AirROI ranking · 202648 companies ranked

Vacation Rental and Airbnb Management Companies in Lake Michigan (2026)

The vacation rental and Airbnb management companies across Traverse City, South Haven, Saugatuck, Saugatuck Township, Chikaming Township, Muskegon, New Buffalo Township, New Buffalo, East Bay Township, Grand Haven, Charlevoix, Douglas, Ludington, Suttons Bay Township, Acme Township, Manistee, Casco Township, Harbor Springs, Glen Arbor, Glen Arbor Township, Frankfort, Holland, Golden Township, Lake Michigan Beach, Petoskey, Little Traverse Township, Park Township, Saint Joseph, Lake Charter Township, Escanaba, Elk Rapids, Elmwood Charter Township, Ganges Township, Laketown Township, Cleveland Township, Hamlin Township, Lincoln Charter Township, Norton Shores, Northport, Pentwater, Leelanau Township, and Leland on Michigan's shore, ranked by the homes they run there. AirROI counts 142 active Airbnb homes run by Casago in Lake Michigan, the most of any management company (12 months to October 2026). AirROI rates Dandan & Coastal Stay Team the best-rated among Lake Michigan companies with 25+ homes and 500+ reviews, at 4.90 over 3,233 reviews. No company runs more than 2.3% of Lake Michigan's Airbnb listings, and the ten largest together run 14%.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Updated monthly. Airbnb homes live at least 3 months in the 12 months to October 2026, each counted once; companies with fewer than 5 are not counted, so every count is a floor. Market data: Lake Michigan Airbnb market.

Ranked companies running 10+ listings
36
Active Airbnb listings
6,193
Listings run by companies
26%

Ranking

Who Are the Best Airbnb Management Companies in Lake Michigan?

By active Airbnb listings, the largest Airbnb management companies in Lake Michigan are Casago (142), Jaqua (141), and Evolve (114). By guest rating, Dandan & Coastal Stay Team ranks first at 4.90 over 3,233 reviews, ahead of Juniper (4.90) and Quaint Cottages (4.84). The table ranks the 48 largest; switch the order to see the best rated.

Largest Airbnb management companies in Lake Michigan

Ranked by active Airbnb homes run as host or co-host in Lake Michigan; "All markets" is the company's homes everywhere and the markets they sit in.

Largest Airbnb management companies in Lake Michigan
#CompanyIn Lake Michigan
Casago, Glen Arbor, Saugatuck, Glen Arbor Township, 585 markets142
Jaqua, South Haven, Douglas, Ganges Township · ★ 4.76, 28 markets141
Evolve, Traverse City, Ludington, Manistee · ★ 4.79, 4,689 markets · +55 in a year114
4Riley, Traverse City, Acme Township, East Bay Township · ★ 4.83, 6 markets98
5Shenny, Traverse City, Acme Township, East Bay Township · ★ 4.82, 6 markets84
6Unsalted Vacations, Grand Haven, Saugatuck Township, Holland · ★ 4.74, 19 markets · +19 in a year77
7Third Coast Vacations, New Buffalo, New Buffalo Township, Chikaming Township · ★ 4.74, 10 markets65
8Bluefish, Chikaming Township, New Buffalo Township, New Buffalo · ★ 4.78, 11 markets60
9Northern Michigan Escapes, Charlevoix, Little Traverse Township, 12 markets59
10Chris & The Team | TRUE NORTH, Traverse City, Acme Township, Grand Haven · ★ 4.70, 22 markets57

Best-rated Airbnb management companies in Lake Michigan

Average guest rating across each company's rated listings, weighted by reviews, among companies with 25 or more listings and 500 or more reviews.

Best-rated Airbnb management companies in Lake Michigan
#CompanyAverage rating
Dandan & Coastal Stay Team, Traverse City, 3,233 reviews4.90
Juniper, Chikaming Township, 1,367 reviews4.90
Quaint Cottages, Saugatuck, 3,794 reviews4.84
4Riley, Traverse City, 7,313 reviews4.83
5Shenny, Traverse City, 6,631 reviews4.82
6Home Base Bella Vita, Saugatuck, 1,780 reviews4.82
7Shores Vacation Rentals, South Haven, 905 reviews4.81
8Evolve, Traverse City, 4,325 reviews4.79
9Boardwalk Vacation Rentals, Manistee, 1,062 reviews4.79
10Bluefish, Chikaming Township, 1,029 reviews4.78
How to read this table

Largest individual hosts in Lake Michigan

Largest individual hosts in Lake Michigan
#HostIn Lake Michigan
1Troy74
2Terri56
3Katy50
4Mandy41
5Ben39
6Luke29
7Theo27
8Vanessa25
9Chad25
10Jonathan24
11Evan24
12Troy Daily21
13Robin20
14Cheryl19
15Carrie18
16Tammy18
17Melanie17
18Nicole17
19David17
20Nicole Marie16
21Elizabeth16
22Cody16
23Gina15
24Jeffrey15
25Sam15

Accounts under a person's name running 10 or more homes. They are not management companies, so they are not ranked above and have no profile.

