Ennis, Montana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ennis, Montana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,325 per year — at a $308 nightly rate, 42.7% occupancy, and a $130 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 97 active listings, Ennis is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 40.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ennis?
In Ennis, the headline Airbnb metrics are $26,325 in average annual revenue,42.7% occupancy, $308 ADR, and $130 in RevPAR, and guests book about 79 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ennis?
Understanding the monthly revenue variations for Airbnb listings in Ennis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ennis is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ennis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,419+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,265 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,783 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,572, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ennis
What Is the Monthly Airbnb Occupancy Rate in Ennis?
Maximize your bookings by understanding the Ennis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ennis:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ennis
What Is the Average Airbnb Nightly Rate in Ennis?
Effective short term rental pricing strategy in Ennis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ennis typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $490+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $370 or more.
- Typical properties (Median) charge around $278 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Ennis
What Is the RevPAR for Airbnb in Ennis?
RevPAR in Ennis is currently $130. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $80 RevPAR.
- Typical properties (Median) generate $115 RevPAR.
- Strong performers (Top 25%) earn $166 RevPAR.
- Best-in-class (Top 10%) achieve $212 RevPAR.
Average Monthly RevPAR Trend in Ennis
RevPAR Insights for Ennis
- The average RevPAR in Ennis is $130. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($212) and bottom 25% ($80) is $131, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ennis benchmarks. If your RevPAR falls below the median of $115, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $166+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ennis?
Ennis's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $5,617 per month
- Occupancy rates average 58.1%
- Daily rates average $313
Shoulder Season
- Revenue averages $2,922 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $303
Low Season (January, February, March)
- Revenue drops to average $1,569 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $308
Seasonality Insights for Ennis
- Airbnb seasonality in Ennis is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ennis's highest earning potential, with monthly revenues climbing to $6,597, occupancy reaching 66.1%, and ADRs peaking at $317.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,453, occupancy could drop to 21.1%, and ADRs may adjust to $283.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ennis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ennis, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ennis?
Low regulation and minimal registration activity in Ennis, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ennis to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ennis?
Ennis is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ennis | The heart of Ennis, offering easy access to local shops, restaurants, and community events. Ideal for visitors wanting to experience the small-town charm and local culture. | Ennis Fishing Access, Virginia City, Madison County Historical Museum |
| Madison River | This area is popular with anglers and nature lovers, providing stunning views and outdoor activities like fishing and hiking. Perfect for guests seeking a serene getaway close to nature. | Madison River, Fishermen's Access Sites, Hiking Trails |
| Ennis Lake | A beautiful spot for water sports and relaxation, attracting families and couples. Great for those who love boating, fishing, and enjoying scenic lake views. | Ennis Lake, Boat Rentals, Picnic Areas |
| Quake Lake | A natural wonder formed by an earthquake, this area offers unique geological experiences and stunning landscapes, attracting nature enthusiasts and photographers. | Quake Lake, Earthquake Lake Visitor Center, Scenic Overlooks |
| Virginia City | Nearby historic town known for its rich Gold Rush history. A draw for tourists wanting to explore Montana's Old West heritage and attend local festivals. | Virginia City Historic Sites, Gold Panning, Virginia City Marketplace |
| Ruby Valley | A picturesque, scenic valley that attracts visitors interested in outdoor activities such as hiking, hunting, and horseback riding, along with breathtaking views. | Ruby Reservoir, Hiking Trails, Horseback Riding |
| Bear Creek | A tranquil area popular with those looking to escape the busyness of city life for a quiet retreat in nature, with plenty of opportunities for wildlife watching. | Bear Creek Trail, Wildlife Viewing, Picnic Spots |
| Single Tree Ranch | A scenic ranch area that offers a unique Airbnb experience for guests interested in ranch life and outdoor activities, with gorgeous views and plenty of space. | Horseback Riding, Ranch Tours, Scenic Views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ennis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ennis?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ennis
- The Ennis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ennis, House properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 63.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.1%) offer potential for unique stay experiences.
Ennis Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ennis
- The dominant room capacity in Ennis is 3 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.8% of the active Airbnb listings in Ennis, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ennis.
Ennis Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ennis
- The most common guest capacity trend in Ennis vacation rentals is listings accommodating 8+ guests (34%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ennis STR market, accounting for 58.7% of listings.
- 62.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ennis.
