MT Retreat that fits the WHOLE family | Sleeps 15+ Entire home · 7 bedrooms Rated 5.00 - Revenue
- $79,858
- Occupancy
- 43.1%
- Daily rate
- $590
Airbnb market data · 202612 months to September 2026
The average Airbnb in Whitehall brought in $13,431 over the 12 months through September 2026, about 67% less than the Montana average of $40,592.
The short answer
Rates and bookings both trail the Montana average. Listings averaged $223 a night and were booked on 28% of available nights, against $370 and 44% for the Montana average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in February, usually the slowest. With only 47 active listings, a few bookings can reorder the months.
With 47 active listings, Whitehall is the 40th-largest of 85 Montana markets AirROI tracks. From a year earlier, average revenue fell 7% while the number of active listings grew 9%.
Browse the live Whitehall Airbnb market See Every Whitehall ListingRevenue
Gross bookings per Whitehall listing averaged $13,431 over the 12 months to September 2026 (Montana average: $40,592), before cleaning, platform and management costs and taxes.
In a typical year, the average Whitehall listing brings in $2,790 in July, its best month, and $1,070 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,462 | 32.8% | $223 | $82 | 62 days | 3.4 nights |
| Oct 2025 | $2,083 | 29.9% | $219 | $67 | 41 days | 3.4 nights |
| Nov 2025 | $1,910 | 31.4% | $217 | $64 | 55 days | 4.1 nights |
| Dec 2025 | $1,219 | 19.5% | $215 | $39 | 97 days | 3.5 nights |
| Jan 2026 | $1,559 | 18.1% | $212 | $50 | 85 days | 3.3 nights |
| Feb 2026 | $1,114 | 23.0% | $211 | $40 | 39 days | 3.8 nights |
| Mar 2026 | $1,480 | 27.5% | $212 | $48 | 61 days | 4.5 nights |
| Apr 2026 | $1,156 | 25.7% | $211 | $39 | 47 days | 5.7 nights |
| May 2026 | $2,324 | 34.1% | $223 | $75 | 81 days | 4.5 nights |
| Jun 2026 | $2,623 | 33.9% | $233 | $87 | 69 days | 3.7 nights |
| Jul 2026 | $2,798 | 38.7% | $237 | $90 | 70 days | 4.4 nights |
| Aug 2026 | $2,078 | 29.6% | $229 | $67 | 59 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Whitehall address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Whitehall Airbnb took in $13,431 in the 12 months to September 2026, and run by its owner at everyday costs, about $750 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,400 a month.
Cleaning it yourself keeps the $1,080 a year guests pay in cleaning fees, for about $840 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $650 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $12,351 | $22,880 |
| Cleaning fees guests pay8% of Whitehall bookings | $1,080 | $2,000 |
| Gross bookings | $13,431 | $24,880 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Whitehall listings on Simplified Pricing, 3% for the rest | −$1,830 | −$3,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,080 | −$2,000 |
| Utilities and internetAbout 5% of bookings | −$670 | −$1,240 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$400 | −$750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$4,450 | −$8,080 |
| Left for housing costs, then profit | $8,981about $750 a month | $16,800about $1,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Whitehall's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Whitehall home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,070 a month, against $1,120 for the average one.
Occupancy
Whitehall listings were booked on 28% of the nights they were open over the past year, 16 percentage points below the Montana average (44%) and 13 points below the U.S. average (41%). In a typical year, occupancy climbs to 39% in July and falls to 22% in February.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
July is usually the busiest month in Whitehall, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Whitehall, known as ADR (average daily rate), was $223 over the past year, about 40% below the Montana average of $370 and about 30% below the U.S. average of $320. In a typical year, rates peak in June and July at about $230 and bottom out in October and November at about $205.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates run 14% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Whitehall it averaged $66 over the past year, from about $38 in a typical February to about $90 in a typical July.
Per open night, by tier:
July RevPAR is about 2.4 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $66 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 47 active listings, the monthly pattern in Whitehall is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Whitehall
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,520 |
| February | $1,070 |
| March | $1,350 |
| April | $1,250 |
| May | $1,820 |
| June | $2,580 |
| July | $2,790 |
| August | $2,280 |
| September | $2,090 |
| October | $1,740 |
| November | $1,810 |
| December | $1,480 |
Guests book Whitehall stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. August stays are booked furthest out, about 79 days ahead, and February stays closest to arrival, about 38 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 47 active listings in Whitehall display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Whitehall.
