Paso Robles, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Paso Robles, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $58,573 per year — at a $458 nightly rate, 39.0% occupancy, and a $180 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Paso Robles's 685 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 28.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Paso Robles?
In Paso Robles, the headline Airbnb metrics are $58,573 in average annual revenue,39.0% occupancy, $458 ADR, and $180 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Paso Robles?
Understanding the monthly revenue variations for Airbnb listings in Paso Robles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paso Robles is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paso Robles across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,532+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,142 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paso Robles
What Is the Monthly Airbnb Occupancy Rate in Paso Robles?
Maximize your bookings by understanding the Paso Robles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paso Robles:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paso Robles
What Is the Average Airbnb Nightly Rate in Paso Robles?
Effective short term rental pricing strategy in Paso Robles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paso Robles typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $851+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $519 or more.
- Typical properties (Median) charge around $344 per night.
- Entry-level properties (Bottom 25%) earn around $224 per night.
Average Daily Rate (ADR) Trend by Month in Paso Robles
What Is the RevPAR for Airbnb in Paso Robles?
RevPAR in Paso Robles is currently $180. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $82 RevPAR.
- Typical properties (Median) generate $133 RevPAR.
- Strong performers (Top 25%) earn $218 RevPAR.
- Best-in-class (Top 10%) achieve $337 RevPAR.
Average Monthly RevPAR Trend in Paso Robles
RevPAR Insights for Paso Robles
- The average RevPAR in Paso Robles is $180. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($337) and bottom 25% ($82) is $255, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Paso Robles benchmarks. If your RevPAR falls below the median of $133, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $218+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Paso Robles?
Paso Robles's peak Airbnb season falls in July, June, May, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $7,045 per month
- Occupancy rates average 45.1%
- Daily rates average $467
Shoulder Season
- Revenue averages $5,744 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $441
Low Season (January, February, March)
- Revenue drops to average $4,171 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $434
Seasonality Insights for Paso Robles
- The Airbnb seasonality pattern in Paso Robles shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paso Robles's highest earning potential, with monthly revenues climbing to $7,566, occupancy reaching 47.2%, and ADRs peaking at $474.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,776, occupancy could drop to 29.4%, and ADRs may adjust to $426.
- Lower occupancy paired with meaningful seasonality means hosts in Paso Robles need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Paso Robles seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Paso Robles?
Paso Robles, California, United States currently shows a low regulation profile despite having 685 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Paso Robles to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Paso Robles?
Location within Paso Robles matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Paso Robles | The heart of the city with a vibrant atmosphere, ideal for visitors looking for wine tasting rooms, restaurants, and shops. Close to festivals and events that attract tourists year-round. | Pasadena Park, Downtown City Park, Paso Robles Wine Centre, Sensorio, Harlow's, The Paso Robles Inn |
| Wine Country | Famous for its vineyards and wineries, perfect for those interested in wine tourism. Offers a scenic and serene environment for guests looking for relaxation and exploration of the wine culture. | Justin Vineyards & Winery, Tablas Creek Vineyard, Daou Vineyards, Eberle Winery, Ranchita Canyon Vineyard, Niner Wine Estates |
| Templeton | A charming small town neighboring Paso Robles, known for its quaint shops and excellent dining. Attractive for travelers seeking a quieter experience close to the wine region. | Templeton Community Park, Templeton Historical Museum, Pine Street Park, Red Soles Winery, Margarita Adventures |
| San Miguel | Just north of Paso Robles, this area offers a more rural experience. It features historic sites and is near wineries, catering to a different clientele looking for unique stays. | San Miguel Mission, Historic San Miguel, Pinnacles National Park, Don Juan Pond, San Miguel Market |
| Lake Nacimiento | Ideal for those who love outdoor activities. Attracts visitors for boating, fishing, and camping. A great area for cabins and lakeside homes. | Lake Nacimiento, Nacimiento-Fergusson Road, Pine Mountain Campground, Lake San Antonio, Murray Family Farms |
| Adelaida | Nestled in the rolling hills, this area is home to numerous boutique wineries and stunning landscapes. Perfect for travelers looking for a luxurious wine retreat. | Adelaida Vineyards & Winery, Lusso Della Terra, Vina Robles Amphitheatre, Ledge Vineyards, Nielson Vineyard |
| Paso Robles Hot Springs | A unique destination for those seeking relaxation and wellness through natural hot springs. In demand amongst spa enthusiasts and those looking to unwind. | River Oaks Hot Springs Spa, Paso Robles Inn Hot Springs, Sensory Spa by morgan, The Spa at River Oaks, Mt. San Antonio Hot Springs |
| North County | Covers an expansive area offering various small towns adjacent to wine country. Suitable for guests looking for a homey experience near wineries and farm-to-table dining options. | Cayucos Beach, Morro Bay State Park, Estero Bluffs State Park, Hearst Castle, Nitt Witt Ridge |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Paso Robles offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Paso Robles?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paso Robles
- The Paso Robles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 685 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paso Robles, House properties are the most common (72.8%), reflecting the local real estate landscape.
