Tourism statisticsRegion2026
Wisconsin Dells Tourism Statistics: 17,350 Airbnb Stays
AirROI estimates 17,350 Airbnb stays in the Wisconsin Dells, United States, in the 12 months to October 2026, with Wisconsin Dells the most booked town. The busiest month was July. All of Wisconsin had 117.9 million visitors in 2025, the Wisconsin Department of Tourism reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 50,780
- Typical Airbnb stay
- 2.9 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 98.3%
Key facts
Wisconsin Dells Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Wisconsin Department of Tourism puts all of Wisconsin at 117.9 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in the Wisconsin Dells at 17,350 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Wisconsin Dells added up to 50,780 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Wisconsin Dells lasted 2.9 nights in the 12 months to October 2026, booked about 58 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in the Wisconsin Dells in the 12 months to October 2026, followed by June and August, with February the quietest.
- AirROI estimates the five busiest Airbnb months in the Wisconsin Dells ran unbroken from May to September in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Wisconsin Dells in July were booked furthest ahead, about 91 days, against 34 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 98.3% of Wisconsin Dells Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates the Wisconsin Dells took 6.9% of all Airbnb stays in Wisconsin in the 12 months to October 2026.
- AirROI estimates the Wisconsin Dells had the most Airbnb stays of the Wisconsin Dells' 2 towns in the 12 months to October 2026, at 8,771, ahead of Lake Delton.
Official numbers
How Many Tourists Visit Wisconsin?
The Wisconsin Department of Tourism counted 117.9 million visitors for all of Wisconsin in 2025. On AirROI's estimates, the Wisconsin Dells accounted for 6.9% of Airbnb stays in Wisconsin in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 117.9 millionVisitors, all of Wisconsin | Total visits to Wisconsin | 2025 | Wisconsin Department of Tourism |
Airbnb stays
Airbnb Stays in the Wisconsin Dells
The Wisconsin Dells had 627 Airbnb homes in the 12 months to October 2026. They took an estimated 17,350 stays and 50,780 nights. A typical stay lasted 2.9 nights and was booked about 58 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 2 towns it tracks in the Wisconsin Dells; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 627
- Airbnb stays, estimate
- 17,350
- Airbnb nights, estimate
- 50,780
- Typical stay
- 2.9 nights
- Booked ahead
- 58 days
Busiest months
When Is the Busiest Time in the Wisconsin Dells?
On Airbnb, July was the busiest month in the Wisconsin Dells in the 12 months to October 2026, then June and August. February was the quietest. The five busiest months run unbroken from May to September.
July ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, June, August, September, May, March, October, December, April, November, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 13.6% | 91 days |
| June | 11.9% | 77 days |
| August | 11.8% | 72 days |
| September | 8.1% | 60 days |
| May | 7.8% | 51 days |
| March | 7.5% | 39 days |
| October | 7.4% | 59 days |
| December | 7.2% | 42 days |
| April | 6.4% | 47 days |
| November | 6.4% | 52 days |
| January | 6.3% | 34 days |
| February | 5.6% | 35 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Wisconsin Dells Airbnb Guests Come From?
Nearly all Wisconsin Dells Airbnb guests who left a review as of October 2026 were from within the United States (98.3%), AirROI estimates. Among the same guests, Chicago was the top origin city at 9.7%, ahead of Milwaukee at 5.8%. The figures rest on 31,980 reviews, written over many years.
98.3% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.3%
- From abroad 1.7%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Wisconsin Dells
July is the busiest Airbnb month in all 2 towns. Among guests who left a review, the share from abroad across these towns runs from 1.1% in the Wisconsin Dells to 2.3% in Lake Delton.
| Wisconsin Dells | 8,771 |
| Lake Delton | 8,579 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in the Wisconsin Dells
How many tourists visit the Wisconsin Dells?
Wisconsin as a whole had 117.9 million visitors in 2025, according to the Wisconsin Department of Tourism. AirROI puts the Wisconsin Dells at 6.9% of Airbnb stays in Wisconsin in the 12 months to October 2026. AirROI estimates 17,350 Airbnb stays in the Wisconsin Dells in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in the Wisconsin Dells?
The busiest Airbnb month in the Wisconsin Dells in the 12 months to October 2026 was July, then June and August. The five busiest months run from May to September.
What is the quietest month in the Wisconsin Dells?
February was the quietest Airbnb month in the Wisconsin Dells in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 35 days ahead, against 91 days for July.
How long is a typical Airbnb stay in the Wisconsin Dells?
A typical Airbnb stay in the Wisconsin Dells lasted 2.9 nights in the 12 months to October 2026, booked about 58 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.1 nights in February to 3.7 nights in July.
Where do Airbnb guests in the Wisconsin Dells come from?
Of Wisconsin Dells Airbnb guests who left a review as of October 2026, 98.3% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Chicago at 9.7%, ahead of Milwaukee at 5.8%.
What is the most booked town in the Wisconsin Dells on Airbnb?
The Wisconsin Dells was the most booked town in the Wisconsin Dells on Airbnb, with an estimated 8,771 stays in the 12 months to October 2026, ahead of Lake Delton.
Are Airbnb stays the same as tourists?
No. The Wisconsin Department of Tourism counts visitors (117.9 million in 2025 across Wisconsin). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 17,350 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 2 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 31,980 reviews and describes guests who left a review, not everyone who stayed. Read the method page.