Taos Sunsets: Stunning Mountain and Sunset Views Entire home · 5 bedrooms Rated 5.00 - Revenue
- $137,844
- Occupancy
- 61.1%
- Daily rate
- $547
Airbnb market data · 202612 months to September 2026
Ranchos de Taos, NM Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ranchos de Taos brought in $25,569 over the 12 months through September 2026, about 13% less than the New Mexico average of $29,323.
The short answer
Ranchos de Taos Airbnb Market at a Glance
Ranchos de Taos is priced below the New Mexico average. Listings averaged $216 a night, about 17% less than that average of $260, and were booked on 39% of available nights, close to its 41% occupancy.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in April, usually the slowest.
With 61 active listings, Ranchos de Taos is the 22nd-largest of 58 New Mexico markets AirROI tracks. From a year earlier, average revenue fell 3% while the number of active listings shrank 6%.
Browse the live Ranchos de Taos Airbnb market See Every Ranchos de Taos ListingRevenue
How Much Do Airbnb Hosts Make in Ranchos de Taos?
Gross bookings per Ranchos de Taos listing averaged $25,569 over the 12 months to September 2026 (New Mexico average: $29,323), before cleaning, platform and management costs and taxes.
In a typical year, the average Ranchos de Taos listing brings in $3,890 in July, its best month, and $1,870 in April, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $6,170+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $3,820 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $2,230 a month.
- Entry-level properties (bottom 25%) earn $1,040 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what April does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,990 $4,030 $1,740
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Ranchos de Taos Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in December 2025 and bookings in September 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,196 | 48.6% | $224 | $107 | 57 days | 3.8 nights |
| Oct 2025 | $3,281 | 48.3% | $220 | $106 | 62 days | 3.8 nights |
| Nov 2025 | $3,214 | 45.7% | $219 | $107 | 37 days | 4.1 nights |
| Dec 2025 | $2,684 | 38.6% | $234 | $87 | 89 days | 4.2 nights |
| Jan 2026 | $2,537 | 33.4% | $220 | $82 | 37 days | 4.8 nights |
| Feb 2026 | $3,104 | 43.3% | $221 | $111 | 47 days | 3.9 nights |
| Mar 2026 | $3,155 | 44.7% | $225 | $102 | 39 days | 4 nights |
| Apr 2026 | $2,004 | 34.9% | $210 | $67 | 31 days | 5.3 nights |
| May 2026 | $2,399 | 36.2% | $205 | $77 | 49 days | 3.8 nights |
| Jun 2026 | $3,157 | 41.9% | $215 | $105 | 52 days | 5.7 nights |
| Jul 2026 | $4,029 | 41.9% | $223 | $130 | 54 days | 7.1 nights |
| Aug 2026 | $2,337 | 39.0% | $218 | $75 | 55 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Ranchos de Taos market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Ranchos de Taos Profitable?
Yes, when it's run well. The average Ranchos de Taos Airbnb took in $25,569 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,330 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,300 a month.
Cleaning it yourself keeps the $3,010 a year guests pay in cleaning fees, for about $1,580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Ranchos de Taos Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,559 | $38,660 |
| Cleaning fees guests pay12% of Ranchos de Taos bookings | $3,010 | $5,160 |
| Gross bookings | $25,569 | $43,820 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Ranchos de Taos listings on Simplified Pricing, 3% for the rest | −$3,650 | −$6,250 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,010 | −$5,160 |
| Utilities and internetAbout 5% of bookings | −$1,280 | −$2,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$510 | −$880 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$770 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$9,610 | −$16,180 |
| Left for housing costs, then profit | $15,959about $1,330 a month | $27,640about $2,300 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Ranchos de Taos Airbnb Profit
The estimate starts from Ranchos de Taos's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ranchos de Taos home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ranchos de Taos's Top Earners Get There
- More nights booked. The busiest quarter of Ranchos de Taos listings are booked on 61% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,730 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $265 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,260 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,890, against $1,870 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ranchos de Taos listings average 4.84 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,650 a month, against $2,130 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ranchos de Taos?
