La Crosse, Wisconsin Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in La Crosse, Wisconsin? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,220 per year — at a $195 nightly rate, 42.1% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 126 active listings, La Crosse is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 38.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in La Crosse?
In La Crosse, the headline Airbnb metrics are $24,220 in average annual revenue,42.1% occupancy, $195 ADR, and $80 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Crosse?
Understanding the monthly revenue variations for Airbnb listings in La Crosse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Crosse is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Crosse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,450 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,226 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Crosse
What Is the Monthly Airbnb Occupancy Rate in La Crosse?
Maximize your bookings by understanding the La Crosse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Crosse:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Crosse
What Is the Average Airbnb Nightly Rate in La Crosse?
Effective short term rental pricing strategy in La Crosse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Crosse typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in La Crosse
What Is the RevPAR for Airbnb in La Crosse?
RevPAR in La Crosse is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $106 RevPAR.
- Best-in-class (Top 10%) achieve $127 RevPAR.
Average Monthly RevPAR Trend in La Crosse
RevPAR Insights for La Crosse
- The average RevPAR in La Crosse is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($127) and bottom 25% ($46) is $81, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Crosse benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $106+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in La Crosse?
La Crosse's peak Airbnb season falls in October, August, July, while the softest stretch is January, March, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, August, July)
- Revenue averages $3,385 per month
- Occupancy rates average 53.0%
- Daily rates average $186
Shoulder Season
- Revenue averages $2,558 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $188
Low Season (January, March, April)
- Revenue drops to average $1,817 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $179
Seasonality Insights for La Crosse
- The Airbnb seasonality pattern in La Crosse shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Crosse's highest earning potential, with monthly revenues climbing to $3,525, occupancy reaching 55.1%, and ADRs peaking at $198.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,774, occupancy could drop to 30.2%, and ADRs may adjust to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Crosse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these La Crosse seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in La Crosse?
Low regulation and minimal registration activity in La Crosse, Wisconsin, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Crosse to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in La Crosse?
La Crosse is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown La Crosse | The heart of La Crosse filled with shops, restaurants, and nightlife. Ideal for tourists who want to be close to attractions and the riverfront. | Riverside Park, La Crosse Center, Great River State Trail, Local Restaurants, Shopping Areas |
| Historic Old Town | Charming area with well-preserved historical architecture and a quaint atmosphere. Popular among those seeking a unique experience with rich history. | Mayo Clinic Health System, The Pump House Regional Arts Center, Historic Homes, Local Coffee Shops, Walking Tours |
| UWL Area (University of Wisconsin-La Crosse) | Proximity to the university campus makes this area appealing for students and families visiting for school events. | University of Wisconsin-La Crosse, Student Events, Recreational Facilities, Nearby Parks |
| Northside La Crosse | Family-friendly area that offers a quieter community feel, appealing to families and those looking for longer stays. | Several Parks, Local Schools, Community Events, Residential Neighborhoods |
| South La Crosse | Close to the Mississippi River and provides access to outdoor activities, great for nature lovers and those seeking an active lifestyle. | Mississippi River, Bike Trails, Parks, Water Activities, Scenic Views |
| Onalaska | Neighboring city offering additional options for visitors and proximity to La Crosse attractions; it's a mix of residential and business areas. | Valley View Mall, Local Dining, Parks and Recreation Areas, Cultural Events |
| West Avenue | A vibrant area with a mix of commercial and residential spaces, offering diverse dining and shopping options. | Downtown Shops, Restaurants, Community Events, Art Galleries |
| Riverside Park Area | Picturesque park area located along the Mississippi River, popular for its scenic views and outdoor activities, perfect for tourists and locals alike. | Walking Trails, Picnic Areas, Seasonal Events, Boat Rentals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, La Crosse offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in La Crosse?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Crosse
- The La Crosse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Crosse, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.0%) offer potential for unique stay experiences.
La Crosse Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Crosse
- The dominant room capacity in La Crosse is 2 bedrooms listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.5% of the active Airbnb listings in La Crosse, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Crosse.
La Crosse Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Crosse
- The most common guest capacity trend in La Crosse vacation rentals is listings accommodating 8+ guests (24.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the La Crosse STR market, accounting for 45.2% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Crosse.