Download the ranking as a CSV file, with each company's listings, markets, rating and growth.

Where

Where in Lake Michigan Do Management Companies Run the Most Homes?

In Lake Michigan, companies run the most Airbnb listings in Traverse City, South Haven, and Saugatuck. Each city below links to its Airbnb market data.

Dot map of 13 cities. Numbered pins mark: 1 Traverse City, 2 South Haven, 3 Saugatuck, 4 Chikaming Township, 5 Charlevoix, 6 New Buffalo Township, 7 Douglas, 8 Manistee.87654321 © OpenStreetMap
Listings run by companies Under 70 70–140 140–180 180+ 1 Most listings run by companies, as numbered in the table

Companies run the most homes in Traverse City, South Haven, and Saugatuck

Listings run by companies as host or co-host, 12 months to October 2026. Numbered pins match the rows.

Cities in Lake Michigan by listings run by companies
#CityShare of listings
Traverse City24228%
South Haven18432%
Saugatuck13841%
4Chikaming Township9436%
5Charlevoix8843%
6New Buffalo Township8134%
7Douglas7037%
8Manistee6646%
9New Buffalo6436%
10Saugatuck Township6246%

Fees

How Much Does an Airbnb Manager Charge in Lake Michigan?

AirROI does not publish or estimate any single company's fee, so ask for the rate card in writing. AirROI has not checked fees for any Lake Michigan company, so these figures pool the 81 companies it checked in 6 US cities: 49 quote only on request, and the 9 that publish a rate charge 10% to 30% of booking revenue.

Median starting fee, US
15%
Published fee range
10%–30%
Quote only on request
49 of 81

In Traverse City, the average Airbnb earned $44,600 over the 12 months to October 2026. A 15% fee on that is about $6,690 a year.

The fee a year on the average Airbnb in Traverse City

At 15%
$6,690
At 20%
$8,930
At 25%
$11,200
At 30%
$13,400

AirROI compares company-run and owner-run homes in the cities it has management pages for, none of them in Lake Michigan. See whether an Airbnb manager is worth it in the United States.

Before you sign

What Should You Ask Before You Sign?

Market

How Many Airbnb Management Companies Are There in Lake Michigan?

36 companies that manage homes for owners run 10 or more active Airbnb listings in Lake Michigan, and 48 run 5 or more, in AirROI's data for the 12 months to October 2026. Hosts with no business account run 74% of all listings.

The ten largest companies run 14% of Airbnb listings in Lake Michigan, and the largest runs 2.3%

Share of 6,193 active Airbnb listings by who runs them, 12 months to October 2026

  • The largest company 2.3%
  • The next nine largest 12%
  • Other companies and business accounts 12%
  • Hosts with no business account 74%

Questions

Questions About Airbnb Management in Lake Michigan

Who Is the Best Airbnb Management Company in Lake Michigan?

AirROI counts 142 active Airbnb homes run by Casago in Lake Michigan, the most of any management company (12 months to October 2026). AirROI rates Dandan & Coastal Stay Team the best-rated management company in Lake Michigan, at 4.90 over 3,233 guest reviews (12 months to October 2026). No single measure makes a company best for your home: check that it runs homes like yours, in your area, before you sign.

Why Does a Company Show Fewer Homes Here Than on Airbnb?

This page counts a home only when it was live in at least 3 of the 12 months, live in at least 1 of the last 3, and had 3 or more booked or blocked nights in its live months, and only in Lake Michigan. A company's Airbnb profile shows every listing it has ever published, including homes that have not opened yet, homes listed for a few weeks, and homes elsewhere. Open a row for the company's homes in its other markets, or its profile for every home tied to it and why each one is or is not counted.

Why Is a Company Ranked Differently in a Town and in Its Region?

Each page ranks companies by their homes in that place alone. A company with a few homes in one town and more in the towns around it ranks lower on the town's page than on the region or state page, where every town's homes count. The "All markets" column gives the company's homes everywhere, so the two rankings can be read together.

Method

About This Data

Listings
Active Airbnb listings over the 12 months to October 2026: open to bookings through the year, each counted once per company for its host and for every co-host. Airbnb only: homes listed only on Vrbo, Booking.com or a company's own site are not counted.
Companies
A company's Airbnb accounts with 5 or more active listings are joined into one company, so counts and shares are floors. Companies that manage homes for owners are ranked; hotels, resorts and booking platforms are counted in the totals but not ranked.
Ratings
Airbnb's guest rating, averaged across a company's listings and weighted by their reviews. Shown from 4.7 over 100 or more reviews; the best-rated order needs 25+ listings and 500+ reviews.
Growth
Listings added on a company's own Airbnb accounts over 12 months, for companies that ran 10 or more a year ago. Co-hosted listings from a year ago are not fully recorded, and a takeover or a rename shows as growth.
Fees
Published owner terms on company websites, checked September 29, 2026, pooled across the companies checked. No company's fee is shown.
Independence
No company can pay to be listed or ranked, and nothing is self-reported. The ranking is updated every month; this edition on November 4, 2026, the next in December 2026.