Newly Listed Leelanau Lakehouse Entire home · 6 bedrooms Rated 5.00 - Revenue
- $247,990
- Occupancy
- 46.5%
- Daily rate
- $1,534
Airbnb market data · 202612 months to October 2026
The average Airbnb in Leland brought in $55,754 over the 12 months through October 2026, about 52% more than the Michigan average of $36,729.
Part of Lake Michigan
The short answer
Rates in Leland run ahead of the Michigan average, with bookings close to it. Listings averaged $609 a night and were booked on 40% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 7.9 times as much as in February, usually the slowest.
With 50 active listings, Leland is the 106th-largest of 386 Michigan markets AirROI tracks. From a year earlier, average revenue rose 31% while the number of active listings grew 16%.
Browse the live Leland Airbnb market See Every Leland ListingRevenue
Gross bookings per Leland listing averaged $55,754 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Leland listing brings in $17,800 in July, its best month, and $2,270 in February, its slowest. January runs within 2% of February, so either can be the slowest in a given year. The three strongest months bring in 54% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7.9 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $5,162 | 31.8% | $567 | $167 | 78 days | 3.6 nights |
| Nov 2025 | $3,585 | 26.9% | $547 | $120 | 89 days | 3.3 nights |
| Dec 2025 | $5,239 | 26.8% | $546 | $169 | 92 days | 4.5 nights |
| Jan 2026 | $2,827 | 19.0% | $543 | $91 | 34 days | 2.9 nights |
| Feb 2026 | $2,516 | 22.8% | $524 | $90 | 8 days | 6.4 nights |
| Mar 2026 | $3,073 | 23.5% | $513 | $99 | 93 days | 10.9 nights |
| Apr 2026 | $2,427 | 17.2% | $514 | $81 | 33 days | 5.1 nights |
| May 2026 | $6,171 | 37.1% | $565 | $199 | 83 days | 4.9 nights |
| Jun 2026 | $11,848 | 54.3% | $691 | $395 | 134 days | 7.6 nights |
| Jul 2026 | $19,847 | 73.8% | $750 | $640 | 143 days | 7.1 nights |
| Aug 2026 | $13,204 | 57.2% | $727 | $426 | 147 days | 5.9 nights |
| Sep 2026 | $7,034 | 38.0% | $648 | $234 | 93 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Leland address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Leland Airbnb took in $55,754 in the 12 months to October 2026, and run by its owner at everyday costs, about $3,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,610 a month.
Cleaning it yourself keeps the $5,120 a year guests pay in cleaning fees, for about $3,430 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,580 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $50,634 | $77,190 |
| Cleaning fees guests pay9% of Leland bookings | $5,120 | $7,810 |
| Gross bookings | $55,754 | $85,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Leland listings on Simplified Pricing, 3% for the rest | −$8,220 | −$12,540 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,120 | −$7,810 |
| Utilities and internetAbout 5% of bookings | −$2,790 | −$4,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,120 | −$1,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,670 | −$2,550 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$560 | −$560 |
| Permit and registrationWhere one is required | −$280 | −$280 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$19,760 | −$29,690 |
| Left for housing costs, then profit | $35,994about $3,000 a month | $55,310about $4,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Leland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Leland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,080 a month, against $4,650 for the average one.
Occupancy
Leland listings were booked on 40% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. In a typical year, occupancy swings from 20% in January to 72% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
July is usually the busiest month in Leland, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Leland, known as ADR (average daily rate), was $609 over the past year, about 79% above the Michigan and U.S. averages ($340 and $335). In a typical year, rates peak in July at about $690 and bottom out in November and December at about $480.
The top 10% charge about 2.7 times the rate of the bottom quarter.
July rates run 43% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $609 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Leland it averaged $282 over the past year, from about $74 in a typical January to about $575 in a typical July.
Per open night, by tier:
July RevPAR is about 7.7 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $282 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Leland has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 5.1 times as much a month in June through August as in December through February.
