Sturgeon Bay, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sturgeon Bay, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,520 per year — at a $298 nightly rate, 41.5% occupancy, and a $132 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Sturgeon Bay's 242 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 30.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Sturgeon Bay?
In Sturgeon Bay, the headline Airbnb metrics are $33,520 in average annual revenue,41.5% occupancy, $298 ADR, and $132 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sturgeon Bay?
Understanding the monthly revenue variations for Airbnb listings in Sturgeon Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sturgeon Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sturgeon Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,371+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,753 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,536, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sturgeon Bay
What Is the Monthly Airbnb Occupancy Rate in Sturgeon Bay?
Maximize your bookings by understanding the Sturgeon Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sturgeon Bay:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sturgeon Bay
What Is the Average Airbnb Nightly Rate in Sturgeon Bay?
Effective short term rental pricing strategy in Sturgeon Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sturgeon Bay typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $546+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $353 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Sturgeon Bay
What Is the RevPAR for Airbnb in Sturgeon Bay?
RevPAR in Sturgeon Bay is currently $132. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $65 RevPAR.
- Typical properties (Median) generate $104 RevPAR.
- Strong performers (Top 25%) earn $167 RevPAR.
- Best-in-class (Top 10%) achieve $267 RevPAR.
Average Monthly RevPAR Trend in Sturgeon Bay
RevPAR Insights for Sturgeon Bay
- The average RevPAR in Sturgeon Bay is $132. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($267) and bottom 25% ($65) is $202, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sturgeon Bay benchmarks. If your RevPAR falls below the median of $104, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $167+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sturgeon Bay?
Sturgeon Bay's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,543 per month
- Occupancy rates average 59.6%
- Daily rates average $327
Shoulder Season
- Revenue averages $3,136 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $293
Low Season (January, February, March)
- Revenue drops to average $1,682 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $280
Seasonality Insights for Sturgeon Bay
- Airbnb seasonality in Sturgeon Bay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sturgeon Bay's highest earning potential, with monthly revenues climbing to $7,739, occupancy reaching 67.6%, and ADRs peaking at $337.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,566, occupancy could drop to 21.0%, and ADRs may adjust to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sturgeon Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sturgeon Bay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sturgeon Bay?
Low regulation and minimal registration activity in Sturgeon Bay, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sturgeon Bay to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sturgeon Bay?
Location within Sturgeon Bay matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sturgeon Bay Downtown | The charming downtown area is known for its unique shops, restaurants, and cultural attractions. Ideal for tourists looking for local experiences and waterfront views. | Door County Maritime Museum, Bridgeport Waterfront Resort, Third Avenue Playhouse, Heritage Village at Big Creek, Sunset Park |
| Potawatomi State Park | A beautiful natural area that offers outdoor activities like hiking and camping. Popular among nature lovers and families looking for an escape into nature. | Hiking and biking trails, Scenic overlooks, Wildlife watching, Fishing opportunities, Potawatomi Lighthouse |
| Egg Harbor | A picturesque village in Door County known for its galleries and wineries. Appeals to visitors seeking art and relaxation in a serene setting. | Egg Harbor Marina, Wood Orchard Market, The Shipwrecked Restaurant and Brewery, Egg Harbor Beach, Public beach access |
| Fish Creek | A historic community known for its vibrant arts scene, dining, and shopping. Great for tourists who enjoy a more upscale Door County experience. | Peninsula State Park, National Shrine of Our Lady of Good Help, Fish Creek Scenic Boat Tours, The Clearing Folk School, Local art galleries |
| Sister Bay | A lively waterfront village famous for its waterfront parks and festivals. Perfect for families looking for fun, food, and recreation. | Sister Bay Marina, Al Johnson's Swedish Restaurant, Sister Bay Beach, Waterfront Park, Local shops and cafes |
| Baileys Harbor | A quiet and scenic harbor town that acts as a gateway to outdoor exploration. Attracts visitors interested in nature and tranquility. | Cana Island Lighthouse, Ridges Sanctuary, Baileys Harbor Range Lights, Kayaking and paddleboarding, Nature trails |
| Jacksonport | A small village with a relaxed atmosphere and beautiful beaches. Ideal for families looking for a peaceful beach getaway. | Jacksonport Beach, Whitefish Dunes State Park, Local farmers market, Nearby wineries, Scenic views of Lake Michigan |
| Gills Rock | A quaint and less-touristy area known for its natural beauty and access to ferry services to Washington Island. Great for those looking for a unique adventure. | Cana Island Lighthouse, Fishing charters, Ferry service to Washington Island, Local shops and cafes, Beautiful coastline |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sturgeon Bay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sturgeon Bay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sturgeon Bay
- The Sturgeon Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 242 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sturgeon Bay, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- The presence of 20.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Sturgeon Bay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sturgeon Bay
- The dominant room capacity in Sturgeon Bay is 3 bedrooms listings, making up 24.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.2% of the active Airbnb listings in Sturgeon Bay, indicating a high concentration in these sizes.
- A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sturgeon Bay.
