Luxury Bluff Retreat • 10 Minutes to Downtown Entire home · 5 bedrooms Rated 5.00 - Revenue
- $98,995
- Occupancy
- 64.5%
- Daily rate
- $537
Airbnb market data · 202612 months to September 2026
La Crosse, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Crosse brought in $26,596 over the 12 months through September 2026, about 20% less than the Wisconsin average of $33,105.
The short answer
La Crosse Airbnb Market at a Glance
La Crosse is cheaper but busier than the Wisconsin average. Listings averaged $196 a night and were booked on 43% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in March, usually the slowest.
With 133 active listings, La Crosse is the 13th-largest of 215 Wisconsin markets AirROI tracks. From a year earlier, average revenue rose 22% while the number of active listings grew 11%.
Browse the live La Crosse Airbnb market
See Every La Crosse Listing
Revenue
How Much Do Airbnb Hosts Make in La Crosse?
Gross bookings per La Crosse listing averaged $26,596 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average La Crosse listing brings in $3,690 in July, its best month, and $1,780 in March, its slowest. Both ends are close calls: July leads August by 1%, and March sits just 1% below January, so either pair can swap places in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $5,700+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $3,650 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,370 a month.
- Entry-level properties (bottom 25%) earn $1,360 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what March does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,640 $4,120 $1,670
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
La Crosse Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,927 | 49.0% | $193 | $98 | 93 days | 3 nights |
| Oct 2025 | $3,537 | 51.6% | $194 | $114 | 79 days | 2.9 nights |
| Nov 2025 | $2,327 | 40.7% | $182 | $78 | 47 days | 4.5 nights |
| Dec 2025 | $2,502 | 39.8% | $183 | $81 | 48 days | 3.6 nights |
| Jan 2026 | $1,717 | 32.0% | $174 | $55 | 40 days | 4.2 nights |
| Feb 2026 | $1,828 | 35.7% | $174 | $65 | 54 days | 2.9 nights |
| Mar 2026 | $1,890 | 32.7% | $176 | $61 | 43 days | 3.5 nights |
| Apr 2026 | $2,136 | 36.5% | $181 | $71 | 51 days | 3.4 nights |
| May 2026 | $3,296 | 47.4% | $204 | $106 | 94 days | 3 nights |
| Jun 2026 | $3,979 | 57.3% | $202 | $133 | 68 days | 3.8 nights |
| Jul 2026 | $4,116 | 51.9% | $209 | $133 | 58 days | 3.7 nights |
| Aug 2026 | $3,994 | 51.9% | $206 | $129 | 58 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole La Crosse market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in La Crosse Profitable?
Yes, when it's run well. The average La Crosse Airbnb took in $26,596 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,410 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,190 a month.
Cleaning it yourself keeps the $2,990 a year guests pay in cleaning fees, for about $1,660 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,210 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
La Crosse Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,606 | $36,350 |
| Cleaning fees guests pay11% of La Crosse bookings | $2,990 | $4,600 |
| Gross bookings | $26,596 | $40,950 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of La Crosse listings on Simplified Pricing, 3% for the rest | −$3,620 | −$5,580 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,990 | −$4,600 |
| Utilities and internetAbout 5% of bookings | −$1,330 | −$2,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$530 | −$820 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$800 | −$1,230 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$270 | −$270 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$9,670 | −$14,680 |
| Left for housing costs, then profit | $16,926about $1,410 a month | $26,270about $2,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own La Crosse Airbnb Profit
The estimate starts from La Crosse's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Crosse home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Crosse's Top Earners Get There
- More nights booked. The busiest quarter of La Crosse listings are booked on 62% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,610 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $235 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,360 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,690, against $1,780 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Crosse listings average 4.87 stars, and 64% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,410 a month, against $2,220 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Crosse?
La Crosse listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Wisconsin average (38%) and 2 points above the U.S. average (41%). In a typical year, occupancy climbs to 54% in June and falls to 34% in January.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
June is usually the busiest month in La Crosse, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 45% 57% 32%
Nightly rates
How Much Does an Airbnb Cost per Night in La Crosse?