- Houses represent a significant 72.8% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.7%) offer potential for unique stay experiences.
Paso Robles Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paso Robles
- The dominant room capacity in Paso Robles is 3 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 46.6% of the active Airbnb listings in Paso Robles, indicating a high concentration in these sizes.
- A significant 48.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paso Robles.
Paso Robles Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paso Robles
- The most common guest capacity trend in Paso Robles vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Paso Robles STR market, accounting for 51.1% of listings.
- 52.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paso Robles.
- On average, properties in Paso Robles are equipped to host 5.1 guests.
How Do Listings in Paso Robles Compare on Quality?
Listing quality in Paso Robles can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Paso Robles
- At 36.8 photos per listing on average, Paso Robles hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Paso Robles averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Paso Robles?
Amenity Prevalence
Amenity Insights for Paso Robles
- Essential amenities in Paso Robles that guests expect include: Wifi, Air conditioning, Heating, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Paso Robles: Wifi, Air conditioning, Heating, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Paso Robles to stay competitive.
Which Airbnb Amenities Boost Revenue in Paso Robles?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Paso Robles, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 94.6% | $61,096 | $14,379 | 324.9% |
Hair dryer | 94.2% | $61,074 | $18,237 | 234.9% |
Kitchen | 86.0% | $64,676 | $21,128 | 206.1% |
Cooking basics | 85.7% | $64,295 | $24,296 | 164.6% |
Dishes and silverware | 92.6% | $61,359 | $23,934 | 156.4% |
SaunaHigh opportunity | 1.0% | $146,513 | $57,665 | 154.1% |
Dishwasher | 68.9% | $72,183 | $28,413 | 154.1% |
Oven | 75.3% | $68,823 | $27,276 | 152.3% |
Pool | 14.6% | $120,845 | $47,928 | 152.1% |
Stove | 76.5% | $67,877 | $28,292 | 139.9% |
Revenue Impact Insights for Paso Robles
- TV tops the revenue impact list with a 324.9% uplift — listings with this amenity earn $61,096 vs. $14,379 without it.
- High-opportunity amenities — Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Hair dryer, Kitchen, Cooking basics, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Paso Robles.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Paso Robles STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paso Robles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPaso Robles Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Paso Robles
- The typical guest profile for Airbnb in Paso Robles consists of primarily domestic travelers (97%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and United Kingdom (0.7%).
- Top languages spoken are English (66.4%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Paso Robles?
Listings in Paso Robles average 4.91 out of 5 overall, with about 121 reviews per active listing and 62.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Paso Robles
- With an overall rating of 4.91, Paso Robles listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 62.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Paso Robles Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paso Robles
- The most common availability pattern in Paso Robles falls within the 181-270 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Paso Robles (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Paso Robles?
