Lakefront! Sleep 32! Hot Tub, Game RM, Huge Yard! Entire home · 8 bedrooms Rated 4.75 - Revenue
- $265,512
- Occupancy
- 53.2%
- Daily rate
- $1,245
Airbnb market data · 202612 months to September 2026
Sturgeon Bay, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sturgeon Bay brought in $36,087 over the 12 months through September 2026, about 9% more than the Wisconsin average of $33,105.
The short answer
Sturgeon Bay Airbnb Market at a Glance
Bookings in Sturgeon Bay run ahead of the Wisconsin average at similar prices. Listings averaged $311 a night and were booked on 42% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 6.8 times as much as in February, usually the slowest.
With 286 active listings, Sturgeon Bay is the seventh-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 23%.
Browse the live Sturgeon Bay Airbnb market
See Every Sturgeon Bay Listing
Revenue
How Much Do Airbnb Hosts Make in Sturgeon Bay?
Gross bookings per Sturgeon Bay listing averaged $36,087 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Sturgeon Bay listing brings in $9,050 in July, its best month, and $1,330 in February, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $8,170+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $4,910 or more, roughly $1,900 a month above the median.
- Typical properties (median) earn about $3,060 a month.
- Entry-level properties (bottom 25%) earn $1,670 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $3,720 $10,300 $1,230
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Sturgeon Bay Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,114 | 47.5% | $294 | $137 | 90 days | 3.1 nights |
| Oct 2025 | $4,204 | 47.2% | $293 | $136 | 76 days | 2.9 nights |
| Nov 2025 | $2,441 | 29.8% | $272 | $81 | 46 days | 3.6 nights |
| Dec 2025 | $2,268 | 28.5% | $273 | $73 | 33 days | 3.3 nights |
| Jan 2026 | $1,671 | 21.1% | $271 | $54 | 27 days | 3.1 nights |
| Feb 2026 | $1,433 | 24.2% | $268 | $51 | 55 days | 2.5 nights |
| Mar 2026 | $1,706 | 24.0% | $266 | $55 | 33 days | 3.4 nights |
| Apr 2026 | $1,861 | 26.9% | $270 | $62 | 47 days | 5.1 nights |
| May 2026 | $4,036 | 39.7% | $314 | $130 | 54 days | 4.1 nights |
| Jun 2026 | $6,306 | 53.5% | $375 | $210 | 71 days | 3.4 nights |
| Jul 2026 | $10,292 | 69.5% | $415 | $332 | 98 days | 3.9 nights |
| Aug 2026 | $7,806 | 62.5% | $393 | $252 | 81 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Sturgeon Bay address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Sturgeon Bay Profitable?
Yes, when it's run well. The average Sturgeon Bay Airbnb took in $36,087 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,990 a month.
Cleaning it yourself keeps the $4,720 a year guests pay in cleaning fees, for about $2,240 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,580 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Sturgeon Bay Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $31,367 | $50,350 |
| Cleaning fees guests pay13% of Sturgeon Bay bookings | $4,720 | $7,570 |
| Gross bookings | $36,087 | $57,920 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Sturgeon Bay listings on Simplified Pricing, 3% for the rest | −$5,090 | −$8,170 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,720 | −$7,570 |
| Utilities and internetAbout 5% of bookings | −$1,800 | −$2,900 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$720 | −$1,160 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,080 | −$1,740 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$360 | −$360 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$13,950 | −$22,080 |
| Left for housing costs, then profit | $22,137about $1,840 a month | $35,840about $2,990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Sturgeon Bay Airbnb Profit
The estimate starts from Sturgeon Bay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sturgeon Bay home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sturgeon Bay's Top Earners Get There
- More nights booked. The busiest quarter of Sturgeon Bay listings are booked on 55% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $235 adds about $2,350 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $355 a night or more, against a median of $235. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,140 a year.
- Open for the busy months. In a typical year, July brings the average listing about $9,050, against $1,330 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sturgeon Bay listings average 4.88 stars, and 60% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,830 a month, against $3,010 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sturgeon Bay?
Sturgeon Bay listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 22% in January to 69% in July.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July is usually the busiest month in Sturgeon Bay, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 40% 69% 21%
Nightly rates
How Much Does an Airbnb Cost per Night in Sturgeon Bay?