Ranchos de Taos listings were booked on 39% of the nights they were open over the past year, 2 percentage points below the New Mexico average (41%) and 2 points below the U.S. average (41%). In a typical year, occupancy climbs to 50% in March and falls to 34% in April.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
March is usually the busiest month in Ranchos de Taos, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 44% 55% 33%
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ranchos de Taos?
The average nightly rate in Ranchos de Taos, known as ADR (average daily rate), was $216 over the past year, about 17% below the New Mexico average of $260 and about 32% below the U.S. average of $320. In a typical year, rates peak in December at about $235 and bottom out in April and May at about $200.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $390+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $265 or more, about $90 above the median.
- Typical properties (median) charge about $175 a night.
- Entry-level properties (bottom 25%) charge $125 or less, about three-quarters of the median.
December rates run 16% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $216 $235 $195
What Is the RevPAR for Airbnb in Ranchos de Taos?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ranchos de Taos it averaged $86 over the past year, from about $62 in a typical April to about $125 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $169+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn $103 or more, about $35 a night above the median.
- Typical properties (median) earn about $68 per open night.
- Entry-level properties (bottom 25%) earn $43 or less, about two-thirds of the median.
July RevPAR is about twice April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $98 $130 $58
The 12-month RevPAR of $86 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Ranchos de Taos
Ranchos de Taos has two high seasons, March and June–July, which makes it a moderately seasonal market. Business is slowest in April and May and slows again in November.
Average revenue by month in Ranchos de Taos
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,990 $3,890 $1,870
Revenue by month in Ranchos de Taos in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | $2,900 |
| February | Shoulder season | $3,210 |
| March | High season | $3,520 |
| April | Low season | $1,870 |
| May | Low season | $2,450 |
| June | High season | $3,260 |
| July | High season | $3,890 |
| August | Shoulder season | $2,900 |
| September | Shoulder season | $2,960 |
| October | Shoulder season | $3,030 |
| November | Low season | $2,650 |
| December | Shoulder season | $3,200 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch, June–July | $3,560 | 47% | $220 |
| Shoulder seasonAugust–October, December–February | $3,030 | 45% | $219 |
| Low seasonApril–May, November | $2,320 | 38% | $206 |
How Far in Advance Do Guests Book Airbnb in Ranchos de Taos?
Guests book Ranchos de Taos stays 52 days ahead on average (about seven weeks). December stays are booked furthest out, about 75 days ahead, and January stays closest to arrival, about 36 days. A typical December booking is made in early October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 50 days 89 days 31 days
Permits
Airbnb Permits and Registration in Ranchos de Taos
None of the 61 active listings in Ranchos de Taos display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ranchos de Taos.
Neighborhoods
Best Neighborhoods for Airbnb in Ranchos de Taos
AirROI's area guide picks four Ranchos de Taos neighborhoods that draw short-term rental guests, led by Taos Pueblo, Downtown Taos and Ranchos de Taos Plaza. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Taos Pueblo | A UNESCO World Heritage site, offering a glimpse into Native American history and culture. Popular among tourists looking for authentic experiences and heritage tourism. | Taos Pueblo, Rio Grande Gorge Bridge, Taos Mountain, Historic Taos Plaza |
| Downtown Taos | The heart of Taos with unique shops, art galleries, and restaurants. An ideal spot for visitors who want to immerse themselves in local culture and dining. | Taos Art Museum, Harwood Museum of Art, Local shops and cafes, Historic buildings |
| Ranchos de Taos Plaza | A charming area known for its historic adobe churches and the vibrant community market. Great for visitors looking for a quiet and picturesque environment. | San Francisco de Asis Mission Church, Local artists' galleries, Ranchos de Taos Market |
| Northside Taos | A peaceful residential area close to nature, perfect for those looking to escape the hustle and bustle. Offers unique charm and scenic views. | Nearby hiking trails, local eateries, stunning scenic views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Ranchos de Taos Airbnb Listings by Type and Size
Entire homes make up 80% of listings in Ranchos de Taos, alongside 7 private-room listings (11%). Houses are the most common property type at 67%, about 2.7 times the share of hotels, guesthouses and B&Bs (25%).
