Fulton, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Fulton, Texas? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $14,800 per year — at a $224 nightly rate, 27.0% occupancy, and a $61 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 139 active listings, Fulton is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady while nightly rates moved higher — a market where hosts who optimize for bookability can unlock the full value of rising rates. Balancing rate strategy with occupancy is the key lever, and hosts who get it right will outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Fulton?
In Fulton, the headline Airbnb metrics are $14,800 in average annual revenue,27.0% occupancy, $224 ADR, and $61 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Fulton?
Understanding the monthly revenue variations for Airbnb listings in Fulton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fulton is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fulton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,640 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,467 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $754, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fulton
What Is the Monthly Airbnb Occupancy Rate in Fulton?
Maximize your bookings by understanding the Fulton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fulton:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fulton
What Is the Average Airbnb Nightly Rate in Fulton?
Effective short term rental pricing strategy in Fulton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fulton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $275 or more.
- Typical properties (Median) charge around $188 per night.
- Entry-level properties (Bottom 25%) earn around $142 per night.
Average Daily Rate (ADR) Trend by Month in Fulton
What Is the RevPAR for Airbnb in Fulton?
RevPAR in Fulton is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $51 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $120 RevPAR.
Average Monthly RevPAR Trend in Fulton
RevPAR Insights for Fulton
- The average RevPAR in Fulton is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($120) and bottom 25% ($33) is $87, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Fulton benchmarks. If your RevPAR falls below the median of $51, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Fulton?
Fulton's peak Airbnb season falls in March, June, February, while the softest stretch is April, September, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, June, February)
- Revenue averages $2,574 per month
- Occupancy rates average 36.3%
- Daily rates average $229
Shoulder Season
- Revenue averages $2,068 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $228
Low Season (April, September, December)
- Revenue drops to average $1,595 per month
- Occupancy decreases to average 24.9%
- Daily rates adjust to average $220
Seasonality Insights for Fulton
- The Airbnb seasonality pattern in Fulton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fulton's highest earning potential, with monthly revenues climbing to $2,769, occupancy reaching 38.8%, and ADRs peaking at $255.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,523, occupancy could drop to 24.2%, and ADRs may adjust to $212.
- Lower occupancy paired with meaningful seasonality means hosts in Fulton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Fulton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Fulton?
Low regulation and minimal registration activity in Fulton, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Fulton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Fulton?
Fulton is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fulton Marina | A popular spot for fishing and boating enthusiasts. Fulton Marina offers great waterfront views and is close to the beach, making it ideal for vacationers who enjoy water activities. | Fulton Marina Park, Fish Hook Restaurant, Lighthouse Beach, Fulton Fishing Pier, Beach access |
| Rockport Beach | Known for its sandy shores and family-friendly atmosphere, Rockport Beach is a favorite among tourists seeking a relaxing coastal getaway. | Rockport Beach Park, Rockport Art Center, Texas Maritime Museum, Goose Island State Park, Fishing opportunities |
| Copano Bay | A tranquil area perfect for those who want to enjoy nature and outdoor activities. The proximity to Copano Bay offers excellent fishing and bird-watching opportunities. | Copano Bay Nature Park, Birdwatching spots, Fishing areas, Kayaking tours, Sunset views |
| Port Aransas | A vibrant beach town known for its beautiful beaches and lively atmosphere. Port Aransas attracts visitors for its pristine sand and playful dolphin watching. | Port Aransas Beach, Wooden Boat Festival, Leonabelle Turnbull Birding Center, Fishing Pier, Nature trails |
| Aransas National Wildlife Refuge | An ideal location for nature lovers. The refuge offers a unique opportunity to see diverse wildlife and beautiful landscapes, attracting eco-tourists and bird watchers. | Wildlife viewing, Birding opportunities, Nature trails, Photography spots |
| Ransom Island | A secluded retreat for those seeking peace and quiet. Ransom Island provides a unique experience with less tourist traffic and beautiful scenic views. | Island exploration, Kayaking, Scenic views, Wildlife encounters, Nature photography |
| Key Allegro | A cul-de-sac island community known for its waterfront homes and relaxed lifestyle. It's appealing for those looking for a more laid-back vacation experience. | Key Allegro Marina, Beach access, Waterfront dining, Nature trails, Fishing spots |
| Goose Island State Park | Offers camping, fishing, and hiking. It's a perfect spot for outdoor enthusiasts and families looking for a nature-focused getaway near the coast. | Camping facilities, Fishing spots, Nature trails, Wildlife viewing, Picnic areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Fulton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Fulton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fulton
- The Fulton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fulton, House properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 71.9% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Fulton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fulton
- The dominant room capacity in Fulton is 1 bedroom listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.6% of the active Airbnb listings in Fulton, indicating a high concentration in these sizes.