The average nightly rate in La Crosse, known as ADR (average daily rate), was $196 over the past year, about 40% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $200 and bottom out in November at about $165.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $370+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $235 or more, about $75 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $110 or less, about two-thirds of the median.
July rates run 23% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $179 $209 $145
The 12-month ADR of $196 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in La Crosse?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Crosse it averaged $88 over the past year, from about $57 in a typical March to about $119 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $176+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $117 or more, about $40 a night above the median.
- Typical properties (median) earn about $76 per open night.
- Entry-level properties (bottom 25%) earn $45 or less, about 59% of the median.
July RevPAR is about twice March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $87 $133 $54
Seasonality
Best and Worst Months for Airbnb in La Crosse
La Crosse has one high season, June through October, which makes it a moderately seasonal market. Business is slowest from January to April and slows again in November. A listing earns about 79% more a month in June through August than in December through February.
Average revenue by month in La Crosse
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,640 $3,690 $1,780
Revenue by month in La Crosse in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,790 |
| February | Low season | $1,830 |
| March | Low season | $1,780 |
| April | Low season | $1,970 |
| May | Shoulder season | $2,820 |
| June | High season | $3,560 |
| July | High season | $3,690 |
| August | High season | $3,650 |
| September | High season | $2,900 |
| October | High season | $3,080 |
| November | Low season | $2,180 |
| December | Shoulder season | $2,480 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–October | $3,380 | 53% | $188 |
| Shoulder seasonMay, December | $2,650 | 44% | $182 |
| Low seasonJanuary–April, November | $1,910 | 37% | $170 |
How Far in Advance Do Guests Book Airbnb in La Crosse?
Guests book La Crosse stays 60 days ahead on average (about nine weeks). May stays are booked furthest out, about 89 days ahead, and January stays closest to arrival, about 38 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 57 days 94 days 35 days
Permits
Airbnb Permits and Registration in La Crosse
None of the 133 active listings in La Crosse display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in La Crosse.
Neighborhoods
Best Neighborhoods for Airbnb in La Crosse
AirROI's area guide picks eight La Crosse neighborhoods that draw short-term rental guests, led by Downtown La Crosse, Historic Old Town and UWL Area (University of Wisconsin-La Crosse). The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown La Crosse | The heart of La Crosse filled with shops, restaurants, and nightlife. Ideal for tourists who want to be close to attractions and the riverfront. | Riverside Park, La Crosse Center, Great River State Trail, Local Restaurants, Shopping Areas |
| Historic Old Town | Charming area with well-preserved historical architecture and a quaint atmosphere. Popular among those seeking a unique experience with rich history. | Mayo Clinic Health System, The Pump House Regional Arts Center, Historic Homes, Local Coffee Shops, Walking Tours |
| UWL Area (University of Wisconsin-La Crosse) | Proximity to the university campus makes this area appealing for students and families visiting for school events. | University of Wisconsin-La Crosse, Student Events, Recreational Facilities, Nearby Parks |
| Northside La Crosse | Family-friendly area that offers a quieter community feel, appealing to families and those looking for longer stays. | Several Parks, Local Schools, Community Events, Residential Neighborhoods |
| South La Crosse | Close to the Mississippi River and provides access to outdoor activities, great for nature lovers and those seeking an active lifestyle. | Mississippi River, Bike Trails, Parks, Water Activities, Scenic Views |
| Onalaska | Neighboring city offering additional options for visitors and proximity to La Crosse attractions; it's a mix of residential and business areas. | Valley View Mall, Local Dining, Parks and Recreation Areas, Cultural Events |
| West Avenue | A vibrant area with a mix of commercial and residential spaces, offering diverse dining and shopping options. | Downtown Shops, Restaurants, Community Events, Art Galleries |
| Riverside Park Area | Picturesque park area located along the Mississippi River, popular for its scenic views and outdoor activities, perfect for tourists and locals alike. | Walking Trails, Picnic Areas, Seasonal Events, Boat Rentals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
La Crosse Airbnb Listings by Type and Size
Entire homes make up 80% of listings in La Crosse, but private rooms are a real segment: more than one listing in six (18%) rents out a single room. Houses are the most common property type at 52%, about 1.7 times the share of apartments and condos (30%).
