Moonlight Bay Retreat Entire home · 4 bedrooms Rated 5.00 - Revenue
- $100,887
- Occupancy
- 61.1%
- Daily rate
- $819
Airbnb market data · 202612 months to September 2026
The average Airbnb in Baileys Harbor brought in $37,038 over the 12 months through September 2026, about 12% more than the Wisconsin average of $33,105.
The short answer
Bookings in Baileys Harbor run ahead of the Wisconsin average, at prices about 8% higher. Listings averaged $351 a night and were booked on 43% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 5.9 times as much as in January, usually the slowest.
With 64 active listings, Baileys Harbor is the 35th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, the number of active listings grew 39%.
Browse the live Baileys Harbor Airbnb market
See Every Baileys Harbor Listing
Revenue
Gross bookings per Baileys Harbor listing averaged $37,038 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Baileys Harbor listing brings in $10,900 in July, its best month, and $1,840 in January, its slowest. February runs within 2% of January, so either can be the slowest in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.9 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,915 | 54.2% | $345 | $164 | 104 days | 3 nights |
| Oct 2025 | $4,923 | 46.3% | $346 | $159 | 106 days | 3.1 nights |
| Nov 2025 | $2,077 | 28.0% | $315 | $69 | 68 days | 3.7 nights |
| Dec 2025 | $2,474 | 24.9% | $314 | $80 | 29 days | 4.3 nights |
| Jan 2026 | $1,578 | 14.8% | $308 | $51 | 23 days | 2.5 nights |
| Feb 2026 | $2,347 | 25.2% | $305 | $84 | 52 days | 4.1 nights |
| Mar 2026 | $1,927 | 23.0% | $303 | $62 | 42 days | 3 nights |
| Apr 2026 | $2,702 | 31.7% | $304 | $90 | 80 days | 6.7 nights |
| May 2026 | $4,424 | 41.8% | $344 | $143 | 98 days | 3.8 nights |
| Jun 2026 | $7,851 | 58.8% | $418 | $262 | 94 days | 3.7 nights |
| Jul 2026 | $12,379 | 72.6% | $468 | $399 | 130 days | 5.2 nights |
| Aug 2026 | $8,841 | 61.3% | $437 | $285 | 109 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Baileys Harbor listing earns about $4,200 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Baileys Harbor Airbnb took in $37,038 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,810 a month.
Cleaning it yourself keeps the $4,760 a year guests pay in cleaning fees, for about $2,260 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $32,278 | $48,100 |
| Cleaning fees guests pay13% of Baileys Harbor bookings | $4,760 | $7,100 |
| Gross bookings | $37,038 | $55,200 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Baileys Harbor listings on Simplified Pricing, 3% for the rest | −$5,600 | −$8,340 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,760 | −$7,100 |
| Utilities and internetAbout 5% of bookings | −$1,850 | −$2,760 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$740 | −$1,100 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,110 | −$1,660 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$370 | −$370 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$14,620 | −$21,520 |
| Left for housing costs, then profit | $22,418about $1,870 a month | $33,680about $2,810 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Baileys Harbor's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Baileys Harbor home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,600 a month, against $3,090 for the average one.
Occupancy
Baileys Harbor listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). In a typical year, occupancy swings from 20% in January to 68% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
July is usually the busiest month in Baileys Harbor, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Baileys Harbor, known as ADR (average daily rate), was $351 over the past year, about 8% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $435 and bottom out in November at about $300.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
July rates run 45% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Baileys Harbor it averaged $173 over the past year, from about $59 in a typical January to about $352 in a typical July.
Per open night, by tier:
July RevPAR is about 5.9 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $173 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Baileys Harbor has one high season, June through August, which makes it a highly seasonal market. Business is slowest from November to May. A listing earns about 4.4 times as much a month in June through August as in December through February.
Average revenue by month in Baileys Harbor
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,840 |
| February | Low season | $1,870 |
| March | Low season | $2,560 |
| April | Low season | $2,780 |
| May | Low season | $3,740 |
| June | High season | $6,930 |
| July | High season | $10,900 |
| August | High season | $9,440 |
| September | Shoulder season | $4,880 |
| October | Shoulder season | $4,620 |
| November | Low season | $2,710 |
| December | Low season | $2,490 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $9,090 | 63% | $416 |
| Shoulder seasonSeptember–October | $4,750 | 52% | $315 |
| Low seasonNovember–May | $2,570 | 30% | $315 |
Guests book Baileys Harbor stays 104 days ahead on average (about three and a half months), so guests here plan well ahead. July stays are booked furthest out, about 128 days ahead, and January stays closest to arrival, about 42 days. A typical July booking is made in early March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 104 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 64 active listings in Baileys Harbor display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Baileys Harbor.