The average nightly rate in Sturgeon Bay, known as ADR (average daily rate), was $311 over the past year, about the same as the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $370 and bottom out in November at about $250.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $570+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $355 or more, about $120 above the median.
- Typical properties (median) charge about $235 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about three-quarters of the median.
July rates run 49% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $290 $415 $226
The 12-month ADR of $311 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sturgeon Bay?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sturgeon Bay it averaged $151 over the past year, from about $48 in a typical February to about $292 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $319+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn $184 or more, about $70 a night above the median.
- Typical properties (median) earn about $114 per open night.
- Entry-level properties (bottom 25%) earn $73 or less, about two-thirds of the median.
July RevPAR is about 6.1 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $122 $332 $42
The 12-month RevPAR of $151 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Sturgeon Bay
Sturgeon Bay has one high season, June through August, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 4.5 times as much a month in June through August as in December through February.
Average revenue by month in Sturgeon Bay
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $3,720 $9,050 $1,330
Revenue by month in Sturgeon Bay in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,480 |
| February | Low season | $1,330 |
| March | Low season | $1,750 |
| April | Low season | $2,210 |
| May | Shoulder season | $3,540 |
| June | High season | $5,710 |
| July | High season | $9,050 |
| August | High season | $7,330 |
| September | Shoulder season | $3,790 |
| October | Shoulder season | $3,970 |
| November | Low season | $2,380 |
| December | Low season | $2,110 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $7,360 | 61% | $357 |
| Shoulder seasonMay, September–October | $3,770 | 45% | $281 |
| Low seasonNovember–April | $1,880 | 27% | $261 |
How Far in Advance Do Guests Book Airbnb in Sturgeon Bay?
Guests book Sturgeon Bay stays 68 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 95 days ahead, and March stays closest to arrival, about 35 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 61 days 98 days 27 days
The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sturgeon Bay
None of the 286 active listings in Sturgeon Bay display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sturgeon Bay.
Neighborhoods
Best Neighborhoods for Airbnb in Sturgeon Bay
AirROI's area guide picks four Sturgeon Bay neighborhoods that draw short-term rental guests, led by Sturgeon Bay Downtown, Potawatomi State Park and Jacksonport. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sturgeon Bay Downtown | The charming downtown area is known for its unique shops, restaurants, and cultural attractions. Ideal for tourists looking for local experiences and waterfront views. | Door County Maritime Museum, Bridgeport Waterfront Resort, Third Avenue Playhouse, Heritage Village at Big Creek, Sunset Park |
| Potawatomi State Park | A beautiful natural area that offers outdoor activities like hiking and camping. Popular among nature lovers and families looking for an escape into nature. | Hiking and biking trails, Scenic overlooks, Wildlife watching, Fishing opportunities, Potawatomi Lighthouse |
| Jacksonport | A small village with a relaxed atmosphere and beautiful beaches. Ideal for families looking for a peaceful beach getaway. | Jacksonport Beach, Whitefish Dunes State Park, Local farmers market, Nearby wineries, Scenic views of Lake Michigan |
| Gills Rock | A quaint and less-touristy area known for its natural beauty and access to ferry services to Washington Island. Great for those looking for a unique adventure. | Cana Island Lighthouse, Fishing charters, Ferry service to Washington Island, Local shops and cafes, Beautiful coastline |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Sturgeon Bay Airbnb Listings by Type and Size
Entire homes make up 81% of listings in Sturgeon Bay, but private rooms are a real segment: about one listing in six (17%) rents out a single room. Houses are the most common property type at 58%, about 3.1 times the share of hotels, guesthouses and B&Bs (19%).
Mostly entire homes, with a private-room segment
Sturgeon Bay Airbnb listings by room type
- Entire home 81%
- Private room 17%
- Hotel room 2%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.1% | 232 |
| Private room | 17.1% | 49 |
| Hotel room | 1.7% | 5 |
Listings by property type
Sturgeon Bay Airbnb listings by property type
- House 58%
- Hotel/Boutique 19%
- Apartment/Condo 17%
- Cabin/Outdoor 6%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 57.7% | 165 |
| Hotel/Boutique | 18.5% | 53 |
| Apartment/Condo | 16.8% | 48 |
| Cabin/Outdoor | 6.3% | 18 |
| Others | 0.7% | 2 |
How Many Bedrooms Do Airbnb Listings in Sturgeon Bay Have?
