The Deckhouse | Water Views, Walk Downtown, Sauna Entire home · 5 bedrooms Rated 5.00 - Revenue
- $188,406
- Occupancy
- 52.0%
- Daily rate
- $845
Airbnb market data · 202612 months to September 2026
The average Airbnb in Fish Creek brought in $48,562 over the 12 months through September 2026, about 47% more than the Wisconsin average of $33,105.
The short answer
Both rates and bookings run ahead of the Wisconsin average. Listings averaged $423 a night and were booked on 43% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 7.4 times as much as in January, usually the slowest.
With 96 active listings, Fish Creek is the 21st-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, the number of active listings grew 37%.
Browse the live Fish Creek Airbnb market
See Every Fish Creek Listing
Revenue
Gross bookings per Fish Creek listing averaged $48,562 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Fish Creek listing brings in $11,700 in July, its best month, and $1,570 in January, its slowest. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $6,796 | 52.1% | $413 | $227 | 98 days | 3.5 nights |
| Oct 2025 | $6,117 | 48.0% | $413 | $197 | 101 days | 2.7 nights |
| Nov 2025 | $2,822 | 29.1% | $362 | $94 | 69 days | 3.9 nights |
| Dec 2025 | $2,488 | 24.4% | $368 | $80 | 54 days | 2.7 nights |
| Jan 2026 | $1,617 | 19.7% | $367 | $52 | 37 days | 2.9 nights |
| Feb 2026 | $1,731 | 23.0% | $363 | $62 | 51 days | 4.1 nights |
| Mar 2026 | $2,579 | 24.1% | $353 | $83 | 47 days | 5.3 nights |
| Apr 2026 | $2,531 | 24.7% | $355 | $84 | 53 days | 2.5 nights |
| May 2026 | $4,592 | 40.8% | $417 | $148 | 82 days | 3 nights |
| Jun 2026 | $9,171 | 56.4% | $501 | $306 | 108 days | 4.4 nights |
| Jul 2026 | $12,504 | 66.9% | $562 | $403 | 137 days | 5 nights |
| Aug 2026 | $10,828 | 67.8% | $533 | $349 | 127 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Fish Creek home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Fish Creek Airbnb took in $48,562 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,190 a month.
Cleaning it yourself keeps the $6,550 a year guests pay in cleaning fees, for about $3,040 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $42,012 | $69,980 |
| Cleaning fees guests pay13% of Fish Creek bookings | $6,550 | $10,920 |
| Gross bookings | $48,562 | $80,900 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Fish Creek listings on Simplified Pricing, 3% for the rest | −$6,520 | −$10,850 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,550 | −$10,920 |
| Utilities and internetAbout 5% of bookings | −$2,430 | −$4,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$970 | −$1,620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,460 | −$2,430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$490 | −$490 |
| Permit and registrationWhere one is required | −$240 | −$240 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$18,660 | −$30,600 |
| Left for housing costs, then profit | $29,902about $2,490 a month | $50,300about $4,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Fish Creek's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Fish Creek home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,740 a month, against $4,050 for the average one.
Occupancy
Fish Creek listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). In a typical year, occupancy swings from 19% in January to 69% in August.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
August is usually the busiest month in Fish Creek, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Fish Creek, known as ADR (average daily rate), was $423 over the past year, about 30% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates swing with the seasons, from about $340 in November to about $515 in July.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
July rates run 53% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $423 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Fish Creek it averaged $209 over the past year, from about $51 in a typical January to about $377 in a typical July.
Per open night, by tier:
July RevPAR is about 7.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $209 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Fish Creek has one high season, June through October, which makes it a highly seasonal market. Business is slowest from November to May. A listing earns about 5.7 times as much a month in June through August as in December through February.
Average revenue by month in Fish Creek
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,570 |
| February | Low season | $1,660 |
| March | Low season | $2,120 |
| April | Low season | $2,750 |
| May | Low season | $4,370 |
| June | High season | $8,450 |
| July | High season | $11,700 |
| August | High season | $10,700 |
| September | High season | $6,200 |
| October | High season | $5,910 |
| November | Low season | $2,910 |
| December | Low season | $2,220 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–October | $8,600 | 59% | $452 |
| Low seasonNovember–May | $2,510 | 27% | $362 |
Guests book Fish Creek stays 94 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 135 days ahead, and January stays closest to arrival, about 44 days. A typical July booking is made in early March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 94 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 96 active listings in Fish Creek display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Fish Creek.