- On average, properties in La Crosse are equipped to host 4.6 guests.
How Do Listings in La Crosse Compare on Quality?
Listing quality in La Crosse can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for La Crosse
- At 25.6 photos per listing on average, La Crosse hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the La Crosse averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in La Crosse?
Amenity Prevalence
Amenity Insights for La Crosse
- Essential amenities in La Crosse that guests expect include: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Crosse: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Carbon monoxide alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Crosse to stay competitive.
Which Airbnb Amenities Boost Revenue in La Crosse?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in La Crosse, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 90.5% | $25,995 | $7,354 | 253.5% |
Carbon monoxide alarm | 96.0% | $24,712 | $12,292 | 101.0% |
PianoHigh opportunity | 4.0% | $46,643 | $23,293 | 100.2% |
Dishwasher | 49.2% | $31,273 | $17,386 | 79.9% |
Heating | 94.4% | $24,774 | $14,786 | 67.5% |
Ceiling fan | 61.1% | $28,520 | $17,462 | 63.3% |
Coffee | 65.1% | $27,823 | $17,505 | 58.9% |
Microwave | 78.6% | $26,153 | $17,132 | 52.7% |
Clothing storage | 69.8% | $27,015 | $17,745 | 52.2% |
Oven | 79.4% | $26,001 | $17,366 | 49.7% |
Revenue Impact Insights for La Crosse
- TV tops the revenue impact list with a 253.5% uplift — listings with this amenity earn $25,995 vs. $7,354 without it.
- High-opportunity amenities — Piano — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Carbon monoxide alarm, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in La Crosse.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced La Crosse STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Crosse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Crosse Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Crosse
- The typical guest profile for Airbnb in La Crosse consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.4%).
- Top languages spoken are English (81.5%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in La Crosse?
Listings in La Crosse average 4.87 out of 5 overall, with about 92.1 reviews per active listing and 54.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for La Crosse
- With an overall rating of 4.87, La Crosse listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
La Crosse Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Crosse
- The most common availability pattern in La Crosse falls within the 181-270 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Crosse (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in La Crosse?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Crosse
- The overall average booking lead time for vacation rentals in La Crosse is 63 days.
- Guests book furthest in advance for stays during September (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in La Crosse.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these La Crosse averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in La Crosse?
Guests in La Crosse stay about 4.8 nights on average, generating roughly 3,705 reservations and 29.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in La Crosse
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for La Crosse
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.1 nights) and shorten in Mar (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
La Crosse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
36.5% of total
2 Nights
35 listings
27.8% of total
3 Nights
4 listings
3.2% of total
4-6 Nights
6 listings
4.8% of total
7-29 Nights
5 listings
4% of total
30+ Nights
30 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in La Crosse is 1 Night, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the La Crosse Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in La Crosse, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.5% of La Crosse hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Crosse.
La Crosse Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
2.4% of total
Full Refundable Until Check-in
1 listings
0.8% of total
Flexible
31 listings
24.6% of total
Moderate
33 listings
26.2% of total
Firm
49 listings
38.9% of total
Strict
9 listings
7.1% of total
Cancellation Policy Insights for La Crosse
- The prevailing Airbnb cancellation policy trend in La Crosse is Firm, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.8%) and stricter (46.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.9% market standard in La Crosse.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Crosse.
How Much Are Airbnb Cleaning Fees in La Crosse?
Cleaning fees in La Crosse are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for La Crosse
- 74.6% of listings charge a cleaning fee, making it standard practice in La Crosse. Guests expect it and factor it into their booking decisions.
- The gap between the average ($169) and median ($76) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the La Crosse median of $76. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in La Crosse Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Crossebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Near UWL & Downtown • King Beds • Dog Friendly
Entire Place • 5 bedrooms
Spacious 4 Bedroom Downtown La Crosse
Entire Place • 4 bedrooms
Spacious Loft in Downtown La Crosse
Entire Place • 3 bedrooms
The Original: One-of-a-kind downtown apartment
Entire Place • 3 bedrooms
Charming Southside Home
Entire Place • 3 bedrooms
Mod Manor on Main- Celebrations, Reunions, Events
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Crosse?