Average Booking Lead Time by Month
Booking Lead Time Insights for Paso Robles
- The overall average booking lead time for vacation rentals in Paso Robles is 55 days.
- Guests book furthest in advance for stays during October (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Paso Robles.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Paso Robles averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Paso Robles?
Guests in Paso Robles stay about 3.9 nights on average, generating roughly 24,284 reservations and 35.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Paso Robles
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Paso Robles
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 35.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (3.7 nights) and shorten in Feb (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Paso Robles Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
194 listings
28.3% of total
2 Nights
223 listings
32.6% of total
3 Nights
14 listings
2% of total
4-6 Nights
3 listings
0.4% of total
7-29 Nights
15 listings
2.2% of total
30+ Nights
236 listings
34.5% of total
Key Insights
- The most prevalent minimum stay requirement in Paso Robles is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
- A strong majority (60.9%) of the Paso Robles Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.5%) caters to monthly stays (30+ nights) in Paso Robles, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.5% of Paso Robles hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paso Robles.
Paso Robles Airbnb Cancellation Policy Trends Analysis (2026)
Limited
14 listings
2% of total
Super Strict 30 Days
16 listings
2.3% of total
Super Strict 60 Days
4 listings
0.6% of total
Non-refundable
2 listings
0.3% of total
Refundable
2 listings
0.3% of total
Flexible
75 listings
10.9% of total
Moderate
185 listings
27% of total
Firm
331 listings
48.3% of total
Strict
56 listings
8.2% of total
Cancellation Policy Insights for Paso Robles
- The prevailing Airbnb cancellation policy trend in Paso Robles is Firm, used by 48.3% of listings.
- A majority (56.5%) of hosts in Paso Robles utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.3% market standard in Paso Robles.
- Using a Strict policy might deter some guests, as only 8.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Paso Robles.
How Much Are Airbnb Cleaning Fees in Paso Robles?
Cleaning fees in Paso Robles are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Paso Robles
- 92.0% of listings charge a cleaning fee, making it standard practice in Paso Robles. Guests expect it and factor it into their booking decisions.
- The gap between the average ($303) and median ($180) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Paso Robles median of $180. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Paso Robles Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paso Roblesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing 15 Person Villa with Pool/Spa!
Entire Place • 8 bedrooms
15 Acre Luxury Estate | VIP Experience
Entire Place • 8 bedrooms
Cathedral by AvantStay | Estate w/ Sauna & Views
Entire Place • 7 bedrooms
Min to Downtown, 7 BR/6 BA Estate-Pool & Hot Tub
Entire Place • 7 bedrooms
Dolcetto by AvantStay | Wine Country Mansion
Entire Place • 6 bedrooms
Rancho Robles by AvantStay | Views, Pool & Privacy
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Paso Robles?
Learn from the best! This table showcases top-performing Airbnb hosts in Paso Robles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paso Robles Vacation Rentals | 82 | $4,029,753 | 3414 | 4.87/5.0 |
| AvantStay Paso Robles | 13 | $2,422,179 | 559 | 4.89/5.0 |
| Kathy | 20 | $1,780,697 | 633 | 4.83/5.0 |
| April | 8 | $1,034,926 | 1594 | 4.97/5.0 |
| Stephanie | 4 | $864,282 | 328 | 4.97/5.0 |
| Leila | 8 | $766,143 | 1611 | 4.97/5.0 |
| Karlie | 14 | $690,677 | 1322 | 4.89/5.0 |
| Lisa | 7 | $684,260 | 928 | 4.99/5.0 |
| Patrick And Trish | 8 | $640,682 | 912 | 4.91/5.0 |
| Resort Style Vacation Homes | 1 | $502,033 | 89 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paso Robles.
Who Are the Airbnb Hosts in Paso Robles?
