16ppl | Sauna. Hot tub. Theater. Games on 5 acres Entire home · 5 bedrooms Rated 4.97 - Revenue
- $238,697
- Occupancy
- 79.4%
- Daily rate
- $742
Airbnb market data · 202612 months to September 2026
Wisconsin Dells, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wisconsin Dells brought in $35,779 over the 12 months through September 2026, about 8% more than the Wisconsin average of $33,105.
The short answer
Wisconsin Dells Airbnb Market at a Glance
Rates are in line with the Wisconsin average, but bookings trail it. Listings averaged $332 a night and were booked on 33% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 3.8 times as much as in February, usually the slowest.
With 293 active listings, Wisconsin Dells is the sixth-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 16% while the number of active listings grew 80%.
Browse the live Wisconsin Dells Airbnb market
See Every Wisconsin Dells Listing
Revenue
How Much Do Airbnb Hosts Make in Wisconsin Dells?
Gross bookings per Wisconsin Dells listing averaged $35,779 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Wisconsin Dells listing brings in $8,180 in July, its best month, and $2,180 in February, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $8,900+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $5,500 or more, roughly $2,400 a month above the median.
- Typical properties (median) earn about $3,150 a month.
- Entry-level properties (bottom 25%) earn $1,390 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $3,830 $9,080 $1,970
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Wisconsin Dells Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,006 | 32.5% | $309 | $100 | 50 days | 3 nights |
| Oct 2025 | $2,865 | 30.3% | $299 | $92 | 54 days | 2.2 nights |
| Nov 2025 | $2,435 | 26.6% | $292 | $81 | 48 days | 2.5 nights |
| Dec 2025 | $3,651 | 31.8% | $309 | $118 | 32 days | 2.9 nights |
| Jan 2026 | $2,920 | 28.6% | $300 | $94 | 25 days | 2.7 nights |
| Feb 2026 | $2,393 | 27.2% | $289 | $85 | 31 days | 2.1 nights |
| Mar 2026 | $2,980 | 31.4% | $288 | $96 | 39 days | 2.4 nights |
| Apr 2026 | $2,710 | 29.3% | $284 | $90 | 41 days | 3.5 nights |
| May 2026 | $3,856 | 34.4% | $318 | $124 | 49 days | 2.6 nights |
| Jun 2026 | $7,223 | 52.1% | $403 | $241 | 69 days | 3 nights |
| Jul 2026 | $9,085 | 53.0% | $442 | $293 | 76 days | 3.2 nights |
| Aug 2026 | $6,499 | 47.8% | $398 | $210 | 65 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Wisconsin Dells market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Wisconsin Dells Profitable?
Yes, when it's run well. The average Wisconsin Dells Airbnb took in $35,779 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,190 a month.
Cleaning it yourself keeps the $5,110 a year guests pay in cleaning fees, for about $2,230 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Wisconsin Dells Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $30,669 | $53,630 |
| Cleaning fees guests pay14% of Wisconsin Dells bookings | $5,110 | $8,930 |
| Gross bookings | $35,779 | $62,560 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Wisconsin Dells listings on Simplified Pricing, 3% for the rest | −$4,890 | −$8,550 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,110 | −$8,930 |
| Utilities and internetAbout 5% of bookings | −$1,790 | −$3,130 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$720 | −$1,250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,070 | −$1,880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$360 | −$360 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,120 | −$24,280 |
| Left for housing costs, then profit | $21,659about $1,800 a month | $38,280about $3,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Wisconsin Dells Airbnb Profit
The estimate starts from Wisconsin Dells's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wisconsin Dells home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wisconsin Dells's Top Earners Get There
- More nights booked. The busiest quarter of Wisconsin Dells listings are booked on 52% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $270 adds about $2,700 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $400 a night or more, against a median of $270. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,070 a year.
- Open for the busy months. In a typical year, July brings the average listing about $8,180, against $2,180 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wisconsin Dells listings average 4.70 stars, and 37% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,210 a month, against $2,980 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wisconsin Dells?
Wisconsin Dells listings were booked on 33% of the nights they were open over the past year, 5 percentage points below the Wisconsin average (38%) and 8 points below the U.S. average (41%). In a typical year, occupancy swings from 26% in February to 51% in July.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in Wisconsin Dells, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 34% 53% 24%
Nightly rates
How Much Does an Airbnb Cost per Night in Wisconsin Dells?
The average nightly rate in Wisconsin Dells, known as ADR (average daily rate), was $332 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $270 in November to about $415 in July.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $575+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $400 or more, about $130 above the median.
- Typical properties (median) charge about $270 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about two-thirds of the median.