Learn from the best! This table showcases top-performing Airbnb hosts in La Crosse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Turn Key Partners | 8 | $333,927 | 639 | 4.88/5.0 |
| Hatchery | 6 | $189,665 | 32 | 4.97/5.0 |
| Tiff And Nic | 3 | $140,963 | 422 | 4.92/5.0 |
| Andy | 3 | $126,291 | 400 | 5.00/5.0 |
| Leslie | 2 | $109,069 | 123 | 5.00/5.0 |
| Beth | 1 | $97,468 | 97 | 4.99/5.0 |
| Jami | 3 | $92,083 | 397 | 4.92/5.0 |
| Ken | 4 | $78,907 | 365 | 4.91/5.0 |
| Spenser | 3 | $71,985 | 231 | 4.79/5.0 |
| Khouri | 1 | $64,183 | 71 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Crosse.
Who Are the Airbnb Hosts in La Crosse?
La Crosse is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for La Crosse
- With 80.2% Superhosts, La Crosse has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these La Crosse averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in La Crosse
These are the highest-grossing professional property management operations in La Crosse, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Turn Key Partners | 8 | $333,927 | $246 | 47.1% | 4.88/5 |
| Tina | 1 | $52,012 | $296 | 47.5% | 4.88/5 |
| Logan | 1 | $27,759 | $255 | 41.7% | 4.93/5 |
| Erin | 1 | $2,364 | $63 | 25.5% | N/A |
Management Company Insights for La Crosse
- The leading management company, Turn Key Partners, operates 8 listings with $333,927 in gross revenue — a useful benchmark for what scale looks like in La Crosse.
- Top managers average 3 properties each, suggesting professional management in La Crosse still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does La Crosse's Airbnb Market Compare to Nearby Cities?
How does the La Crosse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cottage Grove, La Crosse has 9 percentage points lower occupancy and about $11 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,506 | $504.44 | 45% |
| Town of Germantown | 65 | $5,325 | $550.23 | 37% |
| East Galena Township | 43 | $4,227 | $354.72 | 39% |
| Town of Trenton | 11 | $3,992 | $338.64 | 47% |
| Guilford Township | 287 | $3,870 | $378.30 | 35% |
| Town of Freeman | 15 | $3,584 | $258.54 | 50% |
| Hudson | 16 | $3,381 | $410.64 | 48% |
| Town of Necedah | 24 | $3,307 | $318.18 | 34% |
| Town of Lafayette | 39 | $3,263 | $334.19 | 37% |
| Cottage Grove | 15 | $2,973 | $206.05 | 51% |
Frequently Asked Questions About Airbnb in La Crosse
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Crosse.
How much do Airbnb hosts make in La Crosse?
La Crosse hosts earn about $24,220 per year on average, with an average nightly rate of $195 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in La Crosse, Wisconsin, not the ceiling for the best operators. Source: AirROI 2026 data, La Crosse market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in La Crosse?
The average Airbnb occupancy rate in La Crosse is 42.1%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Crosse?
Listings in La Crosse average $195 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Crosse?
La Crosse currently has about 126 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Crosse?
AirROI currently classifies the short-term rental regulation level in La Crosse as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Crosse?
RevPAR in La Crosse is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Crosse?
At 42.1% occupancy, La Crosse can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,220, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Crosse?
The average booking lead time in La Crosse is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Crosse?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Crosse include Downtown La Crosse, Historic Old Town, UWL Area (University of Wisconsin-La Crosse). Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Crosse?
entire_home listings make up 81.0% of the active supply in La Crosse. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Crosse compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to La Crosse's $24,220 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in La Crosse?
The average Airbnb stay length in La Crosse is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in La Crosse?
Airbnb listings in La Crosse average 4.87 out of 5 overall. About 54.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in La Crosse?
TV and Carbon monoxide alarm are among the strongest revenue-linked amenities in La Crosse. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in La Crosse?
Yes. About 74.6% of active Airbnb listings in La Crosse charge a cleaning fee, and the average fee is $169. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in La Crosse?
A 80.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.