Mostly entire homes, with a private-room segment
La Crosse Airbnb listings by room type
- Entire home 80%
- Private room 18%
- Hotel room 2%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.5% | 107 |
| Private room | 18.0% | 24 |
| Hotel room | 1.5% | 2 |
Listings by property type
La Crosse Airbnb listings by property type
- House 52%
- Apartment/Condo 30%
- Hotel/Boutique 11%
- Cabin/Outdoor 5%
- Others 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.9% | 69 |
| Apartment/Condo | 30.1% | 40 |
| Hotel/Boutique | 11.3% | 15 |
| Cabin/Outdoor | 5.3% | 7 |
| Others | 1.5% | 2 |
How Many Bedrooms Do Airbnb Listings in La Crosse Have?
Two-bedroom homes are the most common size in La Crosse (42% of entire homes), and 41% have three or more bedrooms. Shares are of the 106 entire homes that give a bedroom count; rented rooms are left out.
La Crosse entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
18%
42%
28%
7%
6%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 17.9% | 19 |
| 2 bedrooms | 41.5% | 44 |
| 3 bedrooms | 28.3% | 30 |
| 4 bedrooms | 6.6% | 7 |
| 5+ bedrooms | 5.7% | 6 |
What Each Home Size Earns in La Crosse
A typical one-bedroom home in La Crosse earned $14,200 over the past year, against $30,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 19 | $14,200 | $14,800 | $121 | 45% |
| 2 bedrooms | 44 | $22,400 | $23,500 | $160 | 47% |
| 3 bedrooms | 30 | $30,500 | $36,200 | $273 | 43% |
How Many Guests Do Airbnbs in La Crosse Sleep?
The most common capacity in La Crosse is four guests (28% of listings), and 46% of listings sleep six or more. Shares are of the 118 listings with a guest capacity on file (89% of the market).
La Crosse listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
15%
2%
28%
9%
18%
3%
25%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 15.3% | 18 |
| 3 guests | 1.7% | 2 |
| 4 guests | 28.0% | 33 |
| 5 guests | 9.3% | 11 |
| 6 guests | 17.8% | 21 |
| 7 guests | 2.5% | 3 |
| 8+ guests | 25.4% | 30 |
How La Crosse Airbnb Listings Are Set Up
La Crosse hosts set up an average of 2.8 beds per listing, close to one bed per bedroom. About three in ten listings (31%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 8
- Beds per listing
- 2.8
- Show exact location
- 31%
What Amenities Do Airbnb Listings in La Crosse Offer?
Self check-in is common in La Crosse: 74% of listings offer it, and 58% have a dedicated workspace.
Share of La Crosse listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in La Crosse
Listings in La Crosse with self check-in earned about 65% more a year, on average, than those without: $29,600 against $17,800. The gap is smaller for a sound system (about 55% more) and a barbecue grill (about 40% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for La Crosse listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Self check-in | 74% | $29,600 | $17,800 | +67% |
| Sound system | 14% | $38,000 | $24,700 | +54% |
| BBQ grill | 38% | $32,200 | $23,200 | +38% |
| Smart lock | 21% | $32,100 | $25,100 | +28% |
| Dedicated workspace | 58% | $28,100 | $24,500 | +15% |
| Keypad | 36% | $28,900 | $25,300 | +14% |
| River view | 11% | $29,400 | $26,300 | +12% |
| Patio or balcony | 54% | $27,400 | $25,700 | +7% |
| Single level home | 14% | $28,000 | $26,400 | +6% |
| Indoor fireplace | 23% | $27,600 | $26,300 | +5% |
Guests
Who Books Airbnbs in La Crosse?
La Crosse draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Minneapolis is the largest source, at about 6% of reviews. English is spoken by 80% of guests, and Spanish by 10%.
98% of La Crosse guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where La Crosse guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Minneapolis | 6.2% |
| Madison | 4.8% |
| Milwaukee | 3.6% |
| Saint Paul | 2.0% |
| Chicago | 1.7% |
Where La Crosse guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.4% |
| United Kingdom | 0.3% |
| Canada | 0.2% |
| Italy | 0.1% |
Languages spoken by La Crosse guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 80.2% |
| Spanish | 10.0% |
| French | 3.2% |
| German | 1.7% |
| Italian | 0.8% |
What Are Airbnb Guest Ratings in La Crosse?
