Sister Bay, Wisconsin Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Sister Bay, Wisconsin? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $54,504 per year — at a $448 nightly rate, 42.2% occupancy, and a $211 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 104 active listings, Sister Bay is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 28.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Sister Bay?

In Sister Bay, the headline Airbnb metrics are $54,504 in average annual revenue,42.2% occupancy, $448 ADR, and $211 in RevPAR, and guests book about 88 days in advance.

Avg. Daily Rate (ADR)(?)
$448
The average rental revenue earned for an occupied room per day in Sister Bay.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$54,504
Average annual income for an Airbnb listing in Sister Bay. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$211
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
6.6%
Positive growth (6.6%) vs. last year.
Active Airbnb Listings(?)
104
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
88 days
How far in advance guests typically book in Sister Bay. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Sister Bay.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Sister Bay.
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How Much Do Airbnb Hosts Earn Monthly in Sister Bay?

Understanding the monthly revenue variations for Airbnb listings in Sister Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sister Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sister Bay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,837+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,317 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,847 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,270, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sister Bay

What Is the Monthly Airbnb Occupancy Rate in Sister Bay?

Maximize your bookings by understanding the Sister Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sister Bay:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sister Bay

What Is the Average Airbnb Nightly Rate in Sister Bay?

Effective short term rental pricing strategy in Sister Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sister Bay typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $772+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $609 or more.
  • Typical properties (Median) charge around $396 per night.
  • Entry-level properties (Bottom 25%) earn around $247 per night.

Average Daily Rate (ADR) Trend by Month in Sister Bay

What Is the RevPAR for Airbnb in Sister Bay?

RevPAR in Sister Bay is currently $211. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $92 RevPAR.
  • Typical properties (Median) generate $176 RevPAR.
  • Strong performers (Top 25%) earn $318 RevPAR.
  • Best-in-class (Top 10%) achieve $390 RevPAR.

Average Monthly RevPAR Trend in Sister Bay

RevPAR Insights for Sister Bay

  • The average RevPAR in Sister Bay is $211. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($390) and bottom 25% ($92) is $298, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Sister Bay benchmarks. If your RevPAR falls below the median of $176, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $318+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Sister Bay?

Sister Bay's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, June)
  • Revenue averages $11,503 per month
  • Occupancy rates average 64.6%
  • Daily rates average $540
Shoulder Season
  • Revenue averages $4,718 per month
  • Occupancy maintains around 34.8%
  • Daily rates hold near $428
Low Season (January, February, April)
  • Revenue drops to average $2,735 per month
  • Occupancy decreases to average 20.1%
  • Daily rates adjust to average $412

Seasonality Insights for Sister Bay

  • Airbnb seasonality in Sister Bay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Sister Bay's highest earning potential, with monthly revenues climbing to $14,395, occupancy reaching 78.8%, and ADRs peaking at $583.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,519, occupancy could drop to 18.4%, and ADRs may adjust to $388.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sister Bay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Sister Bay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Sister Bay?

Low regulation and minimal registration activity in Sister Bay, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sister Bay to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Sister Bay?

Sister Bay is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Sister Bay
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
North Beach
A serene waterfront area with beautiful beaches and stunning sunsets. Perfect for families and couples looking for a peaceful getaway.
Sister Bay Beach, Sunset Park, Sister Bay Marina, Waterfront Park, Wisconsin Cheese Factory
Sister Bay Village Center
The heart of Sister Bay with charming shops, restaurants, and local events. Great for those wanting to experience local culture and community life.
Sister Bay Historical Society, Local Art Galleries, Shopping at Waterfront Shops, Dining at Local Bistros, Sister Bay Farmers Market
Sister Bay Harbor
A picturesque harbor area that's perfect for boating, fishing, and water activities. A prime location for those looking to enjoy a vibrant bay life.
Sister Bay Marina, Boat Rentals, Fishing Charters, Harbor View Park, Waterfront dining options
Ellison Bay
A quieter, more rural setting with beautiful natural landscapes and outdoor activities. Ideal for nature lovers and those seeking tranquility.
Ellison Bay Pottery, Cave Point County Park, Nearby hiking trails, Local wineries, Danish Mill Bakery
The Shoreline
Elegant waterfront properties offering breathtaking views of the bay. Appeals to luxury travelers looking for a premium experience.
Beach Access, Boating Tours, Dining by the Bay, Sunset Scenery, Natural Beauty of Door County
Cannon Point
A scenic area known for its natural beauty and hiking paths. Perfect for outdoor enthusiasts looking to explore the great outdoors.
Door County Land Trust, Cannon Point Park, Nature Trails, Wildlife Viewing, Biking Paths
Fish Creek
A nearby charming village with access to the scenic Peninsula State Park. Great for guests who want both nature and community.
Peninsula State Park, Historic downtown Fish Creek, Fishing and boating, Local arts and dining, Scenic overlooks
Bay Shore Drive
A residential area with access to beautiful homes and beach settings, ideal for families and vacationers looking for relaxation and fun.
Resort Amenities, Scenic Bike Paths, Beach Front Access, Local Parks, Family Activities