Neighborhoods
AirROI's area guide picks eight Whitehall neighborhoods that draw short-term rental guests, led by Downtown Whitehall, Whitehall Hot Springs and Ruby River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Whitehall | Heart of Whitehall with easy access to local shops, eateries, and amenities. Ideal for visitors looking to explore the local scene and community events. | Whitehall Historical Museum, Pioneer Park, Dining options, Local shops, Community events |
| Whitehall Hot Springs | Relaxing natural hot springs attract tourists year-round for wellness and relaxation. Ideal for guests seeking outdoor and spa-like experiences. | Hot Springs, Nature trails, Camping grounds, Fishing spots, Scenic views |
| Ruby River | Picturesque river area perfect for fishing, rafting, and outdoor activities. Appeals to adventure seekers and nature lovers. | Ruby River, Fishing and boating, Nature trails, Wildlife viewing, Camping |
| Georgetown Lake | Beautiful lake area popular for summer and winter sports, attracting families and outdoor enthusiasts all year round. | Georgetown Lake, Boating, Fishing, Hiking trails, Winter sports |
| Boulder, MT | Nearby small town known for its quaint charm and access to outdoor activities. A peaceful retreat close to nature. | Boulder River, Historical sites, Outdoor recreation, Local dining, Small-town charm |
| Beaverhead-Deerlodge National Forest | Expansive national forest offering camping, hiking, and wildlife viewing. Attracts nature lovers and outdoor adventurers. | Hiking trails, Wildlife, Scenic drives, Camping spots, Beautiful landscapes |
| Historic Mining Towns | Historic towns near Whitehall that offer unique cultural experiences and insights into Montana's mining history. | Virginia City, Nevada City, Historical museums, Local shops, Cultural events |
| Local Wineries and Farms | Experience local wine and farm tours that appeal to guests interested in agritourism and local flavors. | Local wineries, Farm tours, Wine tastings, Agritourism, Scenic countryside |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 89% of listings in Whitehall, alongside 5 private-room listings (11%). Houses (43%) and cabins and other outdoor stays (43%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Whitehall Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 89.4% | 42 |
| Private room | 10.6% | 5 |
Houses and cabins split the stock
Whitehall Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 42.6% | 20 |
| Cabin/Outdoor | 42.6% | 20 |
| Apartment/Condo | 6.4% | 3 |
| Hotel/Boutique | 4.3% | 2 |
| Others | 2.1% | 1 |
| Unique stay | 2.1% | 1 |
One-bedroom homes are the most common size in Whitehall (47% of entire homes), followed by two-bedroom homes (25%). Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.
Whitehall entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 47.2% | 17 |
| 2 bedrooms | 25.0% | 9 |
| 3 bedrooms | 16.7% | 6 |
| 4 bedrooms | 5.6% | 2 |
| 5+ bedrooms | 5.6% | 2 |
Most Whitehall listings are sized for couples and small families: 60% sleep four guests or fewer, and just 14% take eight or more. Shares are of the 43 listings with a guest capacity on file (91% of the market).
Whitehall listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 18.6% | 8 |
| 4 guests | 41.9% | 18 |
| 5 guests | 7.0% | 3 |
| 6 guests | 16.3% | 7 |
| 7 guests | 2.3% | 1 |
| 8+ guests | 14.0% | 6 |
Whitehall hosts set up an average of 3 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Pet-friendly policies are close to standard in Whitehall: 98% of listings have one, and 96% offer free parking on site. Only 47% of listings have air conditioning.
Share of Whitehall listings with each common amenity
Guests
Whitehall draws mostly domestic guests: 92% of those who left reviews live in the United States. No single city dominates: Helena is the largest source, at about 4% of reviews. Of the 8% from abroad, most come from Canada and France.