July rates run 55% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $315 $442 $244
The 12-month ADR of $332 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Wisconsin Dells?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wisconsin Dells it averaged $128 over the past year, from about $78 in a typical February to about $264 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $263+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $165 or more, about $60 a night above the median.
- Typical properties (median) earn about $104 per open night.
- Entry-level properties (bottom 25%) earn $51 or less, about half of the median.
July RevPAR is about 3.4 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $125 $293 $70
Seasonality
Best and Worst Months for Airbnb in Wisconsin Dells
Wisconsin Dells has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to May. A listing earns about 2.4 times as much a month in June through August as in December through February.
Average revenue by month in Wisconsin Dells
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $3,830 $8,180 $2,180
Revenue by month in Wisconsin Dells in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,890 |
| February | Low season | $2,180 |
| March | Low season | $2,930 |
| April | Low season | $2,460 |
| May | Low season | $3,270 |
| June | High season | $6,290 |
| July | High season | $8,180 |
| August | High season | $6,250 |
| September | Low season | $3,020 |
| October | Low season | $2,720 |
| November | Low season | $2,360 |
| December | Low season | $3,400 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $6,910 | 48% | $394 |
| Low seasonSeptember–May | $2,800 | 29% | $289 |
How Far in Advance Do Guests Book Airbnb in Wisconsin Dells?
Guests book Wisconsin Dells stays 52 days ahead on average (about seven weeks). July stays are booked furthest out, about 68 days ahead, and January stays closest to arrival, about 31 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 48 days 76 days 25 days
The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Wisconsin Dells
None of the 293 active listings in Wisconsin Dells display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Wisconsin Dells.
Neighborhoods
Best Neighborhoods for Airbnb in Wisconsin Dells
AirROI's area guide picks seven Wisconsin Dells neighborhoods that draw short-term rental guests, led by Downtown Wisconsin Dells, Theme Park Area and The Narrows. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Wisconsin Dells | The heart of the city, filled with shops, restaurants, and attractions. Ideal for visitors looking to explore the local culture and entertainment options within walking distance. | Wisconsin Dells Riverwalk, Kalahari Waterparks, Del-Bar Restaurant, Ripley's Believe It or Not!, Knuckleheads Trampoline Park, The Dells Boat Tours |
| Theme Park Area | Home to some of the biggest water parks and amusement parks, this area attracts thrill-seekers and families looking for fun activities. | Noah's Ark Waterpark, Mt. Olympus Water & Theme Park, Wizard Quest, Pirates Cove Adventure Golf, Ho-Chunk Gaming, Ghost Outpost |
| The Narrows | A quieter residential area with easy access to outdoor activities. Great for guests looking for nature and tranquility. | Dells of the Wisconsin River, State Park canoeing, Hiking trails, Wildlife watching, Fishing spots, Picnic areas |
| North Wisconsin Dells | An area known for more secluded stays and nature. Great for those wanting to escape the hustle and bustle while still being close to attractions. | Rocky Arbor State Park, Riverwalk trails, Fishing on the Wisconsin River, Aerial Adventures, Nature Tours, Local wineries |
| East Wisconsin Dells | Close to the main attractions but offers a more residential feel, appealing to families looking for spacious accommodations. | Chula Vista Resort, Dells Ducks Tours, Splash Universe Waterpark, Shopping Outlets, Riverside Park, Plenty of dining options |
| South Shore Drive | A picturesque area along the river, ideal for visitors seeking beautiful views and a relaxing atmosphere, popular for romantic getaways. | Riverfront parks, Boat rentals, Walking trails, Scenic viewpoint, Cafes with outdoor seating, Nearby vineyards |
| Western Wisconsin Dells | Less touristy, this area offers unique local experiences and a chance to interact with the local community, good for longer stays. | Local farmers markets, Artisan shops, Community parks, Bicycle touring routes, Culinary workshops, Nature immersion experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Wisconsin Dells Airbnb Listings by Type and Size
Entire homes make up 87% of listings in Wisconsin Dells, but private rooms are a real segment: about one listing in nine (11%) rents out a single room. Apartments and condos are the most common property type at 59%, about 2.4 times the share of houses (25%).
Mostly entire homes, with a private-room segment
Wisconsin Dells Airbnb listings by room type
- Entire home 87%
- Private room 11%
- Hotel room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.4% | 256 |
| Private room | 11.3% | 33 |
| Hotel room | 1.4% | 4 |
Listings by property type
Wisconsin Dells Airbnb listings by property type
- Apartment/Condo 59%
- House 25%
- Hotel/Boutique 11%
- Cabin/Outdoor 4%
- Others 1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 58.7% | 172 |
| House | 24.9% | 73 |
| Hotel/Boutique | 10.9% | 32 |
| Cabin/Outdoor | 3.8% | 11 |
| Others | 1.0% | 3 |
| Unique stay | 0.7% | 2 |
How Many Bedrooms Do Airbnb Listings in Wisconsin Dells Have?