Most Sturgeon Bay homes are built for groups: 50% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (32%). Shares are of the 225 entire homes that give a bedroom count; rented rooms are left out.
Sturgeon Bay entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
21%
26%
32%
12%
7%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.1% | 7 |
| 1 bedroom | 20.9% | 47 |
| 2 bedrooms | 25.8% | 58 |
| 3 bedrooms | 32.0% | 72 |
| 4 bedrooms | 11.6% | 26 |
| 5+ bedrooms | 6.7% | 15 |
What Each Home Size Earns in Sturgeon Bay
A typical one-bedroom home in Sturgeon Bay earned $20,900 over the past year, against $113,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 47 | $20,900 | $23,100 | $192 | 48% |
| 2 bedrooms | 58 | $31,700 | $32,400 | $259 | 44% |
| 3 bedrooms | 72 | $40,600 | $44,800 | $371 | 45% |
| 4 bedrooms | 26 | $56,300 | $57,500 | $520 | 43% |
| 5+ bedrooms | 15 | $113,000 | $104,000 | $839 | 42% |
How Many Guests Do Airbnbs in Sturgeon Bay Sleep?
The most common capacity in Sturgeon Bay is eight or more guests (27% of listings), and 50% of listings sleep six or more. Shares are of the 255 listings with a guest capacity on file (89% of the market).
Sturgeon Bay listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
20%
2%
24%
5%
21%
2%
27%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 19.6% | 50 |
| 3 guests | 1.6% | 4 |
| 4 guests | 24.3% | 62 |
| 5 guests | 4.7% | 12 |
| 6 guests | 20.8% | 53 |
| 7 guests | 1.6% | 4 |
| 8+ guests | 27.5% | 70 |
How Sturgeon Bay Airbnb Listings Are Set Up
Sturgeon Bay hosts set up an average of 3.3 beds per listing. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 10
- Beds per listing
- 3.3
- Show exact location
- 28%
What Amenities Do Airbnb Listings in Sturgeon Bay Offer?
Fire pits are common in Sturgeon Bay: 52% of listings have one, and 63% offer self check-in.
Share of Sturgeon Bay listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Sturgeon Bay
Listings in Sturgeon Bay with arcade games earned about 3.7 times as much a year, on average, as those without: $120,000 against $32,700. The gap is smaller for a children's playroom (about 2.7 times as much) and sun loungers (about 2.3 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Sturgeon Bay listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Arcade games | 4% | $120,000 | $32,700 | +266% |
| Children's playroom | 3% | $92,300 | $34,100 | +171% |
| Sun loungers | 6% | $77,700 | $33,600 | +131% |
| Kayak | 8% | $73,900 | $32,800 | +125% |
| Lake access | 21% | $61,100 | $29,400 | +108% |
| Sound system | 8% | $68,900 | $33,400 | +107% |
| BBQ grill | 57% | $46,100 | $22,600 | +104% |
| Fire pit | 52% | $47,100 | $24,100 | +95% |
| Self check-in | 63% | $43,900 | $23,000 | +91% |
| Waterfront | 31% | $53,200 | $28,400 | +88% |
Guests
Who Books Airbnbs in Sturgeon Bay?
Sturgeon Bay draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Chicago is the largest source, at about 9% of reviews.
98% of Sturgeon Bay guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Sturgeon Bay guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Chicago | 8.9% |
| Madison | 5.1% |
| Milwaukee | 4.8% |
| Minneapolis | 2.4% |
| Appleton | 1.4% |
Where Sturgeon Bay guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.2% |
| United Kingdom | 0.3% |
| Germany | 0.2% |
| France | 0.1% |
Languages spoken by Sturgeon Bay guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 77.2% |
| Spanish | 9.3% |
| French | 3.5% |
| German | 2.2% |
| Italian | 1.0% |
What Are Airbnb Guest Ratings in Sturgeon Bay?
Sturgeon Bay Airbnbs average 4.88 stars, and 60% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.94 for check-in.
