Tourism statisticsState2026

Montana Tourism Statistics: 240,550 Airbnb Stays

Q: How many tourists visit Montana?

The United States as a whole had 72.4 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Montana at 0.9% of Airbnb stays in the United States in the 12 months to October 2026. AirROI estimates 240,550 Airbnb stays in Montana in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in Montana?

April was the quietest Airbnb month in Montana in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in April were booked about 48 days ahead, against 93 days for July.

Q: How long is a typical Airbnb stay in Montana?

A typical Airbnb stay in Montana lasted 4.9 nights in the 12 months to October 2026, booked about 70 days ahead. By month, stays ran from 3.7 nights in September to 5.9 nights in April.

AirROI estimates 240,550 Airbnb stays in Montana in the 12 months to October 2026, with Whitefish the most booked town. The busiest month was July. All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,188,411
Typical Airbnb stay: 4.9 nights
Busiest Airbnb month: July
From within the United States, among guests who left a review: 94.4%

Key facts

Montana Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts all of the United States at 72.4 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in Montana at 240,550 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Montana added up to 1,188,411 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Montana lasted 4.9 nights in the 12 months to October 2026, booked about 70 days ahead.

Busiest months

AirROI ranks July the busiest Airbnb month in Montana in the 12 months to October 2026, followed by August and June, with April the quietest.
AirROI estimates the six busiest Airbnb months in Montana ran unbroken from May to October in the 12 months to October 2026.

Guests

AirROI estimates 94.4% of Montana Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 1.9% were the top countries abroad.

By place

AirROI estimates Montana took 0.9% of all Airbnb stays in the United States in the 12 months to October 2026.
AirROI ranks Montana 35th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Whitefish had the most Airbnb stays of the 24 towns it lists in Montana in the 12 months to October 2026, at 22,488, ahead of Bozeman and Big Sky.

Official numbers

How Many Tourists Visit the United States?

UN Tourism counted 72.4 million international tourist arrivals for all of the United States in 2024, via Our World in Data. On AirROI's estimates, Montana accounted for 0.9% of Airbnb stays in the United States in the 12 months to October 2026.

Official tourism figures for United States: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
72.4 millionInternational tourist arrivals, all of United States	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Montana

Montana had 10,452 Airbnb homes in the 12 months to October 2026. They took an estimated 240,550 stays and 1,188,411 nights. A typical stay lasted 4.9 nights and was booked about 70 days ahead. AirROI's figures cover the 75 towns it tracks in Montana; places it does not track are not counted, so every total is a floor.

Airbnb homes: 10,452
Airbnb stays, estimate: 240,550
Airbnb nights, estimate: 1,188,411
Typical stay: 4.9 nights
Booked ahead: 70 days

Busiest months

When Is the Busiest Time in Montana?

On Airbnb, July was the busiest month in Montana in the 12 months to October 2026, then August and June. April was the quietest. The six busiest months run unbroken from May to October.

July ranks first, April last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, August, June, September, May, October, March, February, December, November, January, April.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Montana by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	July	12.0%	4.8 nights	93 days
2	August	11.6%	4.2 nights	79 days
3	June	11.0%	4.6 nights	83 days
4	September	10.6%	3.7 nights	68 days
5	May	8.0%	5.0 nights	66 days
6	October	7.7%	4.4 nights	51 days
7	March	7.2%	5.0 nights	53 days
8	February	6.6%	4.9 nights	59 days
9	December	6.6%	5.0 nights	53 days
10	November	6.3%	4.7 nights	43 days
11	January	6.1%	5.0 nights	48 days
12	April	6.1%	5.9 nights	48 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Montana Airbnb Guests Come From?

About nine in ten Montana Airbnb guests who left a review as of October 2026 were from within the United States (94.4%), and the top countries abroad were Canada at 1.9%, AirROI estimates. Among the same guests, Missoula was the top origin city at 2.2%, ahead of Billings at 2.2%. The figures rest on 776,421 reviews, written over many years.