Two-bedroom homes are the most common size in Wisconsin Dells (30% of entire homes), and 43% have three or more bedrooms. Shares are of the 240 entire homes that give a bedroom count; rented rooms are left out.
Wisconsin Dells entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
13%
14%
30%
24%
10%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 13.3% | 32 |
| 1 bedroom | 14.2% | 34 |
| 2 bedrooms | 30.0% | 72 |
| 3 bedrooms | 23.8% | 57 |
| 4 bedrooms | 10.4% | 25 |
| 5+ bedrooms | 8.3% | 20 |
What Each Home Size Earns in Wisconsin Dells
A typical studio in Wisconsin Dells earned $5,010 over the past year, against $115,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 32 | $5,010 | $11,100 | $174 | 23% |
| 1 bedroom | 34 | $26,900 | $24,400 | $201 | 38% |
| 2 bedrooms | 72 | $26,600 | $31,100 | $279 | 38% |
| 3 bedrooms | 57 | $40,100 | $39,900 | $399 | 34% |
| 4 bedrooms | 25 | $62,200 | $66,400 | $592 | 37% |
| 5+ bedrooms | 20 | $115,000 | $114,000 | $779 | 42% |
How Many Guests Do Airbnbs in Wisconsin Dells Sleep?
Wisconsin Dells is a group-trip market: 51% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, six guests (28%).
Wisconsin Dells listings by guest capacity
Share of listings by the number of guests they sleep
7%
11%
1%
28%
2%
51%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.6% | 19 |
| 4 guests | 11.4% | 33 |
| 5 guests | 0.7% | 2 |
| 6 guests | 28.3% | 82 |
| 7 guests | 1.7% | 5 |
| 8+ guests | 51.4% | 149 |
How Wisconsin Dells Airbnb Listings Are Set Up
Wisconsin Dells hosts set up an average of 4.5 beds per listing, roughly two for every bedroom. 53% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 4.5
- Show exact location
- 53%
What Amenities Do Airbnb Listings in Wisconsin Dells Offer?
Fireplaces are common in Wisconsin Dells: 58% of listings have one, and 92% offer free parking on site.
Share of Wisconsin Dells listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Wisconsin Dells
Listings in Wisconsin Dells with a home movie theater earned about 2.8 times as much a year, on average, as those without: $92,000 against $33,200. The gap is smaller for a backyard (about 2.3 times as much) and a pool table (about 2.2 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Wisconsin Dells listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Movie theater | 4% | $92,000 | $33,200 | +177% |
| Backyard | 29% | $59,800 | $26,100 | +129% |
| Pool table | 5% | $74,700 | $33,500 | +123% |
| Outdoor dining area | 36% | $52,700 | $26,200 | +101% |
| BBQ grill | 57% | $45,300 | $23,000 | +97% |
| Sauna | 6% | $65,400 | $33,800 | +93% |
| Outdoor furniture | 50% | $47,000 | $24,500 | +92% |
| Fire pit | 30% | $52,000 | $28,900 | +80% |
| Hammock | 3% | $57,300 | $35,000 | +64% |
| Indoor fireplace | 58% | $42,200 | $26,700 | +58% |
Guests
Who Books Airbnbs in Wisconsin Dells?
Wisconsin Dells draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 9% of reviews. English is spoken by 74% of guests, and Spanish by 14%.
99% of Wisconsin Dells guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Wisconsin Dells guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 9.1% |
| Milwaukee | 6.4% |
| Madison | 3.6% |
| Minneapolis | 2.5% |
| Saint Paul | 1.6% |
Where Wisconsin Dells guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.9% |
| United Kingdom | 0.2% |
| Spain | 0.1% |
| Germany | 0.1% |
Languages spoken by Wisconsin Dells guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 74.4% |
| Spanish | 13.6% |
| Russian | 1.6% |
| German | 1.2% |
| Hindi | 1.1% |
What Are Airbnb Guest Ratings in Wisconsin Dells?
Wisconsin Dells Airbnbs average 4.70 stars, and 37% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.63, against 4.82 for location.
