Rochester, Minnesota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rochester, Minnesota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,400 per year — at a $151 nightly rate, 52.1% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Rochester's 473 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 25.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Rochester?
In Rochester, the headline Airbnb metrics are $21,400 in average annual revenue,52.1% occupancy, $151 ADR, and $83 in RevPAR, and guests book about 30 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rochester?
Understanding the monthly revenue variations for Airbnb listings in Rochester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rochester is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rochester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,109+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,792 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rochester
What Is the Monthly Airbnb Occupancy Rate in Rochester?
Maximize your bookings by understanding the Rochester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rochester:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rochester
What Is the Average Airbnb Nightly Rate in Rochester?
Effective short term rental pricing strategy in Rochester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rochester typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Rochester
What Is the RevPAR for Airbnb in Rochester?
RevPAR in Rochester is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $108 RevPAR.
- Best-in-class (Top 10%) achieve $146 RevPAR.
Average Monthly RevPAR Trend in Rochester
RevPAR Insights for Rochester
- The average RevPAR in Rochester is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($146) and bottom 25% ($44) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rochester benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $108+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Rochester Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Rochester?
Rochester's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $3,292 per month
- Occupancy rates average 63.6%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,744 per month
- Occupancy maintains around 55.0%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $2,173 per month
- Occupancy decreases to average 47.1%
- Daily rates adjust to average $150
Seasonality Insights for Rochester
- The Airbnb seasonality pattern in Rochester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rochester's highest earning potential, with monthly revenues climbing to $3,570, occupancy reaching 68.6%, and ADRs peaking at $151.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,023, occupancy could drop to 45.7%, and ADRs may adjust to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rochester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rochester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rochester?
Low regulation and minimal registration activity in Rochester, Minnesota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rochester to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rochester?
Location within Rochester matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rochester | The heart of the city, ideal for tourists and professionals visiting the renowned Mayo Clinic and nearby attractions. Offers vibrant nightlife, dining options, and cultural events. | Mayo Clinic, Rochester Art Center, Peace Plaza, The Olmsted County History Center, Downtown Farmers Market |
| Apache Mall | A shopping and entertainment hub in Rochester, perfect for attracting visitors looking for convenience and leisure. Features numerous retail stores and dining options. | Apache Mall, Servicemen's Memorial, Chateau Theater, Rochester International Airport |
| Silver Lake Village | A residential area that offers a mix of suburban charm and accessibility to Rochester's amenities. Great for families and longer stays. | Silver Lake, Rochester Golf and Country Club, Parks and recreation areas |
| Kutzky Park | Known for its historic homes and proximity to parks, this area attracts visitors interested in a quieter, residential experience close to the city. | Kutzky Park, Cascade Lake Park, Rochester Downtown Historic District |
| Rochester Hills | A peaceful neighborhood with beautiful homes and parks, ideal for families or individuals wanting a longer-term rental experience. | Rochester Hills Park, Nearby trails and recreation, Family-friendly environment |
| Folwell Neighborhood | An up-and-coming area that features a mix of historic homes and new developments, perfect for young professionals and families. | Folwell Park, Close to downtown attractions, Local cafés and shops |
| Eastside Neighborhoods | A diverse set of neighborhoods offering a variety of experiences, from quiet residential to lively community spots, appealing to a wide range of visitors. | Plum Park, Eastside transition housing, Culver's, Local dining options |
| West Circle Drive | An area that hosts various shopping, dining, and recreational options, suitable for those who prefer a suburban feel with urban conveniences. | Shopping centers, Parks and natural areas, Community amenities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rochester offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rochester?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rochester
- The Rochester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 473 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rochester, House properties are the most common (69.8%), reflecting the local real estate landscape.
- Houses represent a significant 69.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Rochester Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rochester
- The dominant room capacity in Rochester is 2 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.9% of the active Airbnb listings in Rochester, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rochester.
Rochester Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rochester
- The most common guest capacity trend in Rochester vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rochester STR market, accounting for 42.7% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rochester.
- On average, properties in Rochester are equipped to host 4.6 guests.
How Do Listings in Rochester Compare on Quality?
