Tourism statisticsCity2026
Santa Fe Tourism Statistics: 50,472 Airbnb Stays
AirROI estimates 50,472 Airbnb stays in Santa Fe, in New Mexico, United States, in the 12 months to October 2026. The busiest month was October, and the quietest was January. All of New Mexico had 42.6 million visitors in 2024, the New Mexico Tourism Department reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 312,408
- Typical Airbnb stay
- 6.2 nights
- Busiest Airbnb month
- October
- From within the United States, among guests who left a review
- 96.8%
Key facts
Santa Fe Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The New Mexico Tourism Department puts all of New Mexico at 42.6 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Santa Fe at 50,472 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Santa Fe added up to 312,408 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Santa Fe lasted 6.2 nights in the 12 months to October 2026, booked about 59 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Santa Fe in the 12 months to October 2026, followed by September and August, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Santa Fe ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Santa Fe in August were booked furthest ahead, about 85 days, against 35 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 96.8% of Santa Fe Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Santa Fe took 22.0% of all Airbnb stays in New Mexico in the 12 months to October 2026.
- AirROI ranks Santa Fe first for Airbnb stays among the 17 towns it lists in New Mexico in the 12 months to October 2026.
Official numbers
How Many Tourists Visit New Mexico?
The New Mexico Tourism Department counted 42.6 million visitors for all of New Mexico in 2024. On AirROI's estimates, Santa Fe accounted for 22.0% of Airbnb stays in New Mexico in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 42.6 millionVisitors, all of New Mexico | Total visits to New Mexico | 2024 | New Mexico Tourism Department |
Airbnb stays
Airbnb Stays in Santa Fe
Santa Fe had 1,765 Airbnb homes in the 12 months to October 2026. They took an estimated 50,472 stays and 312,408 nights. A typical stay lasted 6.2 nights and was booked about 59 days ahead.
- Airbnb homes
- 1,765
- Airbnb stays, estimate
- 50,472
- Airbnb nights, estimate
- 312,408
- Typical stay
- 6.2 nights
- Booked ahead
- 59 days
Busiest months
When Is the Busiest Time in Santa Fe?
On Airbnb, October was the busiest month in Santa Fe in the 12 months to October 2026, then September and August. January was the quietest. The six busiest months run unbroken from May to October.
October ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, September, August, July, May, June, March, April, December, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 10.1% | 72 days |
| September | 10.0% | 69 days |
| August | 9.7% | 85 days |
| July | 9.2% | 68 days |
| May | 9.0% | 60 days |
| June | 8.6% | 53 days |
| March | 8.4% | 42 days |
| April | 7.6% | 52 days |
| December | 7.6% | 62 days |
| November | 7.3% | 57 days |
| February | 6.5% | 38 days |
| January | 5.9% | 35 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Santa Fe Airbnb Guests Come From?
Nearly all Santa Fe Airbnb guests who left a review as of October 2026 were from within the United States (96.8%), AirROI estimates. Among the same guests, Denver was the top origin city at 4.3%, ahead of Austin at 3.6%. The figures rest on 192,675 reviews, written over many years.
96.8% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 96.8%
- From abroad 3.2%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Santa Fe
How many tourists visit Santa Fe?
New Mexico as a whole had 42.6 million visitors in 2024, according to the New Mexico Tourism Department. AirROI puts Santa Fe at 22.0% of Airbnb stays in New Mexico in the 12 months to October 2026. AirROI estimates 50,472 Airbnb stays in Santa Fe in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Santa Fe?
The busiest Airbnb month in Santa Fe in the 12 months to October 2026 was October, then September and August. The six busiest months run from May to October.
What is the quietest month in Santa Fe?
January was the quietest Airbnb month in Santa Fe in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 35 days ahead, against 85 days for August.
How long is a typical Airbnb stay in Santa Fe?
A typical Airbnb stay in Santa Fe lasted 6.2 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.3 nights in September to 7.0 nights in July.
Where do Airbnb guests in Santa Fe come from?
Of Santa Fe Airbnb guests who left a review as of October 2026, 96.8% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Denver at 4.3%, ahead of Austin at 3.6%.
Are Airbnb stays the same as tourists?
No. The New Mexico Tourism Department counts visitors (42.6 million in 2024 across New Mexico). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 50,472 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 50,472 stays at 6.19 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 192,675 reviews and describes guests who left a review, not everyone who stayed. Read the method page.