La Crosse Airbnbs average 4.87 stars, and 64% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.79, against 4.94 for host communication. Listings here carry long review histories, about 98 reviews each on average.
Communication scores highest in La Crosse; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.89 |
| Communication | 4.94 |
| Location | 4.87 |
| Check-in | 4.93 |
| Value | 4.79 |
Booking patterns
How Guests Book in La Crosse: Stays, Rules and Fees
More than three-quarters of La Crosse listings are open to guests more than 180 days a year, but only 23% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year La Crosse listings are open to guests
Share of listings by days a year
- 271-366 days 38%
- 181-270 days 39%
- 91-180 days 20%
- 31-90 days 2%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 37.6% | 50 |
| 181-270 days | 39.1% | 52 |
| 91-180 days | 20.3% | 27 |
| 31-90 days | 2.3% | 3 |
| 1-30 days | 0.8% | 1 |
Days a year La Crosse listings are booked or blocked
Share of listings by days a year
- 271-366 days 3%
- 181-270 days 20%
- 91-180 days 40%
- 31-90 days 29%
- 1-30 days 8%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.0% | 4 |
| 181-270 days | 20.3% | 27 |
| 91-180 days | 39.8% | 53 |
| 31-90 days | 29.3% | 39 |
| 1-30 days | 7.5% | 10 |
What Is the Average Length of Stay for Airbnb in La Crosse?
The average La Crosse booking lasts 4 nights, longest in November and shortest in September. Listings took about 31 bookings each over the year, some 4,120 in all. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in La Crosse
Average nights per booking, by month of stay
Average 3.7 nights 4.6 nights 2.8 nights
Two-year average by calendar month.
La Crosse Airbnb Minimum Stay Requirements
More than eight in ten listings in La Crosse accept stays of one or two nights.
Minimum stay set by La Crosse listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in La Crosse?
Firm is the most common cancellation policy in La Crosse, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 44% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of La Crosse listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in La Crosse?
Nearly eight in ten La Crosse listings charge a cleaning fee. The typical fee is $95, but a minority of much higher fees lifts the average to $191, so the median is the better guide. Spread over the average stay of 4 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $95
- Average cleaning fee
- $191
- Listings charging a fee
- 78.2%
- Share of gross revenue
- 11.2%
Top earners
Top-Earning Airbnbs and Hosts in La Crosse
The top-grossing Airbnb in La Crosse, a five-bedroom home, took in $99,000 over the past year, about 3.7 times the city's average of $26,600. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
Luxury Bluff Retreat • 10 Minutes to Downtown Entire home · 5 bedrooms Rated 5.00 
King Beds | Fenced Yard | Near Downtown Entire home · 5 bedrooms Rated 4.99 - Revenue
- $97,287
- Occupancy
- 61.8%
- Daily rate
- $402
Luxury Downtown La Crosse Apartment - Sleeps 8! Entire home · 4 bedrooms Rated 4.92 - Revenue
- $94,596
- Occupancy
- 62.4%
- Daily rate
- $385
Downtown La Crosse Loft: Modern Comfort & Style Entire home · 3 bedrooms Rated 4.95 - Revenue
- $74,996
- Occupancy
- 60.2%
- Daily rate
- $316
Mod Manor on Main- Celebrations, Reunions, Events Entire home · 6 bedrooms Rated 4.94 - Revenue
- $71,285
- Occupancy
- 38.4%
- Daily rate
- $580
Cozy 5BR Duplex by Mayo, 50-ft Parking Entire home · 5 bedrooms Rated 5.00 - Revenue
- $70,214
- Occupancy
- 59.8%
- Daily rate
- $315
Who Are the Top Airbnb Hosts in La Crosse?
