Magical Countryside Home | Hot Tub near Fish Creek Entire home · 4 bedrooms Rated 4.96 - Revenue
- $162,613
- Occupancy
- 59.2%
- Daily rate
- $705
Airbnb market data · 202612 months to September 2026
The average Airbnb in Town of Gibraltar brought in $43,760 over the 12 months through September 2026, about 32% more than the Wisconsin average of $33,105.
The short answer
Both rates and bookings run ahead of the Wisconsin average. Listings averaged $437 a night and were booked on 42% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 7.3 times as much as in January, usually the slowest. With only 44 active listings, a few bookings can reorder the months.
With 44 active listings, Town of Gibraltar is the 60th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 7%.
Browse the live Town of Gibraltar Airbnb market
See Every Town of Gibraltar Listing
Revenue
Gross bookings per Town of Gibraltar listing averaged $43,760 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Gibraltar listing brings in $12,000 in July, its best month, and $1,640 in January, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.3 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $6,189 | 47.4% | $463 | $206 | 96 days | 3.7 nights |
| Oct 2025 | $7,290 | 50.0% | $463 | $235 | 114 days | 2.7 nights |
| Nov 2025 | $3,596 | 26.8% | $430 | $120 | 81 days | 4.9 nights |
| Dec 2025 | $3,153 | 27.9% | $428 | $102 | 70 days | 4.5 nights |
| Jan 2026 | $2,196 | 22.1% | $425 | $71 | 31 days | 1.8 nights |
| Feb 2026 | $1,652 | 18.8% | $418 | $59 | 51 days | 2.1 nights |
| Mar 2026 | $2,659 | 28.5% | $409 | $86 | 80 days | 2.6 nights |
| Apr 2026 | $2,667 | 27.4% | $419 | $89 | 66 days | 4 nights |
| May 2026 | $5,314 | 36.8% | $416 | $171 | 79 days | 4.3 nights |
| Jun 2026 | $8,779 | 53.4% | $486 | $293 | 107 days | 3.9 nights |
| Jul 2026 | $12,721 | 66.8% | $547 | $410 | 149 days | 4.5 nights |
| Aug 2026 | $10,432 | 63.2% | $514 | $337 | 131 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Gibraltar address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Town of Gibraltar Airbnb took in $43,760 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,260 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,940 a month.
Cleaning it yourself keeps the $5,790 a year guests pay in cleaning fees, for about $2,740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $37,970 | $65,460 |
| Cleaning fees guests pay13% of Town of Gibraltar bookings | $5,790 | $9,980 |
| Gross bookings | $43,760 | $75,440 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Town of Gibraltar listings on Simplified Pricing, 3% for the rest | −$5,790 | −$9,980 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,790 | −$9,980 |
| Utilities and internetAbout 5% of bookings | −$2,190 | −$3,770 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$880 | −$1,510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,310 | −$2,260 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$440 | −$440 |
| Permit and registrationWhere one is required | −$220 | −$220 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$16,620 | −$28,160 |
| Left for housing costs, then profit | $27,140about $2,260 a month | $47,280about $3,940 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Town of Gibraltar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Gibraltar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,290 a month, against $3,650 for the average one.
Occupancy
Town of Gibraltar listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 19% in January to 65% in July.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
July is usually the busiest month in Town of Gibraltar, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Town of Gibraltar, known as ADR (average daily rate), was $437 over the past year, about 34% above the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July at about $525 and bottom out in November at about $370.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
July rates run 42% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Gibraltar it averaged $197 over the past year, from about $53 in a typical January to about $387 in a typical July.
Per open night, by tier:
July RevPAR is about 7.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $197 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 44 active listings, the monthly pattern in Town of Gibraltar is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Town of Gibraltar
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,640 |
| February | $1,760 |
| March | $2,340 |
| April | $3,040 |
| May | $5,360 |
| June | $8,040 |
| July | $12,000 |
| August | $10,300 |
| September | $5,850 |
| October | $6,080 |
| November | $3,370 |
| December | $2,740 |
Guests book Town of Gibraltar stays 93 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 141 days ahead, and January stays closest to arrival, about 41 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 93 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 44 active listings in Town of Gibraltar display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Gibraltar.