Location scores highest in Wisconsin Dells; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.72 |
| Communication | 4.81 |
| Location | 4.82 |
| Check-in | 4.79 |
| Value | 4.63 |
Booking patterns
How Guests Book in Wisconsin Dells: Stays, Rules and Fees
About nine in ten Wisconsin Dells listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Wisconsin Dells listings are open to guests
Share of listings by days a year
- 271-366 days 58%
- 181-270 days 32%
- 91-180 days 9%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.0% | 170 |
| 181-270 days | 32.4% | 95 |
| 91-180 days | 8.5% | 25 |
| 31-90 days | 1.0% | 3 |
Days a year Wisconsin Dells listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 9%
- 91-180 days 34%
- 31-90 days 32%
- 1-30 days 23%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.7% | 5 |
| 181-270 days | 9.2% | 27 |
| 91-180 days | 34.1% | 100 |
| 31-90 days | 32.1% | 94 |
| 1-30 days | 22.9% | 67 |
What Is the Average Length of Stay for Airbnb in Wisconsin Dells?
The average Wisconsin Dells booking lasts 2.8 nights, longest in November and shortest in February. Listings took about 28 bookings each over the year, some 8,220 in all. About three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Wisconsin Dells
Average nights per booking, by month of stay
Average 2.8 nights 3.2 nights 2.2 nights
Two-year average by calendar month.
Wisconsin Dells Airbnb Minimum Stay Requirements
Nearly all listings in Wisconsin Dells accept stays of one or two nights.
Minimum stay set by Wisconsin Dells listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Wisconsin Dells?
Moderate is the most common cancellation policy in Wisconsin Dells, used by 39% of listings; it refunds guests in full if they cancel at least five days before check-in. 44% of listings offer Flexible or Moderate terms and 40% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Wisconsin Dells listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Wisconsin Dells?
86% of Wisconsin Dells listings charge a cleaning fee. The typical fee is about $137. Spread over the average stay of 2.8 nights, that adds roughly $50 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
- Median cleaning fee
- $137
- Average cleaning fee
- $158
- Listings charging a fee
- 86.0%
- Share of gross revenue
- 14.3%
Top earners
Top-Earning Airbnbs and Hosts in Wisconsin Dells
The top-grossing Airbnb in Wisconsin Dells, a five-bedroom home, took in $239,000 over the past year, about 6.7 times the city's average of $35,800. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
16ppl | Sauna. Hot tub. Theater. Games on 5 acres Entire home · 5 bedrooms Rated 4.97 
The Powder Haus| Hot Tub, Sauna, Fire Pit, Golfsim Entire home · 5 bedrooms Rated 4.97 - Revenue
- $181,294
- Occupancy
- 74.5%
- Daily rate
- $925
Epic 6BR w/ Movie Theater + Pool + Dock Access Entire home · 6 bedrooms Rated 5.00 - Revenue
- $165,094
- Occupancy
- 60.5%
- Daily rate
- $773
Log Gables, Deer Run Estate, 5 Bdrm Entire home · 5 bedrooms Rated 4.96 - Revenue
- $160,275
- Occupancy
- 29.4%
- Daily rate
- $1,393
Giant Dells Vacation House - sleeps 20 - ~4k sqft Entire home · 8 bedrooms Rated 4.71 - Revenue
- $155,502
- Occupancy
- 35.5%
- Daily rate
- $1,010
BigBlue | Downtown | Arcade | Basktball | Playgrnd Entire home · 5 bedrooms Rated 4.93 - Revenue
- $146,328
- Occupancy
- 44.6%
- Daily rate
- $686
Who Are the Top Airbnb Hosts in Wisconsin Dells?
Destination Dells is the top-grossing host in Wisconsin Dells, with $1.23 million in bookings across 27 listings over the past year. The market is concentrated: the ten top-grossing hosts run 45% of its 293 listings. Per listing, a smaller operator earns more: Jeremy grossed $146,000 per listing, about 3.2 times Destination Dells' $45,600.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Destination Dells | 27 | $1,231,329 | $45,605 | 4.90/5 | |
| Jeremy | 3 | $437,093 | $145,698 | 4.97/5 | |
| Ashley | 4 | $435,687 | $108,922 | 4.92/5 | |
| 4 | Evolve | 9 | $412,886 | $45,876 | 4.67/5 |
| 5 | CVR Management | 20 | $407,986 | $20,399 | 4.22/5 |
| 6 | VueStay Vacations By Casago | 32 | $384,978 | $12,031 | 4.34/5 |
| 7 | Rich | 21 | $375,526 | $17,882 | 4.65/5 |
| 8 | Nick | 2 | $322,643 | $161,322 | 4.97/5 |
| 9 | Joseph | 3 | $282,775 | $94,258 | 4.85/5 |
| 10 | Kristina | 12 | $278,268 | $23,189 | 4.47/5 |
Who Are the Airbnb Hosts in Wisconsin Dells?