- A significant 33.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fulton.
Fulton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fulton
- The most common guest capacity trend in Fulton vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Fulton STR market, accounting for 60.4% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fulton.
- On average, properties in Fulton are equipped to host 5.3 guests.
How Do Listings in Fulton Compare on Quality?
Listing quality in Fulton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Fulton
- At 24.7 photos per listing on average, Fulton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Fulton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Fulton?
Amenity Prevalence
Amenity Insights for Fulton
- Essential amenities in Fulton that guests expect include: TV, Air conditioning, Wifi, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Coffee maker, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fulton: TV, Air conditioning, Wifi, Refrigerator.
- Prioritize adding missing essentials: TV, Air conditioning, Wifi, Refrigerator.
- Consider adding popular differentiators like Smoke alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fulton to stay competitive.
Which Airbnb Amenities Boost Revenue in Fulton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Fulton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 91.4% | $16,043 | $1,643 | 876.3% |
Heating | 91.4% | $15,786 | $4,362 | 261.9% |
Refrigerator | 95.0% | $15,334 | $4,722 | 224.7% |
Cooking basics | 84.2% | $16,574 | $5,364 | 209.0% |
Luggage dropoff allowedHigh opportunity | 4.3% | $41,849 | $13,580 | 208.2% |
Sound systemHigh opportunity | 3.6% | $42,314 | $13,773 | 207.2% |
Free parking on premises | 77.7% | $17,271 | $6,192 | 178.9% |
Pack ’n play/Travel cribHigh opportunity | 5.0% | $35,899 | $13,681 | 162.4% |
Beach access | 18.0% | $29,403 | $11,597 | 153.5% |
Ceiling fan | 46.8% | $21,763 | $8,683 | 150.6% |
Revenue Impact Insights for Fulton
- Kitchen tops the revenue impact list with a 876.3% uplift — listings with this amenity earn $16,043 vs. $1,643 without it.
- High-opportunity amenities — Luggage dropoff allowed, Sound system, Pack ’n play/Travel crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Heating, Refrigerator, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Luggage dropoff allowed — it has the best combination of high revenue impact and low market saturation in Fulton.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Fulton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fulton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFulton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Fulton
- The typical guest profile for Airbnb in Fulton consists of primarily domestic travelers (99%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Germany (0.5%).
- Top languages spoken are English (76.8%) followed by Spanish (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Fulton?
Listings in Fulton average 4.77 out of 5 overall, with about 39.4 reviews per active listing and 36.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Fulton
- An average rating of 4.77 places Fulton in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.9), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Fulton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fulton
- The most common availability pattern in Fulton falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fulton (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Fulton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Fulton
- The overall average booking lead time for vacation rentals in Fulton is 52 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Fulton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Fulton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Fulton?
Guests in Fulton stay about 3.9 nights on average, generating roughly 2,182 reservations and 15.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Fulton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Fulton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.4 nights) and shorten in Sep (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Fulton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
23% of total
2 Nights
52 listings
37.4% of total
3 Nights
3 listings
2.2% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
50 listings
36% of total
Key Insights
- The most prevalent minimum stay requirement in Fulton is 2 Nights, adopted by 37.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.4%) of the Fulton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (36%) caters to monthly stays (30+ nights) in Fulton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.4% of Fulton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fulton.
Fulton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.7% of total
Limited
5 listings
3.6% of total
Super Strict 30 Days
6 listings
4.3% of total
Flexible
26 listings
18.7% of total
Moderate
27 listings
19.4% of total
Firm
68 listings
48.9% of total
Strict
6 listings
4.3% of total
Cancellation Policy Insights for Fulton
- The prevailing Airbnb cancellation policy trend in Fulton is Firm, used by 48.9% of listings.
- A majority (53.2%) of hosts in Fulton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.9% market standard in Fulton.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fulton.
How Much Are Airbnb Cleaning Fees in Fulton?
Cleaning fees in Fulton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Fulton
- 97.8% of listings charge a cleaning fee, making it standard practice in Fulton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($133) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Fulton median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Fulton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fultonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private Pool•Hot Tub•2 Separate houses!
Entire Place • 5 bedrooms

3 King Beds, Backyard Activities; Late Checkout
Entire Place • 3 bedrooms

Waterfront! Pool, Hot Tub, Arcade-Sunrise Views!
Entire Place • 4 bedrooms