Average revenue by month in Leland
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,310 |
| February | Low season | $2,270 |
| March | Low season | $3,040 |
| April | Low season | $3,160 |
| May | Low season | $5,510 |
| June | High season | $10,100 |
| July | High season | $17,800 |
| August | High season | $12,400 |
| September | Shoulder season | $6,340 |
| October | Low season | $4,620 |
| November | Low season | $3,750 |
| December | Low season | $3,280 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $13,500 | 60% | $672 |
| Shoulder seasonSeptember | $6,340 | 36% | $615 |
| Low seasonOctober–May | $3,490 | 26% | $510 |
Guests book Leland stays 107 days ahead on average (about three and a half months), so guests here plan well ahead. July stays are booked furthest out, about 139 days ahead, and February stays closest to arrival, about 21 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 107 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 50 active listings in Leland display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Leland.
Neighborhoods
AirROI's area guide picks seven Leland neighborhoods that draw short-term rental guests, led by Leland Harbor, Sleeping Bear Dunes National Lakeshore and Leland Wine Trail. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Leland Harbor | Beautiful harbor area known for its charming marina and scenic views. Ideal for tourists seeking boating, fishing, and a relaxing waterfront experience. | Leland Historic District, Fishtown, Lake Michigan, Family-friendly parks, Local shops and eateries |
| Sleeping Bear Dunes National Lakeshore | Stunning natural area with picturesque sand dunes, forest, and beaches. Attracts nature lovers and outdoor enthusiasts looking for hiking and breathtaking vistas. | Sugarloaf Mountain, Pierce Stocking Scenic Drive, North Bar Lake, Glen Lake, Dune Climb |
| Leland Wine Trail | A collection of local vineyards and wineries, appealing to wine enthusiasts and offering guided tours and tastings. | Wineries, Wine tasting tours, Vineyard views, Local produce markets |
| Historic Fishtown | Preserved fishing village with historic buildings, local crafts, and art. Great for visitors interested in local history and culture. | Fishtown shops, Waterfront views, Boat rentals, Fishing opportunities |
| Leland Public Beach | Family-friendly beach area with sandy shores and calm waters. Preferred by families vacationing in the area. | Swimming, Picnicking, Sunbathing, Scenic views of Lake Michigan |
| Leelanau State Park | A stunning state park offering outdoor activities such as hiking, camping, and wildlife watching. Attracts nature lovers and adventure seekers. | Hiking trails, Camping spots, Scenic views of Lake Michigan, Wildlife viewing |
| Downtown Leland | Charming downtown area with local shops, dining options, and access to the waterfront. Ideal spot for guests wanting to explore the local culture. | Local boutiques, Restaurants, Art galleries, Public parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Leland are entire homes (92%), with private rooms at 8%. Houses are the most common property type at 74%, about 5 times the share of hotels, guesthouses and B&Bs (14%).
Nearly all listings rent the whole place
Leland Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 92.0% | 46 |
| Private room | 8.0% | 4 |
Listings by property type
Leland Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 74.0% | 37 |
| Hotel/Boutique | 14.0% | 7 |
| Apartment/Condo | 10.0% | 5 |
| Others | 2.0% | 1 |
Most Leland homes are built for groups: 71% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (31%). Shares are of the 45 entire homes that give a bedroom count; rented rooms are left out.
Leland entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.2% | 1 |
| 1 bedroom | 8.9% | 4 |
| 2 bedrooms | 17.8% | 8 |
| 3 bedrooms | 31.1% | 14 |
| 4 bedrooms | 24.4% | 11 |
| 5+ bedrooms | 15.6% | 7 |
A typical three-bedroom home in Leland earned $51,800 over the past year, against $44,100 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 14 | $51,800 | $65,200 | $624 | 48% |
| 4 bedrooms | 11 | $44,100 | $53,700 | $745 | 33% |
Leland is a group-trip market: 49% of listings sleep eight or more guests, about 3.4 times the share of the next most common size, two guests (14%).
Leland listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 14.3% | 7 |
| 4 guests | 10.2% | 5 |
| 5 guests | 4.1% | 2 |
| 6 guests | 14.3% | 7 |
| 7 guests | 8.2% | 4 |
| 8+ guests | 49.0% | 24 |
Leland hosts set up an average of 4.2 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Leland: 50% of listings have one, and 44% offer lake access.
Share of Leland listings with each common amenity
Guests
Leland is a domestic market: every guest who left a review lives in the United States. No single city dominates: Grand Rapids is the largest source, at about 6% of reviews.