- On average, properties in Ennis are equipped to host 5.7 guests.
How Do Listings in Ennis Compare on Quality?
Listing quality in Ennis can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ennis
- At 33.7 photos per listing on average, Ennis hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ennis averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ennis?
Amenity Prevalence
Amenity Insights for Ennis
- Essential amenities in Ennis that guests expect include: Free parking on premises, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ennis: Free parking on premises, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ennis to stay competitive.
Which Airbnb Amenities Boost Revenue in Ennis?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ennis, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 78.4% | $31,467 | $7,715 | 307.9% |
TV | 93.8% | $27,587 | $7,181 | 284.2% |
Refrigerator | 88.7% | $28,411 | $10,019 | 183.6% |
Dishes and silverware | 90.7% | $27,912 | $10,810 | 158.2% |
Kitchen | 91.8% | $27,696 | $11,068 | 150.2% |
Washer | 82.5% | $29,363 | $12,027 | 144.1% |
Dryer | 82.5% | $29,363 | $12,027 | 144.1% |
Patio or balcony | 76.3% | $29,951 | $14,660 | 104.3% |
Lake accessHigh opportunity | 5.2% | $50,845 | $24,992 | 103.4% |
Stove | 79.4% | $29,403 | $14,476 | 103.1% |
Revenue Impact Insights for Ennis
- Pets allowed tops the revenue impact list with a 307.9% uplift — listings with this amenity earn $31,467 vs. $7,715 without it.
- High-opportunity amenities — Lake access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Refrigerator, Dishes and silverware, Kitchen, Washer, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Lake access — it has the best combination of high revenue impact and low market saturation in Ennis.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ennis STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ennis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEnnis Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ennis
- The typical guest profile for Airbnb in Ennis consists of primarily domestic travelers (97%), often arriving from nearby Bozeman, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Germany (0.4%).
- Top languages spoken are English (79.7%) followed by Spanish (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bozeman and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ennis?
Listings in Ennis average 4.91 out of 5 overall, with about 36.2 reviews per active listing and 53.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ennis
- With an overall rating of 4.91, Ennis listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ennis Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ennis
- The most common availability pattern in Ennis falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ennis (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ennis?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ennis
- The overall average booking lead time for vacation rentals in Ennis is 79 days.
- Guests book furthest in advance for stays during June (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Ennis.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Ennis averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ennis?
Guests in Ennis stay about 5.9 nights on average, generating roughly 1,610 reservations and 16.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ennis
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ennis
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (7.6 nights) and shorten in Jan (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ennis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
8.2% of total
2 Nights
17 listings
17.5% of total
3 Nights
33 listings
34% of total
4-6 Nights
3 listings
3.1% of total
7-29 Nights
4 listings
4.1% of total
30+ Nights
32 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Ennis is 3 Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33%) caters to monthly stays (30+ nights) in Ennis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 34% of Ennis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ennis.
Ennis Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
12 listings
12.4% of total
Limited
1 listings
1% of total
Super Strict 30 Days
3 listings
3.1% of total
Flexible
13 listings
13.4% of total
Moderate
22 listings
22.7% of total
Firm
34 listings
35.1% of total
Strict
12 listings
12.4% of total
Cancellation Policy Insights for Ennis
- The prevailing Airbnb cancellation policy trend in Ennis is Firm, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (36.1%) and stricter (47.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.1% market standard in Ennis.
- Using a Strict policy might deter some guests, as only 12.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ennis.
How Much Are Airbnb Cleaning Fees in Ennis?
Cleaning fees in Ennis are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ennis
- 89.7% of listings charge a cleaning fee, making it standard practice in Ennis. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $187 is close to the median ($190), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ennis median of $190. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ennis Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ennisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Madison River House - Access & Views!- Ennis, MT
Entire Place • 4 bedrooms
Luxury Home on Madison River!
Entire Place • 3 bedrooms
Rustic Elegance in Ennis
Entire Place • 4 bedrooms
Camp SoRo
Entire Place • 3 bedrooms
Historic Ennis Lake Homestead
Entire Place • 4 bedrooms
Madison Overlook Cabin: Best Views!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ennis?