With 8 distinct neighborhoods showing meaningful short-term rental activity, Sister Bay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Sister Bay?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sister Bay

  • The Sister Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 104 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sister Bay, House properties are the most common (52.9%), reflecting the local real estate landscape.
  • Houses represent a significant 52.9% portion, catering likely to families or larger groups.
  • The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 7.7%) offer potential for unique stay experiences.

Sister Bay Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sister Bay

  • The dominant room capacity in Sister Bay is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 53.9% of the active Airbnb listings in Sister Bay, indicating a high concentration in these sizes.
  • A significant 55.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sister Bay.

Sister Bay Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sister Bay

  • The most common guest capacity trend in Sister Bay vacation rentals is listings accommodating 8+ guests (38.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Sister Bay STR market, accounting for 59.7% of listings.
  • 62.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sister Bay.
  • On average, properties in Sister Bay are equipped to host 5.8 guests.

How Do Listings in Sister Bay Compare on Quality?

Listing quality in Sister Bay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
26.6
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
35.6%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Sister Bay

  • At 26.6 photos per listing on average, Sister Bay hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 35.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Sister Bay averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Sister Bay?

Amenity Prevalence

Amenity Insights for Sister Bay

  • Essential amenities in Sister Bay that guests expect include: TV, Free parking on premises, Wifi, Air conditioning, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Bed linens, Coffee maker, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sister Bay: TV, Free parking on premises, Wifi, Air conditioning, Heating, Smoke alarm.
  • Prioritize adding missing essentials: TV, Free parking on premises, Wifi, Air conditioning, Smoke alarm.
  • Consider adding popular differentiators like Bed linens or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sister Bay to stay competitive.

Which Airbnb Amenities Boost Revenue in Sister Bay?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sister Bay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Carbon monoxide alarm
85.6%$60,983$16,066279.6%
Kitchen
82.7%$62,176$17,853248.3%
Dryer
74.0%$66,446$20,449224.9%
Refrigerator
77.9%$63,180$23,950163.8%
Oven
74.0%$64,645$25,586152.7%
Washer
84.6%$60,072$23,884151.5%
Wine glasses
57.7%$73,006$29,275149.4%
Baking sheet
52.9%$75,851$30,544148.3%
Arcade gamesHigh opportunity
9.6%$114,541$48,117138.0%
Dishwasher
71.2%$65,294$27,890134.1%

Revenue Impact Insights for Sister Bay

  • Carbon monoxide alarm tops the revenue impact list with a 279.6% uplift — listings with this amenity earn $60,983 vs. $16,066 without it.
  • High-opportunity amenities — Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Carbon monoxide alarm, Kitchen, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Arcade games — it has the best combination of high revenue impact and low market saturation in Sister Bay.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Sister Bay STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sister Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sister Bay Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sister Bay

  • The typical guest profile for Airbnb in Sister Bay consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.0% of guests.
  • Key international markets include United States (99%) and DC (0.3%).
  • Top languages spoken are English (76.6%) followed by Spanish (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Sister Bay?

Listings in Sister Bay average 4.84 out of 5 overall, with about 48.5 reviews per active listing and 58.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Sister Bay

  • With an overall rating of 4.84, Sister Bay listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Location (4.94), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 58.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Sister Bay Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sister Bay

  • The most common availability pattern in Sister Bay falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sister Bay (51.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Sister Bay?

