Region market dataWisconsin2026
Wisconsin Dells Airbnb Data: Wisconsin Dells and Lake Delton Compared
AirROI tracks 627 active Airbnb homes across two Wisconsin Dells towns, Wisconsin Dells (302) and Lake Delton (325). These homes took an estimated 17,350 stays in the 12 months to October 2026. A typical stay ran 2.9 nights and the average home earned $39,129 at 33% occupancy. Of these homes, 51% are apartments or condos, 31% are houses and 54% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 627
- Avg. revenue per home
- $39,129
- Occupancy rate
- 33%
- Avg. nightly rate
- $373
Side by side
Wisconsin Dells and Lake Delton Side by Side
Wisconsin Dells took an estimated 8,771 stays in the 12 months to October 2026, against 8,579 in Lake Delton. Wisconsin Dells has 302 active homes and Lake Delton 325. The typical stay is 2.8 nights in Wisconsin Dells and 3.1 nights in Lake Delton.
In the 12 months to October 2026, the average home in Wisconsin Dells earned $37,992 a year at 34% occupancy and $346 a night. In Lake Delton it earned $40,185 a year at 33% occupancy and $398 a night. Both towns are busiest in July and quietest in February.
| 1 | Wisconsin Dells | 8,771 | $346 |
|---|---|---|---|
| 2 | Lake Delton | 8,579 | $398 |
Figures cover the 12 months to October 2026. Region figures add up these two towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
When
Busiest and Quietest Months in the Wisconsin Dells
July, June and August rank as the busiest months for Airbnb nights in the Wisconsin Dells, and January and February as the quietest. July is the busiest month in both towns. Across the two towns, nightly rates run lowest in April, at about $324, and highest in July, at about $482. Across the two towns, stays run longest in July, at 3.7 nights, and shortest in February, at 2.1 nights.
July ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, June, August, September, May, March, October, December, April, November, January, February.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | July | 13.6% | $482 |
| 2 | June | 11.9% | $437 |
| 3 | August | 11.8% | $432 |
| 4 | September | 8.1% | $349 |
| 5 | May | 7.8% | $350 |
| 6 | March | 7.5% | $329 |
| 7 | October | 7.4% | $335 |
| 8 | December | 7.2% | $353 |
| 9 | April | 6.4% | $324 |
| 10 | November | 6.4% | $333 |
| 11 | January | 6.3% | $343 |
| 12 | February | 5.6% | $337 |
Who comes
Where Guests Come From in the Wisconsin Dells
Among guests who left a review, 98.3% come from within the United States. The top home cities among those guests are Chicago, Milwaukee and Madison. Lake Delton draws the most from abroad, at 2.3%, among towns with 100 or more homes.
98.3% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.3%
- From abroad 1.7%
Top home cities
Among guests who left a review
FAQ
Questions About Wisconsin Dells Airbnb Data
How much do Airbnb homes earn in the Wisconsin Dells?
AirROI estimates the average Airbnb home in the Wisconsin Dells earned $39,129 in the 12 months to October 2026, at 33% occupancy and $373 a night. Across towns with 100 or more homes, revenue per home runs from $37,992 in Wisconsin Dells to $40,185 in Lake Delton.
Which gets more Airbnb stays, Wisconsin Dells or Lake Delton?
AirROI estimates Wisconsin Dells took 8,771 stays in the 12 months to October 2026, against 8,579 in Lake Delton, the two Wisconsin Dells towns.
When is the Wisconsin Dells busiest on Airbnb?
AirROI ranks July first for Airbnb nights in the Wisconsin Dells and February last, in the 12 months to October 2026.
How long do Airbnb guests stay in the Wisconsin Dells?
AirROI puts the typical Airbnb stay in the Wisconsin Dells at 2.9 nights in the 12 months to October 2026.
How many Airbnb homes are there in the Wisconsin Dells?
AirROI counts 627 active Airbnb homes in the Wisconsin Dells, as of October 2026. Town by town, that runs from 302 in Wisconsin Dells to 325 in Lake Delton.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Wisconsin Dells name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.