Check-in scores highest in Sturgeon Bay; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.88 |
| Communication | 4.92 |
| Location | 4.91 |
| Check-in | 4.94 |
| Value | 4.76 |
Booking patterns
How Guests Book in Sturgeon Bay: Stays, Rules and Fees
About nine in ten Sturgeon Bay listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Sturgeon Bay listings are open to guests
Share of listings by days a year
- 271-366 days 48%
- 181-270 days 42%
- 91-180 days 9%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.3% | 138 |
| 181-270 days | 42.3% | 121 |
| 91-180 days | 9.1% | 26 |
| 31-90 days | 0.3% | 1 |
Days a year Sturgeon Bay listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 11%
- 91-180 days 43%
- 31-90 days 35%
- 1-30 days 10%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.7% | 2 |
| 181-270 days | 11.2% | 32 |
| 91-180 days | 42.7% | 122 |
| 31-90 days | 35.3% | 101 |
| 1-30 days | 10.1% | 29 |
What Is the Average Length of Stay for Airbnb in Sturgeon Bay?
The average Sturgeon Bay booking lasts 3.7 nights, longest in April and shortest in October. Listings took about 28 bookings each over the year, some 7,990 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Sturgeon Bay
Average nights per booking, by month of stay
Average 3.6 nights 5.1 nights 2.6 nights
Two-year average by calendar month.
Sturgeon Bay Airbnb Minimum Stay Requirements
Nearly eight in ten listings in Sturgeon Bay accept stays of one or two nights.
Minimum stay set by Sturgeon Bay listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Sturgeon Bay?
Firm is the most common cancellation policy in Sturgeon Bay, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 35% on Flexible or Moderate.
Cancellation policies of Sturgeon Bay listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Sturgeon Bay?
Nearly three-quarters of Sturgeon Bay listings charge a cleaning fee. The typical fee is about $172. Spread over the average stay of 3.7 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
- Median cleaning fee
- $172
- Average cleaning fee
- $194
- Listings charging a fee
- 73.4%
- Share of gross revenue
- 13.1%
Top earners
Top-Earning Airbnbs and Hosts in Sturgeon Bay
The top-grossing Airbnb in Sturgeon Bay, an eight-bedroom home, took in $266,000 over the past year, about 7.4 times the city's average of $36,100. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Lakefront! Sleep 32! Hot Tub, Game RM, Huge Yard! Entire home · 8 bedrooms Rated 4.75 
Spectacular Marina View SB Canal Entire home · 6 bedrooms Rated 5.00 - Revenue
- $237,422
- Occupancy
- 44.1%
- Daily rate
- $1,173
Luxury Waterfront Family Getaway - Sleeps 16 Entire home · 5 bedrooms Rated 4.90 - Revenue
- $137,599
- Occupancy
- 40.4%
- Daily rate
- $738
The Treehouse | Game Room + EV Charger + Sauna Entire home · 5 bedrooms Rated 5.00 - Revenue
- $127,051
- Occupancy
- 50.1%
- Daily rate
- $587
Relaxing 7BR (home+guesthouse) w/ firepit & patio Entire home · 7 bedrooms Rated 5.00 - Revenue
- $125,457
- Occupancy
- 52.4%
- Daily rate
- $802
Quietside Beach Cabin - Private Sand Beach Entire home · 4 bedrooms Rated 5.00 - Revenue
- $121,650
- Occupancy
- 64.1%
- Daily rate
- $907
Who Are the Top Airbnb Hosts in Sturgeon Bay?
Jon is the top-grossing host in Sturgeon Bay, with $514,000 in bookings across 20 listings over the past year. Together, the ten top-grossing hosts run 31% of the market's 286 listings. Per listing, a smaller operator earns more: Emily Taylor grossed $151,000 per listing, about 5.9 times Jon's $25,700.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Jon | 20 | $513,569 | $25,678 | 4.70/5 | |
| Kelly | 12 | $507,457 | $42,288 | 4.89/5 | |
| Emily Taylor | 3 | $453,286 | $151,095 | 4.78/5 | |
| 4 | Brian | 6 | $396,676 | $66,113 | 4.98/5 |
| 5 | Paul | 13 | $390,749 | $30,058 | 4.89/5 |
| 6 | Simple Life Rentals | 13 | $383,933 | $29,533 | 4.66/5 |
| 7 | Evolve | 7 | $316,879 | $45,268 | 4.81/5 |
| 8 | Benjamin | 11 | $284,417 | $25,856 | 4.95/5 |
| 9 | Scott | 1 | $237,422 | $237,422 | 5.00/5 |
| 10 | Ben | 3 | $169,054 | $56,351 | 4.90/5 |
Who Are the Airbnb Hosts in Sturgeon Bay?
