis STR market, accounting for 53.5% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willis.
- On average, properties in Willis are equipped to host 5.4 guests.
How Do Listings in Willis Compare on Quality?
Listing quality in Willis can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Willis
- At 35 photos per listing on average, Willis hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Willis averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Willis?
Amenity Prevalence
Amenity Insights for Willis
- Essential amenities in Willis that guests expect include: Free parking on premises, Air conditioning, TV, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Microwave, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willis: Free parking on premises, Air conditioning, TV, Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, TV, Wifi, Heating, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willis to stay competitive.
Which Airbnb Amenities Boost Revenue in Willis?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Willis, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.2% | $23,832 | $4,996 | 377.0% |
Hot water | 91.5% | $24,626 | $6,953 | 254.2% |
Dishes and silverware | 90.0% | $24,767 | $8,202 | 201.9% |
Fire extinguisher | 79.1% | $26,633 | $9,775 | 172.5% |
Bed linens | 83.4% | $25,827 | $9,493 | 172.1% |
Backyard | 58.8% | $31,253 | $11,523 | 171.2% |
First aid kit | 72.5% | $27,954 | $10,361 | 169.8% |
Refrigerator | 88.2% | $24,929 | $9,643 | 158.5% |
Children's playroomHigh opportunity | 2.4% | $55,241 | $22,338 | 147.3% |
Smoking allowedHigh opportunity | 7.1% | $51,276 | $20,963 | 144.6% |
Revenue Impact Insights for Willis
- Heating tops the revenue impact list with a 377.0% uplift — listings with this amenity earn $23,832 vs. $4,996 without it.
- High-opportunity amenities — Children's playroom, Smoking allowed — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Hot water, Dishes and silverware, Bed linens, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Willis.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Willis STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillis Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Willis
- The typical guest profile for Airbnb in Willis consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Mexico (0.7%).
- Top languages spoken are English (75.3%) followed by Spanish (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Willis?
Listings in Willis average 4.82 out of 5 overall, with about 60.5 reviews per active listing and 37.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Willis
- With an overall rating of 4.82, Willis listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Willis Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willis
- The most common availability pattern in Willis falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Willis (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Willis?
Average Booking Lead Time by Month
Booking Lead Time Insights for Willis
- The overall average booking lead time for vacation rentals in Willis is 39 days.
- Guests book furthest in advance for stays during November (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Willis.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Willis averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Willis?
Guests in Willis stay about 4.3 nights on average, generating roughly 4,608 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Willis
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Willis
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (4.5 nights) and shorten in Aug (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Willis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
28% of total
2 Nights
97 listings
46% of total
3 Nights
14 listings
6.6% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
6 listings
2.8% of total
30+ Nights
34 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Willis is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.0%) of the Willis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Willis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46% of Willis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willis.
Willis Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
1 listings
0.5% of total
Limited
4 listings
1.9% of total
Flexible
56 listings
26.5% of total
Moderate
65 listings
30.8% of total
Firm
56 listings
26.5% of total
Strict
28 listings
13.3% of total
Cancellation Policy Insights for Willis
- The prevailing Airbnb cancellation policy trend in Willis is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.3%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Willis.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Willis.
How Much Are Airbnb Cleaning Fees in Willis?
Cleaning fees in Willis are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Willis
- 92.4% of listings charge a cleaning fee, making it standard practice in Willis. Guests expect it and factor it into their booking decisions.
- The gap between the average ($141) and median ($99) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Willis median of $99. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Willis Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront retreat on Lake Conroe - Sleeps 24!
Entire Place • 7 bedrooms
The Jubilee:Ranch with Rustic Home + 14 tiny homes
Entire Place • 17 bedrooms
Conroe Lake House: Luxe Pool, Private Dock & Games
Entire Place • 4 bedrooms
*NEW*Lakefront>heated pool>Games galore>Golden-T
Entire Place • 6 bedrooms
Sunset Lakefront: Paddleboards, Ping Pong, Pool
Entire Place • 3 bedrooms
Lake House- dock, hot tub, kayaks, screened porch
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Willis?