Professional management companies run one in five Wisconsin Dells listings and owners run the rest. Superhosts run 52% of listings. 68% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 51.9%
- Professional management
- 21.2%
- Cohosted listings
- 23.2%
- Instant Book enabled
- 67.9%
- Simplified Pricing
- 85.3%
Largest Airbnb Management Companies in Wisconsin Dells
4 management companies run five or more active Airbnb listings in Wisconsin Dells, and companies run 28% of its 293 active listings. Casago is the largest, with 32 listings; the next largest are CVR Management, Evolve and Dellsvacations Club. Among the four largest, Dellsvacations Club's homes rate highest, at 4.93.
The four largest run 24% of Wisconsin Dells's listings
Share of Wisconsin Dells's 293 active Airbnb listings each company runs as host or co-host
- Casago 11% · 32
- CVR Management 7% · 20
- Evolve 3% · 10
- Dellsvacations Club 2% · 7
- All other listings 76%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Wisconsin, with a profile of each.
Nearby markets
Wisconsin Dells vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Town of Marion (27 km away, 47 listings) earned the most per listing, about 80% more than Wisconsin Dells.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Dell Prairie 5 km | 69 | $42,353 | $401 | 32% |
| Lake Delton 5 km | 322 | $38,536 | $391 | 33% |
| Town of Dellona 7 km | 107 | $11,930 | $281 | 25% |
| Baraboo 17 km | 127 | $24,894 | $252 | 37% |
| Town of Caledonia 24 km | 33 | $37,711 | $307 | 33% |
| Town of Marion 27 km | 47 | $64,291 | $398 | 42% |
| Mauston 30 km | 30 | $48,511 | $447 | 32% |
| Town of Lyndon 32 km | 37 | $47,677 | $545 | 33% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Madison Airbnb data 304 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
- Appleton Airbnb data 167 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Wisconsin Dells
Markets elsewhere in the United States with a similar nightly rate and occupancy to Wisconsin Dells:
- Cambridge Airbnb data VT · $333/night · 32.9%
- Town of Shandaken Airbnb data NY · $333/night · 33.5%
- Murphys Airbnb data CA · $337/night · 32.7%
- Bloomington Airbnb data IN · $327/night · 32.7%
- Dawsonville Airbnb data GA · $342/night · 33.1%
- Town of Rockland Airbnb data NY · $325/night · 33.3%
FAQ
Wisconsin Dells Airbnb FAQ
How much do Airbnb hosts make in Wisconsin Dells?
An active Wisconsin Dells Airbnb grossed $35,779 on average in the 12 months to September 2026, according to AirROI's tracking of 293 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,500 or more in a typical month.
How much can I make on Airbnb in Wisconsin Dells?
It depends most on the home's size, location and how it's run. The middle half of Wisconsin Dells listings earn between $1,390 and $5,500 in a typical month, and the top tenth $8,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wisconsin Dells?
Listings in Wisconsin Dells were booked on 33% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Wisconsin Dells?
The average booked night in Wisconsin Dells cost $332 before fees. Half of listings charge between $185 and $400, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wisconsin Dells?
None of the active Wisconsin Dells listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Wisconsin Dells?
Yes, when it's run well. The average Wisconsin Dells Airbnb grossed $35,779 in the 12 months to September 2026, 8% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $21,659 a year (about $1,800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,190 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Wisconsin Dells?
July usually pays best, averaging $8,180 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Wisconsin Dells?
Each night a Wisconsin Dells listing was open to book earned $128 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $263 or more.
How far in advance do guests book Airbnbs in Wisconsin Dells?
Wisconsin Dells stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Wisconsin Dells?
The average Wisconsin Dells Airbnb stay lasted 2.8 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Wisconsin Dells rated?
Guests rate Wisconsin Dells Airbnbs 4.70 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Wisconsin Dells?
Downtown Wisconsin Dells, Theme Park Area and The Narrows draw the most short-term rental interest in Wisconsin Dells. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wisconsin Dells?
AirROI counted 293 active Airbnb listings in Wisconsin Dells as of September 2026. The closest tracked market is Town of Dell Prairie, 5 km away.
How much are Airbnb cleaning fees in Wisconsin Dells?
In Wisconsin Dells, 86% of listings add a cleaning fee, and the typical fee is about $137.
Method
About This Data
Figures on this page cover 293 active Airbnb listings in Wisconsin Dells from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.