Neighborhoods
AirROI's area guide picks seven Fish Creek neighborhoods that draw short-term rental guests, led by Fish Creek State Park, Downtown Fish Creek and Peninsula State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Fish Creek State Park | A beautiful natural area with scenic views, hiking trails, and outdoor activities. Perfect for nature lovers and those looking for a peaceful retreat close to nature. | Hiking trails, Picnic areas, Wildlife watching, Scenic views, Fishing spots |
| Downtown Fish Creek | The charming downtown area offers a mix of shops, restaurants, and cultural experiences. Ideal for guests looking to enjoy local cuisine and shopping. | Local shops, Fish Creek market, Restaurants, Art galleries, Historic sites |
| Peninsula State Park | One of Wisconsin's most popular state parks, known for its stunning landscapes and recreational activities. Attracts families and outdoor enthusiasts. | Biking trails, Camping sites, Kayaking, Horseback riding, Scenic views |
| Ephraim Beach | A family-friendly beach destination with swimming, sunbathing, and water activities. Great for families and those looking to enjoy Door County's beaches. | Swimming, Picnic areas, Water sports, Beachfront parks, Playgrounds |
| Cana Island Lighthouse | A historic lighthouse offering tours and picturesque views. Great for history buffs and photographers. | Lighthouse tours, Photography opportunities, Scenic views, History exhibits, Fish Creek views |
| Door County Wine Trail | A popular destination for wine enthusiasts, featuring numerous wineries and tasting rooms. Attracts couples and wine lovers. | Wine tastings, Vineyard tours, Art events, Scenic drives, Local food pairings |
| Lake Michigan Shores | Stunning views of Lake Michigan, ideal for relaxation and offers water-based activities. Perfect for those looking to unwind by the lake. | Beaches, Boating, Fishing, Scenic walks, Photography opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Fish Creek is an entire home: 99% of listings, with private rooms at 1%. Houses are the most common property type at 66%, about three times the share of apartments and condos (22%).
Nearly all listings rent the whole place
Fish Creek Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.0% | 95 |
| Private room | 1.0% | 1 |
Listings by property type
Fish Creek Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 65.6% | 63 |
| Apartment/Condo | 21.9% | 21 |
| Cabin/Outdoor | 10.4% | 10 |
| Others | 1.0% | 1 |
| Hotel/Boutique | 1.0% | 1 |
Two-bedroom homes are the most common size in Fish Creek (46% of entire homes), and 43% have three or more bedrooms.
Fish Creek entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.1% | 1 |
| 1 bedroom | 10.6% | 10 |
| 2 bedrooms | 45.7% | 43 |
| 3 bedrooms | 16.0% | 15 |
| 4 bedrooms | 17.0% | 16 |
| 5+ bedrooms | 9.6% | 9 |
A typical one-bedroom home in Fish Creek earned $32,100 over the past year, against $73,900 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | $32,100 | $28,800 | $263 | 52% |
| 2 bedrooms | 43 | $38,200 | $37,100 | $297 | 42% |
| 3 bedrooms | 15 | $40,100 | $40,900 | $437 | 41% |
| 4 bedrooms | 16 | $73,900 | $85,900 | $691 | 46% |
Fish Creek is a group-trip market: 35% of listings sleep eight or more guests, more than the share of the next most common size, six guests (34%).
Fish Creek listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 2.1% | 2 |
| 3 guests | 1.1% | 1 |
| 4 guests | 21.1% | 20 |
| 5 guests | 4.2% | 4 |
| 6 guests | 33.7% | 32 |
| 7 guests | 3.2% | 3 |
| 8+ guests | 34.7% | 33 |
Fish Creek hosts set up an average of 4.1 beds per listing. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Fish Creek: 54% of listings have one, and 76% have a barbecue grill.
Share of Fish Creek listings with each common amenity
Guests
Fish Creek draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Milwaukee is the largest source, at about 9% of reviews.
99% of Fish Creek guests are domestic
Where guests who left reviews live
Where Fish Creek guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milwaukee | 8.7% |
| Madison | 7.4% |
| Chicago | 6.5% |
| Green Bay | 1.8% |
| Saint Paul | 1.7% |
Where Fish Creek guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.1% |
| France | 0.6% |
| United Kingdom | 0.2% |
| Panama | 0.2% |
Languages spoken by Fish Creek guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 80.8% |
| Spanish | 8.0% |
| French | 3.8% |
| Italian | 1.4% |
| Polish | 0.9% |
Fish Creek Airbnbs average 4.85 stars, and 56% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.94 for location.
