Sauna, Aframe Riverside Cabin on Sturgeon River Entire home · 2 bedrooms Rated 4.97 - Revenue
- $122,479
- Occupancy
- 75.0%
- Daily rate
- $423
Airbnb market data · 202612 months to October 2026
The average Airbnb in Indian River brought in $21,897 over the 12 months through October 2026, about 40% less than the Michigan average of $36,729.
The short answer
Rates and bookings both trail the Michigan average. Listings averaged $254 a night and were booked on 36% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 5.1 times as much as in March, usually the slowest.
With 120 active listings, Indian River is the 31st-largest of 386 Michigan markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings grew 29%.
Browse the live Indian River Airbnb market See Every Indian River ListingRevenue
Gross bookings per Indian River listing averaged $21,897 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Indian River listing brings in $6,420 in July, its best month, and $1,260 in March, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.1 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,373 | 33.2% | $252 | $77 | 65 days | 3 nights |
| Nov 2025 | $1,576 | 27.7% | $243 | $53 | 28 days | 3.7 nights |
| Dec 2025 | $1,910 | 26.0% | $247 | $62 | 38 days | 4.2 nights |
| Jan 2026 | $1,764 | 24.3% | $241 | $57 | 25 days | 4.3 nights |
| Feb 2026 | $1,450 | 23.8% | $240 | $52 | 25 days | 2.9 nights |
| Mar 2026 | $1,512 | 20.2% | $237 | $49 | 21 days | 3.7 nights |
| Apr 2026 | $1,364 | 21.1% | $238 | $45 | 38 days | 5.4 nights |
| May 2026 | $2,493 | 32.5% | $260 | $80 | 46 days | 4.3 nights |
| Jun 2026 | $3,798 | 41.0% | $285 | $127 | 107 days | 4 nights |
| Jul 2026 | $6,819 | 64.1% | $301 | $220 | 111 days | 5.1 nights |
| Aug 2026 | $5,264 | 51.6% | $297 | $170 | 91 days | 3.2 nights |
| Sep 2026 | $2,975 | 36.1% | $270 | $99 | 69 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Indian River listing earns about $2,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Indian River Airbnb took in $21,897 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,970 a month.
Cleaning it yourself keeps the $2,870 a year guests pay in cleaning fees, for about $1,350 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,027 | $33,330 |
| Cleaning fees guests pay13% of Indian River bookings | $2,870 | $5,030 |
| Gross bookings | $21,897 | $38,360 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Indian River listings on Simplified Pricing, 3% for the rest | −$3,140 | −$5,510 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,870 | −$5,030 |
| Utilities and internetAbout 5% of bookings | −$1,090 | −$1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$660 | −$1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,530 | −$14,710 |
| Left for housing costs, then profit | $13,367about $1,110 a month | $23,650about $1,970 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Indian River's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Indian River home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,200 a month, against $1,820 for the average one.
Occupancy
Indian River listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Michigan average (40%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 21% in March to 63% in July.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
July is usually the busiest month in Indian River, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Indian River, known as ADR (average daily rate), was $254 over the past year, about 25% below the Michigan and U.S. averages ($340 and $335). In a typical year, rates peak in July and August at about $290 and bottom out in November and December at about $215.
The top 10% charge about 2.8 times the rate of the bottom quarter.
July rates run 37% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Indian River it averaged $102 over the past year, from about $40 in a typical March to about $207 in a typical July.
Per open night, by tier:
July RevPAR is about 5.1 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $102 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Indian River has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 3.3 times as much a month in June through August as in December through February.
Average revenue by month in Indian River
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,410 |
| February | Low season | $1,430 |
| March | Low season | $1,260 |
| April | Low season | $1,450 |
| May | Low season | $2,140 |
| June | High season | $3,130 |
| July | High season | $6,420 |
| August | High season | $4,900 |
| September | Shoulder season | $2,490 |
| October | Low season | $2,230 |
| November | Low season | $1,560 |
| December | Low season | $1,560 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $4,820 | 50% | $287 |
| Shoulder seasonSeptember | $2,490 | 32% | $265 |
| Low seasonOctober–May | $1,630 | 27% | $228 |
Guests book Indian River stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 115 days ahead, and January stays closest to arrival, about 24 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 120 active listings in Indian River display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Indian River.