Average Booking Lead Time by Month

Booking Lead Time Insights for Sister Bay

  • The overall average booking lead time for vacation rentals in Sister Bay is 88 days.
  • Guests book furthest in advance for stays during July (average 126 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Sister Bay.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
  • Monitor your own booking lead times against these Sister Bay averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Sister Bay?

Guests in Sister Bay stay about 3.5 nights on average, generating roughly 2,863 reservations and 27.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Sister Bay

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Sister Bay

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 27.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jun (4.7 nights) and shorten in Oct (2.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Sister Bay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.5%)

1 Night

14 listings

13.5% of total

2 Nights (15.4%)

2 Nights

16 listings

15.4% of total

3 Nights (6.7%)

3 Nights

7 listings

6.7% of total

4-6 Nights (2.9%)

4-6 Nights

3 listings

2.9% of total

7-29 Nights (1.9%)

7-29 Nights

2 listings

1.9% of total

30+ Nights (59.6%)

30+ Nights

62 listings

59.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Sister Bay is 30+ Nights, adopted by 59.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (59.6%) caters to monthly stays (30+ nights) in Sister Bay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 59.6% of Sister Bay hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 59.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sister Bay.

Sister Bay Airbnb Cancellation Policy Trends Analysis (2026)

Limited (8.7%)

Limited

9 listings

8.7% of total

Super Strict 60 Days (5.8%)

Super Strict 60 Days

6 listings

5.8% of total

Flexible (5.8%)

Flexible

6 listings

5.8% of total

Moderate (11.5%)

Moderate

12 listings

11.5% of total

Firm (53.8%)

Firm

56 listings

53.8% of total

Strict (14.4%)

Strict

15 listings

14.4% of total

Cancellation Policy Insights for Sister Bay

  • The prevailing Airbnb cancellation policy trend in Sister Bay is Firm, used by 53.8% of listings.
  • A majority (68.2%) of hosts in Sister Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 53.8% market standard in Sister Bay.
  • Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sister Bay.

How Much Are Airbnb Cleaning Fees in Sister Bay?

Cleaning fees in Sister Bay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$248
Median Cleaning Fee
$210
Listings Charging a Fee
90.4%
Fee as Revenue Share
12.0%

Cleaning Fee Insights for Sister Bay

  • 90.4% of listings charge a cleaning fee, making it standard practice in Sister Bay. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($248) and median ($210) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 12.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Sister Bay median of $210. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Sister Bay Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sister Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hot Tub | Sauna | Bar | Arcade | Fire Pit

Hot Tub | Sauna | Bar | Arcade | Fire Pit

Entire Place • 3 bedrooms

$160,581
Revenue
65.7%
Occupancy
$636.40
Daily Rate
Do you need a big place ? Door County Church Resto

Do you need a big place ? Door County Church Resto

Entire Place • 8 bedrooms

$155,028
Revenue
37.7%
Occupancy
$1435.38
Daily Rate
Sister Bay Retreat • Hot Tub • Games • Best Spot

Sister Bay Retreat • Hot Tub • Games • Best Spot

Entire Place • 4 bedrooms

$154,168
Revenue
51.6%
Occupancy
$864.54
Daily Rate
Wooded Retreat With Space for Everyone

Wooded Retreat With Space for Everyone

Entire Place • 4 bedrooms

$150,803
Revenue
42.9%
Occupancy
$902.05
Daily Rate
Waterfront & Dock, Walking Distance To Downtown!

Waterfront & Dock, Walking Distance To Downtown!

Entire Place • 6 bedrooms

$128,654
Revenue
66.6%
Occupancy
$805.13
Daily Rate
Luxe Retreat with Sauna, Walk to Northern Haus

Luxe Retreat with Sauna, Walk to Northern Haus

Entire Place • 4 bedrooms

$127,711
Revenue
37.6%
Occupancy
$776.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Sister Bay?