Location scores highest in Fish Creek; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.85 |
| Communication | 4.90 |
| Location | 4.94 |
| Check-in | 4.92 |
| Value | 4.68 |
Booking patterns
About nine in ten Fish Creek listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Fish Creek listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.7% | 41 |
| 181-270 days | 47.9% | 46 |
| 91-180 days | 9.4% | 9 |
Days a year Fish Creek listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 10.4% | 10 |
| 91-180 days | 53.1% | 51 |
| 31-90 days | 24.0% | 23 |
| 1-30 days | 12.5% | 12 |
The average Fish Creek booking lasts 3.8 nights, longest in March and shortest in October. Listings took about 28 bookings each over the year, some 2,640 in all. Nearly two-thirds of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Fish Creek
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Fish Creek accept stays of one or two nights.
Minimum stay set by Fish Creek listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Fish Creek, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 10% on Flexible or Moderate.
Cancellation policies of Fish Creek listings, from most to least flexible
Share of listings by the policy they use
85% of Fish Creek listings charge a cleaning fee. The typical fee is about $265. Spread over the average stay of 3.8 nights, that adds roughly $70 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Fish Creek, a five-bedroom home, took in $188,000 over the past year, about 3.9 times the city's average of $48,600.
The Deckhouse | Water Views, Walk Downtown, Sauna Entire home · 5 bedrooms Rated 5.00
Bay View Beauty on the Bluff Entire home · 5 bedrooms Rated 4.98
Bay On The Bluff Fish Creek Entire home · 4 bedrooms Rated 5.00
Step-Free Condo w/ Elevator Downtown Fish Creek Entire home · 4 bedrooms Rated 4.93
Historic Hill Street Home (Heart of Fish Creek!) Entire home · 4 bedrooms Rated 4.94
Newly Restored, Water View, Downtown Fish Creek Entire home · 4 bedrooms Rated 4.95 Professional management companies run 27% of Fish Creek listings and owners run the rest. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 32 km, Sister Bay (12 km away) earned the most per listing, about 29% more than Fish Creek. Town of Liberty Grove was the busiest, booked on 51% of nights against 43% in Fish Creek.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Gibraltar 1 km | 44 | $43,760 | $437 | 42% |
| Ephraim 6 km | 87 | $47,123 | $402 | 48% |
| Egg Harbor 9 km | 104 | $52,295 | $467 | 41% |
| Baileys Harbor 10 km | 64 | $37,038 | $351 | 43% |
| Sister Bay 12 km | 110 | $62,679 | $463 | 45% |
| Town of Liberty Grove 17 km | 52 | $56,827 | $420 | 51% |
| Ellison Bay 21 km | 34 | $48,267 | $394 | 48% |
| Sturgeon Bay 32 km | 286 | $36,087 | $311 | 42% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Fish Creek:
FAQ
An active Fish Creek Airbnb grossed $48,562 on average in the 12 months to September 2026, according to AirROI's tracking of 96 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,920 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Fish Creek listings earn between $2,400 and $6,920 in a typical month, and the top tenth $10,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Fish Creek were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. August is usually the busiest month.
The average booked night in Fish Creek cost $423 before fees. Half of listings charge between $240 and $545, so bedroom count and location move the price more than the average suggests.
None of the active Fish Creek listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Fish Creek Airbnb grossed $48,562 in the 12 months to September 2026, 47% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $29,902 a year (about $2,490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,190 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $11,700 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Fish Creek listing was open to book earned $209 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $377 or more.
Fish Creek stays were booked 94 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Fish Creek Airbnb stay lasted 3.8 nights over the past year. A listing took 28 reservations over the year on average.
Guests rate Fish Creek Airbnbs 4.85 out of 5 on average. Guests score location highest and value lowest.
Fish Creek State Park, Downtown Fish Creek and Peninsula State Park draw the most short-term rental interest in Fish Creek. The neighborhood guide explains what brings guests to each.
AirROI counted 96 active Airbnb listings in Fish Creek as of September 2026. The closest tracked market is Town of Gibraltar, 1 km away.
In Fish Creek, 85% of listings add a cleaning fee, and the typical fee is about $265.
Method
Figures on this page cover 96 active Airbnb listings in Fish Creek from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.