Neighborhoods
AirROI's area guide picks eight Baileys Harbor neighborhoods that draw short-term rental guests, led by Baileys Harbor Town Center, Ridges Sanctuary and Lake Michigan Shoreline. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Baileys Harbor Town Center | A central hub for visitors with easy access to local shops, dining, and the scenic Baileys Harbor waterfront. Ideal for travelers looking to explore the heart of the town. | Baileys Harbor Range Lights, Door County Brewing Co., Baileys Harbor Town Hall, Pottawatomie Lighthouse, Ridges Sanctuary |
| Ridges Sanctuary | A unique natural area with hiking trails and diverse flora and fauna, perfect for nature enthusiasts and eco-tourists. Proximity to the lake adds to its appeal. | Ridges Sanctuary trails, Birding opportunities, Natural habitats, Educational programs, Scenic viewpoints |
| Lake Michigan Shoreline | Stunning views and serene beach access make this area attractive for relaxing getaways. Great for families and couples seeking a peaceful retreat by the lake. | Lake Michigan beaches, Fishing spots, Boating activities, Sunset watching, Picnic areas |
| Cauley’s Point | A quieter, scenic spot with beautiful views of the bay. Popular for those looking for nature walks and a peaceful environment away from the bustling town center. | Scenic overlooks, Nature trails, Wildlife watching, Kayaking, Fishing opportunities |
| Door County National Park | A great investment area for those interested in outdoor activities and nature tourism. Offers beautiful landscapes and numerous recreational opportunities. | Hiking trails, Camping, Wildlife viewing, Kayaking, Bicycling routes |
| Baileys Harbor Marina | Ideal for travelers who enjoy boating and water sports. Easy access to the water attracts a specific tourist demographic looking for marina amenities. | Boat rentals, Fishing charters, Dining options nearby, Waterfront parks, Scenic boat tours |
| Eagle Harbor | A picturesque area popular among visitors for its quaint beauty and waterfront activities. Attracts those looking for a charming lakeside experience. | Cozy cottages, Water sports, Biking trails, Quiet beaches, Family-friendly activities |
| Heritage Trail | This area often attracts outdoor enthusiasts and those interested in exploring the local culture and history. Ideal for various adventure-seeking tourists. | Historical sites, Walking and biking trails, Cultural landmarks, Picnic spots, Art installations |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 67% of listings in Baileys Harbor, but private rooms are a real segment: about one listing in three (33%) rents out a single room. Houses are the most common property type at 48%, ahead of hotels, guesthouses and B&Bs (34%).
Mostly entire homes, with a private-room segment
Baileys Harbor Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 67.2% | 43 |
| Private room | 32.8% | 21 |
Listings by property type
Baileys Harbor Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.4% | 31 |
| Hotel/Boutique | 34.4% | 22 |
| Cabin/Outdoor | 15.6% | 10 |
| Apartment/Condo | 1.6% | 1 |
Most Baileys Harbor homes are built for groups: 66% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (44%). Shares are of the 41 entire homes that give a bedroom count; rented rooms are left out.
Baileys Harbor entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 9.8% | 4 |
| 2 bedrooms | 24.4% | 10 |
| 3 bedrooms | 43.9% | 18 |
| 4 bedrooms | 17.1% | 7 |
| 5+ bedrooms | 4.9% | 2 |
A typical two-bedroom home in Baileys Harbor earned $37,200 over the past year, against $57,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 10 | $37,200 | $41,300 | $276 | 43% |
| 3 bedrooms | 18 | $57,300 | $57,200 | $463 | 50% |
The most common capacity in Baileys Harbor is eight or more guests (27% of listings), and 51% of listings sleep six or more.
Baileys Harbor listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 19.0% | 12 |
| 3 guests | 3.2% | 2 |
| 4 guests | 19.0% | 12 |
| 5 guests | 7.9% | 5 |
| 6 guests | 22.2% | 14 |
| 7 guests | 1.6% | 1 |
| 8+ guests | 27.0% | 17 |
Baileys Harbor hosts set up an average of 3.6 beds per listing. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Baileys Harbor: 75% of listings have one, and 41% offer beach access.
Share of Baileys Harbor listings with each common amenity
Guests
Baileys Harbor is a domestic market: every guest who left a review lives in the United States. Madison alone accounts for 11% of reviews. English is spoken by 75% of guests, and Spanish by 12%.