Neighborhoods
AirROI's area guide picks Indian River, Nearby Mullett Lake and Brutus as the parts of Indian River that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Indian River | A charming small town located along the beautiful banks of the Sturgeon River, ideal for nature lovers and those seeking a peaceful getaway. Offers a relaxed atmosphere perfect for families and outdoor enthusiasts. | Sturgeon River, Mullett Lake, Hiawatha National Forest, Indian River Golf Club, Outdoor recreation opportunities, Nearby attractions such as Petoskey and Harbor Springs |
| Nearby Mullett Lake | Mullett Lake is one of Michigan's largest inland lakes and is perfect for water activities, making it a hot spot for vacationers in the summer. | Mullett Lake, Fishing and boating activities, Public beaches, Campsites along the shores, Nearby trails for hiking and biking |
| Brutus | A smaller town with a close-knit community feeling, Brutus is a gateway to many natural attractions in northern Michigan, appealing to those seeking rural retreat. | Local farms and markets, Close proximity to nature trails, Quiet countryside, Local dining options, Nearby rivers for fishing |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 88% of listings in Indian River, alongside 15 private-room listings (13%). Houses are the most common property type at 48%, about 2.1 times the share of cabins and other outdoor stays (23%).
Mostly entire homes, with a private-room segment
Indian River Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.5% | 105 |
| Private room | 12.5% | 15 |
Listings by property type
Indian River Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.3% | 58 |
| Cabin/Outdoor | 22.5% | 27 |
| Apartment/Condo | 21.7% | 26 |
| Hotel/Boutique | 5.0% | 6 |
| Others | 1.7% | 2 |
| Unique stay | 0.8% | 1 |
Two-bedroom homes are the most common size in Indian River (37% of entire homes), and 45% have three or more bedrooms. Shares are of the 104 entire homes that give a bedroom count; rented rooms are left out.
Indian River entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 18.3% | 19 |
| 2 bedrooms | 36.5% | 38 |
| 3 bedrooms | 29.8% | 31 |
| 4 bedrooms | 12.5% | 13 |
| 5+ bedrooms | 2.9% | 3 |
A typical one-bedroom home in Indian River earned $9,890 over the past year, against $34,100 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 19 | $9,890 | $11,200 | $160 | 34% |
| 2 bedrooms | 38 | $15,300 | $17,300 | $219 | 36% |
| 3 bedrooms | 31 | $27,000 | $28,800 | $327 | 37% |
| 4 bedrooms | 13 | $34,100 | $42,800 | $425 | 35% |
The most common capacity in Indian River is eight or more guests (30% of listings), and 58% of listings sleep six or more.
Indian River listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.8% | 8 |
| 4 guests | 25.4% | 30 |
| 5 guests | 9.3% | 11 |
| 6 guests | 25.4% | 30 |
| 7 guests | 3.4% | 4 |
| 8+ guests | 29.7% | 35 |
Indian River hosts set up an average of 3.5 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Indian River: 53% of listings have one, and 43% have an outdoor dining area.
Share of Indian River listings with each common amenity
Listings in Indian River with a patio or balcony earned about 2.2 times as much a year, on average, as those without: $32,500 against $15,100. The gap is smaller for a waterfront setting (about twice as much) and outdoor furniture (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Indian River listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Patio or balcony | 39% | $32,500 | $15,100 | +116% |
| Waterfront | 35% | $32,200 | $16,400 | +97% |
| Outdoor furniture | 50% | $28,700 | $15,100 | +90% |
| Kayak | 9% | $37,600 | $20,300 | +85% |
| Outdoor dining area | 43% | $28,800 | $16,800 | +71% |
| Backyard | 53% | $26,700 | $16,600 | +60% |
| Boat slip | 14% | $31,200 | $20,400 | +53% |
| Lake access | 29% | $28,500 | $19,200 | +48% |
| Dedicated workspace | 38% | $27,000 | $18,700 | +45% |
| Smart lock | 29% | $27,000 | $19,800 | +36% |
Guests
Indian River draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Grand Rapids is the largest source, at about 2% of reviews.
98% of Indian River guests are domestic
Where guests who left reviews live
Where Indian River guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 2.4% |
| Detroit | 2.2% |
| Michigan | 2.2% |
| Chicago | 2.0% |
| Traverse City | 1.5% |
Where Indian River guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.6% |
| Canada | 0.9% |
| India | 0.4% |
| Mexico | 0.2% |
Languages spoken by Indian River guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.5% |
| Spanish | 7.9% |
| Hindi | 2.8% |
| Chinese | 2.8% |
| German | 1.9% |
Indian River Airbnbs average 4.83 stars, and 52% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.93 for check-in.