94.4% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Canada 1.9%

Top origin cities

Among guests who left a review

Missoula 2.2%
Billings 2.2%
Bozeman 2.1%
Seattle 1.3%
New York 1.1%

By town

Most Booked Towns in Montana

Whitefish, Bozeman and Big Sky took 26% of Airbnb stays in Montana in the 12 months to October 2026. July is the busiest Airbnb month in 11 of the 24 towns, led by Whitefish, and August in 6, led by Missoula. Among guests who left a review, the share from abroad across these towns runs from 2.5% in Red Lodge to 12% in Gardiner.

Most Booked Towns in Montana: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Whitefish	22,488	115,410	5.1 nights	6.1%	Canada	July
2	Bozeman	22,115	110,627	5.0 nights	4.4%	Canada	July
3	Big Sky	18,414	91,027	4.9 nights	3.3%	Canada	March
4	Missoula	16,868	88,430	5.2 nights	3.3%	Canada	August
5	Columbia Falls	13,895	64,978	4.7 nights	6.8%	Canada	August
6	Kalispell	11,054	59,576	5.4 nights	7%	Canada	August
7	Billings	10,926	76,328	7.0 nights	3.4%	Canada	June
8	Gardiner	9,185	31,800	3.5 nights	12%	France	June
9	Livingston	8,847	41,493	4.7 nights	6.5%	Canada	July
10	Helena	7,403	37,325	5.0 nights	4.4%	Canada	September
11	West Yellowstone	7,088	36,554	5.2 nights	12%	UK	June
12	Red Lodge	6,886	26,560	3.9 nights	2.5%	Canada	July
13	Belgrade	5,790	28,828	5.0 nights	6.1%	Canada	July
14	Bigfork	5,362	27,028	5.0 nights	6.5%	Canada	July
15	Great Falls	4,246	25,591	6.0 nights	9.2%	Canada	August
16	Coram	3,811	14,963	3.9 nights	6.8%	Canada	August
17	Emigrant	3,697	16,932	4.6 nights	9.3%	Germany	June
18	Butte	3,378	21,426	6.3 nights	3.3%	Canada	June
19	Lakeside	2,690	13,593	5.1 nights	8.4%	Canada	July
20	Hamilton	2,622	11,465	4.4 nights	4%	UK	July
21	Polson	2,573	13,734	5.3 nights	4.6%	Canada	July
22	Hungry Horse	2,432	11,376	4.7 nights	5.6%	Canada	August
23	Anaconda	2,359	11,743	5.0 nights	3.1%	UK	July
24	Ennis	1,661	9,374	5.6 nights	3.2%	Canada	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 24 of Montana's 75 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Montana

How many tourists visit Montana?

The United States as a whole had 72.4 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Montana at 0.9% of Airbnb stays in the United States in the 12 months to October 2026. AirROI estimates 240,550 Airbnb stays in Montana in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Montana?

The busiest Airbnb month in Montana in the 12 months to October 2026 was July, then August and June. The six busiest months run from May to October.

What is the quietest month in Montana?

April was the quietest Airbnb month in Montana in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in April were booked about 48 days ahead, against 93 days for July.

How long is a typical Airbnb stay in Montana?

A typical Airbnb stay in Montana lasted 4.9 nights in the 12 months to October 2026, booked about 70 days ahead. By month, stays ran from 3.7 nights in September to 5.9 nights in April.

Where do Airbnb guests in Montana come from?

Of Montana Airbnb guests who left a review as of October 2026, 94.4% were from within the United States, AirROI estimates. The top countries abroad were Canada at 1.9%. Among the same guests, the top origin city was Missoula at 2.2%, ahead of Billings at 2.2%.

What is the most booked town in Montana on Airbnb?

Whitefish was the most booked town in Montana on Airbnb, with an estimated 22,488 stays in the 12 months to October 2026, ahead of Bozeman and Big Sky.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (72.4 million in 2024 across the United States). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 240,550 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 75 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 776,421 reviews and describes guests who left a review, not everyone who stayed. Read the method page.