Neighborhoods
AirROI's area guide picks Door County, Elkhart Lake and Sandusky as the parts of Town of Gibraltar that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Door County | A popular vacation destination with charming small towns, scenic bays, and outdoor activities. Great for families and couples seeking a getaway with plenty of arts, history, and natural beauty. | Peninsula State Park, Door County National Park, Baileys Harbor, Fish Creek, Sister Bay, Washington Island |
| Elkhart Lake | A historic community known for its serene lake and racing heritage, offering a peaceful retreat with upscale accommodations and wellness options. | Elkhart Lake, Road America, Crystal Lake, Black River State Forest, Fireman's Park |
| Sandusky | A smaller, peaceful area great for those seeking tranquility near nature, with opportunities for hiking and enjoying the local landscape without crowds. | Kettle Moraine State Forest, Lynden Sculpture Garden, Fowler Lake, Nashotah Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Town of Gibraltar is an entire home: 95% of listings, with private rooms at 5%. Houses are the most common property type at 70%, about 6 times the share of apartments and condos (11%).
Nearly all listings rent the whole place
Town of Gibraltar Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 95.5% | 42 |
| Private room | 4.5% | 2 |
Listings by property type
Town of Gibraltar Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 70.5% | 31 |
| Apartment/Condo | 11.4% | 5 |
| Cabin/Outdoor | 9.1% | 4 |
| Hotel/Boutique | 6.8% | 3 |
| Others | 2.3% | 1 |
Most Town of Gibraltar homes are built for groups: 62% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (26%).
Town of Gibraltar entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 16.7% | 7 |
| 2 bedrooms | 21.4% | 9 |
| 3 bedrooms | 23.8% | 10 |
| 4 bedrooms | 26.2% | 11 |
| 5+ bedrooms | 11.9% | 5 |
A typical three-bedroom home in Town of Gibraltar earned $10,600 over the past year, against $68,400 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 10 | $10,600 | $25,300 | $395 | 39% |
| 4 bedrooms | 11 | $68,400 | $68,400 | $564 | 40% |
Town of Gibraltar is a group-trip market: 50% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, six guests (27%).
Town of Gibraltar listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 11.4% | 5 |
| 3 guests | 2.3% | 1 |
| 4 guests | 6.8% | 3 |
| 5 guests | 2.3% | 1 |
| 6 guests | 27.3% | 12 |
| 8+ guests | 50.0% | 22 |
Town of Gibraltar hosts set up an average of 4.9 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Town of Gibraltar: 70% of listings have one, and 41% have a fireplace.
Share of Town of Gibraltar listings with each common amenity
Guests
Town of Gibraltar is a domestic market: every guest who left a review lives in the United States. Chicago alone accounts for 12% of reviews. English is spoken by 77% of guests, and Spanish by 14%.
100% of Town of Gibraltar guests are domestic
Where guests who left reviews live
Where Town of Gibraltar guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 12.0% |
| Madison | 10.2% |
| Milwaukee | 8.4% |
| Minneapolis | 2.7% |
| Watertown | 1.3% |
Where Town of Gibraltar guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.6% |
| Spain | 0.4% |
Languages spoken by Town of Gibraltar guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.6% |
| Spanish | 14.3% |
| Italian | 2.6% |
| Chinese | 2.6% |
| French | 2.6% |
Town of Gibraltar Airbnbs average 4.85 stars, and 43% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.69, against 4.92 for location.
Location scores highest in Town of Gibraltar; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.85 |
| Communication | 4.88 |
| Location | 4.92 |
| Check-in | 4.90 |
| Value | 4.69 |
Booking patterns
About nine in ten Town of Gibraltar listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Town of Gibraltar listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 56.8% | 25 |
| 181-270 days | 34.1% | 15 |
| 91-180 days | 9.1% | 4 |
Days a year Town of Gibraltar listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.4% | 5 |
| 91-180 days | 31.8% | 14 |
| 31-90 days | 40.9% | 18 |
| 1-30 days | 15.9% | 7 |
The average Town of Gibraltar booking lasts 4.3 nights, longest in July and shortest in January. Listings took about 23 bookings each over the year. About two-thirds of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Town of Gibraltar
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Town of Gibraltar accept stays of one or two nights.
