Tourism statisticsCity2026
Traverse City Tourism Statistics: 23,856 Airbnb Stays
AirROI estimates 23,856 Airbnb stays in Traverse City, in Michigan, United States, in the 12 months to October 2026. The busiest month was July, and the quietest was February. All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 101,229
- Typical Airbnb stay
- 4.2 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 98.1%
Key facts
Traverse City Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Travel Michigan, part of the Michigan Economic Development Corporation puts all of Michigan at 131.2 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Traverse City at 23,856 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Traverse City added up to 101,229 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Traverse City lasted 4.2 nights in the 12 months to October 2026, booked about 57 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Traverse City in the 12 months to October 2026, followed by August and June, with February the quietest.
- AirROI estimates the six busiest Airbnb months in Traverse City ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Traverse City in July were booked furthest ahead, about 78 days, against 31 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 98.1% of Traverse City Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Traverse City took 5.3% of all Airbnb stays in Michigan in the 12 months to October 2026.
- AirROI ranks Traverse City 2nd for Airbnb stays among the 40 towns it lists in Michigan in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Michigan?
Travel Michigan, part of the Michigan Economic Development Corporation counted 131.2 million visitors for all of Michigan in 2024. On AirROI's estimates, Traverse City accounted for 5.3% of Airbnb stays in Michigan in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 131.2 millionVisitors, all of Michigan | Visitors traveling to Michigan | 2024 | Travel Michigan, part of the Michigan Economic Development Corporation |
Airbnb stays
Airbnb Stays in Traverse City
Traverse City had 800 Airbnb homes in the 12 months to October 2026. They took an estimated 23,856 stays and 101,229 nights. A typical stay lasted 4.2 nights and was booked about 57 days ahead.
- Airbnb homes
- 800
- Airbnb stays, estimate
- 23,856
- Airbnb nights, estimate
- 101,229
- Typical stay
- 4.2 nights
- Booked ahead
- 57 days
Busiest months
When Is the Busiest Time in Traverse City?
On Airbnb, July was the busiest month in Traverse City in the 12 months to October 2026, then August and June. February was the quietest. The six busiest months run unbroken from May to October.
July ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, June, September, October, May, November, April, December, March, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 13.7% | 78 days |
| August | 13.1% | 66 days |
| June | 10.8% | 65 days |
| September | 10.4% | 51 days |
| October | 9.4% | 47 days |
| May | 8.1% | 69 days |
| November | 6.3% | 44 days |
| April | 6.0% | 49 days |
| December | 5.8% | 34 days |
| March | 5.8% | 37 days |
| January | 5.5% | 31 days |
| February | 5.3% | 34 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Traverse City Airbnb Guests Come From?
Nearly all Traverse City Airbnb guests who left a review as of October 2026 were from within the United States (98.1%), AirROI estimates. Among the same guests, Grand Rapids was the top origin city at 4.6%, ahead of Chicago at 4.2%. The figures rest on 78,671 reviews, written over many years.
98.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.1%
- From abroad 1.9%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Traverse City
How many tourists visit Traverse City?
Michigan as a whole had 131.2 million visitors in 2024, according to Travel Michigan, part of the Michigan Economic Development Corporation. AirROI puts Traverse City at 5.3% of Airbnb stays in Michigan in the 12 months to October 2026. AirROI estimates 23,856 Airbnb stays in Traverse City in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Traverse City?
The busiest Airbnb month in Traverse City in the 12 months to October 2026 was July, then August and June. The six busiest months run from May to October.
What is the quietest month in Traverse City?
February was the quietest Airbnb month in Traverse City in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 34 days ahead, against 78 days for July.
How long is a typical Airbnb stay in Traverse City?
A typical Airbnb stay in Traverse City lasted 4.2 nights in the 12 months to October 2026, booked about 57 days ahead. By month, stays ran from 2.9 nights in October to 4.9 nights in July.
Where do Airbnb guests in Traverse City come from?
Of Traverse City Airbnb guests who left a review as of October 2026, 98.1% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Grand Rapids at 4.6%, ahead of Chicago at 4.2%.
Are Airbnb stays the same as tourists?
No. Travel Michigan, part of the Michigan Economic Development Corporation counts visitors (131.2 million in 2024 across Michigan). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 23,856 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 23,856 stays at 4.24 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 78,671 reviews and describes guests who left a review, not everyone who stayed. Read the method page.