Learn from the best! This table showcases top-performing Airbnb hosts in Sister Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Sister Bay by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Northern Door Vacations5$369,537484.98/5.0
Caley3$359,8231034.95/5.0
RentDoorCounty9$346,4291714.58/5.0
Gary5$341,4581954.99/5.0
Simple Life Rentals4$272,152584.63/5.0
Thomas2$214,6951794.91/5.0
Renae2$187,673255.00/5.0
Lundquist Realty And Vacation5$175,816144.75/5.0
Sandeep11$173,2926154.75/5.0
Mitch1$160,5811055.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sister Bay.

Who Are the Airbnb Hosts in Sister Bay?

Sister Bay is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
65.4%
Professional Management
22.1%
Cohosted Listings
31.7%
Instant Book Enabled
13.5%
Simplified Pricing
81.7%

Host Profile Insights for Sister Bay

  • With 65.4% Superhosts, Sister Bay has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 22.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 13.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 81.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 31.7% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Sister Bay averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Sister Bay

These are the highest-grossing professional property management operations in Sister Bay, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Sister Bay
CompanyListingsRevenueADROcc.Rating
Northern Door Vacations5$369,537$64140.3%4.98/5
Caley3$359,823$70442.3%4.95/5
Gary5$341,458$35552.6%4.99/5
Simple Life Rentals4$272,152$68234.3%4.63/5
Gary1$155,028$1,43537.7%5.00/5
Starkhaus | Starkhutte1$150,803$90242.9%4.93/5
Erin And John1$127,711$77737.6%5.00/5
Carrie1$104,216$49952.7%4.94/5
Jennifer1$92,746$60977.0%5.00/5
Kate1$71,105$45350.6%4.94/5

Management Company Insights for Sister Bay

  • The leading management company, Northern Door Vacations, operates 5 listings with $369,537 in gross revenue — a useful benchmark for what scale looks like in Sister Bay.
  • Top managers average 2 properties each, suggesting professional management in Sister Bay still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Sister Bay's Airbnb Market Compare to Nearby Cities?

How does the Sister Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Town of Liberty Grove, Sister Bay has 8 percentage points lower occupancy and about $32 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Sister Bay — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Wilson15$6,661$681.1746%
Suamico13$5,267$485.1145%
Town of Nasewaupee32$4,788$440.6644%
Rowleys Bay17$4,632$452.9047%
Jacksonport14$4,530$387.5649%
Town of Sturgeon Bay17$4,514$457.9046%
Marquette Township17$4,431$341.2046%
Town of Liberty Grove53$4,302$415.9950%
Town of Jacksonport14$4,293$516.8839%
Town of Egg Harbor40$4,168$363.9043%

Frequently Asked Questions About Airbnb in Sister Bay

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sister Bay.

How much do Airbnb hosts make in Sister Bay?

Sister Bay hosts earn about $54,504 per year on average, with an average nightly rate of $448 and RevPAR of $211. Those figures describe the typical revenue environment for active listings in Sister Bay, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, Sister Bay market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Sister Bay?

The average Airbnb occupancy rate in Sister Bay is 42.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Sister Bay?

Listings in Sister Bay average $448 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Sister Bay?

Sister Bay currently has about 104 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Sister Bay?

AirROI currently classifies the short-term rental regulation level in Sister Bay as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Sister Bay?

RevPAR in Sister Bay is about $211. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Sister Bay?

At 42.2% occupancy, Sister Bay can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $54,504, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Sister Bay?

The average booking lead time in Sister Bay is about 88 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Sister Bay?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sister Bay include North Beach, Sister Bay Village Center, Sister Bay Harbor. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Sister Bay?

entire_home listings make up 84.6% of the active supply in Sister Bay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Sister Bay compare to nearby Airbnb markets?

Among neighboring markets, Town of Wilson posts $79,938 in average annual revenue with 45.5% occupancy, compared to Sister Bay's $54,504 and 42.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Sister Bay?

The average Airbnb stay length in Sister Bay is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Sister Bay?

Airbnb listings in Sister Bay average 4.84 out of 5 overall. About 58.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Sister Bay?

Carbon monoxide alarm and Kitchen are among the strongest revenue-linked amenities in Sister Bay. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Sister Bay?

Yes. About 90.4% of active Airbnb listings in Sister Bay charge a cleaning fee, and the average fee is $248. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Sister Bay?

A 65.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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