Learn from the best! This table showcases top-performing Airbnb hosts in Willis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 19 | $711,154 | 426 | 4.94/5.0 |
| Evolve | 13 | $404,356 | 469 | 4.74/5.0 |
| Lauren | 1 | $311,662 | 64 | 4.98/5.0 |
| Rachel | 3 | $275,003 | 109 | 4.95/5.0 |
| Charmain | 2 | $154,276 | 11 | 4.78/5.0 |
| Amy Rogers | 4 | $141,615 | 100 | 4.87/5.0 |
| Jeramie | 3 | $127,597 | 140 | 4.88/5.0 |
| Robert | 10 | $101,380 | 420 | 4.86/5.0 |
| Krystal | 1 | $99,043 | 107 | 4.97/5.0 |
| RSB Living | 1 | $82,945 | 19 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willis.
Who Are the Airbnb Hosts in Willis?
Willis is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Willis
- With 57.3% Superhosts, Willis has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Willis averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Willis
These are the highest-grossing professional property management operations in Willis, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Chris | 19 | $711,154 | $525 | 25.5% | 4.94/5 |
| Evolve | 13 | $404,356 | $287 | 28.2% | 4.74/5 |
| Amy Rogers | 4 | $141,615 | $394 | 35.9% | 4.87/5 |
| Robert | 10 | $101,380 | $322 | 15.1% | 4.86/5 |
| RSB Living | 1 | $82,945 | $441 | 53.7% | 4.53/5 |
| Rachel | 2 | $68,478 | $385 | 25.9% | 4.88/5 |
| Breezy | 1 | $34,997 | $181 | 53.7% | 4.74/5 |
| Waters Edge At Roberts Resorts | 1 | $4,261 | $271 | 13.0% | N/A |
Management Company Insights for Willis
- The leading management company, Chris, operates 19 listings with $711,154 in gross revenue — a useful benchmark for what scale looks like in Willis.
- Top managers average 6 properties each, suggesting professional management in Willis still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Willis's Airbnb Market Compare to Nearby Cities?
How does the Willis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Deer Park, Willis has 18 percentage points lower occupancy and about $15 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crystal Beach | 142 | $3,892 | $425.03 | 34% |
| Jamaica Beach | 199 | $3,736 | $408.47 | 37% |
| Bolivar Peninsula | 905 | $3,388 | $414.14 | 33% |
| Schulenburg | 25 | $3,149 | $362.50 | 30% |
| Deer Park | 14 | $3,135 | $237.37 | 49% |
| Chappell Hill | 10 | $2,906 | $560.03 | 32% |
| Columbus | 18 | $2,864 | $368.46 | 28% |
| Seabrook | 54 | $2,824 | $272.73 | 38% |
| San Leon | 75 | $2,822 | $327.57 | 34% |
| Porter | 17 | $2,777 | $225.99 | 41% |
Frequently Asked Questions About Airbnb in Willis
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Willis.
How much do Airbnb hosts make in Willis?
Willis hosts earn about $23,118 per year on average, with an average nightly rate of $252 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Willis, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Willis market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Willis?
The average Airbnb occupancy rate in Willis is 31.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Willis?
Listings in Willis average $252 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Willis?
Willis currently has about 211 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Willis?
AirROI currently classifies the short-term rental regulation level in Willis as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Willis?
RevPAR in Willis is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Willis?
Occupancy of 31.1% means Willis is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,118, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Willis?
The average booking lead time in Willis is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Willis?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Willis include Lake Livingston, Sam Houston National Forest, Downtown Willis. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Willis?
entire_home listings make up 96.7% of the active supply in Willis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Willis compare to nearby Airbnb markets?
Among neighboring markets, Crystal Beach posts $46,708 in average annual revenue with 34.4% occupancy, compared to Willis's $23,118 and 31.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Willis?
The average Airbnb stay length in Willis is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Willis?
Airbnb listings in Willis average 4.82 out of 5 overall. About 37.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Willis?
Heating and Hot water are among the strongest revenue-linked amenities in Willis. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Willis?
Yes. About 92.4% of active Airbnb listings in Willis charge a cleaning fee, and the average fee is $141. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Willis?
A 57.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.