Winona, Minnesota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Winona, Minnesota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,697 per year — at a $170 nightly rate, 45.1% occupancy, and a $79 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 60 active listings, Winona is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 71.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Winona?
In Winona, the headline Airbnb metrics are $24,697 in average annual revenue,45.1% occupancy, $170 ADR, and $79 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Winona?
Understanding the monthly revenue variations for Airbnb listings in Winona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winona is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,354+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,056 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,066 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,333, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Winona
What Is the Monthly Airbnb Occupancy Rate in Winona?
Maximize your bookings by understanding the Winona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winona:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Winona
What Is the Average Airbnb Nightly Rate in Winona?
Effective short term rental pricing strategy in Winona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winona typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Winona
What Is the RevPAR for Airbnb in Winona?
RevPAR in Winona is currently $79. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Winona
RevPAR Insights for Winona
- The average RevPAR in Winona is $79. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($47) is $76, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Winona benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Winona?
Winona's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $3,318 per month
- Occupancy rates average 57.9%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,458 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $1,706 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $168
Seasonality Insights for Winona
- Airbnb seasonality in Winona is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Winona's highest earning potential, with monthly revenues climbing to $3,565, occupancy reaching 60.3%, and ADRs peaking at $180.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,577, occupancy could drop to 33.9%, and ADRs may adjust to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Winona, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Winona?
Low regulation and minimal registration activity in Winona, Minnesota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Winona to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Winona?
Winona is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Winona | A picturesque area with scenic views and outdoor activities. Very popular for families and tourists looking for a relaxing getaway near the water, offering access to boating and fishing. | Lake Winona, Winona County Historical Society, Garvin Heights Park, Sugar Loaf Bluff, Lake Park |
| Downtown Winona | The vibrant heart of Winona, featuring a mix of shops, restaurants, and cultural attractions. Great for urban explorers and those wanting to experience local life and history. | Winona County Courthouse, Minnesota Marine Art Museum, St. Mary's University, Winona's Historic Main Street, Bub's Brewing Company |
| Garvin Heights | A scenic neighborhood known for its hiking trails and panoramic views of the Mississippi River. Ideal for nature lovers and those seeking serenity and outdoor adventures. | Garvin Heights Scenic Overlook, Hiking trails, Picnic areas, Bird watching spots |
| Westfield | Developing suburban area with residential appeal. Attracts families looking to escape the urban setting while still being close to city amenities. | Parks, Local schools, Community centers |
| East End | A charming residential neighborhood with historical homes and a strong community vibe. Great for longer-term stays and attracting families. | Winona History Museum, Local parks, Community events |
| Buffalo County | A rural area that offers a peaceful retreat with access to natural beauty and recreational activities. Attractive for those wanting a quiet getaway. | Buffalo River State Park, Hiking trails, Horseback riding |
| Whitewater State Park | Located a bit outside Winona, it's a favorite for outdoor enthusiasts. Known for its stunning landscapes and various recreational activities. | Hiking trails, Camping, Fishing, Wildlife observation |
| The Bluffs | Picturesque area with stunning views of the River and natural scenery. Appeals to outdoor lovers and those looking for a scenic getaway. | Bluff trails, Nature observation, Scenic overlooks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Winona offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Winona?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Winona
- The Winona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Winona, Apartment/Condo properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 38.3% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Winona Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Winona
- The dominant room capacity in Winona is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Winona, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Winona.
Winona Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Winona
- The most common guest capacity trend in Winona vacation rentals is listings accommodating 2 guests (38.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Winona STR market, accounting for 60.0% of listings.
- 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winona.
- On average, properties in Winona are equipped to host 3.8 guests.
How Do Listings in Winona Compare on Quality?
Listing quality in Winona can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Winona
- At 29.1 photos per listing on average, Winona hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Winona averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Winona?
Amenity Prevalence
Amenity Insights for Winona
- Essential amenities in Winona that guests expect include: Wifi, Air conditioning, Smoke alarm, Fire extinguisher, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Winona: Wifi, Air conditioning, Smoke alarm, Fire extinguisher, Heating, TV.
- Prioritize adding missing essentials: Wifi, Fire extinguisher, Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Winona to stay competitive.
Which Airbnb Amenities Boost Revenue in Winona?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Winona, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 90.0% | $26,262 | $10,616 | 147.4% |
Drying rack for clothing | 11.7% | $51,826 | $21,114 | 145.5% |
Shampoo | 86.7% | $26,711 | $11,606 | 130.2% |
Lake access | 10.0% | $48,887 | $22,010 | 122.1% |
Indoor fireplace | 20.0% | $41,451 | $20,509 | 102.1% |
Carbon monoxide alarm | 81.7% | $26,986 | $14,501 | 86.1% |
Children’s dinnerware | 10.0% | $41,116 | $22,873 | 79.8% |
Outdoor furniture | 30.0% | $35,225 | $20,185 | 74.5% |
Patio or balcony | 35.0% | $33,307 | $20,061 | 66.0% |
Exterior security cameras on property | 45.0% | $31,471 | $19,155 | 64.3% |
Revenue Impact Insights for Winona
- Hair dryer tops the revenue impact list with a 147.4% uplift — listings with this amenity earn $26,262 vs. $10,616 without it.
- Hair dryer, Shampoo, Carbon monoxide alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Winona STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWinona Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Winona
- The typical guest profile for Airbnb in Winona consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and United Kingdom (0.7%).