Mostly entire homes, with a private-room segment
Ranchos de Taos Airbnb listings by room type
- Entire home 80%
- Private room 11%
- Hotel room 8%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.3% | 49 |
| Private room | 11.5% | 7 |
| Hotel room | 8.2% | 5 |
Listings by property type
Ranchos de Taos Airbnb listings by property type
- House 67%
- Hotel/Boutique 25%
- Apartment/Condo 3%
- Others 3%
- Cabin/Outdoor 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.2% | 41 |
| Hotel/Boutique | 24.6% | 15 |
| Apartment/Condo | 3.3% | 2 |
| Others | 3.3% | 2 |
| Cabin/Outdoor | 1.6% | 1 |
How Many Bedrooms Do Airbnb Listings in Ranchos de Taos Have?
One-bedroom homes are the most common size in Ranchos de Taos (41% of entire homes), followed by two-bedroom homes (30%). Shares are of the 46 entire homes that give a bedroom count; rented rooms are left out.
Ranchos de Taos entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
41%
30%
20%
2%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.2% | 1 |
| 1 bedroom | 41.3% | 19 |
| 2 bedrooms | 30.4% | 14 |
| 3 bedrooms | 19.6% | 9 |
| 4 bedrooms | 2.2% | 1 |
| 5+ bedrooms | 4.3% | 2 |
What Each Home Size Earns in Ranchos de Taos
A typical one-bedroom home in Ranchos de Taos earned $13,800 over the past year, against $25,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 19 | $13,800 | $13,800 | $138 | 40% |
| 2 bedrooms | 14 | $25,000 | $30,700 | $197 | 48% |
How Many Guests Do Airbnbs in Ranchos de Taos Sleep?
Most Ranchos de Taos listings are sized for couples and small families: 63% sleep four guests or fewer, and just 13% take eight or more. Shares are of the 56 listings with a guest capacity on file (92% of the market).
Ranchos de Taos listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
23%
7%
32%
7%
18%
13%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 23.2% | 13 |
| 3 guests | 7.1% | 4 |
| 4 guests | 32.1% | 18 |
| 5 guests | 7.1% | 4 |
| 6 guests | 17.9% | 10 |
| 8+ guests | 12.5% | 7 |
How Ranchos de Taos Airbnb Listings Are Set Up
Ranchos de Taos hosts set up an average of 2.5 beds per listing. About a quarter of listings (25%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 9
- Beds per listing
- 2.5
- Show exact location
- 25%
What Amenities Do Airbnb Listings in Ranchos de Taos Offer?
Fireplaces are common in Ranchos de Taos: 48% of listings have one, and 90% have a pet-friendly policy.
Share of Ranchos de Taos listings with each common amenity
Guests
Who Books Airbnbs in Ranchos de Taos?
Ranchos de Taos draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Albuquerque is the largest source, at about 7% of reviews. English is spoken by 69% of guests, and Spanish by 15%.
96% of Ranchos de Taos guests are domestic
Where guests who left reviews live
- Domestic 96%
- International 4%
Where Ranchos de Taos guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Albuquerque | 7.1% |
| Denver | 6.3% |
| Austin | 3.4% |
| Santa Fe | 2.0% |
| Houston | 2.0% |
Where Ranchos de Taos guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 96.3% |
| Mexico | 0.6% |
| Australia | 0.6% |
| France | 0.4% |
| Germany | 0.4% |
Languages spoken by Ranchos de Taos guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 69.1% |
| Spanish | 14.9% |
| French | 4.6% |
| German | 1.9% |
| Hindi | 1.5% |
What Are Airbnb Guest Ratings in Ranchos de Taos?
