Tourism statisticsCity2026
Milwaukee Tourism Statistics: 30,523 Airbnb Stays
AirROI estimates 30,523 Airbnb stays in Milwaukee, in Wisconsin, United States, in the 12 months to October 2026. The busiest month was August, and the quietest was February. All of Wisconsin had 117.9 million visitors in 2025, the Wisconsin Department of Tourism reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 142,691
- Typical Airbnb stay
- 4.7 nights
- Busiest Airbnb month
- August
- From within the United States, among guests who left a review
- 96.5%
Key facts
Milwaukee Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Wisconsin Department of Tourism puts all of Wisconsin at 117.9 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Milwaukee at 30,523 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Milwaukee added up to 142,691 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Milwaukee lasted 4.7 nights in the 12 months to October 2026, booked about 43 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Milwaukee in the 12 months to October 2026, followed by June and July, with February the quietest.
- AirROI estimates the six busiest Airbnb months in Milwaukee ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Milwaukee in August were booked furthest ahead, about 70 days, against 24 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 96.5% of Milwaukee Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Milwaukee took 12.1% of all Airbnb stays in Wisconsin in the 12 months to October 2026.
- AirROI ranks Milwaukee first for Airbnb stays among the 23 towns it lists in Wisconsin in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Wisconsin?
The Wisconsin Department of Tourism counted 117.9 million visitors for all of Wisconsin in 2025. On AirROI's estimates, Milwaukee accounted for 12.1% of Airbnb stays in Wisconsin in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 117.9 millionVisitors, all of Wisconsin | Total visits to Wisconsin | 2025 | Wisconsin Department of Tourism |
Airbnb stays
Airbnb Stays in Milwaukee
Milwaukee had 1,128 Airbnb homes in the 12 months to October 2026. They took an estimated 30,523 stays and 142,691 nights. A typical stay lasted 4.7 nights and was booked about 43 days ahead.
- Airbnb homes
- 1,128
- Airbnb stays, estimate
- 30,523
- Airbnb nights, estimate
- 142,691
- Typical stay
- 4.7 nights
- Booked ahead
- 43 days
Busiest months
When Is the Busiest Time in Milwaukee?
On Airbnb, August was the busiest month in Milwaukee in the 12 months to October 2026, then June and July. February was the quietest. The six busiest months run unbroken from May to October.
August ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, June, July, September, May, October, March, November, December, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 11.0% | 70 days |
| June | 10.3% | 65 days |
| July | 10.0% | 56 days |
| September | 9.3% | 39 days |
| May | 8.9% | 44 days |
| October | 8.6% | 41 days |
| March | 7.6% | 38 days |
| November | 7.5% | 37 days |
| December | 7.2% | 30 days |
| April | 6.8% | 35 days |
| January | 6.5% | 24 days |
| February | 6.3% | 26 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Milwaukee Airbnb Guests Come From?
Nearly all Milwaukee Airbnb guests who left a review as of October 2026 were from within the United States (96.5%), AirROI estimates. Among the same guests, Chicago was the top origin city at 10%, and Milwaukee itself came second at 4.6%. The figures rest on 97,579 reviews, written over many years.
96.5% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 96.5%
- From abroad 3.5%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Milwaukee
How many tourists visit Milwaukee?
Wisconsin as a whole had 117.9 million visitors in 2025, according to the Wisconsin Department of Tourism. AirROI puts Milwaukee at 12.1% of Airbnb stays in Wisconsin in the 12 months to October 2026. AirROI estimates 30,523 Airbnb stays in Milwaukee in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Milwaukee?
The busiest Airbnb month in Milwaukee in the 12 months to October 2026 was August, then June and July. The six busiest months run from May to October.
What is the quietest month in Milwaukee?
February was the quietest Airbnb month in Milwaukee in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 26 days ahead, against 70 days for August.
How long is a typical Airbnb stay in Milwaukee?
A typical Airbnb stay in Milwaukee lasted 4.7 nights in the 12 months to October 2026, booked about 43 days ahead. By month, stays ran from 3.8 nights in September to 5.6 nights in July.
Where do Airbnb guests in Milwaukee come from?
Of Milwaukee Airbnb guests who left a review as of October 2026, 96.5% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Chicago at 10%, and Milwaukee itself came second at 4.6%.
Are Airbnb stays the same as tourists?
No. The Wisconsin Department of Tourism counts visitors (117.9 million in 2025 across Wisconsin). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 30,523 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 30,523 stays at 4.67 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 97,579 reviews and describes guests who left a review, not everyone who stayed. Read the method page.