Paso Robles is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Paso Robles
- With 83.5% Superhosts, Paso Robles has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Paso Robles averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Paso Robles
These are the highest-grossing professional property management operations in Paso Robles, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Paso Robles Vacation Rentals | 82 | $4,029,753 | $565 | 27.1% | 4.87/5 |
| AvantStay Paso Robles | 13 | $2,422,179 | $1,147 | 46.4% | 4.89/5 |
| Kathy | 20 | $1,780,697 | $768 | 31.9% | 4.83/5 |
| Leila | 8 | $766,143 | $405 | 64.8% | 4.97/5 |
| Karlie | 14 | $690,677 | $279 | 47.6% | 4.89/5 |
| Lisa | 7 | $684,260 | $564 | 45.7% | 4.99/5 |
| Resort Style Vacation Homes | 1 | $502,033 | $2,180 | 58.4% | 4.99/5 |
| Rav | 2 | $500,556 | $1,413 | 46.5% | 4.96/5 |
| Jeffrey | 9 | $472,392 | $416 | 26.8% | 4.85/5 |
| Mitchell | 2 | $417,591 | $1,474 | 40.6% | 4.93/5 |
Management Company Insights for Paso Robles
- The leading management company, Paso Robles Vacation Rentals, operates 82 listings with $4,029,753 in gross revenue — a useful benchmark for what scale looks like in Paso Robles.
- Top managers average 16 properties each, suggesting professional management in Paso Robles still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Paso Robles's Airbnb Market Compare to Nearby Cities?
How does the Paso Robles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sand City, Paso Robles has 22 percentage points lower occupancy and about $45 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,084 | $1077.33 | 54% |
| Del Monte Forest | 105 | $10,502 | $1000.19 | 47% |
| Montecito | 129 | $10,113 | $956.33 | 49% |
| Carmel-by-the-Sea | 304 | $8,709 | $700.07 | 49% |
| Carmel | 28 | $8,282 | $607.72 | 50% |
| Pleasure Point | 90 | $8,037 | $543.21 | 53% |
| Castroville | 16 | $8,002 | $568.49 | 51% |
| Sand City | 10 | $7,624 | $502.83 | 61% |
| Del Rey Oaks | 32 | $7,515 | $493.32 | 55% |
| Pajaro Dunes | 64 | $7,429 | $628.77 | 42% |
Frequently Asked Questions About Airbnb in Paso Robles
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Paso Robles.
How much do Airbnb hosts make in Paso Robles?
Paso Robles hosts earn about $58,573 per year on average, with an average nightly rate of $458 and RevPAR of $180. Those figures describe the typical revenue environment for active listings in Paso Robles, California, not the ceiling for the best operators. Source: AirROI 2026 data, Paso Robles market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Paso Robles?
The average Airbnb occupancy rate in Paso Robles is 39.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Paso Robles?
Listings in Paso Robles average $458 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Paso Robles?
Paso Robles currently has about 685 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Paso Robles?
AirROI currently classifies the short-term rental regulation level in Paso Robles as Low. The dataset also shows about 0.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Paso Robles?
RevPAR in Paso Robles is about $180. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Paso Robles?
Occupancy of 39.0% means Paso Robles is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $58,573, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Paso Robles?
The average booking lead time in Paso Robles is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Paso Robles?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Paso Robles include Downtown Paso Robles, Wine Country, Templeton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Paso Robles?
entire_home listings make up 92.4% of the active supply in Paso Robles. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Paso Robles compare to nearby Airbnb markets?
Among neighboring markets, Carmel Point posts $169,010 in average annual revenue with 54.1% occupancy, compared to Paso Robles's $58,573 and 39.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Paso Robles?
The average Airbnb stay length in Paso Robles is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Paso Robles?
Airbnb listings in Paso Robles average 4.91 out of 5 overall. About 62.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Paso Robles?
TV and Hair dryer are among the strongest revenue-linked amenities in Paso Robles. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Paso Robles?
Yes. About 92.0% of active Airbnb listings in Paso Robles charge a cleaning fee, and the average fee is $303. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Paso Robles?
A 83.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.