Ranchos de Taos Airbnbs average 4.84 stars, and 39% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.78.
Communication scores highest in Ranchos de Taos; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.80 |
| Communication | 4.93 |
| Location | 4.78 |
| Check-in | 4.89 |
| Value | 4.79 |
Booking patterns
How Guests Book in Ranchos de Taos: Stays, Rules and Fees
Nearly eight in ten Ranchos de Taos listings are open to guests more than 180 days a year, but only 21% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Ranchos de Taos listings are open to guests
Share of listings by days a year
- 271-366 days 46%
- 181-270 days 33%
- 91-180 days 18%
- 31-90 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.9% | 28 |
| 181-270 days | 32.8% | 20 |
| 91-180 days | 18.0% | 11 |
| 31-90 days | 3.3% | 2 |
Days a year Ranchos de Taos listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 15%
- 91-180 days 34%
- 31-90 days 33%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.6% | 4 |
| 181-270 days | 14.8% | 9 |
| 91-180 days | 34.4% | 21 |
| 31-90 days | 32.8% | 20 |
| 1-30 days | 11.5% | 7 |
What Is the Average Length of Stay for Airbnb in Ranchos de Taos?
The average Ranchos de Taos booking lasts 4.7 nights, longest in July and shortest in May. Listings took about 23 bookings each over the year, some 1,380 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ranchos de Taos
Average nights per booking, by month of stay
Average 4.4 nights 6.1 nights 3.3 nights
Two-year average by calendar month.
Ranchos de Taos Airbnb Minimum Stay Requirements
Nearly three-quarters of listings in Ranchos de Taos accept stays of one or two nights.
Minimum stay set by Ranchos de Taos listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Ranchos de Taos?
Moderate is the most common cancellation policy in Ranchos de Taos, used by 44% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 36% on Firm or stricter ones.
Cancellation policies of Ranchos de Taos listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Ranchos de Taos?
About six in ten Ranchos de Taos listings charge a cleaning fee. The typical fee is $115, and some higher fees lift the average to $153. Spread over the average stay of 4.7 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $115
- Average cleaning fee
- $153
- Listings charging a fee
- 60.7%
- Share of gross revenue
- 11.8%
Top earners
Top-Earning Airbnbs and Hosts in Ranchos de Taos
The top-grossing Airbnb in Ranchos de Taos, a five-bedroom home, took in $138,000 over the past year, about 5.4 times the city's average of $25,600.
Taos Sunsets: Stunning Mountain and Sunset Views Entire home · 5 bedrooms Rated 5.00 
Adobe Mountain Villa, Overlooking Taos. Entire home · 5 bedrooms Rated 4.97 - Revenue
- $94,206
- Occupancy
- 35.6%
- Daily rate
- $698
The most beautiful house in Taos Entire home · 4 bedrooms Rated 4.98 - Revenue
- $80,883
- Occupancy
- 27.7%
- Daily rate
- $869
Sweeping Taos views, mountain biker paradise Entire home · 2 bedrooms Rated 4.97 - Revenue
- $63,769
- Occupancy
- 67.5%
- Daily rate
- $250
Taos Hacienda with Hot Tub Entire home · 3 bedrooms Rated 4.81 - Revenue
- $61,933
- Occupancy
- 60.1%
- Daily rate
- $276
Skydancer - Desert Dream Entire home · 3 bedrooms Rated 5.00 - Revenue
- $57,116
- Occupancy
- 37.9%
- Daily rate
- $449
Who Are the Airbnb Hosts in Ranchos de Taos?