Listing quality in Rochester can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rochester
- At 26.6 photos per listing on average, Rochester hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rochester averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rochester?
Amenity Prevalence
Amenity Insights for Rochester
- Essential amenities in Rochester that guests expect include: Wifi, Air conditioning, Heating, Smoke alarm, Kitchen, Carbon monoxide alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rochester: Wifi, Air conditioning, Heating, Smoke alarm, Kitchen, Carbon monoxide alarm, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Kitchen, Carbon monoxide alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rochester to stay competitive.
Which Airbnb Amenities Boost Revenue in Rochester?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rochester, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 94.9% | $22,219 | $6,067 | 266.2% |
Free parking on premises | 96.4% | $21,955 | $6,521 | 236.7% |
Ping pong tableHigh opportunity | 1.7% | $46,304 | $20,971 | 120.8% |
Baby bathHigh opportunity | 2.7% | $45,103 | $20,730 | 117.6% |
Children's playroomHigh opportunity | 3.2% | $42,871 | $20,697 | 107.1% |
Carbon monoxide alarm | 97.9% | $21,618 | $11,296 | 91.4% |
Crib | 11.2% | $35,614 | $19,606 | 81.6% |
Fireplace guards | 2.7% | $38,014 | $20,930 | 81.6% |
Babysitter recommendations | 8.0% | $35,909 | $20,132 | 78.4% |
Mini fridge | 4.9% | $36,738 | $20,616 | 78.2% |
Revenue Impact Insights for Rochester
- TV tops the revenue impact list with a 266.2% uplift — listings with this amenity earn $22,219 vs. $6,067 without it.
- High-opportunity amenities — Ping pong table, Baby bath, Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Free parking on premises, Carbon monoxide alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Rochester.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rochester STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rochester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRochester Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rochester
- The typical guest profile for Airbnb in Rochester consists of primarily domestic travelers (96%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Canada (0.8%).
- Top languages spoken are English (76%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Rochester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rochester?
Listings in Rochester average 4.84 out of 5 overall, with about 71.9 reviews per active listing and 49.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rochester
- With an overall rating of 4.84, Rochester listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 49.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rochester Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rochester
- The most common availability pattern in Rochester falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rochester (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rochester?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rochester
- The overall average booking lead time for vacation rentals in Rochester is 30 days.
- Guests book furthest in advance for stays during July (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Rochester.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Rochester averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rochester?
Guests in Rochester stay about 10.2 nights on average, generating roughly 9,314 reservations and 19.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rochester
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rochester
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (10 nights) and shorten in Feb (6.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rochester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
97 listings
20.5% of total
2 Nights
83 listings
17.5% of total
3 Nights
56 listings
11.8% of total
4-6 Nights
63 listings
13.3% of total
7-29 Nights
66 listings
14% of total
30+ Nights
108 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rochester is 30+ Nights, adopted by 22.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Rochester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.8% of Rochester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rochester.
Rochester Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.2% of total
Flexible
86 listings
18.2% of total
Moderate
184 listings
38.9% of total
Firm
144 listings
30.4% of total
Strict
58 listings
12.3% of total
Cancellation Policy Insights for Rochester
- The prevailing Airbnb cancellation policy trend in Rochester is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Rochester.
- Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rochester.
How Much Are Airbnb Cleaning Fees in Rochester?
Cleaning fees in Rochester are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rochester
- 85.8% of listings charge a cleaning fee, making it standard practice in Rochester. Guests expect it and factor it into their booking decisions.
- The gap between the average ($192) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rochester median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rochester Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rochesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oak Savanna Retreat | 5 bedrm, 7 mi to Mayo Clinic
Entire Place • 5 bedrooms
Luxurious 5-BR Retreat with Gym & Game Area
Entire Place • 5 bedrooms
Luxury Stay/ Theater / No step entry/ Dogs Welcome
Entire Place • 5 bedrooms
Beautiful, Private, Nature & Hot tub! 4m to Mayo
Entire Place • 3 bedrooms
RARE! Pool, hot tub, garden &chickens! 4m to Mayo
Entire Place • 4 bedrooms
Spacious, Relaxing 5 Bedroom Home Near Mayo Clinic
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rochester?