100% of Leland guests are domestic
Where guests who left reviews live
Where Leland guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Grand Rapids | 6.3% |
| Chicago | 3.8% |
| Cincinnati | 2.5% |
| Lansing | 1.9% |
| Indianapolis | 1.9% |
Languages spoken by Leland guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 84.6% |
| French | 5.1% |
| Portuguese | 2.6% |
| German | 2.6% |
| Arabic | 2.6% |
Leland Airbnbs average 4.91 stars, and 58% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.79, against 4.99 for location.
Location scores highest in Leland; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.91 |
| Communication | 4.95 |
| Location | 4.99 |
| Check-in | 4.95 |
| Value | 4.79 |
Booking patterns
Nearly all Leland listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Leland listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.0% | 29 |
| 181-270 days | 38.0% | 19 |
| 91-180 days | 2.0% | 1 |
| 31-90 days | 2.0% | 1 |
Days a year Leland listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.0% | 1 |
| 181-270 days | 2.0% | 1 |
| 91-180 days | 42.0% | 21 |
| 31-90 days | 38.0% | 19 |
| 1-30 days | 16.0% | 8 |
The average Leland booking lasts 5.7 nights, longest in March and shortest in January. Listings took about 16 bookings each over the year. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Leland
Average nights per booking, by month of stay
Two-year average by calendar month.
About half of listings in Leland accept stays of one or two nights.
Minimum stay set by Leland listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Leland, used by 46% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 86% of listings use Firm or stricter terms, against 10% on Flexible or Moderate.
Cancellation policies of Leland listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten Leland listings charge a cleaning fee. The typical fee is about $310. Spread over the average stay of 5.7 nights, that adds roughly $55 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Leland, a six-bedroom home, took in $248,000 over the past year, about 4.4 times the city's average of $55,800. Three of the six listings below have five or more bedrooms; the other three have three and four bedrooms.
Newly Listed Leelanau Lakehouse Entire home · 6 bedrooms Rated 5.00
Leland Condo | Sleek Style + Private Dock Entire home · 3 bedrooms Rated 5.00
Family Friendly - Near Downtown Leland & Beach Entire home · 5 bedrooms Rated 5.00
Leland Blue - A block from Fishtown Entire home · 4 bedrooms Rated 4.97
Leland River Cottage Entire home · 4 bedrooms Rated 5.00
TLC Cottage in Leland - New- sleeps 12! Entire home · 5 bedrooms Rated 5.00 Professional management companies run one in five Leland listings and owners run the rest. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 28% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Leland Township (37 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 24 km, Greilickville (23 km away, 35 listings) earned the most per listing, about 46% more than Leland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lake Leelanau 5 km | 55 | $35,365 | $382 | 41% |
| Suttons Bay Township 10 km | 144 | $44,695 | $459 | 39% |
| Cleveland Township 14 km | 57 | $38,572 | $422 | 41% |
| Leelanau Township 15 km | 51 | $52,822 | $480 | 46% |
| Northport 16 km | 54 | $45,515 | $378 | 47% |
| Glen Arbor 22 km | 119 | $46,416 | $535 | 40% |
| Greilickville 23 km | 35 | $81,331 | $535 | 50% |
| Elmwood Charter Township 24 km | 67 | $61,967 | $457 | 47% |
See all 386 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Leland:
FAQ
An active Leland Airbnb grossed $55,754 on average in the 12 months to October 2026, according to AirROI's tracking of 50 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $8,460 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Leland listings earn between $3,020 and $8,460 in a typical month, and the top tenth $12,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Leland were booked on 40% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Leland cost $609 before fees. Half of listings charge between $380 and $725, so bedroom count and location move the price more than the average suggests.
None of the active Leland listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Leland Airbnb grossed $55,754 in the 12 months to October 2026, 52% above the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $35,994 a year (about $3,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,610 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $17,800 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Leland listing was open to book earned $282 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $506 or more.
Leland stays were booked 107 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Leland Airbnb stay lasted 5.7 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Leland Airbnbs 4.91 out of 5 on average. Guests score location highest and value lowest.
Leland Harbor, Sleeping Bear Dunes National Lakeshore and Leland Wine Trail draw the most short-term rental interest in Leland. The neighborhood guide explains what brings guests to each.
AirROI counted 50 active Airbnb listings in Leland as of October 2026. The closest tracked market is Lake Leelanau, 5 km away.
In Leland, more than eight in ten listings add a cleaning fee, and the typical fee is about $310.
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 787 Airbnb stays in Leland, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
Figures on this page cover 50 active Airbnb listings in Leland from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.