Sturgeon Bay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sturgeon Bay
- The most common guest capacity trend in Sturgeon Bay vacation rentals is listings accommodating 8+ guests (23.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sturgeon Bay STR market, accounting for 45.5% of listings.
- 43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sturgeon Bay.
- On average, properties in Sturgeon Bay are equipped to host 4.6 guests.
How Do Listings in Sturgeon Bay Compare on Quality?
Listing quality in Sturgeon Bay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sturgeon Bay
- At 27.1 photos per listing on average, Sturgeon Bay hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sturgeon Bay averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sturgeon Bay?
Amenity Prevalence
Amenity Insights for Sturgeon Bay
- Essential amenities in Sturgeon Bay that guests expect include: TV, Air conditioning, Wifi, Heating, Free parking on premises, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sturgeon Bay: TV, Air conditioning, Wifi, Heating, Free parking on premises, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: TV, Air conditioning, Wifi, Heating, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sturgeon Bay to stay competitive.
Which Airbnb Amenities Boost Revenue in Sturgeon Bay?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sturgeon Bay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 83.5% | $39,501 | $3,311 | 1092.9% |
Pool tableHigh opportunity | 2.1% | $141,074 | $31,250 | 351.4% |
Arcade gamesHigh opportunity | 3.3% | $111,698 | $30,847 | 262.1% |
Bed linens | 82.6% | $38,204 | $11,212 | 240.7% |
Coffee maker | 88.0% | $36,492 | $11,687 | 212.2% |
Children's playroomHigh opportunity | 3.3% | $96,908 | $31,352 | 209.1% |
Microwave | 82.2% | $37,869 | $13,390 | 182.8% |
Baby monitorHigh opportunity | 2.5% | $90,258 | $32,077 | 181.4% |
Hot water | 93.4% | $34,992 | $12,725 | 175.0% |
KayakHigh opportunity | 6.6% | $80,575 | $30,188 | 166.9% |
Revenue Impact Insights for Sturgeon Bay
- Kitchen tops the revenue impact list with a 1092.9% uplift — listings with this amenity earn $39,501 vs. $3,311 without it.
- High-opportunity amenities — Pool table, Arcade games, Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Bed linens, Coffee maker, Microwave, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Sturgeon Bay.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sturgeon Bay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sturgeon Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSturgeon Bay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sturgeon Bay
- The typical guest profile for Airbnb in Sturgeon Bay consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and United Kingdom (0.4%).
- Top languages spoken are English (76.2%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sturgeon Bay?
Listings in Sturgeon Bay average 4.86 out of 5 overall, with about 89.9 reviews per active listing and 45.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sturgeon Bay
- With an overall rating of 4.86, Sturgeon Bay listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sturgeon Bay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sturgeon Bay
- The most common availability pattern in Sturgeon Bay falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sturgeon Bay (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sturgeon Bay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sturgeon Bay
- The overall average booking lead time for vacation rentals in Sturgeon Bay is 73 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Sturgeon Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Sturgeon Bay averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sturgeon Bay?
Guests in Sturgeon Bay stay about 3.7 nights on average, generating roughly 6,686 reservations and 27.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sturgeon Bay
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sturgeon Bay
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.1 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sturgeon Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
11.6% of total
2 Nights
83 listings
34.4% of total
3 Nights
15 listings
6.2% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
4 listings
1.7% of total
30+ Nights
106 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Sturgeon Bay is 30+ Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44%) caters to monthly stays (30+ nights) in Sturgeon Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44% of Sturgeon Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- A 2-night minimum appears standard (34.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sturgeon Bay.
Sturgeon Bay Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
16 listings
6.6% of total
Limited
14 listings
5.8% of total
Flexible
25 listings
10.3% of total
Moderate
56 listings
23.1% of total
Firm
86 listings
35.5% of total
Strict
44 listings
18.2% of total
Cancellation Policy Insights for Sturgeon Bay
- The prevailing Airbnb cancellation policy trend in Sturgeon Bay is Firm, used by 35.5% of listings.
- A majority (53.7%) of hosts in Sturgeon Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.5% market standard in Sturgeon Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Sturgeon Bay.
How Much Are Airbnb Cleaning Fees in Sturgeon Bay?
Cleaning fees in Sturgeon Bay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sturgeon Bay
- 73.1% of listings charge a cleaning fee, making it standard practice in Sturgeon Bay. Guests expect it and factor it into their booking decisions.
- The gap between the average ($231) and median ($145) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sturgeon Bay median of $145. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sturgeon Bay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sturgeon Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront! Sleep 32! Hot Tub, Game RM, Huge Yard!
Entire Place • 8 bedrooms
Spectacular Marina View SB Canal
Entire Place • 6 bedrooms
Luxury Waterfront Family Getaway
Entire Place • 5 bedrooms
Relaxing 5BR (home+guesthouse) w/firepit & patio
Entire Place • 5 bedrooms
COKA Bay -Sturgeon Bay home to explore Door County
Entire Place • 3 bedrooms
Door County Waterfront Cabin with Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sturgeon Bay?