Turn Key Partners is the top-grossing host in La Crosse, with $409,000 in bookings across 8 listings over the past year. Together, the ten top-grossing hosts run 26% of the market's 133 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Turn Key Partners | 8 | $408,877 | $51,110 | 4.87/5 | |
| Tiff And Nic | 3 | $184,858 | $61,619 | 4.90/5 | |
| Hatchery | 6 | $171,273 | $28,546 | 4.97/5 | |
| 4 | Andy | 3 | $162,304 | $54,101 | 5.00/5 |
| 5 | Leslie | 2 | $117,106 | $58,553 | 5.00/5 |
| 6 | Hidden Hill Retreat | 1 | $98,995 | $98,995 | 5.00/5 |
| 7 | Beth | 1 | $97,287 | $97,287 | 4.99/5 |
| 8 | Spenser | 4 | $96,293 | $24,073 | 4.82/5 |
| 9 | Jami | 3 | $82,745 | $27,582 | 4.92/5 |
| 10 | Ken | 3 | $69,881 | $23,294 | 4.93/5 |
Who Are the Airbnb Hosts in La Crosse?
Only 7% of La Crosse listings are classed as professionally managed, though 44% of listings have a co-host. 77% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 77.4%
- Professional management
- 6.8%
- Cohosted listings
- 44.4%
- Instant Book enabled
- 33.1%
- Simplified Pricing
- 85.0%
Nearby markets
La Crosse vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 79 km, De Soto (42 km away, 32 listings) earned the most per listing, about 24% more than La Crosse. Viroqua was the busiest, booked on 51% of nights against 43% in La Crosse.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Viroqua 41 km | 38 | $26,353 | $171 | 51% |
| Winona 41 km | 71 | $24,349 | $182 | 45% |
| De Soto 42 km | 32 | $32,870 | $240 | 45% |
| Lansing 52 km | 58 | $18,781 | $210 | 32% |
| Lanesboro 60 km | 64 | $19,907 | $230 | 34% |
| Warrens 67 km | 54 | $16,395 | $252 | 30% |
| Decorah 70 km | 159 | $26,244 | $212 | 40% |
| Alma 79 km | 34 | $20,322 | $251 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to La Crosse
Markets elsewhere in the United States with a similar nightly rate and occupancy to La Crosse:
- Raleigh Airbnb data NC · $195/night · 43.2%
- Brandon Airbnb data FL · $196/night · 42.7%
- Columbia Airbnb data TN · $194/night · 43.1%
- Rockford Airbnb data IL · $195/night · 42.6%
- The Villages Airbnb data FL · $194/night · 42.8%
- Tucson Airbnb data AZ · $197/night · 43.2%
FAQ
La Crosse Airbnb FAQ
How much do Airbnb hosts make in La Crosse?
An active La Crosse Airbnb grossed $26,596 on average in the 12 months to September 2026, according to AirROI's tracking of 133 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,650 or more in a typical month.
How much can I make on Airbnb in La Crosse?
It depends most on the home's size, location and how it's run. The middle half of La Crosse listings earn between $1,360 and $3,650 in a typical month, and the top tenth $5,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Crosse?
Listings in La Crosse were booked on 43% of available nights over the past year. That compares with 38% for the Wisconsin average. June is usually the busiest month.
How much does an Airbnb cost per night in La Crosse?
The average booked night in La Crosse cost $196 before fees. Half of listings charge between $110 and $235, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Crosse?
None of the active La Crosse listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in La Crosse?
Yes, when it's run well. The average La Crosse Airbnb grossed $26,596 in the 12 months to September 2026, 20% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,926 a year (about $1,410 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,190 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in La Crosse?
July usually pays best, averaging $3,690 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in La Crosse?
Each night a La Crosse listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $176 or more.
How far in advance do guests book Airbnbs in La Crosse?
La Crosse stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in La Crosse?
The average La Crosse Airbnb stay lasted 4 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in La Crosse rated?
Guests rate La Crosse Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in La Crosse?
Downtown La Crosse, Historic Old Town and UWL Area (University of Wisconsin-La Crosse) draw the most short-term rental interest in La Crosse. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Crosse?
AirROI counted 133 active Airbnb listings in La Crosse as of September 2026. The closest tracked market is Viroqua, 41 km away.
How much are Airbnb cleaning fees in La Crosse?
In La Crosse, nearly eight in ten listings add a cleaning fee. The median fee is $95, but a minority of much higher fees lifts the average to $191, so the median is the better guide.
Method
About This Data
Figures on this page cover 133 active Airbnb listings in La Crosse from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.