Learn from the best! This table showcases top-performing Airbnb hosts in Ennis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 12 | $388,427 | 250 | 4.91/5.0 |
| Kayla | 9 | $299,643 | 295 | 4.90/5.0 |
| Kathy | 12 | $237,367 | 256 | 4.92/5.0 |
| Max | 3 | $120,983 | 311 | 4.94/5.0 |
| Mountain Home | 3 | $99,354 | 36 | 4.88/5.0 |
| Brian | 2 | $72,274 | 154 | 5.00/5.0 |
| Michael | 1 | $63,410 | 7 | 5.00/5.0 |
| Michael | 1 | $62,449 | 65 | 4.98/5.0 |
| Caroline Roy-MontanaRentalHome | 1 | $58,468 | 29 | 4.86/5.0 |
| The Jewel Of Jeffers - | 5 | $55,058 | 136 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ennis.
Who Are the Airbnb Hosts in Ennis?
Ennis is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ennis
- With 69.1% Superhosts, Ennis has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 25.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ennis averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ennis
These are the highest-grossing professional property management operations in Ennis, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kayla | 9 | $299,643 | $323 | 52.9% | 4.90/5 |
| Kathy | 12 | $237,367 | $331 | 37.4% | 4.92/5 |
| Mountain Home | 3 | $99,354 | $429 | 34.8% | 4.88/5 |
| Caroline Roy-MontanaRentalHome | 1 | $58,468 | $399 | 44.5% | 4.86/5 |
| Stephanie | 3 | $46,353 | $209 | 29.1% | 4.99/5 |
| Rachael | 2 | $30,684 | $414 | 20.4% | 4.50/5 |
| Evolve | 2 | $19,558 | $196 | 33.3% | 4.89/5 |
| Fire | 2 | $18,043 | $309 | 21.0% | 4.50/5 |
| Stay Montana | 1 | $16,776 | $396 | 30.2% | 4.86/5 |
Management Company Insights for Ennis
- The leading management company, Kayla, operates 9 listings with $299,643 in gross revenue — a useful benchmark for what scale looks like in Ennis.
- Top managers average 4 properties each, suggesting professional management in Ennis still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ennis's Airbnb Market Compare to Nearby Cities?
How does the Ennis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gardiner, Ennis has 12 percentage points lower occupancy and about $9 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Big Sky | 996 | $5,410 | $810.37 | 33% |
| Gallatin Gateway | 54 | $5,211 | $528.18 | 45% |
| Emigrant | 109 | $4,609 | $405.84 | 52% |
| Island Park | 1,012 | $4,346 | $453.41 | 47% |
| Gardiner | 212 | $4,208 | $317.18 | 55% |
| Pray | 52 | $3,978 | $369.23 | 48% |
| Bozeman | 717 | $3,760 | $303.74 | 49% |
| West Yellowstone | 287 | $3,720 | $399.69 | 43% |
| Livingston | 345 | $3,272 | $334.61 | 46% |
| Manhattan | 27 | $3,215 | $238.47 | 49% |
Frequently Asked Questions About Airbnb in Ennis
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ennis.
How much do Airbnb hosts make in Ennis?
Ennis hosts earn about $26,325 per year on average, with an average nightly rate of $308 and RevPAR of $130. Those figures describe the typical revenue environment for active listings in Ennis, Montana, not the ceiling for the best operators. Source: AirROI 2026 data, Ennis market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ennis?
The average Airbnb occupancy rate in Ennis is 42.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ennis?
Listings in Ennis average $308 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ennis?
Ennis currently has about 97 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ennis?
AirROI currently classifies the short-term rental regulation level in Ennis as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ennis?
RevPAR in Ennis is about $130. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ennis?
At 42.7% occupancy, Ennis can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,325, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ennis?
The average booking lead time in Ennis is about 79 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ennis?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ennis include Downtown Ennis, Madison River, Ennis Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ennis?
entire_home listings make up 95.9% of the active supply in Ennis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ennis compare to nearby Airbnb markets?
Among neighboring markets, Big Sky posts $64,921 in average annual revenue with 33.1% occupancy, compared to Ennis's $26,325 and 42.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ennis?
The average Airbnb stay length in Ennis is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ennis?
Airbnb listings in Ennis average 4.91 out of 5 overall. About 53.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ennis?
Pets allowed and TV are among the strongest revenue-linked amenities in Ennis. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ennis?
Yes. About 89.7% of active Airbnb listings in Ennis charge a cleaning fee, and the average fee is $187. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ennis?
A 69.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.