100% of Baileys Harbor guests are domestic
Where guests who left reviews live
Where Baileys Harbor guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Madison | 10.5% |
| Milwaukee | 8.8% |
| Chicago | 8.0% |
| Minneapolis | 2.3% |
| Wauwatosa | 1.4% |
Where Baileys Harbor guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.7% |
| South Korea | 0.3% |
Languages spoken by Baileys Harbor guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.8% |
| Spanish | 12.2% |
| French | 4.9% |
| German | 2.4% |
| Chinese | 1.6% |
Baileys Harbor Airbnbs average 4.85 stars, and 39% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.69, against 4.94 for location.
Location scores highest in Baileys Harbor; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.84 |
| Communication | 4.89 |
| Location | 4.94 |
| Check-in | 4.91 |
| Value | 4.69 |
Booking patterns
About nine in ten Baileys Harbor listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Baileys Harbor listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 56.3% | 36 |
| 181-270 days | 32.8% | 21 |
| 91-180 days | 10.9% | 7 |
Days a year Baileys Harbor listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.6% | 1 |
| 181-270 days | 9.4% | 6 |
| 91-180 days | 34.4% | 22 |
| 31-90 days | 40.6% | 26 |
| 1-30 days | 14.1% | 9 |
The average Baileys Harbor booking lasts 4 nights, longest in March and shortest in September. Listings took about 23 bookings each over the year, some 1,470 in all. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Baileys Harbor
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly eight in ten listings in Baileys Harbor accept stays of one or two nights.
Minimum stay set by Baileys Harbor listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Baileys Harbor, used by 52% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 13% on Flexible or Moderate.
Cancellation policies of Baileys Harbor listings, from most to least flexible
Share of listings by the policy they use
About six in ten Baileys Harbor listings charge a cleaning fee. The typical fee is about $235. Spread over the average stay of 4 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Baileys Harbor, a four-bedroom home, took in $101,000 over the past year, about 2.7 times the city's average of $37,000.
Moonlight Bay Retreat Entire home · 4 bedrooms Rated 5.00
Baileys Harbor Yellow Home with a View Entire home · 3 bedrooms Rated 4.96
Lake Michigan Sunrises | Fall Colors & Fireside Ni Entire home · 3 bedrooms Rated 4.94
Sauna | Private Shoreline | 3 King Beds Entire home · 3 bedrooms Rated 5.00
Fireplace + Fire Pit | Sleeps 8 | Holiday Decor Entire home · 4 bedrooms Rated 4.95
Quiet 3 bedroom wooded home in Baileys Harbor Entire home · 3 bedrooms Rated 4.94 Professional management companies run one in five Baileys Harbor listings and owners run the rest. 64% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 64% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Town of Baileys Harbor (39 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 32 km, Sister Bay (13 km away) earned the most per listing, about 69% more than Baileys Harbor. Town of Liberty Grove was the busiest, booked on 51% of nights against 43% in Baileys Harbor.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Gibraltar 8 km | 44 | $43,760 | $437 | 42% |
| Fish Creek 10 km | 96 | $48,562 | $423 | 43% |
| Ephraim 10 km | 87 | $47,123 | $402 | 48% |
| Egg Harbor 13 km | 104 | $52,295 | $467 | 41% |
| Sister Bay 13 km | 110 | $62,679 | $463 | 45% |
| Town of Liberty Grove 17 km | 52 | $56,827 | $420 | 51% |
| Ellison Bay 22 km | 34 | $48,267 | $394 | 48% |
| Sturgeon Bay 32 km | 286 | $36,087 | $311 | 42% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Baileys Harbor:
FAQ
An active Baileys Harbor Airbnb grossed $37,038 on average in the 12 months to September 2026, according to AirROI's tracking of 64 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,260 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Baileys Harbor listings earn between $2,100 and $6,260 in a typical month, and the top tenth $8,890 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Baileys Harbor were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Baileys Harbor cost $351 before fees. Half of listings charge between $200 and $415, so bedroom count and location move the price more than the average suggests.
None of the active Baileys Harbor listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Baileys Harbor Airbnb grossed $37,038 in the 12 months to September 2026, 12% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,418 a year (about $1,870 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,810 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $10,900 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Baileys Harbor listing was open to book earned $173 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $309 or more.
Baileys Harbor stays were booked 104 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Baileys Harbor Airbnb stay lasted 4 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Baileys Harbor Airbnbs 4.85 out of 5 on average. Guests score location highest and value lowest.
Baileys Harbor Town Center, Ridges Sanctuary and Lake Michigan Shoreline draw the most short-term rental interest in Baileys Harbor. The neighborhood guide explains what brings guests to each.
AirROI counted 64 active Airbnb listings in Baileys Harbor as of September 2026. The closest tracked market is Town of Gibraltar, 8 km away.
In Baileys Harbor, about six in ten listings add a cleaning fee, and the typical fee is about $235.
Method
Figures on this page cover 64 active Airbnb listings in Baileys Harbor from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.