Check-in scores highest in Indian River; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.84 |
| Communication | 4.91 |
| Location | 4.85 |
| Check-in | 4.93 |
| Value | 4.72 |
Booking patterns
Nearly all Indian River listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Indian River listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 66.7% | 80 |
| 181-270 days | 30.8% | 37 |
| 91-180 days | 1.7% | 2 |
| 31-90 days | 0.8% | 1 |
Days a year Indian River listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.8% | 1 |
| 181-270 days | 2.5% | 3 |
| 91-180 days | 34.2% | 41 |
| 31-90 days | 42.5% | 51 |
| 1-30 days | 20.0% | 24 |
The average Indian River booking lasts 4.1 nights, longest in April and shortest in October. Listings took about 19 bookings each over the year, some 2,160 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Indian River
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly three-quarters of listings in Indian River accept stays of one or two nights.
Minimum stay set by Indian River listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Indian River, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 48% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Indian River listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Indian River listings charge a cleaning fee. The typical fee is about $172. Spread over the average stay of 4.1 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Indian River, a two-bedroom unit, took in $122,000 over the past year, about 5.6 times the city's average of $21,900.
Sauna, Aframe Riverside Cabin on Sturgeon River Entire home · 2 bedrooms Rated 4.97
TreeTops Ayframe, Supersized AFrame on the River w Entire home · 3 bedrooms Rated 4.99
Burt Lake Getaway Entire home · 3 bedrooms Rated 5.00
Mullett Lakefront | Hot Tub • Dock • Sleeps 10 Entire home · 4 bedrooms Rated 4.98
Lakefront Cottage with Stunning Views Entire home · 4 bedrooms Rated 4.90
Tranquil RiverHouse Cabin Retreat w/ Hot Tub. Entire home · 4 bedrooms Rated 4.92 Lochmoor Hospitality is the top-grossing host in Indian River, with $456,000 in bookings across 30 listings over the past year. Together, the ten top-grossing hosts run 38% of the market's 120 listings. Per listing, a smaller operator earns more: Evolve grossed $27,900 per listing, 83% more than Lochmoor Hospitality's $15,200.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Lochmoor Hospitality | 30 | $456,210 | $15,207 | 4.78/5 | |
| Stephanie | 1 | $122,479 | $122,479 | 4.97/5 | |
| Tyler | 1 | $114,216 | $114,216 | 4.99/5 | |
| 4 | Christine | 1 | $98,038 | $98,038 | 5.00/5 |
| 5 | Lori | 1 | $94,610 | $94,610 | 4.98/5 |
| 6 | Evolve | 3 | $83,570 | $27,857 | 4.57/5 |
| 7 | Doug | 1 | $76,915 | $76,915 | 4.90/5 |
| 8 | Kenyatta | 1 | $76,226 | $76,226 | 4.92/5 |
| 9 | Jacob | 5 | $73,390 | $14,678 | 4.75/5 |
| 10 | Sarah | 1 | $70,792 | $70,792 | 4.98/5 |
Professional management companies run 36% of Indian River listings. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 36 km, Pleasantview Township (24 km away, 65 listings) earned the most per listing, about 2.3 times as much as Indian River. Cheboygan was the busiest, booked on 45% of nights against 36% in Indian River.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Alanson 15 km | 32 | $35,776 | $347 | 40% |
| Cheboygan 23 km | 47 | $37,437 | $402 | 45% |
| Bear Creek Township 23 km | 45 | $39,383 | $321 | 40% |
| Little Traverse Township 24 km | 73 | $39,951 | $384 | 38% |
| Pleasantview Township 24 km | 65 | $49,953 | $407 | 41% |
| Petoskey 25 km | 77 | $39,710 | $352 | 42% |
| Harbor Springs 28 km | 116 | $46,452 | $484 | 37% |
| Boyne Falls 36 km | 48 | $48,425 | $447 | 41% |
See all 386 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Indian River:
FAQ
An active Indian River Airbnb grossed $21,897 on average in the 12 months to October 2026, according to AirROI's tracking of 120 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,500 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Indian River listings earn between $1,070 and $3,500 in a typical month, and the top tenth $5,880 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Indian River were booked on 36% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Indian River cost $254 before fees. Half of listings charge between $165 and $305, so bedroom count and location move the price more than the average suggests.
None of the active Indian River listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Indian River Airbnb grossed $21,897 in the 12 months to October 2026, 40% below the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,367 a year (about $1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,970 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $6,420 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Indian River listing was open to book earned $102 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $188 or more.
Indian River stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Indian River Airbnb stay lasted 4.1 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Indian River Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
Indian River, Nearby Mullett Lake and Brutus draw the most short-term rental interest in Indian River. The neighborhood guide explains what brings guests to each.
AirROI counted 120 active Airbnb listings in Indian River as of October 2026. The closest tracked market is Alanson, 15 km away.
In Indian River, about seven in ten listings add a cleaning fee, and the typical fee is about $172.
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 2,158 Airbnb stays in Indian River, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
Figures on this page cover 120 active Airbnb listings in Indian River from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.