Learn from the best! This table showcases top-performing Airbnb hosts in Rochester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Becca | 17 | $789,633 | 851 | 4.96/5.0 |
| Denise | 19 | $744,014 | 2878 | 4.93/5.0 |
| Jason | 18 | $485,420 | 342 | 4.91/5.0 |
| Rita | 20 | $356,281 | 883 | 4.60/5.0 |
| Jessica | 14 | $282,919 | 915 | 4.82/5.0 |
| Pamela | 2 | $227,876 | 119 | 5.00/5.0 |
| Tiffany | 2 | $188,501 | 69 | 5.00/5.0 |
| Collin | 4 | $184,528 | 31 | 4.96/5.0 |
| Kellie | 13 | $180,612 | 362 | 4.91/5.0 |
| Broc | 8 | $169,488 | 270 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rochester.
Who Are the Airbnb Hosts in Rochester?
Rochester is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rochester
- With 61.9% Superhosts, Rochester has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rochester averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rochester
These are the highest-grossing professional property management operations in Rochester, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jessica | 14 | $282,919 | $139 | 51.1% | 4.82/5 |
| Pamela | 2 | $227,876 | $531 | 57.3% | 5.00/5 |
| Collin | 4 | $184,528 | $247 | 61.8% | 4.96/5 |
| Brianna | 18 | $90,539 | $175 | 50.7% | 4.81/5 |
| Julie And Patrick | 2 | $63,999 | $193 | 58.9% | 4.93/5 |
| Connor | 3 | $55,118 | $112 | 54.9% | 4.81/5 |
| RoomPicks | 2 | $24,748 | $202 | 22.8% | 4.40/5 |
Management Company Insights for Rochester
- The leading management company, Jessica, operates 14 listings with $282,919 in gross revenue — a useful benchmark for what scale looks like in Rochester.
- Top managers average 6 properties each, suggesting professional management in Rochester still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rochester's Airbnb Market Compare to Nearby Cities?
How does the Rochester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoreview, Rochester has 1 percentage points lower occupancy and about $332 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,506 | $504.44 | 45% |
| Shoreview | 12 | $5,549 | $483.36 | 53% |
| Wayzata | 20 | $4,854 | $442.08 | 50% |
| Forest Lake | 25 | $4,776 | $412.22 | 46% |
| Andover | 15 | $4,460 | $320.27 | 48% |
| Mound | 15 | $4,358 | $470.25 | 50% |
| Town of Georgetown | 18 | $4,345 | $620.77 | 34% |
| Scandia | 12 | $4,268 | $453.49 | 37% |
| Stillwater | 54 | $4,202 | $376.44 | 40% |
| Fridley | 25 | $4,202 | $307.66 | 51% |
Frequently Asked Questions About Airbnb in Rochester
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rochester.
How much do Airbnb hosts make in Rochester?
Rochester hosts earn about $21,400 per year on average, with an average nightly rate of $151 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Rochester, Minnesota, not the ceiling for the best operators. Source: AirROI 2026 data, Rochester market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rochester?
The average Airbnb occupancy rate in Rochester is 52.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rochester?
Listings in Rochester average $151 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rochester?
Rochester currently has about 473 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rochester?
AirROI currently classifies the short-term rental regulation level in Rochester as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rochester?
RevPAR in Rochester is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rochester?
At 52.1% occupancy, Rochester can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,400, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rochester?
The average booking lead time in Rochester is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rochester?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rochester include Downtown Rochester, Apache Mall, Silver Lake Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rochester?
entire_home listings make up 88.8% of the active supply in Rochester. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rochester compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to Rochester's $21,400 and 52.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rochester?
The average Airbnb stay length in Rochester is about 10.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rochester?
Airbnb listings in Rochester average 4.84 out of 5 overall. About 49.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rochester?
TV and Free parking on premises are among the strongest revenue-linked amenities in Rochester. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rochester?
Yes. About 85.8% of active Airbnb listings in Rochester charge a cleaning fee, and the average fee is $192. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rochester?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.