- Top languages spoken are English (80.5%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Winona?
Listings in Winona average 4.93 out of 5 overall, with about 164.6 reviews per active listing and 75.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Winona
- With an overall rating of 4.93, Winona listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 75.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Winona Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Winona
- The most common availability pattern in Winona falls within the 181-270 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Winona (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Winona?
Average Booking Lead Time by Month
Booking Lead Time Insights for Winona
- The overall average booking lead time for vacation rentals in Winona is 48 days.
- Guests book furthest in advance for stays during September (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Winona.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Winona averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Winona?
Guests in Winona stay about 3.5 nights on average, generating roughly 2,278 reservations and 38 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Winona
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Winona
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 38 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.2 nights) and shorten in Mar (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Winona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
50% of total
2 Nights
24 listings
40% of total
4-6 Nights
1 listings
1.7% of total
7-29 Nights
2 listings
3.3% of total
30+ Nights
3 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Winona is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Winona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Winona hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winona.
Winona Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
16.7% of total
Moderate
19 listings
31.7% of total
Firm
14 listings
23.3% of total
Strict
17 listings
28.3% of total
Cancellation Policy Insights for Winona
- The prevailing Airbnb cancellation policy trend in Winona is Moderate, used by 31.7% of listings.
- A majority (51.6%) of hosts in Winona utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.7% market standard in Winona.
- Regularly review your cancellation policy against competitors and market demand shifts in Winona.
How Much Are Airbnb Cleaning Fees in Winona?
Cleaning fees in Winona are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Winona
- About 53.3% of Winona listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($162) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Winona median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Winona Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Winonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront | HOT TUB | Sleeps 15
Entire Place • 3 bedrooms
Cottage by Lake Winona
Entire Place • 3 bedrooms
The Village House Inn
Entire Place • 4 bedrooms
~ 71 Johnson Street ~
Entire Place • 3 bedrooms
*Prairie Island Bungalow with Water Access*
Entire Place • 2 bedrooms
Ellie’s Place
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Winona?
Learn from the best! This table showcases top-performing Airbnb hosts in Winona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 16 | $460,606 | 5586 | 4.98/5.0 |
| Hannah | 1 | $125,273 | 31 | 4.94/5.0 |
| Exchange | 7 | $103,824 | 211 | 4.84/5.0 |
| Grace | 3 | $67,306 | 42 | 4.92/5.0 |
| Kim | 1 | $64,324 | 117 | 4.93/5.0 |
| Samantha | 1 | $63,336 | 81 | 4.96/5.0 |
| Anne | 3 | $58,288 | 361 | 4.93/5.0 |
| Yushi | 4 | $55,688 | 729 | 4.94/5.0 |
| Karl | 1 | $53,636 | 266 | 4.98/5.0 |
| Andrea | 1 | $43,345 | 118 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winona.
Who Are the Airbnb Hosts in Winona?
Winona is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Winona
- With 91.7% Superhosts, Winona has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Winona averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Winona
These are the highest-grossing professional property management operations in Winona, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Grace | 3 | $67,306 | $161 | 44.6% | 4.92/5 |
Management Company Insights for Winona
- The leading management company, Grace, operates 3 listings with $67,306 in gross revenue — a useful benchmark for what scale looks like in Winona.
- Top managers average 3 properties each, suggesting professional management in Winona still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Winona's Airbnb Market Compare to Nearby Cities?
How does the Winona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Anson, Winona has 4 percentage points lower occupancy and about $209 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,506 | $504.44 | 45% |
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| Forest Lake | 25 | $4,776 | $412.22 | 46% |
| Town of Georgetown | 18 | $4,345 | $620.77 | 34% |
| Scandia | 12 | $4,268 | $453.49 | 37% |
| Stillwater | 54 | $4,202 | $376.44 | 40% |
| Town of Anson | 10 | $4,111 | $378.12 | 49% |
| Town of Saint Joseph | 12 | $4,075 | $352.23 | 38% |
| Town of Casey | 16 | $4,037 | $312.60 | 46% |
| Town of Trenton | 11 | $3,992 | $338.64 | 47% |
Frequently Asked Questions About Airbnb in Winona
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Winona.
How much do Airbnb hosts make in Winona?
Winona hosts earn about $24,697 per year on average, with an average nightly rate of $170 and RevPAR of $79. Those figures describe the typical revenue environment for active listings in Winona, Minnesota, not the ceiling for the best operators. Source: AirROI 2026 data, Winona market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Winona?
The average Airbnb occupancy rate in Winona is 45.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Winona?
Listings in Winona average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Winona?
Winona currently has about 60 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Winona?
AirROI currently classifies the short-term rental regulation level in Winona as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Winona?
RevPAR in Winona is about $79. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Winona?
At 45.1% occupancy, Winona can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,697, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Winona?
The average booking lead time in Winona is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Winona?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Winona include Lake Winona, Downtown Winona, Garvin Heights. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Winona?
entire_home listings make up 88.3% of the active supply in Winona. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Winona compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to Winona's $24,697 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Winona?
The average Airbnb stay length in Winona is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Winona?
Airbnb listings in Winona average 4.93 out of 5 overall. About 75.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Winona?
Hair dryer and Drying rack for clothing are among the strongest revenue-linked amenities in Winona. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Winona?
Yes. About 53.3% of active Airbnb listings in Winona charge a cleaning fee, and the average fee is $162. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Winona?
A 91.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.