Learn from the best! This table showcases top-performing Airbnb hosts in Sturgeon Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 12 | $480,565 | 394 | 4.66/5.0 |
| Jon | 20 | $455,037 | 1264 | 4.68/5.0 |
| Emily Taylor | 3 | $447,274 | 107 | 4.81/5.0 |
| Kelly | 11 | $391,200 | 1153 | 4.88/5.0 |
| Brian | 6 | $331,234 | 249 | 4.99/5.0 |
| Evolve | 7 | $288,527 | 668 | 4.81/5.0 |
| Benjamin | 11 | $268,022 | 749 | 4.94/5.0 |
| Scott | 1 | $173,112 | 50 | 5.00/5.0 |
| CenterPointe Yacht Services | 5 | $169,531 | 298 | 4.87/5.0 |
| Rob & Suzie | 7 | $166,479 | 2620 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sturgeon Bay.
Who Are the Airbnb Hosts in Sturgeon Bay?
Sturgeon Bay is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sturgeon Bay
- With 74.4% Superhosts, Sturgeon Bay has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 24.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sturgeon Bay averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sturgeon Bay
These are the highest-grossing professional property management operations in Sturgeon Bay, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Simple Life Rentals | 12 | $480,565 | $433 | 38.2% | 4.66/5 |
| Jon | 20 | $455,037 | $205 | 37.8% | 4.68/5 |
| Emily Taylor | 3 | $447,274 | $709 | 53.6% | 4.81/5 |
| Kelly | 11 | $391,200 | $270 | 51.1% | 4.88/5 |
| Evolve | 7 | $288,527 | $274 | 49.6% | 4.81/5 |
| Thomas | 1 | $85,987 | $402 | 61.0% | 4.95/5 |
| Restiva Properties | 1 | $80,316 | $512 | 44.3% | 5.00/5 |
| Fatma | 1 | $67,118 | $453 | 37.2% | 5.00/5 |
| Rachel | 1 | $64,869 | $409 | 44.3% | 4.81/5 |
| Amy | 1 | $62,735 | $233 | 68.3% | 4.95/5 |
Management Company Insights for Sturgeon Bay
- The leading management company, Simple Life Rentals, operates 12 listings with $480,565 in gross revenue — a useful benchmark for what scale looks like in Sturgeon Bay.
- Top managers average 6 properties each, suggesting professional management in Sturgeon Bay still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sturgeon Bay's Airbnb Market Compare to Nearby Cities?
How does the Sturgeon Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Liberty Grove, Sturgeon Bay has 10 percentage points lower occupancy and about $111 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,988 | $808.21 | 42% |
| Town of Wilson | 16 | $6,510 | $636.24 | 43% |
| Town of Jacksonport | 13 | $5,313 | $523.44 | 41% |
| Suamico | 13 | $5,115 | $494.76 | 44% |
| Town of Nasewaupee | 32 | $5,065 | $433.42 | 45% |
| Rowleys Bay | 18 | $5,011 | $429.16 | 49% |
| Town of Sturgeon Bay | 17 | $4,901 | $447.75 | 49% |
| Sister Bay | 97 | $4,757 | $446.30 | 44% |
| Norton Shores | 55 | $4,751 | $455.80 | 45% |
| Town of Liberty Grove | 53 | $4,688 | $408.99 | 51% |
Frequently Asked Questions About Airbnb in Sturgeon Bay
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sturgeon Bay.
How much do Airbnb hosts make in Sturgeon Bay?
Sturgeon Bay hosts earn about $33,520 per year on average, with an average nightly rate of $298 and RevPAR of $132. Those figures describe the typical revenue environment for active listings in Sturgeon Bay, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Sturgeon Bay market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sturgeon Bay?
The average Airbnb occupancy rate in Sturgeon Bay is 41.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sturgeon Bay?
Listings in Sturgeon Bay average $298 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sturgeon Bay?
Sturgeon Bay currently has about 242 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sturgeon Bay?
AirROI currently classifies the short-term rental regulation level in Sturgeon Bay as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sturgeon Bay?
RevPAR in Sturgeon Bay is about $132. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sturgeon Bay?
At 41.5% occupancy, Sturgeon Bay can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,520, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sturgeon Bay?
The average booking lead time in Sturgeon Bay is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sturgeon Bay?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sturgeon Bay include Sturgeon Bay Downtown, Potawatomi State Park, Egg Harbor. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sturgeon Bay?
entire_home listings make up 78.9% of the active supply in Sturgeon Bay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sturgeon Bay compare to nearby Airbnb markets?
Among neighboring markets, Town of Newton posts $83,857 in average annual revenue with 42.1% occupancy, compared to Sturgeon Bay's $33,520 and 41.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sturgeon Bay?
The average Airbnb stay length in Sturgeon Bay is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sturgeon Bay?
Airbnb listings in Sturgeon Bay average 4.86 out of 5 overall. About 45.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sturgeon Bay?
Kitchen and Pool table are among the strongest revenue-linked amenities in Sturgeon Bay. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sturgeon Bay?
Yes. About 73.1% of active Airbnb listings in Sturgeon Bay charge a cleaning fee, and the average fee is $231. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sturgeon Bay?
A 74.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.