Professional management companies run 23% of Sturgeon Bay listings and owners run the rest, though 31% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
- Superhosts
- 70.3%
- Professional management
- 23.1%
- Cohosted listings
- 31.1%
- Instant Book enabled
- 57.3%
- Simplified Pricing
- 88.8%
Largest Airbnb Management Companies in Sturgeon Bay
3 management companies run five or more active Airbnb listings in Sturgeon Bay, and companies run 13% of its 286 active listings. Simple Life Rentals is the largest, with 13 listings and an average guest rating of 4.78; the next largest are Evolve and CenterPointe Yacht Services. Among the three largest, CenterPointe Yacht Services' homes rate highest, at 4.86.
The three largest run 10% of Sturgeon Bay's listings
Share of Sturgeon Bay's 286 active Airbnb listings each company runs as host or co-host
- Simple Life Rentals 5% · 13
- Evolve 4% · 11
- CenterPointe Yacht Services 2% · 5
- All other listings 90%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Wisconsin, with a profile of each.
Nearby markets
Sturgeon Bay vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Town of Nasewaupee (8 km away, 30 listings) earned the most per listing, about 93% more than Sturgeon Bay. Ephraim was the busiest, booked on 48% of nights against 42% in Sturgeon Bay.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Nasewaupee 8 km | 30 | $69,564 | $446 | 43% |
| Egg Harbor 23 km | 104 | $52,295 | $467 | 41% |
| Algoma 27 km | 43 | $21,555 | $243 | 39% |
| Baileys Harbor 32 km | 64 | $37,038 | $351 | 43% |
| Town of Gibraltar 32 km | 44 | $43,760 | $437 | 42% |
| Fish Creek 32 km | 96 | $48,562 | $423 | 43% |
| Ephraim 38 km | 87 | $47,123 | $402 | 48% |
| Sister Bay 43 km | 110 | $62,679 | $463 | 45% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Sturgeon Bay
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sturgeon Bay:
- Dahlonega Airbnb data GA · $306/night · 42.1%
- Pompano Beach Airbnb data FL · $315/night · 42.2%
- Palm Coast Airbnb data FL · $305/night · 41.5%
- Newport Airbnb data OR · $305/night · 42.2%
- Imperial Beach Airbnb data CA · $301/night · 42.0%
- Madeira Beach Airbnb data FL · $319/night · 42.3%
FAQ
Sturgeon Bay Airbnb FAQ
How much do Airbnb hosts make in Sturgeon Bay?
An active Sturgeon Bay Airbnb grossed $36,087 on average in the 12 months to September 2026, according to AirROI's tracking of 286 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,910 or more in a typical month.
How much can I make on Airbnb in Sturgeon Bay?
It depends most on the home's size, location and how it's run. The middle half of Sturgeon Bay listings earn between $1,670 and $4,910 in a typical month, and the top tenth $8,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sturgeon Bay?
Listings in Sturgeon Bay were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
How much does an Airbnb cost per night in Sturgeon Bay?
The average booked night in Sturgeon Bay cost $311 before fees. Half of listings charge between $175 and $355, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sturgeon Bay?
None of the active Sturgeon Bay listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Sturgeon Bay?
Yes, when it's run well. The average Sturgeon Bay Airbnb grossed $36,087 in the 12 months to September 2026, 9% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,137 a year (about $1,840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,990 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sturgeon Bay?
July usually pays best, averaging $9,050 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Sturgeon Bay?
Each night a Sturgeon Bay listing was open to book earned $151 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $319 or more.
How far in advance do guests book Airbnbs in Sturgeon Bay?
Sturgeon Bay stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Sturgeon Bay?
The average Sturgeon Bay Airbnb stay lasted 3.7 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Sturgeon Bay rated?
Guests rate Sturgeon Bay Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Sturgeon Bay?
Sturgeon Bay Downtown, Potawatomi State Park and Jacksonport draw the most short-term rental interest in Sturgeon Bay. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sturgeon Bay?
AirROI counted 286 active Airbnb listings in Sturgeon Bay as of September 2026. The closest tracked market is Town of Nasewaupee, 8 km away.
How much are Airbnb cleaning fees in Sturgeon Bay?
In Sturgeon Bay, nearly three-quarters of listings add a cleaning fee, and the typical fee is about $172.
Method
About This Data
Figures on this page cover 286 active Airbnb listings in Sturgeon Bay from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.