92% of Whitehall guests are domestic
Where guests who left reviews live
Where Whitehall guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Helena | 3.8% |
| New York | 2.5% |
| Bozeman | 2.1% |
| Billings | 2.1% |
| Boston | 1.7% |
Where Whitehall guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 92.4% |
| Canada | 3.4% |
| France | 1.3% |
| Romania | 0.8% |
| Switzerland | 0.4% |
Languages spoken by Whitehall guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 68.9% |
| French | 5.7% |
| Spanish | 4.9% |
| German | 2.5% |
| Italian | 2.5% |
Whitehall Airbnbs average 4.90 stars, and 62% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Communication and check-in score highest in Whitehall; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.91 |
| Communication | 4.96 |
| Location | 4.90 |
| Check-in | 4.96 |
| Value | 4.83 |
Booking patterns
All Whitehall listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Whitehall listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.7% | 37 |
| 181-270 days | 21.3% | 10 |
Days a year Whitehall listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 21.3% | 10 |
| 31-90 days | 46.8% | 22 |
| 1-30 days | 31.9% | 15 |
The average Whitehall booking lasts 4.1 nights, longest in April and shortest in August. Listings took about 14 bookings each over the year. More than four in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Whitehall
Average nights per booking, by month of stay
Two-year average by calendar month.
94% of listings in Whitehall accept stays of one or two nights.
Minimum stay set by Whitehall listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate and Firm are the most common cancellation policies in Whitehall, each used by 34% of listings. About half of listings offer Flexible or Moderate terms and 47% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Whitehall listings, from most to least flexible
Share of listings by the policy they use
94% of Whitehall listings charge a cleaning fee. The typical fee is $57, and some higher fees lift the average to $82. Spread over the average stay of 4.1 nights, that adds roughly $14 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Whitehall, a seven-bedroom home, took in $79,900 over the past year, about 5.9 times the city's average of $13,400.
MT Retreat that fits the WHOLE family | Sleeps 15+ Entire home · 7 bedrooms Rated 5.00
Highlands House - Montana Mountain Ranch Retreat Entire home · 3 bedrooms Rated 4.91
Riverfront Montana Retreat - Deck, Fire Pit & Pond Entire home · 4 bedrooms
Spacious-Quiet-Clean-Potato Farm Paradise Entire home · 3 bedrooms Rated 5.00
Ruby Valley Retreat Entire home · 2 bedrooms Rated 5.00
Country Chic, Historic 3 bedroom Lodge Entire home · 3 bedrooms Rated 5.00 Professional management companies run 30% of Whitehall listings and owners run the rest. 72% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 90 km, Gallatin Gateway (85 km away, 79 listings) earned the most per listing, about 5.7 times as much as Whitehall. Belgrade and Gallatin Gateway were the busiest, each booked on 46% of nights against 28% in Whitehall.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Butte 30 km | 162 | $19,857 | $179 | 40% |
| Ennis 68 km | 104 | $25,786 | $328 | 41% |
| Dillon 78 km | 89 | $19,304 | $162 | 40% |
| Anaconda 79 km | 113 | $29,748 | $282 | 35% |
| Belgrade 80 km | 212 | $36,786 | $270 | 46% |
| Gallatin Gateway 85 km | 79 | $76,261 | $605 | 46% |
| Helena 88 km | 276 | $24,679 | $199 | 44% |
| Big Sky 90 km | 1,078 | $74,403 | $831 | 37% |
See all 85 Montana Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Whitehall:
FAQ
An active Whitehall Airbnb grossed $13,431 on average in the 12 months to September 2026, according to AirROI's tracking of 47 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,410 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Whitehall listings earn between $624 and $2,410 in a typical month, and the top tenth $3,680 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Whitehall were booked on 28% of available nights over the past year. That compares with 44% for the Montana average. July is usually the busiest month.
The average booked night in Whitehall cost $223 before fees. Half of listings charge between $150 and $220; a few high-priced homes pull the average above that range.
None of the active Whitehall listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Whitehall Airbnb grossed $13,431 in the 12 months to September 2026, 67% below the Montana average of $40,592. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,981 a year (about $750 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,400 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $2,790 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Whitehall listing was open to book earned $66 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $122 or more.
Whitehall stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Whitehall Airbnb stay lasted 4.1 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Whitehall Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Whitehall, Whitehall Hot Springs and Ruby River draw the most short-term rental interest in Whitehall. The neighborhood guide explains what brings guests to each.
AirROI counted 47 active Airbnb listings in Whitehall as of September 2026. The closest tracked market is Butte, 30 km away.
In Whitehall, 94% of listings add a cleaning fee. The median fee is $57, and some higher fees lift the average to $82.
Method
Figures on this page cover 47 active Airbnb listings in Whitehall from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.