Only 7% of Ranchos de Taos listings are classed as professionally managed, though 39% of listings have a co-host. Superhosts run a third of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
- Superhosts
- 34.4%
- Professional management
- 6.6%
- Cohosted listings
- 39.3%
- Instant Book enabled
- 45.9%
- Simplified Pricing
- 90.2%
Nearby markets
Ranchos de Taos vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Arroyo Seco (19 km away, 65 listings) earned the most per listing, about 64% more than Ranchos de Taos. El Prado was the busiest, booked on 44% of nights against 39% in Ranchos de Taos.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Taos 6 km | 320 | $24,457 | $242 | 37% |
| El Prado 12 km | 232 | $36,384 | $272 | 44% |
| Arroyo Seco 19 km | 65 | $41,940 | $374 | 39% |
| Valdez 21 km | 32 | $33,475 | $361 | 34% |
| Taos Ski Valley 30 km | 130 | $30,266 | $414 | 30% |
| Angel Fire 30 km | 716 | $32,240 | $403 | 30% |
| Eagle Nest 38 km | 36 | $22,750 | $250 | 31% |
| Red River 43 km | 395 | $29,820 | $371 | 29% |
Other Airbnb Markets in New Mexico
- Albuquerque Airbnb data 1,919 listings
- Santa Fe Airbnb data 1,787 listings
- Ruidoso Airbnb data 1,214 listings
- Las Cruces Airbnb data 501 listings
- Cloudcroft Airbnb data 205 listings
- Carlsbad Airbnb data 198 listings
- Roswell Airbnb data 136 listings
See all 58 New Mexico Airbnb markets
Markets Similar to Ranchos de Taos
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ranchos de Taos:
- Yonkers Airbnb data NY · $216/night · 38.9%
- City of Niagara Falls Airbnb data NY · $220/night · 39.2%
- Vega Baja Airbnb data PR · $217/night · 39.7%
- Smyrna Airbnb data GA · $213/night · 38.8%
- Irvine Airbnb data CA · $217/night · 39.8%
- New Albany Airbnb data IN · $222/night · 38.9%
FAQ
Ranchos de Taos Airbnb FAQ
How much do Airbnb hosts make in Ranchos de Taos?
An active Ranchos de Taos Airbnb grossed $25,569 on average in the 12 months to September 2026, according to AirROI's tracking of 61 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,820 or more in a typical month.
How much can I make on Airbnb in Ranchos de Taos?
It depends most on the home's size, location and how it's run. The middle half of Ranchos de Taos listings earn between $1,040 and $3,820 in a typical month, and the top tenth $6,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ranchos de Taos?
Listings in Ranchos de Taos were booked on 39% of available nights over the past year. That compares with 41% for the New Mexico average. March is usually the busiest month.
How much does an Airbnb cost per night in Ranchos de Taos?
The average booked night in Ranchos de Taos cost $216 before fees. Half of listings charge between $125 and $265, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ranchos de Taos?
None of the active Ranchos de Taos listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Ranchos de Taos?
Yes, when it's run well. The average Ranchos de Taos Airbnb grossed $25,569 in the 12 months to September 2026, 13% below the New Mexico average of $29,323. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,959 a year (about $1,330 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,300 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ranchos de Taos?
July usually pays best, averaging $3,890 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Ranchos de Taos?
Each night a Ranchos de Taos listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $169 or more.
How far in advance do guests book Airbnbs in Ranchos de Taos?
Ranchos de Taos stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Ranchos de Taos?
The average Ranchos de Taos Airbnb stay lasted 4.7 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Ranchos de Taos rated?
Guests rate Ranchos de Taos Airbnbs 4.84 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Ranchos de Taos?
Taos Pueblo, Downtown Taos and Ranchos de Taos Plaza draw the most short-term rental interest in Ranchos de Taos. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ranchos de Taos?
AirROI counted 61 active Airbnb listings in Ranchos de Taos as of September 2026. The closest tracked market is Taos, 6 km away.
How much are Airbnb cleaning fees in Ranchos de Taos?
In Ranchos de Taos, about six in ten listings add a cleaning fee. The median fee is $115, and some higher fees lift the average to $153.
Method
About This Data
Figures on this page cover 61 active Airbnb listings in Ranchos de Taos from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.