Minimum stay set by Town of Gibraltar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Town of Gibraltar, used by 50% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 18% on Flexible or Moderate.
Cancellation policies of Town of Gibraltar listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Town of Gibraltar listings charge a cleaning fee. The typical fee is about $255. Spread over the average stay of 4.3 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Town of Gibraltar, a four-bedroom home, took in $163,000 over the past year, about 3.7 times the city's average of $43,800. Three of the six listings below have five or more bedrooms; the other three have four bedrooms.
Magical Countryside Home | Hot Tub near Fish Creek Entire home · 4 bedrooms Rated 4.96
New Build, Two Master Suite, Walk to Fish Creek Entire home · 5 bedrooms Rated 5.00
Log Retreat w/ Private Pickleball Court in Fish Cr Entire home · 6 bedrooms Rated 4.78
Perfect location, close to downtown Fish Creek! Entire home · 8 bedrooms Rated 4.90
Wooded Retreat on the Outskirts of Fish Creek Entire home · 4 bedrooms Rated 4.95
Fish Creek, Game Garage, Coffee Bar - Sleeps 10 Entire home · 4 bedrooms Rated 4.97 Professional management companies run a third of Town of Gibraltar listings and owners run the rest, though 25% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 32 km, Sister Bay (12 km away) earned the most per listing, about 43% more than Town of Gibraltar. Town of Liberty Grove was the busiest, booked on 51% of nights against 42% in Town of Gibraltar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fish Creek 1 km | 96 | $48,562 | $423 | 43% |
| Ephraim 6 km | 87 | $47,123 | $402 | 48% |
| Baileys Harbor 8 km | 64 | $37,038 | $351 | 43% |
| Egg Harbor 9 km | 104 | $52,295 | $467 | 41% |
| Sister Bay 12 km | 110 | $62,679 | $463 | 45% |
| Town of Liberty Grove 17 km | 52 | $56,827 | $420 | 51% |
| Ellison Bay 21 km | 34 | $48,267 | $394 | 48% |
| Sturgeon Bay 32 km | 286 | $36,087 | $311 | 42% |
See all 215 Wisconsin Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Gibraltar:
FAQ
An active Town of Gibraltar Airbnb grossed $43,760 on average in the 12 months to September 2026, according to AirROI's tracking of 44 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,770 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Town of Gibraltar listings earn between $2,610 and $7,770 in a typical month, and the top tenth $11,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Town of Gibraltar were booked on 42% of available nights over the past year. That compares with 38% for the Wisconsin average. July is usually the busiest month.
The average booked night in Town of Gibraltar cost $437 before fees. Half of listings charge between $245 and $590, so bedroom count and location move the price more than the average suggests.
None of the active Town of Gibraltar listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Town of Gibraltar Airbnb grossed $43,760 in the 12 months to September 2026, 32% above the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,140 a year (about $2,260 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,940 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $12,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Town of Gibraltar listing was open to book earned $197 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $376 or more.
Town of Gibraltar stays were booked 93 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Town of Gibraltar Airbnb stay lasted 4.3 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Town of Gibraltar Airbnbs 4.85 out of 5 on average. Guests score location highest and value lowest.
Door County, Elkhart Lake and Sandusky draw the most short-term rental interest in Town of Gibraltar. The neighborhood guide explains what brings guests to each.
AirROI counted 44 active Airbnb listings in Town of Gibraltar as of September 2026. The closest tracked market is Fish Creek, 1 km away.
In Town of Gibraltar, about nine in ten listings add a cleaning fee, and the typical fee is about $255.
Method
Figures on this page cover 44 active Airbnb listings in Town of Gibraltar from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.